新京报贝壳财经讯（记者韦英姿）"AI生成内容的透明度很重要，需要相关标明。"11月27日，在"2025 搜狐财经年度论坛"结束后，搜狐创始人、董事局主席兼首席执行官张朝阳接受媒体采访时如此表示， AI生成内容可能会产生勒索敲诈、作弊、诋毁等问题，这些都需要法律和技术跟进，"AI生成的文字或 视频同样需要通过AI甄别真假"。他表示，搜狐视频关注流里的播主有时候也会使用数字人。 搜狐视频关注流是视频社交平台，支持短视频、中视频、长时直播及图文等多种内容形态。谈及算法推 荐与人工社交分发的区别时，张朝阳认为各有优缺点，算法分发精准推荐用户喜欢的内容，让用户越看 越高兴，"有时候我们更多关心是谁发的，不只是关注内容还关注人，这才叫社交。" 9月1日起，AI生成内容已被戴上"紧箍"。根据《人工智能生成合成内容标识办法》，人工智能生成合成 内容需要进行标注，标识包括显式标识和隐式标识。此前新京报贝壳财经记者曾使用主流视频模型工具 生成了目前内容流量较高的"萌宠变装"和"AI美女"两类视频，并分别以去除和显示AI水印的版本发布至 哔哩哔哩、微博、抖音、快手、小红书、视频号六个主流内容平台。 记者测试发现，视频发布过程中，六 ...

Core Viewpoint - Sohu's "Attention Flow" is a strategic product aimed at enhancing real human interaction in the age of AI, emphasizing the need for genuine emotional expression and communication [1]. Group 1: Business Strategy - Sohu Video's "Attention Flow" focuses on social distribution through real human interactions, allowing users to connect with like-minded individuals while consuming content [3]. - The platform is transitioning from a traditional internet media platform to a social platform, with "Attention Flow" leading this transformation [3]. - Sohu is increasing its procurement of American TV shows and movies to enrich the content ecosystem of "Attention Flow," despite challenges from pirated content [3]. Group 2: Content and User Engagement - "Attention Flow" supports various content formats, including short videos, mid-length videos, live broadcasts, and text, prioritizing human social distribution over algorithmic recommendations [3]. - The platform is positioned as a "new force" in the vertical short drama sector, attracting numerous content providers, with some vertical short dramas performing exceptionally well [3]. - "Attention Flow" is also expanding into audio books and audio dramas to enhance its content matrix [3]. Group 3: User Interaction and Community Building - Sohu emphasizes the importance of real social interactions, encouraging users to engage through sharing and commenting to boost visibility and support for content creators [5]. - The platform actively fosters community culture, particularly among younger demographics, with successful niche communities in areas like Hanfu, K-pop, and dance [5]. - Sohu organizes offline events to enhance user engagement and community bonding, such as the upcoming "Guofeng Festival" and dance competitions [5]. Group 4: Creator Opportunities - The platform encourages young individuals to become content creators, suggesting that they can develop a second career by sharing their skills and interests through video [5]. - Sohu's CEO actively participates in knowledge-based live streaming, demonstrating the platform's commitment to educational content and creator engagement [5]. - The company promotes diverse content creation, allowing individuals to leverage their unique talents, whether in audio narration or writing [5].

Core Insights - Sohu is planning to restart the procurement of American TV shows and movies to enhance the attractiveness of its "Attention Stream" product, despite challenges such as severe piracy and disproportionate investment returns [1][2] - The "Attention Stream" is positioned as a video social platform that supports various content formats, emphasizing real-person social distribution over algorithmic recommendations [1][2] Group 1: Strategic Focus - Sohu's founder, Zhang Chaoyang, highlighted that the "Attention Stream" is a strategic product for the company, aimed at transforming Sohu from a traditional internet media platform to a social platform [1] - The core concept of the "Attention Stream" is to facilitate social connections through video content, allowing users to engage with like-minded individuals [1] Group 2: Content Strategy - Sohu is increasing its investment in American content to enrich the ecosystem of the "Attention Stream," believing that high-quality licensed content can significantly boost user attraction [2] - The platform is also focusing on the vertical short drama segment, positioning itself as a "new force" in this area, while attracting numerous content providers [2] - Additionally, the "Attention Stream" is expanding into audio content, including audiobooks and audio dramas, to continuously enhance its content matrix [2]

Core Insights - The "2025 Sohu Finance Annual Forum" held in Beijing focused on the resilience of China's economic development, gathering over twenty prominent guests from academia, industry, and investment sectors to discuss new economic dynamics and local practices [1] Group 1: Company Strategy - Sohu's strategic product, "Attention Flow," emphasizes genuine human interaction in an era of advanced AI, highlighting the need for real emotional expression and communication [1] - The core of the Attention Flow business is to facilitate social connections through video content, allowing users to not only consume content but also to meet like-minded individuals [3] - Sohu is transitioning from a traditional internet media platform to a social platform, with Attention Flow leading this transformation by focusing on human social distribution rather than algorithmic recommendations [3] Group 2: Content Ecosystem - Sohu Video is increasing its procurement of American TV shows and movies to enrich the content ecosystem of Attention Flow, believing that high-quality licensed content can effectively attract users despite challenges from piracy [3] - The platform is positioning itself as a "new force" in the vertical short drama sector, attracting numerous content providers, with some vertical short dramas achieving impressive viewership [3] - Attention Flow is also expanding into audio content, including audiobooks and audio dramas, to continuously enhance its content matrix [3] Group 3: User Engagement and Community Building - The platform encourages real social interactions, with a focus on user engagement through sharing and commenting, which is seen as vital for supporting content creators [4] - Attention Flow actively fosters community culture, particularly among younger demographics, by organizing offline events to enhance user stickiness and interaction [6] - The platform promotes the idea of young users becoming content creators, suggesting that they can leverage their skills to develop a second career through video content creation [6]

Core Insights - The 2025 World Internet Conference has commenced in Wuzhen, Zhejiang, with a focus on "Internet Innovation and Persistence" led by Zhang Chaoyang, founder and CEO of Sohu [1] Group 1: Talent and Research Integration - Zhang Chaoyang emphasized that talent is crucial for integrating basic research with industry, noting that many engineers in large companies rely on existing experience rather than understanding the underlying principles of technology [3] - He suggested that hiring individuals with backgrounds in physics or basic scientific research as chief scientists in R&D teams could enhance understanding and lead to optimized production processes and innovative manufacturing [3] Group 2: Sohu's Business Focus - Sohu is currently concentrating on traditional consumer internet sectors, particularly in media and social aspects, with a focus on its core social product, "Attention Flow," which is built around PGC, UGC, and Vlog short videos [3] - The "Attention Flow" platform aims to create a diverse ecosystem that includes humorous, useful, and visually appealing content [3] Group 3: Social Interaction and Content Strategy - Zhang highlighted that "Attention Flow" is not just about video interactions but also emphasizes human relationships, differentiating itself from algorithm-driven recommendations [4] - Sohu Video is pursuing a dual approach to enhance its ecosystem, including offline social events and a diverse content strategy to boost user engagement [4] - The company plans to restart its American drama strategy and will combine short and long-form content, operating popular vertical short dramas while also producing horizontal short dramas [4]

Group 1: Starbucks Labor Issues - A nationwide strike initiated by the Starbucks union has garnered significant support, with 92% of participating baristas voting in favor of the strike [3] - The union plans to commence a new round of strikes in over 25 cities starting November 13 if no agreement is reached [3] - Starbucks has faced ongoing labor disputes, with the union demanding better wages and staffing, while the company believes employee compensation is already sufficient [3] Group 2: Financial Performance and Competition - Starbucks has experienced a decline in sales for six consecutive quarters, largely due to intense competition from brands like Luckin Coffee [3] - To counteract the sales downturn, new CEO Brian Niccol has implemented measures such as store closures, layoffs, and renovations, resulting in a slight global sales increase of 1% announced on October 29 [3] - The ongoing strike could pose a significant obstacle to the company's recovery efforts [3]

Core Insights - The 2025 World Internet Conference has commenced in Wuzhen, Zhejiang, with a focus on "Internet Innovation and Persistence" led by Sohu's founder Zhang Chaoyang [1] Group 1: Talent and Research Integration - Zhang Chaoyang emphasized that talent is crucial for integrating basic research with industry, suggesting that hiring individuals with a background in physics or basic science as chief scientists can enhance R&D teams' understanding of underlying principles [3] - He noted that many engineers in large companies rely on existing experience and formulas, lacking deep exploration of technical principles, which can hinder innovation [3] Group 2: Sohu's Business Focus - Sohu is currently concentrating on traditional consumer internet sectors, particularly in media and social aspects, with a focus on its core social product "Attention Flow" [3] - "Attention Flow" is designed around PGC, UGC, and Vlog short videos, creating a diverse ecosystem that includes humorous, useful, and visually appealing content [3] Group 3: Social Interaction and Content Strategy - Zhang highlighted that "Attention Flow" prioritizes interpersonal relationships over mere content consumption, differentiating itself from algorithm-driven recommendations [4] - Sohu Video is enhancing real-life social interactions through offline events while also diversifying its content ecosystem to boost user engagement [4] - The company plans to revive its American drama strategy and will combine short and long-form content, including both vertical and horizontal short dramas [4]

Core Insights - Sohu's current business focus remains on consumer internet, particularly in media and social aspects, with an emphasis on "attention flow" as a key area of development [1] Group 1: Attention Flow - Attention flow is a core social product developed by Sohu Video, which builds a premium vertical platform around PGC, UGC, and Vlog short videos, covering diverse content such as humorous, useful, and visually appealing themes [1] - The attention flow approach prioritizes interpersonal relationships over mere content consumption, distinguishing itself from algorithmic recommendations by fostering real-world social interactions [1] Group 2: Ecosystem Development - Sohu Video is advancing its ecosystem through a dual-path strategy, enhancing real-life social interactions via offline events like spring and autumn broadcaster conferences [2] - The company plans to restart its American drama strategy to enrich the attention flow ecosystem and will combine both short and long content formats, operating popular vertical short dramas while also producing horizontal short dramas [2]

Core Insights - Zhang Chaoyang, founder and CEO of Sohu, emphasizes the importance of viewing AI as an efficiency tool rather than a strategic core, advocating for a return to the essence of social interaction in business [2][3] - Sohu is focusing on consumer internet and social media, particularly through its "Attention Flow" product, which prioritizes human relationships over mere content consumption [8][9] Group 1: AI and Business Strategy - Zhang believes that the key to long-term business success is prioritizing cash flow and rational investment decisions, warning against the dangers of excessive debt [3] - He argues that while AI can enhance efficiency, it should not replace human thought processes, as over-reliance on AI may hinder logical thinking and understanding [5][6] - The company does not engage in large model development, distinguishing its approach from competitors heavily investing in AI [2] Group 2: Evolution of the Internet - The internet has evolved from PC to mobile, with significant changes in content consumption methods, moving from text to video and AI-generated content [4] - Zhang highlights the shift from traditional content platforms to social media, where user-generated content is becoming increasingly important [4] Group 3: Challenges and Governance in AI - Zhang identifies significant challenges posed by AI, including defamation, extortion, and privacy issues, which could lead to a proliferation of false information [7] - He suggests that legal frameworks will need to evolve to address new forms of infringement and establish clear responsibilities for platforms [7] Group 4: Sohu's Strategic Focus - Sohu is committed to enhancing its media and video social sectors, with plans to restart its strategy for acquiring American TV shows and movies to enrich its "Attention Flow" ecosystem [8][9] - The company aims to create a social graph that emphasizes real human interactions rather than just content streams, positioning itself as a "real relationship platform" [9]

Core Viewpoint - The article emphasizes the significance of Zhang Chaoyang as a representative of Sohu's brand image, showcasing his commitment to "long-termism" and the company's focus on sustainable growth through various challenges and activities [1][11]. Group 1: Zhang Chaoyang's Challenges and Achievements - Zhang Chaoyang completed a 8.69-kilometer swim across the Nan'ao Island-Paofeng Bay in 5 hours and 18 minutes, highlighting his dedication and the value of setting meaningful goals [3][4]. - This swim served as a promotional event for the upcoming 2025 Sohu Video Broadcaster Conference and the 15th National Games, demonstrating how personal challenges can align with business objectives [4][10]. - Zhang's previous swimming challenge in 2022 was shorter at 4.15 kilometers and took 2 hours and 36 minutes, indicating his progression in endurance and training [5]. Group 2: Training and Methodology - Zhang employs a scientific approach to training, alternating between running and swimming to enhance cardiovascular fitness and water endurance [6]. - He adapts his techniques based on physical principles, such as swimming without a wetsuit to reduce drag and adjusting his swimming angle to counteract ocean currents [6][9]. - His experiences in various sports, including marathons and mountain climbing, contribute to his innovative methods in promoting Sohu's business [7][11]. Group 3: Business Implications - Zhang's athletic endeavors are strategically linked to Sohu's marketing efforts, such as promoting the Sohu News Marathon and enhancing the visibility of Sohu Video's live streaming capabilities [7][10]. - The upcoming Sohu Video Broadcaster Conference aims to gather diverse content creators, reflecting Sohu's commitment to community engagement and innovative content delivery [10]. - Sohu's focus on "long-termism" and steady innovation is evident in its approach to user engagement and capital market positioning, as demonstrated by the success of its "关注流" platform [10][11].