Core Insights - Tencent's Q2 revenue reached 184.5 billion yuan, a year-on-year increase of 15% and a quarter-on-quarter increase of 2%, with operating profit at 60.1 billion yuan, up 18% year-on-year, and Non-IFRS net profit at 63.1 billion yuan, up 10% year-on-year, exceeding market expectations [1] Group 1: Gaming Performance - "Delta Action" and evergreen games showed strong performance, with "Delta Action" achieving an average DAU of over 20 million in July, up from a peak of 12 million in April, ranking among the top 5 in DAU and top 3 in revenue [1] - Domestic game revenue increased by 17% year-on-year to 40.4 billion yuan, driven by long-term game revenue growth and new game contributions [1] - Overseas game revenue reached 18.8 billion yuan, a year-on-year increase of 35%, marking a record high for four consecutive quarters, with a growth rate not seen in nearly nine quarters [1] Group 2: Deferred Revenue and Memberships - As of June 30, Tencent's deferred revenue was 120.9 billion yuan, a year-on-year increase of 13%, supporting future game growth [2] - Tencent Video's paid membership decreased by 3% year-on-year to 114 million, while Tencent Music's paid membership increased by 6% to 124 million [2] Group 3: Advertising and AI Impact - Tencent increased the application of AI in advertising, enhancing click-through rates and conversion rates, leading to a 20% year-on-year increase in marketing services revenue to 35.8 billion yuan [2] - The demand for advertising services on platforms like WeChat and video accounts has strengthened due to AI-driven improvements [2] Group 4: Financial Technology and Enterprise Services - Commercial payment amounts recovered year-on-year growth in Q2, contributing to higher revenue in financial technology services [3] - Enterprise service revenue grew by 10% year-on-year to 55.5 billion yuan, driven by increased demand for AI-related services [3] Group 5: Profitability and Margins - Tencent's Q2 gross margin reached 56.9%, an increase of 3.6 percentage points year-on-year, with improvements across various segments including value-added services and marketing services [4] - Non-IFRS net profit for Q2 was 63.1 billion yuan, influenced by increased sales and administrative expenses due to AI-related business development [4] - Capital expenditures in Q2 increased by 118.89% year-on-year to 19.1 billion yuan, accounting for approximately 10.4% of revenue [4]

Group 1 - The core viewpoint highlights that the company has exceeded revenue and profit expectations, driven by strong advertising performance and deepening AI strategies [1] - The company has adjusted its revenue forecasts for 2025-2027 to 733.8 billion, 797.3 billion, and 871.3 billion yuan, respectively, with Non-IFRS net profits projected at 255.3 billion, 282.5 billion, and 314.3 billion yuan [1] - The company achieved a revenue of 184.5 billion yuan in Q2 2025, representing a year-on-year increase of 14.5%, with adjusted operating profit of 69.2 billion yuan, up 18.5% year-on-year [1] Group 2 - The international gaming performance is strong, with value-added services revenue reaching 91.4 billion yuan in Q2 2025, a year-on-year increase of 15.9% [2] - Domestic and overseas game revenues were 40.4 billion yuan and 18.8 billion yuan, respectively, showing year-on-year growth of 16.8% and 35.3% [2] - New games like "Delta Action" have achieved over 20 million daily active users, while existing games are evolving towards platformization with increased AI applications [2] Group 3 - AI is driving advertising and platform functionality upgrades, with marketing services revenue reaching 35.8 billion yuan in Q2 2025, a year-on-year increase of 19.7% [3] - The growth in marketing services is attributed to improvements in AI-driven advertising platforms and increased demand from advertisers for services on platforms like WeChat [3] - The company’s enterprise services revenue grew to 55.5 billion yuan, up 10.1% year-on-year, benefiting from increased demand for consumer loan services and commercial payment activities [3]

Core Insights - The company reported a total revenue increase of 15% year-on-year to 184.5 billion RMB in Q2 2025, exceeding market expectations by 4% and 3% respectively [1] - Gross profit increased by 22% year-on-year, with a gross margin improvement of approximately 3.6 percentage points to 57%, driven by high-margin businesses such as domestic games, video accounts, and cost optimization in payment and cloud services [1] - Adjusted earnings per share rose by 13% year-on-year to 6.79 RMB, surpassing market expectations by 5% and 3% [1] Revenue Breakdown - Domestic game revenue grew by 17% year-on-year, benefiting from the new game "Delta Operation" and revenue growth from several evergreen games [1] - Overseas game revenue surged by 35%, significantly exceeding expectations, with strong performances from "PUBG MOBILE" and Supercell games, along with contributions from the new game "Dune: Awakening" [1] - Social revenue increased by 6% year-on-year, driven by mobile game item sales, video account live service revenue, and music subscription growth [1] - Marketing revenue maintained a 20% year-on-year growth rate, supported by enhanced advertising effectiveness from upgraded base models, leading to strong demand for video account, search, and mini-program advertisements [1] - Financial technology revenue saw single-digit growth, with a recovery in commercial payment transaction volume; enterprise service revenue accelerated due to increased demand for AI-related services [1] Future Outlook and Valuation - The company's strong Q2 performance boosts market confidence in sustained business growth, with projected overall revenue growth of 11% for Q3, compared to the previous market expectation of 10% [2] - Revenue growth rates for social, gaming, financial services, and marketing are expected to be 7%, 13%, 7%, and 18% respectively, driven by evergreen games, new game releases, financial services, and increased demand for cloud and API services [2] - Despite ongoing investments in AI, the company aims to balance cost control and profitability, with profit growth expected to continue outpacing revenue growth [2] - Revenue and profit forecasts for 2025-2027 have been raised by 2%-3% and 2%-10% respectively [2] - The valuation has been adjusted to a 20x price-to-earnings ratio for 2026, with a target price increase to 700 HKD, maintaining a buy rating [2]

Core Viewpoint - Tencent Holdings reported strong Q2 2025 results, with revenue of 184.5 billion yuan, a 15% year-on-year increase, driven by robust performance in gaming and advertising sectors [1][2] Group 1: Financial Performance - Q2 2025 operating profit reached 69.25 billion yuan, up 18% year-on-year, while adjusted net profit was 63.05 billion yuan, a 10% increase [1] - Adjusted net profit, excluding contributions from joint ventures, grew 20% year-on-year to 56.8 billion yuan, indicating sustained profitability [1] - Gross margin improved to 57%, up 3.7 percentage points year-on-year and 1.2 percentage points quarter-on-quarter [1] Group 2: Gaming Business - Tencent's gaming revenue in Q2 2025 increased by 16% year-on-year to 91.4 billion yuan, with domestic game revenue rising 17% to 40.4 billion yuan, largely due to the success of the new game "Delta Action" [1] - International gaming revenue surged 35% year-on-year to 18.8 billion yuan, driven by growth from Supercell games and "PUBG MOBILE" [1] Group 3: Advertising Business - Advertising revenue grew 20% year-on-year to 35.8 billion yuan, benefiting from upgraded advertising models and increased AI applications in ad creation and targeting [2] - The gross margin for advertising improved from 56% to 58% year-on-year, reflecting enhanced profitability in this segment [2] Group 4: Enterprise Services - Financial technology and enterprise services revenue rose 10% year-on-year to 55.5 billion yuan, with accelerated growth in AI-related services such as GPU leasing and API token usage [2][3] - High capital expenditures (CAPEX) of 19.11 billion yuan in Q2 2025, a 119% increase year-on-year, indicate ongoing investment in technology and infrastructure [3] Group 5: Future Outlook - The company is expected to achieve revenues of 749.5 billion yuan, 835.4 billion yuan, and 922.8 billion yuan from 2025 to 2027, with adjusted net profits projected at 258.9 billion yuan, 288.1 billion yuan, and 317.7 billion yuan respectively [4] - The integration of AI into the WeChat ecosystem is anticipated to enhance its capabilities, positioning it as a potential "AI operating system" [3][4]

Group 1 - The company announced that it will grant 23.936 million shares as part of its employee incentive plan on August 14, 2025, pending acceptance by the recipients [1] - The awarded shares represent approximately 0.261% of the total issued shares as of the announcement date [1]

Tencent Holdings Q2 2025 Earnings Call Summary Industry and Company Overview - The document discusses Tencent Holdings, a leading technology and entertainment company in China, focusing on its performance in the second quarter of 2025. Key Points and Arguments Financial Performance - Tencent reported a 0% revenue growth year-over-year for Q2 2025, with a notable 15% increase in overall revenue compared to the previous year and a 2% increase quarter-over-quarter [2][3] - Non-GAAP profit increased by 10% year-over-year, with core operating performance growth exceeding 20% when excluding investment impacts [3] Gaming Business - The gaming segment saw a 22% year-over-year growth, with domestic growth at 17% and international growth at 35% [2][4] - Key drivers included the success of "Delta Force," which surpassed 20 million active users, and updates to "Clash Royale" from Supercell, leading to record revenue [4] - New game "Star Dune" contributed significantly to revenue, and updates to the mixed Yuan model aimed to enhance large language model quality and multi-modal interactions [4][11] Advertising Business - Advertising revenue grew by 20% year-over-year, primarily driven by an increase in CPM (cost per thousand impressions) rather than ad display volume [2][6] - The share of revenue from video ads continued to rise, with AI enhancements improving click-through rates, exposure, and creative generation, thereby facilitating e-commerce transactions [6][7] Impact of AI Technology - AI technology has positively influenced both advertising and gaming sectors by enhancing ad effectiveness and optimizing user experience [7] - The integration of AI is expected to continue driving revenue growth, particularly in advertising, where it has been validated as a lucrative area for monetization [7] Capital Expenditure - Tencent's capital expenditure reached 19 billion yuan in 2025, reflecting over a threefold increase year-over-year, although it slightly decreased quarter-over-quarter due to H20 chip procurement [2][8] - The capital expenditure as a percentage of total revenue was 10% for Q2, with expectations for an increase in the second half of the year [9] AI Native Applications - Tencent is advancing its AI native applications, having released a deep report on Tencent AI agent, with plans for increased promotion in the latter half of the year [2][10] - Current innovative products like IMA are in early exploration stages, with user growth for the Yuanbao product slowing down due to previous high-impact changes [10] Future Growth Prospects - The gaming business is expected to maintain strong performance, with advertising growth projected around 20% [4][12] - Tencent's valuation remains relatively low at 18 times core profit, compared to 20-25 times for other gaming companies, suggesting a favorable long-term investment outlook [12][13] Investment Opportunities - Concerns regarding high base effects from the previous year are deemed manageable, with further insights expected in upcoming discussions about technological equity and AI developments [14]

传媒/社交Ⅱ 腾讯控股（00700.HK） 2025 年 08 月 14 日 投资评级：买入（维持） | 日期 | 2025/8/14 | | --- | --- | | 当前股价(港元) | 590.00 | | 一年最高最低(港元) | 600.00/364.20 | | 总市值(亿港元) | 54,106.99 | | 流通市值(亿港元) | 54,106.99 | | 总股本(亿股) | 91.71 | | 流通港股(亿股) | 91.71 | | 近 3 个月换手率(%) | 13.3 | 股价走势图 数据来源：聚源 -20% 0% 20% 40% 60% 80% 2024-08 2024-12 2025-04 2025-08 腾讯控股 恒生指数 相关研究报告 《2025Q1 游戏、广告业务表现亮眼， AI 赋能业绩增长 —港股公司信息更 新报告》-2025.5.15 《业绩延续高增速，AI 赋能全线业务， 驱动长期成长—港股公司信息更新报 告》-2025.3.20 《微信测试接入 DeepSeek，AI+游戏+ 电商驱动成长—港股公司信息更新报 告》-2025.2.17 方光照（分析师） fang ...

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