Group 1: Company Performance - Best Buy reported Q3 revenue of $9.67 billion, a year-over-year increase of 2.7%, with adjusted diluted EPS of $1.40 compared to $1.26 in the same period last year [1] - RoboSense achieved total revenue of approximately 407 million yuan in Q3, with LiDAR sales volume increasing by 34.0% year-over-year [2] - Alibaba's instant retail business generated revenue of 22.906 billion yuan in Q2 of FY2026, marking a 60% year-over-year growth [3][5] - Xiaomi repurchased 2.5 million shares for over 100 million HKD, with a total of 24 million shares repurchased this month [4] - NIO reported Q3 revenue of 21.79 billion yuan, a 16.7% year-over-year increase, with vehicle deliveries reaching 87,071 units, up 40.8% [8] - Zhihu's Q3 revenue was 659 million yuan, with a non-GAAP operating loss narrowing by 16.3% year-over-year [11] Group 2: Market Developments - Nokia announced its intention to delist from the Paris Stock Exchange, effective December 31, 2025 [2] - The Singapore National AI Program has shifted from using Meta's model to Alibaba's Qwen open-source architecture [13] - The U.S. investment consulting firm predicts that TSMC's market value could surpass Apple's by 2030, driven by AI demand [16] Group 3: New Products and Innovations - Huawei officially launched its first Harmony OS 2-in-1 tablet, the MatePad Edge, starting at 5,999 yuan [15] - Tuya Smart reported Q3 revenue of $82.5 million, marking the ninth consecutive quarter of year-over-year growth [6]

Core Insights - Zhihu reported a total revenue of 658.9 million yuan for the third quarter of 2025, a decrease of 22.02% compared to 845.0 million yuan in the same period of 2024 [1] - The gross margin for the quarter was 61.3%, down from 63.9% in the previous year [1] Revenue Breakdown - Marketing services revenue was 189.4 million yuan, down from 256.6 million yuan year-on-year, attributed to proactive optimization of service product offerings [1] - Paid membership revenue decreased to 385.6 million yuan from 459.4 million yuan, primarily due to a decline in average monthly subscribers, which fell to 14.3 million from 16.5 million [1] - Other revenue was 83.9 million yuan, down from 129.0 million yuan, mainly due to strategic optimization in the vocational training business [1] Cost and Expenses - Cost of revenue decreased by 16.3% to 255.3 million yuan from 304.9 million yuan in the previous year [2] - Total operating expenses decreased by 19.4% to 503.5 million yuan from 624.5 million yuan [2] - Sales and marketing expenses decreased by 14.9% to 330.1 million yuan, driven by more restrained promotional spending and reduced personnel costs [2] - R&D expenses decreased by 36.2% to 114.4 million yuan due to improved efficiency [2] Profitability Metrics - Operating loss for the quarter was 99.8 million yuan, compared to a loss of 84.3 million yuan in the same period last year [2] - Adjusted operating loss narrowed by 16.3% to 73.5 million yuan from 87.8 million yuan [2] - Net loss was 46.7 million yuan, compared to 9.0 million yuan in the previous year [2] - Adjusted net loss was 21.0 million yuan, compared to 13.1 million yuan in the same period last year [2] Strategic Initiatives - The CEO stated that the company is steadily moving towards a full-year adjusted EBITDA breakeven target, with solid progress in structural optimization [2] - The company aims to enhance service products while balancing commercialization and community health, leveraging high-quality content and expert networks [2] Cash Position - As of September 30, 2025, the company had cash and cash equivalents, along with short-term investments, totaling 4.5832 billion yuan, down from 4.8590 billion yuan as of December 31, 2024 [2] Share Buyback - Zhihu repurchased 31.1 million shares of Class A common stock at a total cost of 66.5 million USD under its existing share repurchase program [3]

Core Insights - Zhihu reported a revenue of 659 million yuan for Q3 2025, with a non-GAAP operating loss narrowing by 16.3% year-on-year, indicating a potential for achieving profitability for the full year 2025 [1][2] Revenue Structure - The revenue structure optimization led to paid reading contributing 386 million yuan, accounting for 58.5% of total revenue; marketing services generated 189 million yuan, making up 28.7%; and other businesses, including vocational education and consumer goods, contributed 83.9 million yuan, representing 12.8% [1] User Engagement and Growth - User engagement metrics showed steady improvement, with average monthly subscription members reaching 14.3 million, an increase of 8.1% quarter-on-quarter, reflecting Zhihu's strong position in the industry [2] Strategic Focus - The company is investing in innovative business areas, particularly in AI and paid reading, to enhance community ecology and commercial revenue, with a focus on integrating online literature with the film and short drama industries [2] Leadership Statements - The CEO emphasized the progress towards achieving breakeven for the year, highlighting the balance between commercialization and community health, while the CFO noted effective cost management and operational efficiency improvements [2]

Financial Data and Key Metrics Changes - In Q3 2025, the company reported total revenues of RMB 658.9 million, a decrease from RMB 845 million in the same period of 2024, indicating a narrowing year-over-year decline for the third consecutive quarter [21][22] - The non-GAAP operating loss narrowed by 16.3% year-over-year, reflecting improved operational efficiency and cost management [4][21] - The GAAP net loss for Q3 was RMB 46.7 million compared to RMB 9 million in the same period of 2024, while the adjusted non-GAAP net loss was RMB 21 million compared to RMB 13.1 million in the same period of 2024 [24] Business Line Data and Key Metrics Changes - Marketing services revenue for Q3 was RMB 189.4 million, down from RMB 256.6 million in the same period of 2024, but the year-over-year decrease narrowed, indicating a potential recovery [11][22] - Paid membership revenue was RMB 386 million, down from RMB 459.4 million in the same period of 2024, although average monthly paid members increased by 8.1% sequentially to 14.3 million [15][22] - Other revenues surged to RMB 839 million compared to RMB 129 million in the same period of 2024, primarily due to strategic refinements in the vocational training business [23] Market Data and Key Metrics Changes - The company reported a modest increase in Monthly Active Users (MAUs) and a significant rise in daily time spent on the platform, indicating improved user engagement [4][5] - Daily creation of high-quality content increased by over 25% year-over-year, with professional AI-focused content up by more than 30% compared to the same period last year [7][8] Company Strategy and Development Direction - The company aims to achieve non-GAAP break-even on a full-year basis, focusing on structural optimization, service offerings refinement, and balancing commercialization with community health [4][5] - The integration of AI capabilities is a strategic priority, with plans to enhance user experience and content creation through AI tools [30][41] - The company is committed to maintaining a healthy ecosystem by focusing on content quality, user structure, and creator incentives [33][37] Management Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving full-year profitability in 2025, despite a small loss in Q3, indicating a focus on fine-tuning operations and targeted investments [45][49] - The company is optimistic about the recovery of its marketing services and expects sequential growth starting in Q4 [46] - Management emphasized the importance of trust and professionalism in content as key indicators of ecosystem health, with ongoing efforts to enhance the creator network and content quality [35][37] Other Important Information - The company has repurchased 31.1 million Class A ordinary shares for an aggregate value of $66.5 million, reflecting confidence in its valuation and future prospects [25][53] - The Yanyan Story initiative has successfully generated significant engagement and content, showcasing the potential for IP development and commercialization [16][17] Q&A Session Summary Question: AI progress of Zhihu - Management reported that the penetration rate of Zhihu Zhida exceeded 15%, nearly four times higher than the same period last year, indicating strong user endorsement of AI integration [29] Question: Current status of Zhihu's user ecosystem - Management stated that the community ecosystem is healthy, focusing on content quality and user structure, with double-digit growth in daily high-quality content creation [33][35] Question: Adjustments in each business line and revenue outlook - Management indicated that marketing services revenue is expected to recover sequentially starting in Q4, while paid membership is still in transition [46][47] Question: Shareholder return plan and progress - Management highlighted the company's active buyback program, expressing confidence in reaching profitability and maintaining shareholder value [52][53]

Exhibit 99.1 Zhihu Inc. Reports Unaudited Third Quarter 2025 Financial Results BEIJING, China, November 25, 2025 — Zhihu Inc. ("Zhihu" or the "Company") (NYSE: ZH; HKEX: 2390), a leading online content community in China, today announced its unaudited financial results for the quarter ended September 30, 2025. Third Quarter 2025 Highlights "We are firmly on track to achieve full-year non-GAAP breakeven, with solid progress made during the quarter," said Mr. Yuan Zhou, chairman and chief executive officer of ...

Financial Data and Key Metrics Changes - In Q3 2025, the company achieved total revenues of RMB 658.9 million, a decrease from RMB 845 million in the same period of 2024, indicating a narrowing year-over-year decline for the third consecutive quarter [20][21] - The non-GAAP operating loss narrowed by 16.3% year-over-year, reflecting improved operational efficiency and disciplined cost management [4][20] - The GAAP net loss for Q3 was RMB 46.7 million compared to RMB 9 million in the same period of 2024, while the adjusted net loss on a non-GAAP basis was RMB 21 million compared to RMB 13.1 million in the same period of 2024 [23][24] Business Line Data and Key Metrics Changes - Marketing services revenue was RMB 189.4 million, with the year-over-year decrease narrowing, indicating the bottoming out of the adjustment cycle [10][21] - Paid membership revenue reached RMB 386 million, with average monthly paid members increasing by 8.1% sequentially to 14.3 million [14][21] - Other revenues were RMB 839 million, primarily due to the strategic refinement of the vocational training business, which has been reclassified into other revenues [22][24] Market Data and Key Metrics Changes - The daily creation of high-quality content increased by over 25% year-over-year, with professional AI-focused content up by more than 30% compared to the same period last year [6][7] - The user base remains stable, with MAUs showing modest growth and average daily user time spent delivering double-digit year-over-year growth for six consecutive quarters [36][37] Company Strategy and Development Direction - The company aims to achieve non-GAAP break-even on a full-year basis, focusing on structural optimization, service refinement, and balancing commercialization with community health [4][20] - The integration of AI capabilities is a core strategy, with plans to enhance user experience through AI-powered tools and features [30][39] - The company is committed to maintaining a healthy ecosystem by investing in trustworthy content and expert networks while cracking down on low-quality content [35][37] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving full-year profitability in 2025, with Q3 and Q4 being used to fine-tune operations and make targeted investments [46][50] - The company is optimistic about the recovery of its marketing services and expects sequential growth starting in Q4 [47][50] - Management emphasized the importance of real human interactions and trusted content in the AI era, positioning the company as a connection layer for users [42][43] Other Important Information - The company repurchased 31.1 million Class A ordinary shares for an aggregate value of $66.5 million, reflecting confidence in its valuation and future prospects [24][54] - The Yanyan Story initiative has successfully generated significant engagement and international interest, showcasing the potential for Chinese digital literature [15][16] Q&A Session Summary Question: Update on AI progress and integration with the Zhihu community - Management reported that the penetration rate of Zhihu Zhida exceeded 15%, reflecting strong user endorsement of the AI+ community strategy [28][29] Question: Status of Zhihu's user ecosystem and future product design - Management indicated that the community ecosystem is healthy, focusing on content quality and user structure, with continuous improvements in user engagement and trust [34][36] Question: Progress of adjustments in each business line and outlook on profitability - Management confirmed that marketing services revenue is expected to recover sequentially, while the paid membership segment is still in transition [44][46] Question: Shareholder return plan and progress - Management highlighted the company's active buyback program, expressing confidence in reaching profitability and maintaining shareholder value [54]

Core Insights - Zhihu reported a revenue of 659 million yuan for Q3 2025, with a 16.3% year-on-year reduction in non-GAAP operating losses, indicating improved operational efficiency and cost structure optimization [1] - The company is steadily progressing towards its goal of achieving profitability for the full year of 2025 while maintaining a balance between steady growth and long-term investments [1] Revenue Structure - The revenue breakdown for Q3 shows that paid reading generated 386 million yuan, accounting for 58.5% of total revenue; marketing services contributed 189 million yuan, or 28.7%; and other businesses, including vocational education and consumer goods, brought in 83.9 million yuan, making up 12.8% [1] - Zhihu has achieved non-GAAP profitability for three consecutive quarters since Q4 2024, which supports its goal of a healthier operational state and improved efficiency [1] User Engagement and Community Value - The core value and advantages of Zhihu's trusted community have been further solidified, with high-quality content emerging, particularly in science, technology, and AI, enhancing its professional influence [2] - Key user metrics, including monthly active users, daily active users, usage duration, and core user retention, have shown steady improvement, with the average number of subscription members reaching 14.3 million, an 8.1% quarter-on-quarter increase [2] Innovation and Future Growth - Zhihu is continuously investing in innovative business models to enhance its positive impact on community ecology and commercial revenue [2] - In the AI sector, Zhihu is iterating on its Zhihu Direct Answer feature to accelerate positive community cycles while strengthening the integration of professional content and expert networks [2] Leadership Insights - The founder and CEO of Zhihu stated that the company is making solid progress towards its goal of achieving breakeven for the year, with structural optimization measures yielding better balance between commercialization and community health [3] - The CFO highlighted a 16.3% year-on-year reduction in non-GAAP operating losses, reflecting effective cost management and operational efficiency, while emphasizing the focus on sustainable, high-quality growth [3]

Core Insights - Zhihu reported a revenue of 659 million yuan for Q3 2025, with a non-GAAP operating loss narrowing by 16.3% year-on-year [1] Revenue Breakdown - The paid reading business contributed 386 million yuan in revenue, accounting for 58.5% of total revenue [2] - Marketing services revenue reached 189 million yuan, making up 28.7% of total revenue [2] - Other businesses, including vocational education and consumer goods, contributed 83.9 million yuan, representing 12.8% of total revenue [2]

Core Insights - Zhihu reported a revenue of 659 million yuan for Q3 2025, representing a year-on-year decline of approximately 22% [1] - The adjusted net loss for the quarter was 21 million yuan, compared to an adjusted net loss of 13.1 million yuan in the same period last year [1] - Adjusted operating loss narrowed by 16.3% from 87.8 million yuan in Q3 2024 to 73.5 million yuan [1] Revenue Breakdown - The paid reading business contributed 386 million yuan in revenue, accounting for 58.5% of total revenue [1] - Marketing services revenue reached 189 million yuan, making up 28.7% of total revenue [1] - Other businesses, including vocational education and consumer goods, contributed 83.9 million yuan, representing 12.8% of total revenue [1] Financial Position - As of the end of Q3, Zhihu had a total of 4.58 billion yuan in cash and cash equivalents, time deposits, restricted funds, and short-term investments [1] User Engagement - User metrics such as monthly active users, daily active users, usage duration, and core user retention have shown steady improvement [1] - The average number of subscription members reached 14.3 million, reflecting a quarter-on-quarter growth of 8.1% [1] Future Outlook - The company plans to continue investing in innovative businesses and explore growth directions to enhance its positive impact on community ecology and commercial revenue [1] - In the AI sector, Zhihu aims to accelerate the positive cycle of community ecology through continuous iterations of Zhihu Direct Answer and strengthen the inclusion of professional content and expert networks across the internet [1] - In the paid reading sector, Zhihu is focusing on deepening its presence in the online literature industry through the Yan Yan Story brand [1] Management Commentary - The founder and CEO expressed that the company is making solid progress towards achieving breakeven for the year, with improved balance between commercialization and community health [2] - The CFO highlighted a 16.3% year-on-year reduction in non-GAAP operating loss, reflecting effective cost management and operational efficiency [2] - The company aims to further strengthen its commercial resilience and explore new revenue models while maintaining effective control over total costs and expenditures [2]

Core Viewpoint - Zhihu reported a revenue of 659 million yuan for Q3 2025, with a 16.3% year-on-year reduction in non-GAAP operating losses, indicating improved operational efficiency and cost structure optimization, moving steadily towards profitability by the end of 2025 [1][5][6]. Revenue Structure - The revenue structure was optimized, with paid reading contributing 386 million yuan, accounting for 58.5% of total revenue; marketing services generated 189 million yuan, making up 28.7%; and other businesses, including vocational education and consumer goods, contributed 83.9 million yuan, or 12.8% [5][6]. Operational Performance - Zhihu achieved non-GAAP profitability for three consecutive quarters since Q4 2024, with a focus on adjustments and investments to enhance operational health and efficiency [5][6]. - As of the end of Q3, Zhihu's cash and cash equivalents, along with short-term investments, totaled 4.58 billion yuan [5]. User Engagement - Key user metrics, including monthly active users, daily active user engagement time, and core user retention, showed steady improvement, with the average number of subscription members reaching 14.3 million, an 8.1% quarter-on-quarter increase [5][6]. Future Growth Strategy - The company is investing in innovative business models and exploring growth directions, particularly in AI, to enhance community ecology and commercial revenue [6][7]. - The CEO emphasized the balance between commercialization and community health, with a focus on high-quality content and expert networks to strengthen Zhihu's unique advantages in the AI era [6][7].