证券代码：603199 证券简称：九华旅游 公告编号：临 2025-045 安徽九华山旅游发展股份有限公司 关于召开 2025 年第三季度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 投资者可于 2025 年 10 月 30 日（星期四）至 11 月 5 日（星期三）16:00 前 登录上证路演中心网站首页点击"提问预征集"栏目或通过公司邮箱 jhgf@jiuhuashan.cc 进行提问。公司将在说明会上对投资者普遍关注的问题进 行回答。 三、参加人员 董事长：高政权先生 独立董事：杨辉先生 安徽九华山旅游发展股份有限公司（以下简称"公司"）已于 2025 年 10 月 30 日发布公司 2025 年第三季度报告，为便于广大投资者更全面深入地了解公 司 2025 年第三季度经营成果、财务状况，公司计划于 2025 年 11 月 6 日（星期 四）10:00-11:00 举行 2025 年第三季度业绩说明会，就投资者关心的问题进行 交流。 一、说明会类型 本次投资者说明会以网络互动形式召开， ...

安徽九华山旅游发展股份有限公司 2025 年第三季度报告 证券代码：603199 证券简称：九华旅游 安徽九华山旅游发展股份有限公司 2025 年第三季度报告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者 重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 公司董事会及董事、高级管理人员保证季度报告内容的真实、准确、完整，不存在虚假记载、误 导性陈述或重大遗漏，并承担个别和连带的法律责任。 公司负责人、主管会计工作负责人及会计机构负责人（会计主管人员）保证季度报告中财务信息 的真实、准确、完整。 （一） 主要会计数据和财务指标 1 / 11 单位：元 币种：人民币 项目 本报告期 本报告期比上 年同期增减变 动幅度(%) 年初至报告期末 年初至报告期末 比上年同期增减 变动幅度(%) 营业收入 185,037,414.29 6.37 668,005,851.60 17.40 利润总额 51,082,558.71 -0.58 240,478,111.49 18.02 归属于上市公司股东的净利润 39,015,627.85 -0.70 180,705,632.01 ...

Core Insights - The tourism and scenic spots sector experienced a slight decline of 0.02% on October 29, with Tianfu Culture and Tourism leading the drop [1] - The Shanghai Composite Index closed at 4016.33, up 0.7%, while the Shenzhen Component Index closed at 13691.38, up 1.95% [1] Sector Performance - Key stocks in the tourism sector showed mixed performance, with notable gainers including: - Caesar Travel (Code: 000796) with a closing price of 6.44, up 3.37% and a trading volume of 1.6385 million shares, totaling 1.066 billion yuan [1] - Changzi Mountain (Code: 6605099) closed at 52.61, up 2.59% with a trading volume of 116,700 shares, totaling 610 million yuan [1] - Conversely, Tianfu Culture and Tourism (Code: 000558) fell by 2.79% to a closing price of 5.23, with a trading volume of 514,300 shares, totaling 268 million yuan [2] Capital Flow Analysis - The tourism sector saw a net outflow of 222 million yuan from major funds, while retail investors contributed a net inflow of 242 million yuan [2] - Specific stock capital flows indicated: - Yunnan Tourism (Code: 002059) had a net inflow of 3.1815 million yuan from major funds, while retail investors contributed 3.8099 million yuan [3] - ST Zhangjiajie (Code: 000430) experienced a significant net outflow of 4.1801 million yuan from major funds, but a net inflow of 4.1691 million yuan from retail investors [3]

Core Insights - The tourism and scenic spots sector increased by 0.57% on October 27, with Dalian Shengya leading the gains [1] - The Shanghai Composite Index closed at 3996.94, up 1.18%, while the Shenzhen Component Index closed at 13489.4, up 1.51% [1] Sector Performance - Dalian Shengya (600593) closed at 49.80, up 6.68% with a trading volume of 172,100 shares and a transaction value of 843 million [1] - Other notable performers include: - Tibet Tourism (600749) at 18.58, up 1.75% [1] - Peijiang Co. (002033) at 8.72, up 1.40% [1] - Lingnan Holdings (000524) at 13.81, up 0.95% [1] - Caesar's Rotating Industry (000796) at 6.14, up 0.82% [1] Capital Flow - The tourism and scenic spots sector experienced a net outflow of 77.52 million from institutional investors, while retail investors saw a net inflow of 187 million [2] - Key individual stock capital flows include: - Dalian Shengya with a net inflow of 65.19 million from institutional investors [3] - Caesar's Rotating Industry with a net inflow of 35.32 million from institutional investors [3] - Jiuhua Tourism (661809) with a net inflow of 8.69 million from institutional investors [3]

Core Viewpoint - The report highlights a significant increase in interest in winter sports tourism, particularly skiing, with search volumes for outdoor ski resorts rising nearly 900% since mid-October. This trend is expected to create investment opportunities in the ice and snow tourism sector as the winter season begins [1][2]. Group 1: Ice and Snow Tourism Trends - The ice and snow economy is projected to exceed 1 trillion yuan, with government policies beginning to show effects. By 2027, the total scale of the ice and snow economy is expected to reach 1.2 trillion yuan, and by 2030, it is projected to reach 1.5 trillion yuan [1]. - From November 1, 2024, to February 4, 2025, 934 ski resorts across 31 provinces are expected to receive 151 million visitors, representing a year-on-year increase of 27.8% [1]. Group 2: Market Performance - The Wande Ice and Snow Tourism Concept Index increased by 6.34% during the week of October 20-24, outperforming the Shenwan Consumer Services Index by 3.74 percentage points. For the month up to October 24, the index rose by 10.24%, also outperforming the Shenwan Consumer Services Index [3]. - Notable stocks in the ice and snow tourism sector, such as Changbai Mountain and Dalian Shengya, saw price increases of 6.19% and 22.91% respectively during the week, and 10.88% and 37.46% for the month [3]. Group 3: Spring and Autumn Holidays - With the implementation of policies to expand service consumption, various regions are set to introduce spring and autumn holidays for schools, creating a 5-day holiday opportunity that could stimulate travel during traditionally low seasons [4]. - Specific regions, such as Zhejiang and Guangdong, have scheduled autumn holidays in November, aligning with weekends to maximize travel opportunities [4]. Group 4: Promotions and Discounts - Various scenic spots are launching promotional initiatives to attract visitors during the traditional off-peak season in November. For example, Changbai Mountain is offering free admission to university students, while Huangshan and Emei Mountain are providing discounts and free return visits for ticket holders [5][6]. - The introduction of themed travel products targeting school groups is expected to further enhance travel interest during the autumn holiday period, with significant increases in flight bookings for family trips [6].

Core Insights - The tourism and scenic spots sector increased by 2.78% on October 20, with Dalian Shengya leading the gains [1] - The Shanghai Composite Index closed at 3863.89, up 0.63%, while the Shenzhen Component Index closed at 12813.21, up 0.98% [1] Sector Performance - Dalian Shengya (600593) closed at 41.78, up 10.01% with a trading volume of 138,700 shares [1] - Changzi Mountain (660E09) closed at 51.88, up 8.81% with a trading volume of 251,600 shares [1] - Caesar Travel (000796) closed at 6.68, up 7.05% with a trading volume of 2,334,700 shares [1] - Tianfu Cultural Tourism (000558) closed at 5.39, up 4.46% with a trading volume of 771,900 shares [1] - Other notable performers include Tibet Tourism (600749) up 3.08% and Xiyu Tourism (300859) up 2.69% [1] Capital Flow - The tourism and scenic spots sector saw a net inflow of 442 million yuan from main funds, while retail investors experienced a net outflow of 245 million yuan [2] - The main funds' net inflow for Caesar Travel was 171 million yuan, representing 10.87% of its trading volume [3] - Changzi Mountain also saw a significant net inflow of 123 million yuan, accounting for 9.60% of its trading volume [3]

Investment Rating - The report maintains a positive outlook on the retail sector, highlighting potential growth opportunities during the upcoming sales events and the impact of rising gold prices on jewelry sales [1][2][6]. Core Insights - The Double Eleven shopping festival has been extended and optimized to enhance user engagement and sales performance across various e-commerce platforms, with notable participation from major players like Tmall, JD, and Douyin [1][2]. - Instant retail is emerging as a new growth point, with platforms like Taobao and JD introducing features aimed at faster delivery and exclusive discounts for members [1][2]. - The jewelry sector is experiencing a boost in sales due to rising gold prices, with companies like Chow Tai Fook reporting significant same-store sales growth [2][3][6]. Summary by Sections E-commerce Trends - The Double Eleven festival has been extended by several days across major platforms, with Tmall extending by 2 days and JD by 4 days compared to last year [1]. - Simplified purchasing methods, such as direct discounts, are being emphasized to improve consumer experience [1]. - Instant retail initiatives are being launched, with Taobao and JD leading the charge in offering faster delivery options [1][2]. Jewelry Market Performance - Chow Tai Fook reported a same-store sales increase of 8.6% for its franchise stores in mainland China for Q3 2025, driven by rising gold prices [2][3]. - The average selling price of gold jewelry has increased significantly, reflecting consumer purchasing power and brand strength [2][3]. - The company is also adjusting its product pricing strategy, indicating strong brand positioning in the market [3]. Investment Recommendations - The report suggests focusing on companies with strong Q3 performance and those likely to benefit from the upcoming holiday season, particularly in cross-border e-commerce and retail sectors [7][8]. - Key investment themes include new consumer growth, transformation opportunities, and favorable policies impacting the retail landscape [8][9].

Market Overview - The tourism and scenic spots sector rose by 0.45% on October 14, with Dalian Shengya leading the gains [1] - The Shanghai Composite Index closed at 3865.23, down 0.62%, while the Shenzhen Component Index closed at 12895.11, down 2.54% [1] Stock Performance - Dalian Shengya (600593) closed at 36.18, up 5.21% with a trading volume of 78,300 shares and a turnover of 281 million yuan [1] - Other notable gainers include Changzi Mountain (6638209) up 2.97% and Caesar Travel (000796) up 2.42% [1] - Conversely, several stocks in the sector experienced declines, with Xi'an Tourism (000610) down 0.66% and ST Zhangjiajie (000430) down 0.65% [2] Capital Flow - The tourism and scenic spots sector saw a net outflow of 43.63 million yuan from institutional investors and 57.86 million yuan from speculative funds, while retail investors had a net inflow of 101 million yuan [2] - The capital flow data indicates that major stocks like Caesar Travel and Changzi Mountain experienced mixed capital movements, with Caesar Travel seeing a net inflow of 38.39 million yuan from institutional investors [3] Detailed Stock Data - The table of stock performance shows various companies with their closing prices, percentage changes, trading volumes, and turnover amounts, highlighting the overall market dynamics within the tourism sector [1][2] - Notable stocks with significant trading activity include Caesar Travel with a turnover of 60.2 million yuan and Changzi Mountain with 600 million yuan [1][2]

Investment Rating - The report maintains a "Positive" investment rating for the tourism industry [2] Core Insights - During the 2025 National Day and Mid-Autumn Festival holiday, domestic tourism saw an increase in volume but a decrease in prices, with 888 million domestic trips taken, a 1.6% increase year-on-year, and a recovery to 99.4% of the 2019 level [3][7] - Domestic tourism revenue reached 809 billion yuan, averaging 101.1 billion yuan per day, marking a 1.0% increase year-on-year and a recovery to 109.0% of the 2019 level [3][7] - Per capita consumption was 911 yuan, with a daily average of 114 yuan, reflecting a 13.0% decline year-on-year, but recovering to 95.9% of the 2019 level [3][7] - Compared to the 2025 May Day and Spring Festival holidays, the growth rate of domestic tourism during the National Day and Mid-Autumn Festival slowed down, and per capita consumption growth turned negative [3][7] Summary by Sections Domestic Tourism - The 2025 National Day and Mid-Autumn Festival holiday saw 888 million domestic trips, with a daily average of 111 million, a 1.6% increase from the previous year [7] - Domestic tourism revenue was 809 billion yuan, with a daily average of 101.1 billion yuan, a 1.0% increase year-on-year [7] - Per capita consumption decreased by 13.0% year-on-year to 911 yuan [7] Scenic Spots - Daily visitor growth at scenic spots ranged from single to double digits, with Emei Mountain and Phoenix Ancient City showing notable increases of 19.7% and 18.8% respectively [18][20] Outbound Tourism - Outbound tourism growth outpaced domestic tourism, with 16.34 million people entering or leaving the country during the holiday, a 11.5% year-on-year increase [22] Performing Arts - Cultural and artistic service sales increased by 18.6% during the holiday, with significant growth in performance services [28] Consumer Spending - Consumer spending showed low single-digit growth, with service consumption outperforming goods consumption, as retail and catering sales increased by 2.7% year-on-year [30]

Core Insights - The value of 5A scenic spots is declining despite a booming tourism market, with domestic travel increasing significantly in 2023 [1][3] - Among 13 listed scenic companies, 8 reported negative growth, indicating poor performance in the sector [1][2] Group 1: Industry Performance - In the first half of 2023, domestic travel reached 3.285 billion trips, a year-on-year increase of 20.6%, with spending at 3.15 trillion yuan, up 15.2% [1] - Of the 13 listed scenic companies, 8 experienced negative profit growth, with notable declines in companies like Songcheng Performing Arts (-26.65%) and Lijiang Co. (-16.62%) [2] - The total revenue of A-level scenic spots decreased by nearly 20 billion yuan from 2019 to 2024, despite the number of such spots increasing from 12,402 to 16,541 [3] Group 2: Changes in Scenic Spot Ratings - The number of 5A scenic spots has surged from 66 in 2007 to 358 in 2024, marking a 4.4-fold increase [4] - The rapid increase in 5A ratings has led to concerns about the quality and uniqueness of these spots, with many new additions lacking distinct appeal [4][6] - The evaluation criteria for 5A scenic spots focus heavily on service and environmental quality, with scenic quality and visitor feedback being less emphasized [14][16] Group 3: Visitor Experience and Market Trends - Many 5A scenic spots are criticized for overcrowding and prioritizing short-term profits over visitor experience, leading to a perception of "one-time business" [22] - In contrast, lesser-known attractions that offer innovative experiences are gaining popularity, such as the 4A-rated Wansui Mountain, which has seen a significant increase in visitors and revenue [23][26] - The changing preferences of younger travelers towards local and experiential tourism highlight the need for 5A scenic spots to rethink their offerings to attract repeat visitors [27]