每经编辑｜段炼 多年以后，当我们回望中国AI（人工智能）发展史，2026年的春节一定会被反复提起。 随着阿里、腾讯和字节跳动相继交出成绩单，一场如火如荼的AI红包大战落下帷幕，AI巨头们也完成了史上最大规模的"拉新实验"。 数据显示，2026年春节假期，阿里千问帮大家"一句话下单"近2亿次，腾讯元宝日活跃用户（DAU）一度超5000万，字节跳动旗下的豆包则在除夕夜（2 月16日）创下AI总互动19亿次的纪录。三大巨头用数十亿元的真金白银与场景落地，试图把AI从科技概念变成国民级日常应用。 不过，这场全民实验的真正答卷并不在一时的流量与热度里，而应交给时间去沉淀。 红包能买来一时的下载，但买不来习惯；能换来DAU，但不一定换来心智。2月25日，一度登顶苹果商店免费App排行榜首位的腾讯元宝已经掉至了十名 开外，蚂蚁阿福位居第六，豆包仍在力保榜首位置。 对于整个行业而言，春节一战的意义不在于分出一时高下，而在于为中国AI的普及与落地写下了极具标志性的开篇。 笔者认为，相较于眼花缭乱的技术进步，技术向善更是行业行稳致远的根本底色与不可逾越的底线。科技的温度从来不在于算力有多强、场景有多酷，而 是在于能否守护好用户权 ...

Core Insights - The "Chinese Large Model Spring Festival War" has concluded, with ByteDance's Doubao and Alibaba's Qianwen maintaining top positions in the App Store download rankings, while Ant Group's Aifu and Tencent's Yuanbao have dropped significantly [1][4][11] - The competition reflects differing strategies between Chinese and American firms, with Chinese companies focusing on consumer traffic and app entry points, while U.S. firms are prioritizing model performance and practical applications [1][15][17] Group 1: Competition Overview - The competition began gradually without a clear starting signal, with major players like Baidu, Ant Group, and Tencent announcing significant investments in AI activities leading up to the Spring Festival [3][4] - By early February, core players intensified their efforts, with Qianwen's promotional activities leading to a tenfold increase in orders and topping the App Store free list [4][6] - The download data indicates that Doubao leads with a 23% share, while Aifu and Yuanbao lag behind with around 15% each [4][5] Group 2: User Engagement and Retention - The cash-burning strategy has shown effectiveness in user acquisition, with Yuanbao's daily active users (DAU) increasing significantly during its promotional activities [6][10] - However, the long-term retention of users remains uncertain, as many users reported decreased usage of AI applications post-promotion [9][12] - Analysts emphasize the importance of evaluating user retention rates after the promotional period to assess the true value of the products [11][12] Group 3: Market Dynamics and Future Outlook - The current competition is seen as a pivotal moment in the AI landscape, with Doubao establishing a strong brand presence and Qianwen focusing on practical applications [10][11][17] - The differing paths of Chinese and American firms highlight a focus on consumer engagement in China versus a more mature SaaS ecosystem in the U.S. [15][17] - The future of AI assistants is expected to involve differentiated competition and integration into various user scenarios, moving beyond standalone applications [13][15]

Core Insights - The competition among Chinese AI models during the Spring Festival has highlighted the struggle for market entry and user retention, with ByteDance's Doubao and Alibaba's Qianwen leading the download rankings, while Ant Group's Aifuku and Tencent's Yuanbao have fallen behind [1][4][12] - The differing strategies between Chinese and American AI companies reflect their respective stages of commercialization, with Chinese firms focusing on consumer traffic and app entry points, while U.S. firms are advancing in model performance and ecosystem development [1][16] Group 1: Competition Overview - The "Spring Festival AI Battle" saw major players like Baidu, Alibaba, Tencent, and ByteDance invest heavily in marketing, with significant cash incentives to attract users [3][4] - By February 25, Doubao maintained the top position in the App Store, while Aifuku and Yuanbao dropped significantly, indicating a failure to secure a lasting user base [1][4][12] - The competition has led to a notable increase in daily active users (DAU) for Yuanbao, which reached over 50 million after its cash giveaway campaign [6][11] Group 2: Marketing Strategies - The marketing approach of AI firms has shifted from traditional user acquisition methods to a focus on creating lasting user engagement and brand loyalty [10][12] - Analysts suggest that the effectiveness of these marketing strategies should be evaluated based on user retention rates post-campaign, rather than just initial download rankings [13][14] - The "red envelope" strategy has attracted users, but concerns remain about the sustainability of user engagement once the incentives are removed [12][14] Group 3: Product Differentiation - Doubao has established a unique position by integrating content creation capabilities and multi-modal interactions, while Qianwen focuses on e-commerce applications [14][18] - The lack of strong use cases for Yuanbao and Aifuku has resulted in lower user retention, highlighting the importance of addressing real user needs and providing distinct value propositions [12][14] - The future of AI assistants is expected to involve more integrated solutions that seamlessly fit into users' daily lives, emphasizing the need for personalized services [14][18] Group 4: Industry Trends - The current landscape indicates a divergence in strategies between Chinese and American AI companies, with the former prioritizing consumer engagement and the latter focusing on foundational model improvements and infrastructure [16][18] - The significant investments in AI infrastructure by companies like OpenAI and Google reflect a global trend towards practical applications and sustainable growth in the AI sector [16][17] - The competition for user engagement in China is seen as a critical step in defining the future of AI applications, with the potential for long-term impacts on market dynamics [18]

责任编辑：何俊熹 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 新浪科技讯 2月25日下午消息，近日，PICO-XR官方微博发布视频，预告新品将至，主打"高效、直 觉、开放"。PICO OS产品负责人 @马杰思Jason 留下了微博话题，并表示"新的，要来了"或暗示新品为 新款VR头显设备。 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 据悉，2024年9月，字节跳动推出了PICO 4 Ultra MR混合现实一体机。 新浪科技讯 2月25日下午消息，近日，PICO-XR官方微博发布视频，预告新品将至，主打"高效、直 觉、开放"。PICO OS产品负责人 @马杰思Jason 留下了微博话题，并表示"新的，要来了"或暗示新品为 新款VR头显设备。 责任编辑：何俊熹 据悉，2024年9月，字节跳动推出了PICO 4 Ultra MR混合现实一体机。 ...

格隆汇2月25日丨豆神教育(300010.SZ)在互动平台表示，公司与字节跳动未有直接合作，但公司的学伴 机器人搭载了字节跳动旗下火山引擎技术平台的RTC技术与豆包大模型，以上技术模型的接入可以帮助 提升学伴机器人的语音交互效果、提升用户体验，但对公司经营基本面无重大影响。 ...

格隆汇2月25日丨豆神教育(300010.SZ)在互动平台表示，公司与字节跳动未有直接合作，但公司的学伴 机器人搭载了字节跳动旗下火山引擎技术平台的RTC技术与豆包大模型，以上技术模型的接入可以帮助 提升学伴机器人的语音交互效果、提升用户体验，但对公司经营基本面无重大影响。 ...

文｜象先志 春节档AI大战现在基本落幕。过年前大厂活动力度就很猛，当时想春节后回看下表现，给各家产品从夯到拉排个序。之前有消息说DeepSeek会发布R2，这 也是我个人预期最有希望给到夯的选手，可惜R2还是一如既往跳票了。 如果以一年前R1的表现作为夯的参考标准，那显然今年没有任何产品够上了这个bar。但今年跟去年区别最大的一点是，去年是DeepSeek一枝独秀，今年更 像百花齐放，选手们普遍比较踊跃，技术和营销两方面都值得讨论，参评素材要丰富很多。 下面对BAT御三家的春节档AI大战表现做个简要点评。 字节守，阿里攻 综合各方面表现看，字节和阿里都是属于能给到顶级的选手。官宣字节拿下春晚的时候，口径上其实说得是火山引擎是主角，豆包打配合。当然后来事实 上，爆光资源还是被豆包拿了。 另一个把字节排到顶级的原因是，Seedance 2.0斩获了视频生成领域的SOTA。 在创作者和媒体圈，这个模型非常火，甚至出现国外向国内求"反向邀请码"的情况。但KOL的话能看不能信，这群人之前吹可灵吹Veo都是同样的套路。而 且客观上说，视频生成模型仍然相对小众，谈不上真正出圈，评判技术实力最核心的指标还是要看语言模型。 根 ...

格隆汇2月25日丨东华软件(002065.SZ)在投资者互动平台表示，公司在过去一年已为国民经济各行业建 设了几十亿规模的算力中心（云中心），采用并集成华为、摩尔、英伟达等多家厂商的算力产品及平 台。公司与腾讯、阿里、字节跳动均有深入的互为客户式合作，围绕医疗、金融、未来城市、公安、大 企业等领域开发行业智能体，其中"张警官智能体"深受公安干警欢迎，同时公司还为上述企业提供网络 产品及运维解决方案，相关业务与对方AI智能体均实现完全兼容。 ...

格隆汇2月25日丨东华软件(002065.SZ)在投资者互动平台表示，公司在过去一年已为国民经济各行业建 设了几十亿规模的算力中心（云中心），采用并集成华为、摩尔、英伟达等多家厂商的算力产品及平 台。公司与腾讯、阿里、字节跳动均有深入的互为客户式合作，围绕医疗、金融、未来城市、公安、大 企业等领域开发行业智能体，其中"张警官智能体"深受公安干警欢迎，同时公司还为上述企业提供网络 产品及运维解决方案，相关业务与对方AI智能体均实现完全兼容。 ...

格隆汇2月25日丨中亦科技(301208.SZ)在投资者互动平台表示，截至目前，公司与字节跳动暂无合作。 ...