Core Viewpoint - The opening of public REITs to hotel assets marks a significant shift in the capital market, with companies like China Jinmao seizing the opportunity for asset securitization [1][6]. Group 1: Asset Sale - China Jinmao announced the sale of 100% equity in Sanya Yalong Bay Ritz-Carlton Hotel for 2.265 billion yuan, indicating a strategic move towards asset securitization [3][4]. - This sale is part of a broader trend in the hotel industry, where companies are restructuring to enhance their financial positions [3][4]. - The transaction reflects a shift in China Jinmao's strategy from asset disposal for cash flow to exploring asset securitization [3][4]. Group 2: Financial Strategy - The establishment of a Special Purpose Vehicle (SPV) for the securitization process allows for risk isolation and the issuance of asset-backed securities supported by future cash flows [4]. - China Jinmao has subscribed to 4% of the asset-backed securities, with the remaining 96% held by various institutional investors, ensuring no single entity has control [4]. - This move is aimed at maximizing the valuation of hotel assets and optimizing the company's financial statements [4]. Group 3: Market Context - The National Development and Reform Commission has included four-star and above hotels in the public REITs application scope, making the timing of China Jinmao's actions significant [6]. - The sale of the Ritz-Carlton hotel is seen as a strategic attempt to activate existing assets and improve future growth potential [6]. - The hotel meets the criteria for REITs, being a five-star property with stable cash flow and clear ownership [6]. Group 4: Performance Metrics - The Ritz-Carlton hotel has shown strong performance metrics, with an average room price of 2,054 yuan and an occupancy rate of 80.5% in the first half of this year [8]. - Historical data indicates that the hotel maintained high average room prices and occupancy rates even during challenging periods, such as the pandemic [7][8]. - The hotel’s parent company reported total assets of approximately 1.113 billion yuan and net assets of about 691 million yuan as of March 31, 2025 [8]. Group 5: Future Prospects - If successful, this initiative could create a complete cycle of investment, financing, construction, management, and exit for hotel assets [8]. - China Jinmao's portfolio includes several high-quality hotels, which could be leveraged for future REITs offerings [8]. - The competitive landscape for public REITs is evolving, with other companies like Jin Jiang International also entering the market [8].

记者 李宝花 此外，亲子研学线路兼顾趣味与知识，上海迪士尼、海昌海洋公园、乐高拼搭、天文寻根等主题研 学线路，真正实现玩中学、学中乐。银发康养则主打舒心与安心，普陀推出的银发尊享三日游，贴心设 置电梯限流、加宽游船座位、清淡分餐等细节；闵行的养云安缦康养线路，让长者在千年樟林间慢享康 养时光。 一城展千面，岁岁有新意。2026年元旦，赴上海之约，在不同的风景与体验中迎接崭新的一年。 本次元旦潮玩线路的核心亮点，在于六大特色主题的精准打造，从人文体验到自然漫游，从亲子研 学到银发康养，全方位覆盖不同人群的出游偏好，让新年的仪式感在多元体验中拉满。 建筑可阅读板块迎来全新升级，愚园路、武夷路、武康路等"永不拓宽的马路"相关线路集合了名人 故居打卡、非遗手作体验、特色下午茶、专属跟拍整合为标准游玩模块，游客可如同集邮般，一日打卡 十余处历史建筑，沉浸式触摸上海的城市肌理。 非遗体验成为标配亮点，多条线路中植入非遗手作环节，豫园烧蓝、笔墨宫坊书法、松江布挂饰、 嘉定竹刻等本土非遗技艺悉数登场，游客亲手制作香囊、年画、皮影，把新年美好心愿与非遗文创一同 带回家。 滨江漫游打造"水陆空"三维赏景体验，宝山滨江、徐汇西岸、 ...

宁波湾省级旅游度假区。（市文化广电旅游局供图） "根据现有资源特征，可以将这里打造成以'工业遗存活化+科创消费融合'为核心，集文化、休闲、消费、科技于一体的标杆性文旅项目。"张美佳说。 此外，镇海九龙湖、宁波湾省级旅游度假区、慈溪鸣鹤古镇—环白洋湖区块等重点文旅区块，也赢得了不少客商的关注和认可。 "宁波湾拥有独特的海湾资源，既有自然静谧的一面，也具备发展现代文旅体验的广阔空间。"万物沉浸创始人、"触电"&"喜事"系列总导演周箫表示，宁波 湾的自然场景就是一个巨大的舞台，如果能将在地文化、现代科技与沉浸式叙事手法相结合，打造出具有独特记忆点的文旅作品，完全有潜力成为一个现象 级的滨海度假目的地。 "深厚的历史底蕴、优质的生态资源、优越的营商环境，让宁波成为文旅投资的优选之地。"前天，"全国重点文旅企业宁波行"活动圆满落幕。依托今年宁波 文旅长三角、北京招商洽谈活动及文旅产业风口调研的前期积淀，宁波文旅精准邀约复星旅文、天目湖、上航集团等30余家全国头部文旅投资客商代表，先 后走进奉化、镇海、慈溪等地，考察重点文旅项目板块，共商宁波文旅产业合作发展。 "这片地块面朝甬江，基础设施较为完善，还留存着一代人的工业记 ...

Core Viewpoint - The article discusses the innovative strategies of Shangmei Zhizhi, particularly its focus on the lower-tier market and the introduction of unique hotel room designs to attract younger consumers, highlighting the shift in consumer preferences and the need for differentiation in the hotel industry [5][10][19]. Group 1: Company Overview - Shangmei Zhizhi, led by CEO Ma Yingyao, ranks second in the economic hotel market in China and first in small cities, with 4,826 hotels globally, making it the fourth largest in China [5][10]. - The company has achieved a 100% coverage in third-tier cities and 90% in fifth-tier cities, positioning itself as an "invisible champion" in the lower-tier market [5][10]. - Shangmei Zhizhi operates a brand matrix that spans from economy to luxury, leveraging 136 million members for private traffic penetration into first and second-tier cities [5][10]. Group 2: Market Strategy - The company aims to break the "one-size-fits-all" model in the economy hotel sector by introducing unique room types such as the "window view room," which caters to the social media-driven preferences of younger consumers [11][19]. - Shangmei Zhizhi's new hotel model, Shangke You 7, incorporates features like indoor infinity pools and large-screen viewing rooms, traditionally found in luxury hotels, into the economy segment, aiming to redefine consumer expectations [7][11][19]. - The pricing strategy for these unique room types is set at a premium of only 200-300 RMB per night, significantly lower than luxury hotel counterparts, which typically exceed 1,000 RMB [17][21]. Group 3: Operational Challenges - The company faces challenges in maintaining cost efficiency while innovating room designs, as the construction costs for unique room types can be high [21][25]. - The shift to a direct management model with plans to open 100 direct-operated hotels by 2026 indicates a strategic pivot to ensure quality and service consistency amid rising competition in first and second-tier cities [25][27]. - The hotel industry is entering a rational consumption phase, where brands must balance brand strength and product quality to compete effectively against established players [19][27]. Group 4: Consumer Trends - The article highlights a significant shift in consumer behavior, particularly among the post-2000 generation, who prioritize unique experiences and social media shareability over traditional hotel offerings [11][40]. - Younger consumers are less interested in comprehensive amenities and more focused on standout features that can be shared on social platforms, indicating a need for hotels to adapt to these changing preferences [11][40]. - The trend suggests that the future of the hotel industry may lean towards flexibility and personalized experiences rather than strict standardization [40][42].

（来源：中华工商时报） 转自：中华工商时报 2024年，大湾区企业镇海商会成立，远隔千里的两地紧密相拥，经贸合作与技术交流不断释放出乘数效 应；2025年，上海市镇海商会成立，沪镇两地文旅深度交融，进一步拓展合作空间……近年来，宁波市 镇海区委统战部以乡情为纽带，以创新为驱动，通过搭建平台、完善机制，拓展全国镇商"朋友圈"，为 区域经济发展注入活力。 乡情为弦，奏响镇商新韵 "无论走多远，只要听到商会之歌里熟悉的乡音，心里就格外踏实。"在粤港澳大湾区镇海商会季度论坛 现场，深圳优艾智合机器人科技有限公司合伙人张文杰感慨道。 "镇商情系家乡行"活动像一座桥梁，把游子与故土紧紧系在一起。来自上海、香港、广州、杭州等地的 镇海籍企业家回到家乡，漫步街头巷尾，参观文化景点时，既为家乡深厚的历史底蕴而自豪，更为蓬勃 的发展活力赞叹不已。 上海锦江国际旅游股份有限公司董事长、首席执行官郑蓓感言："家乡经济发展迅速，营商环境不断优 化，让我们对家乡充满信心与期待。" 平台赋能，护航发展征程 近年来，镇海区委统战部充分发挥镇商资源优势，组建了由80余名专业技术人才构成的"同心智库"。这 支智囊团活跃在北京中关村、深圳科技园等 ...

本文来自微信公众号： 空间秘探 ，作者：武爽 近期，一位单亲母亲带娃在北京学区附近的五星级酒店住了三年，总花费约25万元的细节被披露 后，引发讨论，不少人甚至觉得这是一笔"划算"的选择。 这种看似"非常规"的居住方式，实际上正在多个城市反复出现。陪读家庭、外派员工、跨城工作 的"双城人群"，以及部分年轻租客，开始把酒店作为阶段性居所，而不仅仅是短暂停留的住宿空间。 以下文章来源于空间秘探 ，作者武爽 空间秘探 . 文旅酒店业影响力玩家的每日目的地！ 问题不再是"住酒店划不划算"，而是当越来越多的人真的住了下来，酒店准备好了吗？ 带娃上学住三年五星级酒店背后 的"精明算盘" 近期，一则"单亲妈妈连续三年住在北京五星级酒店、以25万元替代租房"的新闻在多个社交平台引 发热议。 故事本身并不复杂。单亲妈妈Sherry有北京户口，但在市区没有房子。孩子到了入学年龄，为了就近 进入东城区的公立学校，她必须在学校周边找到一个稳定的落脚点。摆在眼前的选项，其实也都是北 京家长耳熟能详的那几种：要么在西城、东城买一套动辄两千万元起步的老旧学区房，要么租房应付 几年，但随时面临房东涨价、收房甚至学位不确定的风险。她最终选择了第 ...

证券之星消息，12月24日酒店餐饮板块较上一交易日下跌0.05%，锦江酒店领跌。当日上证指数报收于 3940.95，上涨0.53%。深证成指报收于13486.42，上涨0.88%。酒店餐饮板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 002306 | *ST云网 | 2.03 | 5.18% | 6.47万 | 1313.49万 | | 000428 | 华天酒店 | 3.42 | 1.48% | 32.25万 | 1.09亿 | | 600258 | 首旅酒店 | 16.58 | 1.47% | - 19.99万 | 3.29 乙 | | 000721 | 西安饮食 | 9.22 | 0.11% | 22.51万 | 2.06亿 | | 301073 | 君享酒店 | 27.00 | -0.48% | 7.34万 | 2666T | | 601007 | 金陵饭店 | 7.87 | -0.88% | 16.89万 | 1.32亿 | | 605108 | 同庆楼 | 1 ...

公示期：2025年12月23日至2026年1月1日 联系邮箱：jyzjz@samr.gov.cn 转自：市场监管总局网站 ...

在同多位行业人士闲聊时，《酒管财经》多次听到了类似的表述。 "2025年是投入和产出非常不匹配的一年。" 本期内容，《酒管财经》将梳理2025年的十大热词，回顾酒店业重大的事件、变化和趋势。 热词一：冷热不均 从宏观的行业角度来说，出行人群基数上涨，但消费意愿和欲望疲软；酒店业供给火热，但市场需求疲 软。 也就是说，整个市场蛋糕没变大，分蛋糕的人在变多。同时，还有"帐篷热"、自驾等多形态的住宿形式 与传统酒店争市场。 从中观的酒店结构和市场来看，全服务酒店日子难过，出清仍在延续。但生活方式酒店品牌、中高端旅 居品牌受到推崇。 下沉市场继续保持增长潜力，高线城市在高供给和疲软需求的挤压下承受压力。 热词二：资本化 市场变革愈剧烈，资本就愈蠢蠢欲动。 整个酒店业的收并购动作在2025年终于蔓延至头部酒店集团。既有酒管集团的强强联合，又有平台企业 对旗下住宿板块的补充，还有大型文旅企业的资源整合。 忙，是2025年的主基调。但受限于外部环境和自身战略调整影响，每个人的收获并不一致。 《酒管财经》推出"舞向新大陆"跨年专题策划，复盘2025年，瞻望2026年。 与此同时，今年年末推出的"将四星级及以上酒店项目纳入RE ...

Core Insights - The article discusses the rising trend of long-term hotel stays as a viable living option for various demographics, including single parents, expatriates, and young professionals, highlighting a shift in living arrangements in urban areas [1][4][16] Group 1: Long-term Hotel Stays - A single mother in Beijing spent approximately 250,000 yuan over three years living in a five-star hotel to secure her child's education, which sparked discussions about the practicality of such arrangements [1][2] - The average annual cost of living in a hotel, when calculated, is around 83,333 yuan, which is competitive compared to traditional rental options when factoring in additional services [2][3] - The hotel experience offers bundled services such as breakfast, cleaning, and utilities, which can lead to significant savings compared to renting a traditional apartment [3][6] Group 2: Demographic Shifts - Families, especially those with children, are increasingly opting for long-term hotel stays due to the convenience and stability they provide, as seen in various case studies across different cities [4][5] - Young professionals are also choosing hotels over traditional rentals, citing lower costs and fewer hassles associated with rental agreements, such as deposits and maintenance issues [6][7] - Elderly individuals are exploring hotel living as a viable option for care and community, with some hotels offering tailored services for senior residents [7][8] Group 3: Industry Response - The hotel industry is beginning to recognize the demand for long-term stays, with brands adapting their offerings to cater to this emerging market segment [10][11] - Major hotel chains are launching long-stay brands and modifying their operational models to accommodate the needs of long-term residents, moving away from traditional short-stay models [10][12] - The operational approach is shifting from high-frequency service to more tailored, low-frequency interactions, focusing on quality and responsiveness to enhance guest satisfaction [13][15] Group 4: Market Dynamics - The growing trend of long-term hotel stays is reshaping the competitive landscape, with brands differentiating themselves based on their ability to cater to this new demand [12][16] - The industry is witnessing a division between brands that embrace long-stay models and those that maintain traditional short-stay operations, reflecting varying capabilities and market strategies [15][16] - As the concept of "living in hotels" becomes more mainstream, the industry faces challenges in adapting to the responsibilities and expectations associated with longer stays [13][14]