2025.09. 05 本文字数：740，阅读时长大约2分钟 9月4日晚，网传张水华已被福建医科大学附属第一医院解聘或调岗。9月5日上午，中国新闻周刊向福建医科大学附属第一医院人力资源处求证，工作 人员表示，张水华仍是该院全科医学科主管护师，张水华未被医院解聘或调岗。据该院一位张水华的同事介绍，主管护师属于中级职称，非行政职称。 近期，"最快女护士"马拉松跑者张水华因赛后言论持续引发讨论。 推荐阅读 "国家队"操作路线曝光 据澎湃新闻此前报道，福州市卫健委回应称，护士的休假调班属于内部事务，需要院方和科室协调。张水华随后在社交平台发文，称已沟通相关问题， 会以工作为重并感谢关注。 9月3日，澎湃新闻从多个独立信源获悉：基于双方发展路径的调整，361度与张水华的合作已暂告一段落。 知情人士表示，361度在运动员合作中始终秉持长期发展理念，此次调整系双方经过友好协商后的共同决定，不影响品牌与其他运动员的既有合作。有 业内人士认为，这是基于双方不同发展阶段的实际需求作出的相应调整。随着合作关系的调整，相关讨论预计将逐渐平息。 本文综合自中国新闻周刊、澎湃新闻 微信编辑 | 夏木 第一财经持续追踪财经热点。若您掌握公 ...

Core Viewpoint - The incident involving "fastest nurse" Zhang Shuihua and her contract termination with 361 Degrees has sparked significant public discussion, highlighting the brand's marketing strategies and the implications of athlete endorsements in the sports industry [1][3][4]. Group 1: Incident Overview - Zhang Shuihua won the women's group championship at the 2025 Harbin Marathon, but expressed difficulty in taking leave from her nursing job to participate in the event, calling for support from her superiors [1][4]. - Following the incident, 361 Degrees displayed a message in their live stream indicating the termination of their contract with Zhang Shuihua, emphasizing their commitment to promoting sports and a healthy lifestyle [1][3]. - The brand has not issued a formal statement regarding the contract termination, leading to speculation about their marketing approach and athlete selection criteria [1][4]. Group 2: Endorsement Strategy - 361 Degrees has signed a total of 29 endorsers in the first half of 2025, including prominent athletes from various sports, indicating a diverse endorsement strategy [6][12]. - The brand's endorsement roster includes 13 runners, as well as notable figures from basketball, such as NBA stars Nikola Jokic and Aaron Gordon, showcasing a broad appeal across different sports [6][12]. - The company aims to enhance brand influence and sales through partnerships with athletes, leveraging their professional image to connect with consumers [10][12]. Group 3: Advertising and Sponsorship Expenditure - 361 Degrees has consistently increased its advertising and promotional spending, surpassing 1 billion yuan annually in recent years, reflecting a growing investment in brand visibility [13][14]. - The advertising expenditure ratio reached 10.1% in the first half of 2025, marking a 6.4% year-on-year increase, indicating a strategic focus on enhancing brand presence [14]. - The brand's sponsorship of major sporting events, including the Asian Games and World Swimming Championships, further illustrates its commitment to expanding market reach and brand recognition [13][14].

Core Viewpoint - The article discusses the business strategy of 361 Degrees in leveraging sports stars as brand ambassadors, highlighting the recent controversy surrounding the "fastest nurse" Zhang Shuihua and the company's response to her contract termination [2][3]. Brand Strategy - 361 Degrees has disclosed a total of 29 brand ambassadors in the first half of 2025, including international NBA stars, Olympic champions, and elite athletes, with 13 specifically in the running category [5][6]. - The company aims to enhance brand influence and sales through collaborations with professional athletes, often opting for short-term endorsement contracts during events [7]. Advertising and Promotion Expenditure - 361 Degrees has significantly increased its advertising and promotion spending, surpassing 1 billion yuan in both 2023 and 2024, with a ratio of 10.1% in the first half of 2025, reflecting a year-on-year growth of 6.4% [10][11]. - The brand's advertising expenditure has shown a consistent upward trend, with a notable increase from 4.95 billion yuan in 2020 to 10.72 billion yuan in 2023 [11]. Athlete Endorsement Impact - The choice of brand ambassadors is influenced by their commercial value, image alignment with the brand, reputation, and collaboration costs, with a focus on enhancing customer retention and attracting new clients [9][12]. - The strategy includes diversifying endorsements across various sports, such as swimming, gymnastics, and e-sports, to reach different consumer segments [8][9].

8月31日，在2025年哈尔滨马拉松比赛中，福建医科大学附属第一医院的张水华，以2小时35分27秒刷新 个人最好成绩，获得国内女子组冠军。可赛后的一段哭诉调休的采访视频，引发网友诸多热议。随后张 水华关闭了个人社交账号评论区及商品橱窗。 连日来，"最快女护士"张水华在马拉松赛后哭求调休事件，持续引发热议。 9月4日晚，网传张水华已被福建医科大学附属第一医院解聘或调岗。9月5日上午，中国新闻周刊向福建 医科大学附属第一医院人力资源处求证，工作人员表示，张水华仍是该院全科医学科主管护师，张水华 未被医院解聘或调岗。据该院一位张水华的同事介绍，主管护师属于中级职称，非行政职称。 不仅如此，张水华曾签约的361度品牌也因而受到关注。据报道，9月3日，361度与张水华的合作已暂告 一段落。9月5日，中国新闻周刊在张水华个人社交账号简介中看到，"路跑签约品牌361度"以 及"2023/2025哈尔滨马拉松女子全程国内第一"两个标签已被删除。 就王岢说法，中国新闻周刊尝试联系福建医科大学附属第一医院全科医学科护士站，工作人员表示，相 关问题请联系该院党委宣传部。随后，该院党委宣传部工作人员对此回应中国新闻周刊，"鼓励员工的 ...

Core Points - The collaboration between the sports brand 361 Degrees and marathon runner Zhang Shuihua, known as the "fastest female nurse," has ended after a brief period due to public controversy [1][2] - The decision to terminate the partnership was mutual and reached after friendly negotiations between both parties [1] Group 1: Background and Performance - Zhang Shuihua achieved a remarkable time of 2 hours, 35 minutes, and 27 seconds, winning the women's group at the Harbin Marathon on August 31 [1] - Her performance was notable as she completed the race in adverse conditions, including running during her menstrual period [1] Group 2: Public Reaction and Controversy - Following the marathon, Zhang expressed her desire for her hospital leadership to support her in taking weekends off to participate in marathons, which sparked a heated online debate [2] - Supporters argued that employers should encourage employees' personal development, while critics contended that personal interests should not burden colleagues [2] - The controversy intensified when viewers noticed Zhang's affiliation with 361 Degrees, leading to a surge of comments in the brand's live stream, including jokes about the situation [2] Group 3: Company Response - In response to the public backlash, 361 Degrees decided to terminate its contract with Zhang Shuihua, although no formal announcement was made [2] - The change in partnership was subtly indicated during a live stream on September 3, where the host displayed a printed news report about the termination [2] - Zhang has since removed all references to her partnership with 361 Degrees from her social media accounts [2]

Core Insights - The innovative retail model "361° Super Product" has successfully integrated online and offline sales through Douyin's local life service platform, creating an efficient O2O shopping experience [2][6][7] Group 1: Store Opening Success - The first "361° Super Product" store opened in Shijiazhuang on December 27, achieving over 6,000 customer visits and sales exceeding 250,000 yuan on the opening day [3][6] - Prior to the opening, significant resources were allocated to Douyin for promotions, resulting in pre-sales of vouchers worth hundreds of thousands of yuan [6][7] - The store's opening attracted over 30% new customers through Douyin's local life services [7] Group 2: Marketing and Customer Engagement - The company utilizes high-density live streaming and influencer promotions to effectively communicate store opening information, contrasting with traditional marketing methods [6][12] - Monthly strategy meetings are held to review data and set future strategies, ensuring continuous engagement and promotional activities [12] Group 3: Operational Efficiency - The "361° Super Product" model transforms traditional retail by actively seeking customers online, thus reducing reliance on foot traffic [9][14] - The store operates efficiently with a small team, leveraging digital tools for customer engagement and reducing labor costs [14][16] - The introduction of a "zero commission" policy by Douyin has further incentivized retail operations, leading to significant growth in the number of apparel brands joining the platform [16]

Group 1: Event Overview - 361 Degrees has terminated its partnership with "fastest nurse" Zhang Shuihua, leading to significant public backlash and media coverage [2][3][11] - The termination was perceived by many as a result of Zhang's comments during a post-race interview, which sparked controversy regarding her work-life balance and the ethics of her dual career as a nurse and athlete [9][11] Group 2: Company Performance - As of June 30, 2025, 361 Degrees reported revenue of 5.705 billion RMB, an increase of 11% year-on-year, and a net profit of 858 million RMB, up 8.6% [12][14] - The company has a total of 5,669 stores, with 76% located in third-tier and lower cities, indicating a strong foothold in lower-tier markets but a need to enhance its presence in first and second-tier cities [12][14] Group 3: Research and Development - 361 Degrees has invested 2.8% of its revenue in research and development, with plans to increase this to between 3% and 4% in the current year [13][15] - The company has achieved 870 patents and employs 832 technical staff, focusing on innovative products such as running shoes and sports apparel [15] Group 4: Market Strategy - The company aims to expand its market share in both domestic mid-to-high-end segments and international markets, despite facing challenges [15][16] - The Chinese sports industry is projected to exceed 7 trillion RMB by 2030, presenting significant growth opportunities for companies like 361 Degrees [16]

Group 1 - Trump responded to rumors of his death, labeling them as "fake news" and emphasized his active weekend [4] - ByteDance denied rumors regarding the separation of its chip business, stating that the business entity remains unchanged [6] - 361 Degrees announced the termination of its contract with marathon runner Zhang Shuihua during a live stream [5] Group 2 - Giorgio Armani, the founder of the luxury brand Armani, passed away at the age of 91 [5] - Agricultural Bank of China surpassed Industrial and Commercial Bank of China in total market value, becoming the new "universe bank" [8][10] - Huawei's smartwatch shipments surpassed Apple's for the first time, marking a significant milestone in the wearable technology market [10] Group 3 - NIO confirmed its collaboration with McLaren, contributing to its technology service revenue [10] - Xiaomi plans to expand its home appliance and new retail business overseas, with a goal of launching its automotive products internationally by 2027 [10] - The price of gold jewelry in China has risen to 1,060 yuan per gram, reflecting a trend in the precious metals market [13][14] Group 4 - WeRide launched its Robotaxi GXR for 24-hour unmanned commercial operation in Guangzhou [20] - Meta is set to release a new type of smart glasses priced around $800, indicating a shift in its product strategy [23] - OpenAI plans to launch an AI-powered employment platform by 2026, aiming to connect businesses with skilled candidates [23]

Group 1 - ByteDance denies rumors of cutting its chip business, stating that the business entity has not changed and the claims are false [3] - The chip team is simply switching tenants on Feishu, and there are no layoffs or changes in business structure [3] Group 2 - Zhu Ling, former Vice President of Zeekr, has joined Volvo Cars as Chief Operating Officer for the Asia-Pacific region, effective September 1, 2025 [5] - Zhu has over 17 years of experience in the automotive industry and has worked in both China and the U.S. [5] Group 3 - Agricultural Bank of China has surpassed Industrial and Commercial Bank of China in total market capitalization for the first time, becoming the new "universe bank" [6] - As of September 4, Agricultural Bank's market capitalization is approximately 2.45 trillion yuan, slightly above ICBC's 2.44 trillion yuan [6] Group 4 - Huawei's smartwatch shipments have surpassed Apple's for the first time, becoming the global leader in Q2 2025 [8] - The overall smartwatch market saw an 8% year-on-year growth, with Chinese brands like Huawei driving this recovery [8] Group 5 - Xiaomi plans to expand its home appliance and new retail businesses overseas starting in 2025, with a goal of establishing 10,000 overseas stores by 2027 [8] - The company is also focusing on automotive exports in the coming years [8] Group 6 - WeRide has launched its Robotaxi GXR in Guangzhou, marking the start of 24-hour fully autonomous commercial operations [18] - This development highlights advancements in autonomous driving technology and its application in urban mobility [18]

Core Viewpoint - The incident involving the "fastest nurse" Zhang Shuihua highlights the tension between personal aspirations and workplace responsibilities, leading to significant public backlash and brand repercussions for 361° [3][18][23]. Group 1: Incident Overview - Zhang Shuihua, a marathon champion, faced public scrutiny after her comments about needing time off to participate in races, which many perceived as inconsiderate to her colleagues [3][4][7]. - The backlash was swift, with social media users criticizing her for prioritizing personal interests over team obligations, leading to a viral controversy [6][8][18]. Group 2: Brand Response - Following the public outcry, 361° quickly severed ties with Zhang Shuihua, announcing the termination of their contract during a live stream, which was a strategic move to mitigate potential damage to the brand [9][11][14]. - The brand's decision reflects the current market dynamics where companies must act rapidly to distance themselves from controversies involving their endorsers [14][16]. Group 3: Workplace Dynamics - The controversy underscores a broader issue within the healthcare sector, where nurses often face overwhelming workloads and limited flexibility, making requests for time off contentious [19][20]. - Zhang Shuihua's situation illustrates the delicate balance between individual pursuits and collective responsibilities in high-pressure work environments, particularly in healthcare [18][22]. Group 4: Social Commentary - The incident serves as a reminder of the societal expectations placed on individuals to conform to workplace norms, even when pursuing personal passions [25][28]. - It raises questions about the need for empathy and understanding in organizational cultures, especially in high-stress professions like nursing [27][30].