Core Viewpoint - The company aims to focus on AI and overall efficiency improvement in its 2025 strategy, emphasizing the integration of AI technology into its business and the development of innovative AI products to enhance market competitiveness and achieve long-term success [1] Group 1: AI Technology Development - The company plans to solidify its foundational AI capabilities by constructing an AI product matrix consisting of "1 large model, 2 databases, 3 engines, and 4 application types" in 2024, laying a solid foundation for deep integration of AI into its business [1] - In 2025, the company will further optimize and expand its product and content databases, creating a general AI capability platform through AIGC, AIUC, and Agent engines, while also attracting top AI talent to enhance product development capabilities [1] Group 2: Application of AI in Business and Management - The company has initiated an upgrade of its core product "What Worth Buying" App to create an AI-native consumer content platform called "What Worth Buying GEN2," which utilizes AI for efficient content collection, deep analysis, and intelligent recommendations [1] - In 2025, the company will continue to iterate on "What Worth Buying GEN2," incorporating cutting-edge large model technology and restructuring content production and distribution systems to enhance user engagement and community activity [1] - The company will also implement AI technology in internal management to improve operational efficiency and create a high-collaboration AI organization for sustainable development [1] Group 3: Innovation in AI Product Development - The company plans to accelerate the development of AI innovative products in 2025, focusing on specific business scenarios and leveraging the growing acceptance of AI applications among users [1] - A new independent Agent product will be developed to provide intelligent consumer decision-making services, enhancing user experience and decision-making efficiency [1] - The company will actively participate in the ecosystem construction of protocols like MCP to explore collaboration mechanisms between AI agents and external channels [1] Group 4: International Expansion Strategy - The company recognizes the rapid growth of the global e-commerce market, particularly in emerging countries, and aims to expand its "What Worth Buying" model internationally, starting with Thailand in 2024 [1] - In 2025, the company will deepen its global expansion efforts, building on its presence in Thailand and accelerating entry into more countries to enhance brand influence and market share [1]

Investment Rating - The report maintains an "Overweight" rating for the media industry [6] Core Insights - The media industry faced significant pressure in 2024, with a notable recovery in Q1 2025, where the industry saw a revenue increase of 4.5% year-on-year, reaching 134.25 billion yuan, and a net profit growth of 44.9%, amounting to 10.97 billion yuan [13][10] - The gaming sector experienced substantial growth in Q1 2025, with revenues of 26.83 billion yuan, up 21.0% year-on-year, and net profits of 3.46 billion yuan, reflecting a 42.6% increase [2][18] - The internet sector reported a revenue decline of 24.7% year-on-year in Q1 2025, totaling 20.08 billion yuan, while net profit slightly increased by 0.2% to 680 million yuan [3] - The marketing sector showed signs of recovery in Q1 2025, with revenues of 44.04 billion yuan, down only 0.6% year-on-year, and a marginal decline in net profit of 0.7% [4] - The film industry, after facing challenges in 2024, showed recovery signs in Q1 2025 with revenues of 8.09 billion yuan, up 21.8%, and a significant net profit increase of 125.5% [5] Summary by Sections Media Industry - In 2024, the media industry reported a revenue of 549.95 billion yuan, down 0.7%, and a net profit of 17.34 billion yuan, down 55.7% [13] - Q1 2025 saw a recovery with revenues of 134.25 billion yuan and net profits of 10.97 billion yuan [13] Gaming Sector - The gaming market in 2024 achieved a revenue of 325.78 billion yuan, growing by 7.53% [19] - In Q1 2025, the gaming sector's revenue reached 26.83 billion yuan, with a net profit of 3.46 billion yuan [2][18] - The performance varied significantly among companies, with some achieving over 50% growth in net profit [28][31] Internet Sector - The internet sector's revenue in Q1 2025 was 20.08 billion yuan, reflecting a 24.7% decline [3] - The net profit was 680 million yuan, showing a slight increase of 0.2% [3] Marketing Sector - The marketing sector's revenue in 2024 was 189.25 billion yuan, with a slight increase of 3.9% [4] - In Q1 2025, revenues were 44.04 billion yuan, down 0.6%, with a net profit decline of 0.7% [4] Film Industry - The film industry faced a revenue decline in 2024, totaling 21.66 billion yuan, down 17.2% [5] - Q1 2025 revenues were 8.09 billion yuan, with a net profit increase of 125.5% [5]

证券代码：300785 证券简称：值得买 公告编号：2025-027 北京值得买科技股份有限公司 关于召开 2025 年第一次临时股东会的通知 本公司及董事会全体成员保证公告内容真实、准确、完整，公告不存在虚假 记载、误导性陈述或重大遗漏。 北京值得买科技股份有限公司（以下简称"公司"）第四届董事会第六次会 议于 2025 年 5 月 6 日召开，会议定于 2025 年 5 月 22 日（星期四）召开公司 2025 年第一次临时股东会，本次会议将采用股东现场投票与网络投票相结合的 方式进行，现将本次股东会的有关事项通知如下： 一、召开会议的基本情况 1、股东会届次：2025 年第一次临时股东会 通过深圳证券交易所互联网投票系统进行网络投票的时间为 2025 年 5 月 22 日上午 9:15 至下午 15:00 期间的任意时间。 5、会议的召开方式：现场表决与网络投票相结合。公司股东只能选择现场 投票和网络投票中的一种表决方式。 （1）现场投票：股东本人出席现场会议或通过授权委托书委托他人出席； （2）网络投票：公司将通过深圳证券交易所交易系统和互联网投票系统 （http://wltp.cninfo.com. ...

证券代码：300785 证券简称：值得买 公告编号：2025-025 北京值得买科技股份有限公司 第四届董事会第六次会议决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 一、董事会会议召开情况 二、董事会会议审议情况 本次会议与会董事经过认真审议，通过如下决议： 1、审议通过《关于补选独立董事的议案》 根据《公司法》《证券法》《深圳证券交易所创业板股票上市规则》《深圳 证券交易所上市公司自律监管指引第 2 号——创业板上市公司规范运作》等法 律法规、规范性文件及《公司章程》等有关规定，公司董事会提名委员会审核， 一致同意提名 Jian Han （韩践）女士为公司第四届董事会独立董事，并在当选 独立董事后担任公司第四届董事会提名委员会主任委员、审计委员会委员职务， 任期自股东会审议通过之日起至第四届董事会任期届满之日为止。 表决结果：同意 7 票，反对 0 票，弃权 0 票。 Jian Han （韩践）女士已取得独立董事资格证书。独立董事候选人的任职 资格和独立性尚需报深圳证券交易所审核无异议后方可将本议案提交股东会审 议。 具体内容详见公司 2025 ...

北京值得买科技股份有限公司 独立董事候选人声明与承诺 声明人 Jian Han（韩践）作为北京值得买科技股份有限公司第四届董事 会独立董事候选人，已充分了解并同意由提名人北京值得买科技股份有限公司 董事会提名为北京值得买科技股份有限公司（以下简称该公司）第四届董事会 独立董事候选人。现公开声明和保证，本人与该公司之间不存在任何影响本人 独立性的关系，且符合相关法律、行政法规、部门规章、规范性文件和深圳证 券交易所业务规则对独立董事候选人任职资格及独立性的要求，具体声明并承 诺如下事项： 一、本人已经通过北京值得买科技股份有限公司第四届董事会提名委员会 资格审查，提名人与本人不存在利害关系或者其他可能影响独立履职情形的密 切关系。 ☑ 是 □ 否 ☑ 是 □ 否 如否，请详细说明：______________________________ 三、本人符合中国证监会《上市公司独立董事管理办法》和深圳证券交易 所业务规则规定的独立董事任职资格和条件。 ☑ 是 □ 否 如否，请详细说明：______________________________ 四、本人符合该公司章程规定的独立董事任职条件。 ☑ 是 □ 否 如否， ...

北京值得买科技股份有限公司 独立董事提名人声明与承诺 提名人北京值得买科技股份有限公司董事会现就提名 Jian Han（韩践） 为北京值得买科技股份有限公司第四届董事会独立董事候选人发表公开声明。 被提名人已书面同意作为北京值得买科技股份有限公司第四届董事会独立董 事候选人（参见该独立董事候选人声明）。本次提名是在充分了解被提名人职 业、学历、职称、详细的工作经历、全部兼职、有无重大失信等不良记录等情 况后作出的，本提名人认为被提名人符合相关法律、行政法规、部门规章、规 范性文件和深圳证券交易所业务规则对独立董事候选人任职资格及独立性的 要求，具体声明并承诺如下事项： 一、被提名人已经通过北京值得买科技股份有限公司第四届董事会提名委 员会资格审查，提名人与被提名人不存在利害关系或者其他可能影响独立履职 情形的密切关系。 ☑ 是 □ 否 如否，请详细说明：______________________________ 二、被提名人不存在《中华人民共和国公司法》第一百七十八条等规定不 得担任公司董事的情形。 ☑ 是 □ 否 如否，请详细说明：______________________________ 三、被提名人 ...

证券代码：300785 证券简称：值得买 公告编号：2025-026 根据《公司法》《上市公司独立董事管理办法》《深圳证券交易所创业板股 票上市规则》等法律法规、规范性文件及《公司章程》的有关规定，经公司第四 届董事会提名委员会审查通过，公司于 2025 年 5 月 6 日召开第四届董事会第六 次会议审议通过了《关于补选独立董事的议案》，同意补选 Jian Han （韩践） 女士为第四届董事会独立董事候选人（简历详见附件），并在当选独立董事后担 任公司第四届董事会提名委员会主任委员、审计委员会委员职务，任期自股东会 审议通过之日起至第四届董事会任期届满之日为止。 北京值得买科技股份有限公司 关于独立董事辞职暨补选独立董事的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 一、独立董事辞职的情况 北京值得买科技股份有限公司（以下简称"公司"）董事会近日收到公司独 立董事黄生先生的书面辞职报告。因个人工作原因，黄生先生申请辞去公司第四 届董事会独立董事之职，同时辞去提名委员会、审计委员会的相应职务，其辞职 后将不再担任公司任何职务。 黄生先生的辞职将导致公司独 ...

Key Points - Temu has stopped direct shipments from China to the US due to the cancellation of the small package tax exemption, leading to increased import fees of 130% to 150% for US customers [4][6] - TikTok has reported significant revenue growth in Australia, with annual revenue reaching AUD 679 million (approximately USD 440 million), up from AUD 375 million (approximately USD 260 million) the previous year [7][9] - Didi has launched overseas ride-hailing services in 11 countries and 26 cities, enhancing its international presence [13][15] - Wangba Tea has appointed a former McDonald's executive to oversee its brand and business growth in the Asia-Pacific region [10][12] - East China Home's revenue has surpassed CNY 10 billion for the first time, achieving CNY 11.03 billion in 2024, a year-on-year increase of 34.59% [16][18] - Sweet Lala plans to open over 200 new stores globally by 2025, expanding its presence in Southeast Asia, Europe, North America, and the Middle East [19] - Worth Buying aims to synchronize its consumer content and marketing services overseas, targeting five countries by the end of the year [21][24] - WeChat Pay has been integrated into Busan's subway system, allowing Chinese tourists to purchase electronic tickets easily [25][27] - Walmart has decided to absorb tariffs and resume imports from China, reversing its previous stance due to inventory pressures [29][31] - Many retailers have halted shipments to the US following the end of the small package tax exemption, impacting cross-border e-commerce [32][40] - FedEx has invested in Nimble to enhance its logistics automation capabilities [51][52] - MercadoLibre is considering relocating its US headquarters from Delaware to Texas to benefit from a more predictable legal environment [38][40] - Foodpanda has exited the Thai market after 13 years of operation due to declining market share [43][44]

传媒 2025 年 05 月 05 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -29% -14% 0% 14% 29% 43% 2024-05 2024-09 2025-01 传媒 沪深300 相关研究报告 《积极关注高景气社交出海、Agent 及 多 模 态 AI 应 用 — 行业周报》 -2025.4.27 《MCP 及政策助力 AI 发展，继续关 注高景气 IP 赛道—行业点评报告》 -2025.4.21 《多模态 AI 突破不止，政策暖风持续 助力 IP、体验消费—行业周报》 -2025.4.13 模型迭代、国漫电影上新持续推进，继续布局 AI、IP ——行业周报 | 方光照（分析师） | 田鹏（分析师） | | --- | --- | | fangguangzhao@kysec.cn | tianpeng@kysec.cn | | 证书编号：S0790520030004 | 证书编号：S0790523090001 | 阿里通义、DeepSeek 模型再迭代，纳米 AI 引领 Agent 突破，继续布局 AI 4 月 29 日，阿里通义千问模型 Qwen3 正式开源，其采用 MoE 架构 ...

Group 1 - The article highlights the expansion of Chinese companies into international markets, showcasing various successful ventures and partnerships [5][7][9][10][11]. - Bawang Tea opened its first store in the U.S., marking a significant milestone as the first Chinese tea brand to list on NASDAQ [7]. - Stone Technology reported a revenue increase of 86% in Q1 2025, driven by an expanded product matrix and optimized sales structure, with overseas production capacity covering over half of the U.S. market [8]. - Midea Group's overseas e-commerce sales grew by over 50% in Q1, reflecting its strategic focus on international markets [9]. - Didi launched overseas car rental services in 11 countries, catering to Chinese tourists [10]. Group 2 - The trade volume between China and Arab countries surpassed $400 billion in 2024, indicating a strong bilateral trade relationship [15]. - The U.S. has officially terminated the tax exemption policy for small packages from China, impacting e-commerce logistics and pricing [15]. - The software industry in China saw a 2.4% increase in exports in Q1 2025, with overall revenue growth of 10.6% [16]. - The China Export-Import Bank issued over 300 billion yuan in loans to support foreign trade in Q1 2025 [17]. - Clickmate, a live-streaming e-commerce platform in South Korea, completed seed funding and plans to support Chinese sellers entering the Korean market [19].