2026年 中国电影市场研究报告 拓普数据出品 TISP ist T榜P 篮 | 2026年1月中国电影市场研究报告 核心摘要 2026年1月内地电影总票房19.64亿，同比2025年下降69.16%；观影人次 0.51亿，同比下降62.64%；放映场次1235.78万，同比上升0.14%。一方面, 寒假档热门影片缺阵，大盘长期低迷。另一方面，去年春节档较早，带动去年 1月大盘票房涨幅明显。 影片表现方面，1月国产片票房9.44亿，同比下降84.2%。分账片票房表现强 劲，1月票房8.88亿，同比上升929.3%，贡献月度大盘的45.3%，其中《阿凡 达3》《疯狂动物城2》为主要票房输出对象。类型表现方面，以《疯狂动物城 2》为主的动画片贡献本月票房的24%，以《阿凡达3》为主的科幻片贡献本月 票房21%，以《匿杀》为主的悬疑片贡献本月票房的18%。 影院建设方面，2026年1月新建影院68家，较去年同期减少325家；新建银幕 332块，较去年同期减少2129块。 院线影投方面,头部院线中,金逸珠江本月票房较上月上升1位;运营效率方 面，万达院线运营效率遥遥领先，运营效率为1.80，其次是金逸珠江、上海联 和 ...

每经记者｜杜波 每经编辑｜段炼 记者|杜波 编辑|段炼 易启江 校对|许绍航 | 新闻 大V | 成分 | 资金 | 研报 | | | --- | --- | --- | --- | --- | | 湖南黄金 | | | | | | SZ002155 | 37.70 | | +10.01% | 0.00% | | 业绩龙头5 市值龙头 5 | | | | | | 恒邦股份 | | | | | | SZ002237 | 18.90 | | +5.18% | -0.16% | | 业绩龙头6 市值龙头 7 | | | | | | 晓程科技 | | | | | | @ SZ300139 | 66.48 | | +4.96% | +0.21% | | 市值龙头10 业绩龙头9 | | | | | | 赤峰黄金 | | | | | | SH600988 | 39.92 | | +2.97% | -0.18% | | 业绩龙头 4 市值龙头 4 | | | | | | 中金黄金 | | | | | | SH600489 | 31.84 | | +2.48% | +0.06% | | 业绩龙头2 市值龙头 2 | | | ...

国家电影局发布的数据显示，截至2月24日9时，2026年春节档总票房为57.52亿元，观影人次达1.20亿。 档期内共有5部影片票房突破亿元，其中《飞驰人生3》《惊蛰无声》《镖人：风起大漠》分列票房前三 位，分别为29.27亿元、8.68亿元以及8.06亿元。 随着春节档收官，多家影视板块上市公司陆续披露相关收入情况。 A股方面，光线传媒（300251.SZ）发布的公告显示，截至2026年2月23日，公司来源于《飞驰人生3》 的营业收入区间约为人民币4300万元至人民币5300万元（最终结算数据可能存在误差），来源于《惊蛰 无声》的营业收入区间约为人民币520万元至人民币660万元（最终结算数据可能存在误差）。 港股方面，阿里巴巴（09988.HK）旗下的大麦娱乐（01060.HK）作为主出品方参与了《飞驰人生3》 《惊蛰无声》《镖人：风起大漠》3部影片。猫眼娱乐（01896.HK）主控发行了《飞驰人生3》，同时 参与出品《熊猫计划之部落奇遇记》《熊出没·年年有熊》。 从地域分布来看，下沉市场成为今年春节档票房的主力军。猫眼研究院发布的《2026春节档数据洞察》 显示，今年春节档三四线城市票房占比近六成，为近 ...

Core Viewpoint - The film industry is experiencing significant declines in stock prices and box office revenues, indicating a challenging market environment for film companies [1][14]. Group 1: Stock Market Performance - The film sector has seen a "limit down" trend, with stocks like Hengdian Film and Television dropping by 10%, Bona Film down by 9.75%, and China Film down by 7.9% [1][2]. - Other companies such as Light Media and Huace Film also experienced declines, with drops of over 4% and smaller declines for others [1][2]. Group 2: Box Office Performance - The total box office for the 2026 Spring Festival was only 5.752 billion yuan, a staggering 39.7% drop compared to 2025's 9.510 billion yuan [2][3]. - The number of moviegoers decreased by 36.2% to 120 million, with an average ticket price of 48.37 yuan, down 5.3% year-on-year [2]. Group 3: Film Releases and Performance - "Flying Life 3" led the box office with 2.927 billion yuan, accounting for 50.9% of the total Spring Festival box office [8]. - Other notable films included "Silent Awakening" with 868 million yuan and "Biao Ren: Wind Rises in the Desert" with 806 million yuan [6][8]. - The lack of blockbuster films this year, unlike previous years, has been cited as a reason for the poor box office performance [11]. Group 4: Industry Challenges - Analysts attribute the disappointing Spring Festival performance to the absence of hit films and the increasing competition from short video platforms [11][12]. - The film industry is facing a growing trend of fragmented entertainment options, which is impacting traditional cinema attendance [12]. Group 5: Company Earnings Forecasts - Light Media expects a net profit of 1.5 to 1.9 billion yuan for the year, a significant increase of 414% to 551% year-on-year [17]. - Other companies like Wanda Film and Hengdian Film are also projecting profits, while Huayi Brothers and Beijing Culture are expected to continue incurring losses [17].

哀鸿一片 从2月24日，A股与港股市场的表现看，涉及春节档的影视传媒公司，几乎都在下跌，从上游制作、出品，到中游的 发行，再到下游的放映，鲜有幸免者。 2026年春节档票房冠军《飞驰人生3》共有9家出品公司，其中已上市的包括猫眼娱乐、大麦娱乐、万达电影、博纳 影业、中国电影、横店影视、中国儒意（00136.HK），这7家公司在2月24日均出现了股价下跌。其中在港股上市的 猫眼娱乐、大麦娱乐、中国儒意于2月20日就开始了交易，仅有中国儒意在2月23日出现了2.82%的反弹上涨，其余时 间也都在下跌。 据记者统计，在今年春节档全国范围内上映的新片中，中国电影是参与出品最多的公司，其次是大麦娱乐、猫眼娱 乐。中国电影出品了《飞驰人生3》、《惊蛰无声》（8.67亿元）、《镖人：风起大漠》（8.06亿元）、《熊出没·年 年有熊》（7.13亿元）、《星河入梦》（8057.87万元）。 2月24日，春节假期结束后的第一天，与A股大盘整体飘红形成鲜明对比的是影视板块的大幅下跌。例如中国电影 （600977.SH）下跌9.97%，万达电影（002739.SZ）下跌10.01%，横店影视（603103.SH）下跌10%，光线传媒 ...

新世纪评级 文化传媒行业 2025 年信用回顾与 2026 年展望 文化传媒 稳定 文化传媒行业 2025 年信用回顾与 2026 年展望 工商企业评级部 蒋卫 沈靓 摘要 文化传媒行业易受宏观经济景气程度影响。经过高速增长及调整后，近年， 随人工智能 (AI)、短视频、网络直播等业态的发展与交叉融合带动多个 细分行业协同发展，传媒产业总产值维持增长。（电影及院线）2025 年电 影票房回暖，观影人次增长，动画表现抢眼。院线票房格局大体稳定，影 院数和银幕数维持增长。（广告）2025 年我国广告市场在规模扩张、数字 转型、体验升级、品牌价值回归等多重维度呈现显著发展特征，整体保持 稳中有进、价值深耕的态势，成为拉动经济增长、推动产业升级的重要力 量。广告主以创新驱动增长，新品推广投入持续加码。广告营销行业"线 上线下双轮驱动"的趋势进一步深化。AI 技术应用于营销进入全面实践 阶段。（广播电视）互联网及新媒体发展等多重因素对传统有线收视业务 带来冲击，全国有线电视实际用户低位波动。广电持续推进 5G 业务。（出 版发行）我国图书出版量维持在高位，出版结构逐步优化，但报刊出版持 续下降。2025 年我国图书零售 ...

Core Insights - The total box office for the 2026 Spring Festival period reached 5.752 billion yuan, with 120 million attendees [1] - As of February 24, 2026, the total box office for the year was 8.335 billion yuan, with 187 million attendees [1] Box Office Performance - "Flying Life 3" led the box office with 2.927 billion yuan, followed by "Silent Awakening" at 868 million yuan, "Bounty Hunter: Wind Rises in the Desert" at 806 million yuan, and "Boon Year" at 714 million yuan [2][9] - Other films like "Panda Project: Tribal Adventure" and "Star River Dream" earned 193 million yuan and 80.58 million yuan respectively [2] Company Revenue from Films - Light Media reported revenue from "Flying Life 3" between 43 million and 53 million yuan, and from "Silent Awakening" between 5.2 million and 6.6 million yuan [2] - Happiness Blue Sea reported total revenue from "Flying Life 3" and "Boon Year" between 790,000 and 1.02 million yuan [3] - Huazhi Digital Media stated that "Silent Awakening" had a box office of approximately 901 million yuan, but it had no impact on their revenue as they will recognize income only after recovering investment costs [3] Industry Participation - Multiple listed film companies participated in the Spring Festival lineup, with "Flying Life 3" being co-produced by companies like Damai Entertainment, Wanda Film, Bona Film, and China Film [4] - Other films like "Silent Awakening" and "Bounty Hunter: Wind Rises in the Desert" also had participation from major companies [5][6] Market Trends - The 2026 Spring Festival featured six main films across various genres, receiving positive market feedback [7] - The average film length decreased, leading to a significant increase in total screening sessions, with over 4.35 million sessions recorded, the highest in Spring Festival history [9] - Average ticket prices dropped to the lowest level in six years, particularly in third and fourth-tier cities, where prices fell by over 6% [9] - The consumption potential in third and fourth-tier cities was further released, with these cities accounting for nearly 60% of the box office, the highest in six years [10]

Core Insights - The 2026 Spring Festival box office reached 5.752 billion yuan with 120 million admissions, while the total box office for the year reached 8.335 billion yuan with 187 million admissions [1][2] Group 1: Box Office Performance - "Flying Life 3" led the box office with 2.927 billion yuan, followed by "Silent Awakening" at 868 million yuan, "Bounty Hunter: Wind Rises in the Desert" at 806 million yuan, and "Boon Year" at 714 million yuan [1][5] - The total number of screenings during the Spring Festival reached over 4.35 million, setting a historical high for the festival [5] Group 2: Company Revenue Disclosures - Light Media reported revenue from "Flying Life 3" between 43 million to 53 million yuan and from "Silent Awakening" between 5.2 million to 6.6 million yuan [1][2] - Happiness Blue Sea disclosed that their revenue from "Flying Life 3" and "Boon Year" was approximately 790,000 to 1.02 million yuan [2] Group 3: Market Trends - The average ticket price during the Spring Festival dropped to the lowest level in six years, with significant reductions in third and fourth-tier cities, decreasing by over 6% year-on-year [5][6] - The consumption potential in third and fourth-tier cities has been further released, with nearly 60% of the box office coming from these areas, the highest in six years [6] Group 4: Audience Demographics - The purchasing profile for tickets this year shifted towards older males, influenced by films like "Flying Life 3" and "Bounty Hunter: Wind Rises in the Desert" [7]

Core Viewpoint - The A-share film sector experienced a collective decline, with several companies hitting the daily limit down, reflecting investor concerns about the performance of the Spring Festival box office and the lack of blockbuster films in 2026 [1][2][3] Box Office Performance - The Spring Festival box office saw over 4.35 million screenings, a historical high, but the first-day box office was 1.278 billion yuan, a 30% year-on-year decline, returning to 2018 levels [2][3] - The average ticket price on the first day was 49.7 yuan, down from 51.3 yuan the previous year [2] - The 2026 Spring Festival box office was characterized by an increase in screenings but a lack of significant hits, with only "Flying Life 3" achieving over 2.9 billion yuan in box office, making it the only standout film [3][4] Industry Trends and Challenges - The film industry is facing a dual challenge of increased quantity but decreased quality and audience engagement, with a need for reassessment of the film ecosystem and content supply [4][5] - Analysts suggest that the industry should optimize content supply, explore diverse genres, and tap into consumer potential to adapt to changing market dynamics [4][5] Impact of AI on the Industry - The 2026 Spring Festival Gala was noted for its high integration of AI, with significant audience interaction and content generation, indicating a shift in content production methods [5] - The rise of AI is expected to provide new valuation logic for media stocks, as it transitions from merely distributing traffic to generating content [5] Non-Ticket Revenue Strategies - Cinema operators are actively expanding non-ticket revenue streams to mitigate box office fluctuations, with significant participation in online and offline activities during the Spring Festival [7] - The trend of combining viewing experiences with social interaction and IP consumption is emerging, indicating a shift towards diversified entertainment models [7]

Group 1 - The film industry sector experienced a decline at the beginning of trading, with major companies such as China Film, Hengdian Film, and Bona Film hitting the daily limit down [1] - Light Media and Happiness Blue Sea fell over 15%, indicating significant losses in the market [1] - Other companies including Golden Eagle Film, Wanda Film, Shanghai Film, Huanrui Century, and Huace Film also saw declines, reflecting a broader downturn in the industry [1]