据外媒BeautyMatter报道，LVMH集团正考虑出售旗下彩妆品牌 Make Up For Ever（玫珂菲），作为其美妆业务重组的一部分。 此外，报道中还提到，LVMH集团还在权衡出售护肤品牌Fresh、剥离美妆品牌Fenty Beauty股份等。 公开资料显示，Make Up For Ever品牌由彩妆艺术家Dany Sanz于1984年成立，1999年被LVMH集团收购，曾被寄予"10亿欧元俱乐部"的厚望。然而现实情况 是，Make Up For Ever已连续八年出现亏损，目前年净营收维持在3亿欧元左右。而且Make Up For Ever品牌被认为过于偏向大众市场，与LVMH集团聚焦高 端奢侈品的定位不符。 Make Up For Ever旗下产品涵盖粉底液、眼影、唇膏等多个品类，拥有仿真肌粉底液、艺术家眼线笔、马卡龙妆前乳等多款明星单品。 从2019年至今，Make Up For Ever已换过三任首席执行官，企图扭转发展颓势，但是效果并不明显。截至目前，LVMH集团暂未对上述传闻做出回应。 报道中指出，LVMH集团已接洽多家美妆领域的战略投资方及私募股权投资公司，试探市场对品牌的兴趣度。Ma ...

在美妆部门本月初完成"换帅"后，LVMH集团（下称"LVMH"）或已启动针对该业务的深度战略优化进程。 近日，有多家外媒报道称，LVMH正在评估出售旗下护肤品牌馥蕾诗（Fresh），同时也在为玫珂菲（Make Up For Ever）寻找潜在买家，并考虑减持与蕾 哈娜共同打造的Fenty Beauty部分股权。 报道指出，"LVMH已接洽多家美妆领域的战略投资方及私募股权投资公司，试探市场对品牌的兴趣度。"对于该传闻，LVMH方面暂未予以公开置评。青 眼亦就此事通过邮件向LVMH总部进行求证，但截止发稿前，尚未得到LVMH方面的回复。 LVMH考虑出售馥蕾诗 本月初（2月9日），LVMH官宣美妆部门"一把手"更迭，"美妆老将"斯铂涵（Stéphane Rinderknech）正式离任，继任者为在LVMH工作20余年的Véronique Courtois，其职业生涯与LVMH美妆板块的发展深度绑定。 美妆部门高层人事更迭甫一落定，LVMH即着手对该业务展开深入的战略优化。据多家外媒报道，"LVMH正在进行一次较大规模的美妆部门战略重构， 涉及评估出售包括馥蕾诗、玫珂菲等在内的多个品牌资产。" 截自外媒报道 其中 ...

2026年开年，美妆品牌的明星代言战率先打响，SANSI三式×Angelababy、巴黎欧莱雅×李冰冰、Fenty Beauty×宋雨琦等重磅合作密集释出，试图借流量效 应撬动市场声量。 但请明星代言是把双刃剑。不久前，美宝莲纽约Maybelline(下文简称"美宝莲")在预热与顶流青少年偶像团体时代少年团合作时，因代言头衔设置引发粉 丝强烈不满与抵制。即便品牌后续妥协调整了头衔文案，却依旧没能满足部分粉丝对"全球代言人"身份的诉求，最终陷入持续争议的舆论漩涡。 因粉丝不满头衔，美宝莲仅售礼盒1000+？ 就在昨日(1月20日)，美宝莲于微博、小红书等官方社交平台正式官宣，时代少年团出任品牌代言人及全球合作伙伴。这一"品牌代言人+全球合作伙伴"的 双头衔配置，亦是美宝莲在代言人合作模式上的首次全新尝试。 官宣消息一经释出，迅速引爆社交舆论。截至发稿，相关官宣博文累计转发量突破13.7万，点赞数逼近40万大关，话题热度持续走高。 值得关注的是，聚美丽在评论区留意到，部分粉丝对此次官宣的头衔表述提出质疑。粉丝明确表示，品牌需将头衔精准界定为"全球品牌代言人兼合作伙 伴"，并呼吁品牌方尽快修正表述、明确身份。同时还 ...

文｜C2CC新传媒 2026年伊始，中国美妆市场的竞争大幕刚一拉开，美国音乐天后Rihanna的个人美妆品牌Fenty Beauty便已"大招"频现。 1月1日，该品牌全新腮红色号同步登陆淘宝、抖音双平台旗舰店，并官宣入驻丝芙兰，迈出开年布局的第一步； 1月4日，天猫官方旗舰店正式开业，同时释出代言人悬念预告，引发市场关注； 1月5日，品牌正式宣布歌手宋雨琦成为其代言人； 1月8日，Fenty Beauty牵手超头主播李佳琦，开启天猫旗舰店开业专场直播，销量热度再冲高； Fenty Beauty由美国歌手蕾哈娜与LVMH集团于2017年联合创立，自诞生起便凭借"多元包容"的核心理念与广泛的色号选择迅速风靡全球。 该品牌首推的Pro Filt'r 粉底液一口气推出50种色号，几乎覆盖所有人种肤色，尤其填补了深肤色人群的美妆市场空白，这一创新不仅打破了美妆行业"白 人主导"的色号壁垒，更被《时代》杂志评为年度最佳发明，为其收获了全球大量非裔、拉美裔及亚裔消费者。 | DEEP | MEDIUM-DEEP | MEDIUM | LIGHT-MEDIUM | LIGHT | | --- | --- | --- | - ...

Market Overview - The men's makeup market is emerging as a lucrative growth opportunity within the beauty industry, with retailers like Ulta Beauty and Sephora recognizing its potential [1][3] - Men's grooming sales in the U.S. reached $7.1 billion in 2025, reflecting a year-over-year growth of 6.9%, while the global market is projected to exceed $85 billion by 2032, driven primarily by the skin-care sector [3] Consumer Trends - A significant increase in the use of facial skin-care products among Gen Z men, with 68% of males aged 18 to 27 using such products in 2024, up from 42% in 2022 [4] - Approximately 15% of U.S. heterosexual men aged 18 to 65 were using cosmetics in 2022, with another 17% considering it, indicating a growing acceptance of makeup among men [5] Retail Strategies - Retailers are adapting to the growing demand by integrating men's products into gender-neutral displays, moving away from traditional "Men's" aisles to reduce stigma [9] - Target launched a men-focused personal care brand, TONE, in partnership with AMP, targeting Gen Z males through platforms like YouTube and Twitch [10] Marketing Approaches - Brands are increasingly investing in influencer marketing to engage consumers on platforms like TikTok and Amazon, making it easier for potential buyers to discover and purchase products [11] - Educational initiatives, such as QR codes on product packaging that link to tutorials, are being implemented to help men understand how to use cosmetics without feeling awkward [12] Cultural Shifts - The modern commercial men's makeup movement has gained momentum since the mid-2010s, with social media playing a crucial role in normalizing makeup for men [14][15] - The perception of grooming and makeup is shifting from vanity to maintenance, which is helping to reduce stigma and encourage spending [17] Future Outlook - There is a debate on whether men prefer "men's makeup" or simply makeup, with a trend towards gender-neutral brands gaining traction among younger consumers [19] - Industry experts predict that the concept of "men's makeup" may become obsolete in the next decade as the gender binary in beauty continues to dissolve [20]

Core Insights - LVMH is considering selling its 50% stake in Fenty Beauty, co-owned with Rihanna, indicating a potential shift in its investment strategy [1] Company Overview - LVMH is a luxury goods giant known for its diverse portfolio, including fashion, cosmetics, and beverages [1] - Fenty Beauty, co-founded by Rihanna, has gained significant recognition in the beauty industry for its inclusive product range [1] Market Implications - The potential sale of the stake could impact Fenty Beauty's market positioning and future growth prospects [1] - This move may reflect broader trends in the luxury and beauty sectors, where companies are reassessing their investments [1]

Gender Disparity in Business - Over 50% of business graduates were women in 2024, but only 10% of Fortune 500 CEO positions were held by women [1] - Only 2% of capital venture funding worldwide goes to women at startups, and this number drops below 1% for women of color [1] - The system pushes women to the sides and holds them back due to structures, policies, and the way the system works [1] - Women are often subjected to biased performance reviews and interview questions related to family plans [2] - Girls are often praised for being nice and quiet, while boys are praised for being bold and confident, leading to internalized pressure [2] Solutions for Systemic Change - Redefine leadership to value empathy, collaboration, and emotional intelligence as strengths [3] - Rebuild hiring practices to eliminate bias based on family plans or personal appearance [3] - Create workplaces where women and all underrepresented groups feel safe, valued, and heard [4] - Encourage girls to speak up, take risks, and normalize failure, while encouraging boys to value fairness and equality [4] - Support women in everyday life, recognizing the multiple expectations placed on them, especially in cultures like India [5] Examples of Successful Women - The speaker's aunt started working at 16, eventually owning multiple spa branches and hiring other women [6][7][8] - Falguni Nayar founded Nykaa at 50, becoming the biggest beauty brand in India [8] - Kiran Mazumdar-Shaw founded Biocon in her garage and became a biopharmaceutical pioneer [9] - Whitney Wolfe Herd created Bumble to empower women to make the first move [9] - Rihanna built Fenty Beauty to represent all skin tones, addressing the issue of exclusion [9]

Core Viewpoint - The beauty industry, particularly influencer-driven brands, is experiencing a dual reality, with some brands facing significant challenges, including debt and liquidation, while others are being acquired by larger groups [1][2][8]. Group 1: Company Overview - Cosmoss, a lifestyle beauty brand founded by Kate Moss in 2022, has entered liquidation with debts nearing £3 million (approximately ¥29.53 million) [1][2]. - The brand's financial troubles became evident when it failed to submit timely financial accounts and subsequently closed its website, ceasing order acceptance [5][7]. - The brand's product pricing was significantly reduced, with discounts reaching up to 75% on various platforms [5][7]. Group 2: Market Context - The liquidation of Cosmoss is indicative of broader challenges faced by influencer beauty brands, with at least six similar brands having exited the market recently [8][12]. - The competitive landscape for influencer beauty brands is intensifying, as many celebrities attempt to enter the beauty market, leading to rapid declines in brand attention [12][21]. - Despite the challenges, some influencer brands have achieved high valuations, with examples like Fenty Beauty valued at $2.8 billion (approximately ¥20.05 billion) and Kylie Cosmetics at $1.2 billion (approximately ¥8.57 billion) [15][18]. Group 3: Future Prospects - The influencer beauty sector is undergoing a transformation, with new entrants emerging and established brands being acquired by larger corporations [19][21]. - The success of influencer brands is not solely dependent on celebrity status; sustainable growth requires effective brand management and market adaptation [12][21]. - Recent data indicates that new influencer beauty brands are still being launched, suggesting ongoing interest and potential in the market despite existing challenges [20][21].

《福布斯》美国最富有白手起家女性榜单来到第十个年头，而上榜的创富女王们也再度刷新纪录：亿万富豪人数激增20%，上榜最低身家跃至历史新高。 从左至右：丹妮拉·阿莫迪，赛琳娜·戈麦斯，格温·肖特维尔。 图片来源：Illustration by Ben Kirchner for Forbes 财富更丰沛，亿万富豪阵容更壮大，影响力更深远。这份统计美国最成功白手起家女性的榜单迎来十周年之际，我们再一次聚焦百位企业家、高管与演艺 界女性，致敬她们行稳致远的奋斗历程。 这些打破天花板的先锋女性财富总和达1550亿美元，刷新历史峰值。 今年的上榜者中有38位亿万富豪，她们的财富版图涵盖汽车制造、美妆、霞多丽葡萄酒等多元领域。这个人数较2015年榜单首次推出时的18人翻倍有余， 相比2024年的31人也增长显著。上榜身家门槛从去年的3亿美元提升至3.5亿美元。回溯2015年，榜单仅列出50人，上榜最低身家为2.5亿美元。十年前的首 批上榜者中，有36人进入了2025年榜单。 | 州名 | 上榜人数 | | --- | --- | | 加利福尼亚州 | 43 | | 纽约州 | 11 | | 佛罗里达州 | 6 | | 得克萨 ...

当更多女性开始将运动纳入日常生活之后，美妆品牌能提供更聪明的解决方案吗？ 作者 | 贺哲馨 编辑 | 乔芊 社交网络放大了我们的容貌焦虑，改造外表的内容通常都能获得不少点赞，只有一个场景是例外：运动。 该不该化妆的自由在这里戛然而止，冒险者收到的担心往往是"不会出汗吗？妆不会花吗？"嘲讽声音更是常见，仿佛女性一旦画上全妆、穿上贴身衣 裤，就"不是来正经运动的"，就是"另有所图"。就连 亚洲排名第一的田径选手吴艳妮也曾因比赛时妆容精致遭受巨大非议，尽管她的成绩足以证明妆容 与竞技水平并无必然冲突。 "运动一向是男性化气质主导的领域，直到女性运动员的出现改变了这一切。"专注于小红书平台的某运动美妆品牌创始人Minx告诉36氪。"而更多的女 性带来了新的风气，仅此而已。" 2024年的巴黎奥运会堪称这一趋势的集大成者，这届被誉为"最时尚"的奥运会上，女性运动员的眼线与记分牌上的数字一样耀眼。她们背后的推手，往 往是一两家美妆巨头。即便无法像传统赞助商那样将Logo印在队服上，品牌仍甘之如饴，因为女性——无论是作为观众还是参赛者——正在体育领域迎 来前所未有的增长。 新的观众 今年4月，美国大学体育协会（NCAA）女 ...