以北京泡泡玛特城市乐园为例，其凭借 Labubu的火热"出圈"，今年6月预订量已经超越本地老牌景区北 京欢乐谷，仅次于北京环球影城。乐园工作人员透露，近期乐园人气持续火爆，每日接待量上限约为 1000人，门票预订满额便停止售票。 北京泡泡玛特城市乐园今年6月预订量同比激增6倍、7月乐高乐园门票预订量跻身上海热门景区TOP5、 常州中华恐龙园首次跻身暑期去哪儿平台热门主题乐园TOP10……当毕业季与暑期档双重叠加，主题乐 园成为众多游客的首选目的地，正迸发出巨大的市场潜力。 主题乐园持续火爆 除了北京泡泡玛特城市乐园，7月5日正式开门营业的上海乐高乐园也备受关注。在去哪儿旅行平台上， 6月以来，上海乐高乐园搜索量环比5月增长5倍。 公开数据显示，2023年中国乐园经济市场规模已接近600亿元，预计到2028年这一规模将突破1100亿 元。如此庞大的市场规模，也令中国成为全球头部主题乐园投资的热土。 上海迪士尼今年5月启动第九个主题园区--蜘蛛侠主题园区的施工，还于6月推出一系列以迪士尼·皮克斯 电影为主题的全新体验和活动。 同样享有颇高知名度的 IP小猪佩奇将于2027年在上海建成全球规模最大、亚洲首个户外主题 ...

Core Insights - The opening of Shanghai LEGO Park marks the largest LEGO theme park globally, reflecting the confidence in China's expanding consumer market and the ongoing high-level opening-up policies [1] Group 1: Company Data - There are currently 3,247 theme park-related enterprises in China, with nearly 80% established for over five years [2] - Among these, 55.85% of the enterprises have been operating for 5 to 10 years, while 21.74% have been in operation for over 10 years [2] - In 2024, a total of 183 new enterprises are expected to be registered, with 67 already registered this year [2] Group 2: Regional Distribution - Theme park-related enterprises are primarily concentrated in South China, accounting for 32.09% of the total [3] - East China, North China, and Central China follow, with respective shares of 19.59%, 15.28%, and 11.40% [3] Group 3: City Distribution - A significant portion of theme park-related enterprises is located in first-tier cities, making up 25.72% of the total [4] - Third-tier and fourth-tier cities account for 20.01% and 16.30% of the enterprises, respectively [4]

以下文章来源于启阳路4号 ，作者凤凰网财经 启阳路4号 . 聚焦财经热点事件，通过深度调查寻找财经真相。 来源|凤凰网财经《公司研究院》 7月5日，被称为"亚洲最贵"的上海乐高乐园开业锣鼓，终究没能盖过消费者的怨声。 这个承载着无数家庭期待的乐园，本该用积木搭起欢乐的城堡，却在开门迎客前，先被预售年卡用 户的吐槽裹成了一团乱麻。 01 预售年卡不给退？ 这话听着像极了商家把 "规划失误" 包装成 "用户关怀"，反倒让冲着"假期遛娃自由" 下单的家长 更窝火：孩子上学、大人上班，非周末哪来的时间？ 时间拉回 5月 7日 10点，上海乐高乐园开园限量纪念年卡（含试运营门票）正式开售，1399元起 的定价搭配"超高性价比，入园 2.5次即可回本"的宣传，戳中了不少家长的遛娃需求。要知道，乐 园当前的标准票为 549 元，老人票与儿童票也需 439 元。 但说好的 "超 300天可预约入园"，在现实里却成了块拼不拢的零件。 乐园目前只开放 7月和 8月预约，周末名额更是手慢无的"秒光" 状态。 有消费者晒出与客服的沟通记录，对方轻飘飘一句 "错峰出行"，理由竟是 "暑假高峰期需保障年卡 用户体验"。 已读 06月12 ...

Core Insights - LEGO Group's global CEO Niels Christiansen announced the opening of the Shanghai LEGO Park, which is the largest LEGO park in the world, emphasizing that choosing Shanghai represents a choice for the future [1][3] - The park's opening has significantly increased interest, with a fivefold increase in search volume on travel platforms and ticket sales ranking among the top five attractions in Shanghai [3][4] Investment and Development - The establishment of the Shanghai LEGO Park is a culmination of a decade-long effort, with significant investment aimed at tapping into China's vast family consumption market [3][4] - The project faced initial skepticism regarding its location in Jinshan, which is 60 kilometers from the city center, but data analysis showed its strategic position within the Yangtze River Delta [6][10] Strategic Partnerships - The collaboration involved multiple stakeholders, including Shanghai Jinshan Investment Control, LEGO Group, Merlin Entertainments, and Huayi Brothers, with a unique investment structure where local partners hold a majority stake [11][26] - The project represents a shift from LEGO's previous strategy of only licensing its IP in Asia to a more integrated investment approach in China [11][26] Cultural Integration - The park incorporates significant Chinese cultural elements, with 80% of its attractions reflecting local culture, aiming to enhance visitor engagement and brand loyalty [13][15] - LEGO has previously launched products with Chinese themes, indicating a consistent strategy to resonate with local consumers [15][22] Market Impact - The opening of the Shanghai LEGO Park is expected to reshape the local tourism landscape, creating approximately 5,000 jobs and attracting talent to the region [19][22] - The park's success could lead to a cluster of theme parks in the Yangtze River Delta, similar to the Orlando model in the U.S., enhancing the region's appeal as a tourist destination [20][22] Future Prospects - The park is currently in its first phase, with plans for expansion and new attractions over the next five to ten years to maintain competitiveness in the growing theme park market [23][25] - The innovative partnership model of government-led initiatives combined with multi-party investment could serve as a blueprint for future theme park developments in other Chinese cities [26]

Core Points - Shanghai LEGO Park officially opened on July 5 after over a month of internal testing and trial operations, addressing previous equipment issues [1] - The park includes a theme park and a themed hotel, with plans for future expansion over the next 5 to 10 years [1] - Promotional offers include half-price dining from July to August [1] Equipment and Safety Issues - Some equipment experienced operational delays during the trial period, but adjustments have been made and ongoing optimizations are in progress [1] - The "Flower Fruit Mountain Adventure" ride, a key attraction, requires further technical optimization before it can open [1][2] - On June 28, a malfunction on the "LEGO Big Flying Car" ride left guests suspended for over 40 minutes, leading to compensation discussions, although the park denied the rumored high compensation [2] - Following the incident, guests received cooling items and two "Fast Pass" tickets as compensation [2] - Previous incidents included a malfunction in the 4D cinema on the park's opening day, causing water to spray unexpectedly [2]

上海乐高乐园度假区总经理陈洁向贝壳财经记者介绍，"乐高乐园创想世界"和"乐高悟空小侠"两大主题区为全球首发。创想世界大楼外立面由95块750倍巨 型乐高积木组成，门前矗立着高26米、重136吨的全球最高乐高人仔"搭搭"，成为乐园标志性建筑；悟空小侠主题区以《西游记》为灵感，将金箍棒元素与 乐高拼搭艺术结合，带游客沉浸式感受中国传统文化魅力。 新京报贝壳财经讯（记者俞金旻）7月5日，上海乐高乐园正式开园，这是全球第11座乐高主题乐园，也是中国首座乐高乐园。 9时45分许，上海乐高乐园度假区举行了盛大的开园仪式。 . E l I 8 l / 贝壳财经记者了解到，上海乐高乐园的开园也拉动了周边消费，近期乐园周边酒店预订增加3.5倍，民宿预订增6倍。 记者从美团平台了解到，2025年6月第三周，"上海乐高乐园"周搜索量环比上周上涨近55%，"上海乐高乐园附近酒店""上海乐高乐园附近美食"也成关联搜索 热词。去哪儿平台数据显示，6月以来，上海乐高乐园搜索量环比5月增长5倍，7月乐高乐园门票预订量跻身上海热门景区TOP5。截至7月4日，暑期上海乐 高乐园所在地——上海金山区酒店预订量同比增长3.5倍。途家数据显示，上海金 ...

上海乐高乐园将于7月5日正式开园。在此之前，围绕这一大IP乐园的消费"乘数效应"已提前显现：从门 票预订到酒店民宿、从本地周边游到跨省旅游，上海市金山区正因这一新晋打卡地而成为暑期旅游市场 的"黑马"。 去哪儿平台数据显示，6月份，上海乐高乐园搜索量环比5月份增长5倍；7月份，乐高乐园门票预订量跻 身上海热门景区TOP5。从酒店预订看，截至7月4日，上海乐高乐园所在地——上海金山区暑期（7月1 日—8月31日，下同）预订量相比去年同期增长3.5倍。 带动区域文旅消费 乐高乐园尚未开门，其热度已让金山区从原本的上海周边游目的地跃升为全国亲子游客的新选择。 据去哪儿平台数据，今年暑期，金山区上海本地旅客的酒店预订占比约三成，超七成为外省旅客。而在 去年同期，金山区酒店上海本地旅客预订占比超过五成。 从游客来源看，目前乐高乐园周边酒店的主要客群来自上海、北京、青岛、成都、南京、宁波、广州、 南昌、无锡和西安等城市。面对这一来自全国各地的新流量，不少当地酒店和民宿也迅速适配需求：提 供免费接送站和行李寄存服务，专门打造了中国风、城堡风等亲子套房，并配备了儿童游乐场、足球篮 球场等，满足亲子旅客度假需求。 上海乐高乐园 ...

Core Insights - Shanghai Lego Park is set to open on July 5, with a significant increase in search volume on travel platforms, showing a 5-fold increase compared to May [1] - Hotel bookings in the vicinity of Lego Park have surged, with a 3.5-fold year-on-year increase as of July 4 [1] - The opening of Lego Park is expected to boost the local economy, attracting a larger number of tourists from outside Shanghai [1] Group 1: Economic Impact - The search volume for hotels around Lego Park has increased significantly, particularly for family-friendly accommodations, which saw a 5-fold increase in search volume year-on-year [1] - The proportion of hotel bookings from local Shanghai travelers has decreased to 30%, with over 70% coming from out-of-province tourists, compared to over 50% last year [1] - Major cities contributing to hotel bookings include Beijing, Qingdao, Chengdu, Nanjing, Ningbo, Guangzhou, Nanchang, Wuxi, and Xi'an [1] Group 2: Broader Trends in Theme Parks - Since March, the search interest for "Lego Park" on Tujia platform has increased, with a 10-fold rise in June compared to March, marking a historical peak [3] - Jinshan District, where Lego Park is located, has become a popular summer travel destination, with a 6-fold increase in homestay bookings, ranking first among Shanghai's 16 districts [3] - Theme parks, especially those with major IPs, have consistently driven economic growth in surrounding areas, as seen in other regions like Zhengzhou and Changzhou [3]

该项目进展飞速。今年2月，由丰田汽车全资持股，雷克萨斯（上海）新能源有限公司于金山区注册成立，注册资本53.5亿元；4月1日，雷克萨斯上海 工厂竞得金山区一宗工业用地，成交总价13.53亿元；4月22日，上海市政府与丰田汽车签署战略合作协议、金山区政府与丰田中国签署合作备忘录，彻底落 地。 2025年2月5日 当下，上海持续展现出强大的投资吸引力。6月27日，雷克萨斯新能源项目在上海金山区破土动工；7月5日，上海乐高乐园度假区也将在此正式开园。 两大外资重磅项目不约而同选择落地上海金山区，无疑是对上海优质营商环境的高度认可，也展现出外资持续加码投资上海的坚定信心。近日，记者跟 随上海市商务委组织的采访团对上述企业集中调研采访。 "金"牌营商环境铸就"雷克萨斯速率" 6月27日，雷克萨斯新能源项目正式在上海金山区破土动工。 丰田与上海市达成共同助力绿色低碳发展相关战略合作意向 计划新 设LEXUS雷克萨斯纯电动汽车及电池的研发·生产公司 统一社会信用代 法定代表人:KA 注册资本:1071 成立日期:2025 基本信息 雷克萨斯 (上海) 企业名称 法定代表人 统一社会信用代码 (2025年2月5日,上海)丰田 ...

Core Insights - Shanghai LEGO Land is set to open soon, aiming to become a new cultural tourism landmark in the Yangtze River Delta amidst competition from Disney and local theme parks [1][12] - The park integrates LEGO's unique culture and interactive experiences, focusing on the needs of Chinese families with children aged 2-12 [6][8] Company Background - LEGO was founded in 1932 in Denmark and has evolved from wooden toys to plastic building blocks, becoming a global symbol of creativity and innovation [3] - The first LEGO park opened in 1968 in Billund, Denmark, and has since expanded globally, with Shanghai being the 11th LEGO park worldwide [4] Investment and Development - The Shanghai LEGO Land project involved over 10 years of negotiations and is a collaboration between Chinese media and entertainment company Huayi Brothers and Merlin Entertainments [3][4] - The total investment for the Shanghai LEGO Land resort is approximately $5.5 billion, making it one of the largest LEGO parks globally [14] Market Positioning - The park features eight themed areas, over 75 interactive rides, and attractions, along with thousands of LEGO models made from over 85 million bricks [6][8] - Shanghai LEGO Land aims to differentiate itself from competitors by emphasizing creativity and family interaction rather than replicating existing theme park models [6][12] Cultural Integration - The park incorporates Chinese culture and local characteristics, showcasing miniature landscapes of famous Chinese landmarks [9][11] - The collaboration between Huayi Brothers and Merlin has facilitated a better understanding of the Chinese market and local government support [9][11] Future Prospects - A second phase of development is planned, which will include a LEGO-themed water park, indicating a forward-looking approach to meet future demands [8][12] - The park is strategically located near transportation hubs, enhancing accessibility for visitors from Shanghai and the broader Yangtze River Delta region [15][16]