2026年春节假期增至9天，出境游市场持续升温。1月12日，北京商报记者从多家旅行社及在线旅游平台 获悉，春节游客出境游呈现"拼假抢跑、分段出行"的特征，出行高峰提前至2月7日—9日。泰国、韩国 等短线目的地仍受欢迎，北京直飞曼谷春节机票环比假期前两周上涨144%。长假也进一步催热长线 游，旅行社的澳大利亚、新西兰、北欧等长线产品已基本售罄。免签政策推动土耳其、俄罗斯成为热门 目的地，6人小团定制、小众目的地深度体验成为今年春节出境游的关键词。 "晚去早回"机票均价便宜近两成 2026年春节假期从2月15日持续至2月23日，迎来9天"史上最长"春节，整体出境游热度比2025年春节更 高。更充裕的假期时间也让游客们的出行安排更加多元化，呈现"拼假抢跑""分段出行""集中返程"的特 点。 去哪儿旅行大数据显示，很多人选择提前一周休假，在节前"抢跑"。2月9日开始，出境机票预订量就直 线增长；直到2月14日放假前一天，出境机票预订量达到节前出境最高峰。 租租车市场负责人张晓珑表示，2026年春节自驾出行的显著特征是提前出发。租租车预订数据显示，首 轮集中出发高峰预计大幅提前至2月7日，随后在2月11日、13日形成阶 ...

| 01 土耳其 | 上涨 320% ↑ | | --- | --- | | 02 斯里兰卡 | 上涨 240% ↑ | | 03 俄罗斯 | 上涨 207% ↑ | | 04 西班牙 | 上涨 155% ▲ | | 05 法国 | 上涨 129% ↑ | | DC *** | + 70LL 4 | 2026年春节9天连休，促成"史上最长春节假期"，直接刺激出境游需求的爆发。同程旅行数据显示，截至1月12日，春节出境游相关产品预订已进入高峰时 段。春节前后出发的个人旅游签证、机票、酒店、跟团游等产品搜索量及预订热度全面超越2025年春节。5天-7天的短途出境游产品预订仍占据主流，不 少人将出发节点延至大年初二前后，回乡过年、出国度假"两不误"的趋势越发明显。 随着大众旅行消费升级，今年春节假期，非一线城市尤其是中西部城市用户出境游热情高涨。同程旅行数据显示，春节出境游TOP15客源地中，成都、重 庆、武汉、乌鲁木齐、太原、长沙等中西部城市纷纷上榜，占比达到四成左右。东部沿海城市依然是出境游主力，其中，杭州表现比较突出，其出境游热 度超越广州，成为仅次于上海、北京、深圳的第四大出境游客源地。 "新晋免签国"增长 ...

Market Overview - On the first trading day of 2026, the Shanghai Composite Index rose by 1.38% to 4023.42 points, while the Shenzhen Component Index increased by 2.24% and the ChiNext Index by 2.85%. The total trading volume in the Shanghai and Shenzhen markets reached 2.55 trillion yuan. The leading sectors included media, pharmaceuticals, and electronics, while oil and petrochemicals, banking, and transportation lagged behind [2][7] - The Hong Kong Hang Seng Index saw a slight increase of 0.03%, closing at 26347.24 points, while the U.S. major indices all closed higher, with the Dow Jones Industrial Average rising by 1.23% to a record high of 48977.18 points [2][7] Important News - Premier Li Qiang emphasized the need to enhance innovation and development advantages during his research in Guangdong, advocating for the improvement of industrial ecosystems and the exploration of effective business models for new technologies such as robots and drones [3][8] - A joint announcement from nine departments, including the Ministry of Commerce, implemented actions to promote green consumption, focusing on enhancing the supply of green products and encouraging the purchase of electric vehicles and certified green appliances [3][8] Industry Insights Media Industry - The New Year's Day box office exceeded 740 million yuan, marking a significant increase of 61.01% compared to the previous year. The extended holiday period allowed for a diverse range of films to cater to audience preferences, with major sequels leading the box office [9][10] - The total number of screenings during the New Year's holiday reached 1.417 million, with a notable increase in audience attendance, particularly on January 1, which saw a 14.20% year-on-year increase [10][12] - Major IP sequels like "Zootopia 2" and "Avatar 3" demonstrated strong box office resilience, contributing significantly to the overall market performance [12] Gaming Industry - In December 2025, a total of 147 game titles received approval, with 144 domestic and 3 imported games. The total number of game approvals for the year reached 1771, a 25.07% increase from 2024 [13][14] - The game "Seven Realms Dream" is highlighted for its unique "national style" theme and innovative gameplay mechanics, indicating a competitive landscape in the MMO sector for 2026 [14][15] Tourism Industry - The 2026 New Year's holiday saw 142 million domestic trips and total spending of 847.89 billion yuan, benefiting from the extended holiday period compared to the previous year [16][17] - The tourism market experienced a boost due to various factors, including the popularity of winter sports, the appeal of Hainan's free trade zone, and increased interest in outbound travel [18][19] - The outlook for 2026 remains positive, with expectations for further growth in the tourism sector driven by favorable policies and consumer confidence [19]

本报讯 （代超 成都日报锦观新闻记者 杨甦） 1月4日，据四川边检总站公布的数据，该总站2025年 全年共验放出入境人员640万余人次、航班4.8万余架次，同比分别增长12.6%、14.1%，创下2019年以后 6年来成都航空口岸年度出入境人员数量之最，连续3年实现百万级跨越。 2025年，"China travel"风潮愈发强劲。四川边检总站全年共验放入出境外国人172万余人次，同比增长 53%，入境外籍旅客排名前三的国家是泰国、马来西亚、新加坡，主要是旅游观光、会议商务、探亲访 友等。全天候提供临时入境许可签发"一站式"办结、直接过境免办边检手续等便利措施，享受单免、互 免和过境免签政策入境的外国人67万余人次，占入境外籍人员总人数的76%。2025年共有407万内地居 民从成都航空口岸出入境，同比增长3%。 "出境游"市场持续火爆，一方面，得益于中国"免签朋友圈"不断扩容，截至2025年底，中国已对48个国 家实行单方面免签，与29个国家签订全面互免签证协定，免签国家总数达到77个，覆盖全球各大洲的旅 游目的地；另一方面，直飞航线不断复航新开加密，截至2025年底，成都已开通国际及地区客货运航线 102 ...

Core Insights - The 2026 New Year's holiday saw a significant surge in domestic and outbound travel, with an estimated 590 million trips taken, reflecting a 19.5% year-on-year increase in travel volume [2] - The travel demand was driven by a combination of short trips within major city clusters and long-distance travel, particularly to popular destinations like Northeast China, Hainan, and Yunnan [3][4] - The winter travel trend, especially ice and snow tourism, dominated the holiday, with ice-themed destinations accounting for about 40% of the top domestic travel routes [4] Domestic Travel Market - The domestic tourism market experienced a robust start, with a notable increase in bookings for flights, hotels, and accommodations during the holiday [3] - Popular short-distance trips were prevalent among major city clusters, while long-distance travel to scenic areas like the Northeast and Hainan was also in high demand [3] - The rise of "prayer tourism" led to increased interest in mountainous scenic spots, with hotel bookings in these areas rising over 23% [3] Ice and Snow Tourism - Ice and snow tourism emerged as a leading theme during the holiday, with significant demand for flights to Harbin and other snowy destinations [4] - Harbin Ice and Snow World was particularly popular, with a 45% increase in bookings for day tours [4] - Other notable snowy destinations included Xiling Snow Mountain and Yulong Snow Mountain, which saw a rapid increase in visitor interest [4] Outbound Travel Trends - Outbound travel saw a marked increase, with popular themes including island vacations and destinations with visa-free entry [9] - Key short-haul outbound routes included flights from Shanghai to Singapore and Beijing to Seoul, while long-haul routes featured destinations like Moscow and Sydney [10] - The introduction of visa-free entry for Chinese passport holders to Turkey significantly boosted interest in travel to the country, with search volumes for flights to Istanbul increasing by 320% [10] Inbound Travel Growth - The inbound tourism market also showed strong growth, with ticket bookings increasing by over 110% during the holiday [11] - Popular destinations for inbound tourists included major cities like Shanghai and Beijing, with significant increases in bookings for experiential travel products [11] - The "duty-free shopping + beach vacation" model in Hainan attracted international visitors, with orders for Sanya increasing by 170% [11]

2026.01. 04 本文字数：2208，阅读时长大约4分钟 作者 | 第一财经 陈姗姗 2026年元旦期间（1.01-1.03），民航旅客运输量约588.5万人次（仅含境内航司承运数据），日 均约196.2万人次，同比增长10.8%。 这是记者今日从航班管家获得的最新数据。今年元旦旅客人数同比大增，一方面与不少旅客"请3休 8"的拼假模式催热了东南亚、欧洲出境游有关，另一方面，外籍游客入境游也在持续增长。 赴日航班量大降40.5% 2026年元旦比2025年多放2天假，令不少游客有时间出境游。去哪儿平台数据显示，元旦期间热门 地区出境机票预订增4成以上，其中韩国、越南机票预订涨2倍以上。 从热度蹿升最快的目的地来看，飞往韩国首尔的出境机票量同比增长3.3倍，是增幅最高的目的地， 也是大学生群体元旦出境游首选；飞往越南胡志明市、河内的机票增幅分别达3.2倍和2.4倍，成为 23-30岁"工作党"的热门选择。 还有不少"请3休8"拼假族，选择在元旦前飞向南半球过夏天，带动前往新西兰的机票预订增长1.1 倍。此外，2025年底航线加密后，在元旦期间飞往巴西的机票增长近3倍；飞往格鲁吉亚、乌兹别 克斯坦、哈萨克斯 ...

元旦赴日航班量同比下降40.5%。 2026年元旦期间（1.01-1.03），民航旅客运输量约588.5万人次（仅含境内航司承运数据），日均约196.2万人次，同比增长10.8%。 这是记者今日从航班管家获得的最新数据。今年元旦旅客人数同比大增，一方面与不少旅客"请3休8"的拼假模式催热了东南亚、欧洲出境游有关，另一方 面，外籍游客入境游也在持续增长。 赴日航班量大降40.5% 2026年元旦比2025年多放2天假，令不少游客有时间出境游。去哪儿平台数据显示，元旦期间热门地区出境机票预订增4成以上，其中韩国、越南机票预订涨 2倍以上。 从热度蹿升最快的目的地来看，飞往韩国首尔的出境机票量同比增长3.3倍，是增幅最高的目的地，也是大学生群体元旦出境游首选；飞往越南胡志明市、 河内的机票增幅分别达3.2倍和2.4倍，成为23-30岁"工作党"的热门选择。 还有不少"请3休8"拼假族，选择在元旦前飞向南半球过夏天，带动前往新西兰的机票预订增长1.1倍。此外，2025年底航线加密后，在元旦期间飞往巴西的 机票增长近3倍；飞往格鲁吉亚、乌兹别克斯坦、哈萨克斯坦等免签国家的机票量增幅位于前十，增幅均在1倍以上。 根据去哪 ...

Group 1 - The report from Tongcheng Travel indicates a strong demand for travel during the New Year holiday, driven by the "take 3 days off and rest for 8" trend, leading to an increase in bookings for flights, hotels, and homestays [1] - There was an 85% increase in the search and booking of "intangible cultural heritage" themed tourism during the holiday, with Suzhou ranking among the top 10 popular destinations for such travel [1] - The trend of high-quality travel experiences is evident, with a significant rise in bookings for premium hotels, boutique homestays, and customized small group tours during the New Year holiday [1] Group 2 - The popularity of mountain scenic spots for New Year blessings has surged, with a more than 23% increase in bookings for hotels and homestays within these areas [2] - Young travelers are increasingly opting for beach destinations for New Year celebrations, with a 38% rise in bookings for boutique homestays featuring sea views [2] - Concerts by well-known artists during the holiday attracted many fans, leading to a noticeable increase in hotel bookings near concert venues [2] Group 3 - The heat for outbound travel during the New Year holiday has significantly surpassed previous years, with popular themes including island vacations and destinations with visa-free access [3] - Young adults aged 25 to 45 and family groups are the primary consumers of outbound travel, willing to pay a premium for detailed itineraries and immersive experiences [3] - The growth rate of outbound travel orders from non-first-tier cities is accelerating, with Turkey's visa exemption policy further simplifying travel for Chinese tourists [3][4]

Group 1 - The core point of the article highlights a significant increase in travel demand during the New Year's holiday, driven by the "please 3 days off for 8" trend, leading to a rise in bookings for flights, hotels, and homestays [1] - Major urban clusters are experiencing a surge in short trips and long-distance travel, with popular destinations including Northeast China, Hainan, Yunnan, Xinjiang, Sichuan, Fujian, and Guangxi [1] - The report indicates that the popularity of cultural heritage tourism has surged, with a notable 85% increase in searches and bookings for "intangible cultural heritage" themed travel during the New Year holiday [3] Group 2 - The report identifies top scenic spots for New Year's Eve, including Wuyuan Wunüzhou Resort, Wuxi Lingshan Scenic Area, and Nanjing Niushou Mountain Cultural Tourism Area, with significant increases in visitor interest [4] - Ice and snow tourism remains a dominant theme, accounting for approximately 40% of the top 20 domestic flight routes during the New Year holiday, with Harbin Ice and Snow World being a leading attraction [5] - The outbound travel market is experiencing a notable increase, with popular short and long-haul routes including Shanghai-Singapore and Beijing-Moscow, primarily driven by young adults and family travelers [8]

转自：北京日报客户端 中国在线旅游平台去哪儿3日公布，元旦假期，最受中国旅客欢迎的前十位出境游目的地城市均位于亚 洲，其中韩国首尔为最热门出境目的地。 入境游方面，海南封关运作后，文旅市场热度进一步升温，尤其外国旅客到海南跨年的人数明显增加。 平台数据显示，元旦假期，海口和三亚是全国入境机票量增长最快的2个城市，同比增幅分别超过3倍和 5倍；入境客源地主要来自马来西亚、泰国、韩国、越南、澳大利亚、俄罗斯。 平台数据还显示，元旦假期海口和三亚自驾游热度位列全国前两位，和去年同期相比热度明显上涨。三 亚国际免税城、三亚海旅免税城、海口日月广场免税店所在商圈的酒店入住量均有大幅增长，同比增幅 均在1倍以上。 除了海南，元旦假期中国入境游热度较高的城市还包括许多特色小城，如大理、西双版纳、北海、徐 州、湛江等，这些城市的入境机票量同比增幅均超过3倍，入境游客源地主要来自"近邻"，包括越南、 新加坡、马来西亚、韩国、印度尼西亚等。 来源：中国新闻网 数据显示，元旦假期期间，去哪儿平台用户飞往近千个城市，预订全球近3000个城市的酒店。从预订出 境机票的年龄段看，23岁至30岁用户占比最高，达36%；该年龄段出境机票量同 ...