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“粤享暖冬 乐游广东”发出逛吃购邀约 广东发布购物地图、美食地图
Core Insights - Guangdong has launched shopping and food maps to enhance consumer experience and stimulate winter consumption, featuring nearly 300 local delicacies and over 2,000 duty-free shops [1][4] Group 1: Shopping Map - The "Guangdong Shopping Map" addresses consumer pain points of finding stores and navigating routes, providing a one-stop shopping guide with features like "scan to reach" [2][3] - It covers 53 key shopping districts, over 2,000 duty-free shops, 60 first-release spaces, and more than 200 time-honored brands, integrating resources from all 21 cities in Guangdong [2][3] - The map supports multiple languages to enhance the experience for international tourists, making it a comprehensive consumer guide [2] Group 2: Food Map - The "Guangdong Food Map" showcases nearly 300 landmark dishes from 21 cities, highlighting the essence of Cantonese cuisine, including Cantonese, Chaozhou, and Hakka styles [4][5] - Each featured dish includes historical context, ingredient selection, cooking techniques, and cultural significance, promoting the culinary heritage of Guangdong [5] - During the "Yue Enjoy Warm Winter, Fun in Guangdong" consumption season, dining vouchers will be distributed across over 3,300 restaurants, enhancing the dining experience [5] Group 3: Economic Impact - Guangdong's retail sales are projected to reach 4.79 trillion yuan in 2024, maintaining its position as the top consumer province in China for over 40 years [2] - The provincial government has allocated an additional 3.5 billion yuan to stimulate consumption through various activities and brands [1]
广东解锁消费新供给:“一张地图”为岭南烟火导航
21世纪经济报道· 2025-11-14 15:49
Core Viewpoint - The article highlights the launch of the "Guangdong Shopping Map" and "Guangdong Food Map" by the Guangdong Provincial Department of Commerce, aimed at boosting winter consumption and enhancing the integration of commerce, culture, and tourism in the region [1][3][5]. Group 1: Overview of the Maps - The "Guangdong Shopping Map" integrates key shopping areas, specialty streets, duty-free shops, and local brands across 21 cities, serving as a comprehensive guide for consumers [3][5]. - The "Guangdong Food Map" features nearly 300 landmark dishes from various Cantonese culinary styles, showcasing the rich food culture of Guangdong [5][6]. Group 2: Consumer Engagement and Technology - The maps utilize a "scan to access" feature, allowing users to easily navigate to shopping and dining locations, thus enhancing the consumer experience [5][8]. - The initiative aims to connect online consumer traffic to offline experiences, leveraging technology to create a seamless shopping journey [8][9]. Group 3: Economic Impact and Strategic Goals - The maps are part of a broader strategy to stimulate consumption by guiding consumer spending towards quality experiences and enhancing the overall shopping environment in Guangdong [6][10]. - The initiative is expected to elevate the quality of consumption in the region, transitioning from mere scale expansion to quality improvement [6][10].
广东解锁消费新供给:“一张地图”为岭南烟火导航
南方财经记者魏彤 李振 广州报道 骤降的气温也阻挡不住岭南大地的消费热浪。 而"广东美食地图"更是在首批精选出全省21个地市推荐的近300道地标特色美食,呈现广府菜、潮汕 菜、客家菜等粤菜流派的主要精华,图文并茂展示色香味俱全的广东地道菜品,推荐众多特色餐饮门店 打卡地。 广东省商务厅服务贸易与商贸服务业处二级调研员田敏介绍,消费者只需扫码获取专属页面,点击定位 坐标,即可一键导航直达寻味目的地,为每一位来到广东的客人一饱口福、品尝地道美食提供贴心指 南,尽享"食"尚风味。 连日来,第十五届全国运动会(简称"十五运会")的热门赛事都出现了"一票难求"的情况。广之旅"跟 着赛事去旅行"系列的旅游产品销售火爆,近日迎来了观赛出游高峰。 来到新的城市,想找退税免税商店?想逛特色商圈?想品尝特色美食?来广东旅游观赛的游客,只需扫 一扫二维码,全省21个地市的商文旅体游资源便可"一图囊括",通过"扫码即达"的便捷功能,轻松实现 畅顺消费。 11月14日,广东省商务厅正式对外发布"广东美食地图"与"广东购物地图",联动蚂蚁集团、阿里巴巴、 美团打造"食在广东""购在广东"消费品牌。作为"粤享暖冬 乐游广东"消费季活动的重 ...
“广东购物地图”发布,扫码直达全省商文旅体消费场景
Core Viewpoint - The "Guangdong Shopping Map" has been launched as part of the "Enjoy Winter, Travel Guangdong" consumption season, aiming to stimulate winter consumption and enhance consumer experience in Guangdong [1][2]. Group 1: Map Features - The map focuses on key shopping areas and quality merchants across Guangdong, integrating 53 unique shopping districts, over 2,000 duty-free shops, more than 60 debut spaces, and over 200 time-honored brands [1]. - It serves as a comprehensive "consumer panorama," clearly marking various consumption scenarios from international hubs to local specialty outlets [1][2]. Group 2: User Experience - The map is designed with user experience in mind, allowing users to access it via a QR code, providing smart location recommendations, and seamless navigation supported by Gaode Navigation software [2]. - It addresses consumer pain points such as difficulty in finding stores and complicated routes, enabling users to easily locate trendy spots and local markets [2]. Group 3: Economic Impact - The map aims to guide consumer flow, encouraging local businesses to enhance quality and efficiency, thereby optimizing supply and elevating consumption levels in Guangdong [2]. - Future updates will include practical content such as policy tips, promotional information, and store openings to further enhance the shopping experience [2][3]. Group 4: Collaborative Efforts - The map represents a significant practice of the "government-enterprise collaboration" mechanism, leveraging Guangdong's advantages to create a quality consumer experience for both domestic and international customers [3].
“赛事流量”转为“消费增量” 全市重点商圈街区3天交易额26.2亿元
Nan Jing Ri Bao· 2025-11-04 03:34
Core Insights - The event themed "Super League Final Night, City Carnival" in Nanjing successfully integrated commerce, culture, tourism, and sports, converting event traffic into consumer spending [1][2] - From October 31 to November 2, Nanjing's key commercial areas recorded a transaction amount of 26.2 billion yuan, a year-on-year increase of 20.1% [1] - On the day of the match, e-commerce platform Taobao Flash Sale in the Nanjing region saw a transaction volume increase of 92% and order volume increase of 155% compared to the previous year [1] Commercial and Tourism Impact - The influx of fans and tourists significantly boosted the restaurant and accommodation sectors, with a reported average occupancy rate of 85.9% for 35 monitored hotels from October 31 to November 1, up 4.9% year-on-year [2] - During the same period, foot traffic in monitored department stores and accommodation and dining businesses increased by 9.2% and 15.9% respectively [2] - The "second viewing site" expanded to over 100 locations, creating a multi-dimensional layout that connected core venues, commercial districts, and scenic spots, enhancing consumer engagement [2] Event-Driven Activities - Various themed activities were organized in key "second viewing site" areas, such as the "Follow 'Super League' to 'Read the City'" event, which attracted over 30,000 visitors and increased street area revenue by 40% [2] - The "Nanjing Literature Night" event at Jinling STYLE saw nearly 30,000 visitors, a 78% increase compared to the previous week [2] Online Consumption Growth - The city's commerce bureau collaborated with platforms like Meituan, Taobao, Didi, and Gaode to expand the issuance of digital consumption vouchers, with Taobao Flash Sale investing 50 million yuan in vouchers over three days [3] - On the day of the event, Meituan's overall transaction scale in Nanjing increased by 9.2%, with 20.7% of transactions coming from users outside the region, marking a 27.7% year-on-year growth [3]
达州借力“川超”打造商文旅体融合的沉浸式消费盛宴 因一场球赛“体验一座城”
Si Chuan Ri Bao· 2025-10-31 06:37
Core Insights - The article highlights the integration of sports events with local tourism and consumption in Dazhou, aiming to create an immersive consumer experience that boosts local economy [9][12][14] Group 1: Event and Cultural Integration - Dazhou's home team, Dazhou Chuanhanzi, hosted a match against Guang'an, featuring pre-game performances including a group exercise by 460 elementary students and a drone light show with 2000 drones [10] - The cultural performances are rotated among different counties to showcase local特色文化, enhancing the overall event experience [10] Group 2: Tourism and Consumer Engagement - Dazhou is leveraging the "Golden September and Silver October" consumption season by organizing events like the Fourth China (Sichuan) International Panda Consumption Festival and promoting the Ba Mountain Grand Canyon as a 5A scenic area [9][11] - Various initiatives are in place to facilitate visitor access, including adjusted flight schedules, additional intercity trains, and free parking for out-of-town vehicles [11] Group 3: Economic Impact and Promotions - The "event economy" is becoming a significant driver of local consumption, with initiatives like free meals at local restaurants for ticket holders, which has attracted thousands of visitors [12] - Dazhou is integrating sports events with local hospitality and dining, offering discounts and special packages to enhance the consumer experience [12][14] Group 4: Long-term Consumer Habits - Dazhou is focused on transforming short-term consumption spikes into long-term consumer habits, with initiatives like the opening of a pearl industry park and a local agricultural product exhibition center [15] - The ongoing autumn consumption season will feature over 300 promotional activities aimed at tapping into consumer potential until November 30 [15]
民生刚需品类实现大幅增长!临沂市国庆假期消费市场热力升腾
Qi Lu Wan Bao Wang· 2025-10-09 13:53
Core Insights - The consumption market in Linyi City is experiencing significant growth during the 2025 National Day and Mid-Autumn Festival holiday, with a strong supply of essential goods and a vibrant festive atmosphere [1] Supply and Price Stability - Local authorities have ensured a stable supply of essential goods, with inventory levels at major supermarkets reaching approximately double the usual amount during the holiday [2] - Prices of 85 monitored essential goods remained within reasonable fluctuations, with 50.58% of items experiencing price increases, while 37.66% saw price decreases [2] - Retail prices for staple foods, cooking oil, vegetables, fruits, and dairy products remained stable compared to pre-holiday levels, with slight increases in meat and egg prices of 1.3% and 1.6% respectively [2] Strong Demand for Essential Goods and Emerging Consumption - Retail sales from 44 sample enterprises in Linyi reached approximately 61.06 million yuan, with significant growth in essential categories [3] - Sales of staple foods reached approximately 11.36 million yuan, up 26.2% year-on-year; beverage sales increased by 60.13% to approximately 1.56 million yuan; and tobacco and alcohol sales surged by 242.5% to approximately 1.90 million yuan [3] - Emerging sectors such as cultural and recreational consumption also showed strong growth, with sales of communication equipment and cultural office supplies increasing by 11.73% and 20.13% respectively [3] Diverse Consumption Activities and Innovative Scenarios - The "Enjoy Linyi, Shop in China" shopping season was launched, featuring a blend of shopping, dining, and entertainment activities to stimulate consumption [4] - Various promotional events were organized, including a trade-in program for consumer goods and an automotive and real estate exhibition, aimed at reducing consumer costs and enhancing holiday shopping experiences [4] - Major shopping centers introduced unique promotional activities, such as discounts and cultural performances, to attract consumers and enhance the shopping environment [5] - New tourism and leisure experiences were introduced, integrating local cuisine and cultural heritage, which contributed to increased consumer engagement and spending [5]
广西国庆中秋假期消费市场热潮涌动
Guang Xi Ri Bao· 2025-10-09 04:03
Group 1 - The core viewpoint of the articles highlights the significant boost in consumer activity in Guangxi during the 2025 National Day and Mid-Autumn Festival holidays, driven by various promotional activities and government subsidies [1][2] Group 2 - A combination of fiscal subsidies, car exhibition discounts, and manufacturer incentives has led to a resurgence in large-scale consumption, with the government investing an additional 350 million yuan in new car purchase subsidies, offering up to 5,000 yuan per vehicle [1] - As of October 7, the trade-in program for consumer goods has resulted in over 6.4 million items sold, with subsidies amounting to nearly 6.1 billion yuan [1] Group 3 - The collaboration between government, banks, and enterprises has significantly enhanced consumer vitality, with various promotional events organized in commercial districts and shopping complexes, generating over 14.5 million yuan in consumption during specific events [1] - Major cities like Nanning, Wuzhou, Hezhou, and Laibin have distributed over 1 million yuan in consumer vouchers for supermarkets, department stores, and restaurants [1] Group 4 - The integration of commerce, tourism, and culture has led to rapid growth in service consumption, with the "Vibrant Night Guangxi" carnival attracting numerous participants through various events [2] - Nighttime consumption orders during the holiday period increased by over 15% compared to last year, with "night park tours" and "night camping" seeing significant growth in online transaction volumes [2] Group 5 - Digital empowerment has fostered new consumption patterns, with online retail sales in Guangxi rising by 10.4% year-on-year during the holiday [2] - AI translation glasses showcased at the East Expo sold over 14,000 units, generating approximately 500 million yuan in sales, while smart watches and home devices also saw substantial online sales growth [2]
“苏超”引爆全城消费 南京探索“体育+”假日经济新范式
Yang Zi Wan Bao Wang· 2025-10-05 12:34
Core Insights - During the National Day and Mid-Autumn Festival holiday, Nanjing's consumer market exhibited a prosperous and orderly operation, with key monitored retail enterprises achieving a total sales revenue of 1.96 billion yuan, reflecting a year-on-year growth of 4.7% [1] Group 1: Promotional Activities - Various shopping districts and commercial entities in Nanjing launched unique themed activities and promotional measures, effectively stimulating consumer enthusiasm [2] - The Central Shopping Mall offered significant discounts and entertainment experiences, while New Century Center introduced special holiday plans combining dining, games, and group purchases [2] - The Jinling Golden Eagle's "Super Main Stage" event integrated multiple discounts through Douyin coupons, prize draws, and brand pop-up stores [2] Group 2: Regional Market Performance - The PuKou Baima Life Plaza launched heavy promotions such as "1 yuan for a 30 yuan dining coupon" and "58 yuan for a 100 yuan retail coupon," resulting in a 50% increase in foot traffic compared to the previous year [3] - Overall sales and foot traffic at the plaza saw significant growth compared to regular weekends [3] Group 3: Sports Events Impact - The Jiangsu Urban Football League (SuChao) knockout match on October 4 became a key driver for nighttime consumption in the city [4] - Various venues created immersive viewing experiences, such as live broadcasts and themed events, which effectively converted sports enthusiasm into consumer spending [4][7] Group 4: Enhanced Consumer Experience - The integration of culture, sports, and family activities created new holiday consumption scenarios, attracting diverse customer groups [8] - Activities like live music, DIY crafts for children, and interactive performances contributed to a lively family-friendly atmosphere [8][10] Group 5: Supply and Pricing Stability - Nanjing's business system ensured adequate supply of essential goods during the holiday, with daily vegetable arrivals averaging 2,987 tons and pork supply at 321.6 tons [11] - Prices for major vegetables and pork remained stable compared to pre-holiday levels, providing a solid foundation for the festive consumer market [11]
再报!4.5亿元!5.9%!
Sou Hu Cai Jing· 2025-10-01 23:40
Core Insights - The city has organized a series of promotional activities to stimulate consumption during the National Day and Mid-Autumn Festival holidays, resulting in a sales revenue of 450 million yuan, a year-on-year increase of 5.9% [1][4]. Group 1: Consumption Promotion Activities - The city has implemented a vehicle trade-in policy, offering up to 8,000 yuan in subsidies for new car purchases, alongside various promotional events in the automotive and home appliance sectors [4]. - The "Su New Consumption" auto exhibition commenced on October 1, featuring over 60 car brands and covering 70,000 square meters, catering to diverse consumer needs [4]. - Various promotional activities, such as the "Happy Shopping" event by Suning and the "Autumn Super Home Appliance Expo" by JD, have been launched to invigorate the home appliance market [4]. Group 2: Thematic Activities - The city has initiated the "Four Seasons Appointment: Golden Autumn Trend Season" series of promotional activities, focusing on shopping, leisure tourism, and food experiences [7]. - A 10 million yuan digital RMB movie ticket subsidy was launched on October 1 to encourage movie attendance during the holiday period [7]. - The Qinhuai District has themed its activities around "Sweet Economy," integrating various consumer sectors such as jewelry, weddings, and dining to enhance the local shopping experience [7]. Group 3: Cultural and Recreational Integration - The city has launched a series of cultural performances and outdoor activities, creating an integrated consumption experience that combines dining, entertainment, and shopping [10]. - The "2025 Nanjing International Beer Festival" opened on September 30, featuring food, music, and family activities, enhancing the festive atmosphere [12]. - Various districts have organized themed events, such as dragon dances and music festivals, to celebrate the holidays and attract consumers [12]. Group 4: Supply and Pricing Stability - The city has ensured sufficient supply of essential goods during the holiday season, with a daily average vegetable supply of 3,040 tons and a total pork supply of 365.6 tons, reflecting an 18.6% increase year-on-year [14]. - The average wholesale price of vegetables was 7.32 yuan per kilogram, while the average wholesale price of pork was 12.8 yuan per kilogram, showing stability compared to pre-holiday prices and a decrease from the previous year [14].