深圳市发改委等三部门印发《深圳市超长期特别国债资金支持消费品以旧换新提质增效实施方案（2026 年）》。方案提到，统筹安排好中央向我市直接下达的超长期特别国债资金（以下简称国债资金）和市 级财政配套资金，重点围绕汽车、家电、数码和智能产品等领域，持续推进消费品以旧换新工作。到 2026年底，实现汽车报废更新约3.5万辆、汽车置换更新约18万辆，家电以旧换新约180万件，手机、平 板、智能手表手环、智能眼镜等产品购新约400万件, 智能家居（含适老化家居产品）产品购新约150万 件，其他自主实施的智能产品购新约200万件，持续激发市场消费活力。 ...

与此同时，广东通过以旧换新及广东优品购活动，以真金白银激发消费潜能。数据显示，春节假期，全 省消费品以旧换新销售额18.2亿元。其中，汽车以旧换新销售额3.2亿元，家电以旧换新销售额3.5亿 元，数码和智能产品购新销售额11.5亿元。 "粤享暖冬 乐游广东"消费季期间，广东持续发放"广东优品购"优惠券。数据显示，广东优品购活动在 春节假期带动销售额8.6亿元，其中汽车购新销售额3.1亿元，家电产品购新销售额8927.8万元，电子产 品购新核销销售额4.1亿元，地市特色优品购新销售额5263.3万元。 今年春节假期，广东消费市场"马力"全开，人气十足，购销两旺。来自省商务厅的数据显示，今年春节 假期（2月15日—23日），广东零售额同比（比2025年春节同期，下同）增长13%，餐饮消费同比增长 2.3%，两项合计同比增长12.4%。全省以旧换新及广东优品购活动累计实现销售额26.8亿元。 春节期间，广东各地市积极响应"乐购新春"特别行动，打造全域联动、全民乐享的春节消费盛宴。 在广州，北京路步行街举办"广货行天下"迎春年货节，花城广场开展"非遗年货购物月"活动，广州聚龙 湾太古里、陈家祠商圈打造西关风情年货盛宴 ...

Core Insights - The Spring Festival consumption market in Guangxi is thriving, driven by innovative policies and activities that rejuvenate traditional customs and stimulate demand [1] Group 1: Policy and Economic Impact - Guangxi has launched a series of promotional activities, "2026 Guangxi Happy Spring Festival Consumption Season," which includes policy incentives and innovative consumption scenarios, leading to a robust market [1] - From January 1 to February 22, 2026, the region provided subsidies for 394,600 digital and smart products, 12,300 new cars, and 454,000 home appliances, totaling over 520 million yuan in subsidies, which boosted sales by 4.656 billion yuan [2] - Key sectors such as telecommunications and automotive saw sales increases of 32.7% and 3.2% respectively during the promotional period [2] Group 2: Consumer Behavior and Trends - The integration of various business formats and new consumption scenarios has sparked a surge in consumer interest, with foot traffic in 30 monitored shopping areas increasing by 37% and sales rising by 19% [2] - The city of Nanning has initiated a prize-winning invoice activity, resulting in over 170,000 invoices uploaded and a total invoice amount exceeding 70 million yuan, with nearly 45,000 consumers winning prizes [2] Group 3: Cultural and Tourism Integration - The collaboration between commerce, culture, tourism, and health has attracted both local and external visitors, leading to a 10.2% increase in sales for 169 retail and catering enterprises and a 20% rise in local service consumption [6] - During the Spring Festival, Guangxi experienced a 41.9% increase in total tourist numbers and a 49.3% rise in tourist spending, with nighttime consumption accounting for approximately 59.4% of total sales and growing by 37.7% [6] Group 4: Digital Consumption and E-commerce - The digital transformation has reshaped consumption habits, with online shopping events and live-streaming sales contributing to rapid growth in e-commerce during the Spring Festival [7] - Instant retail services have seen significant demand, with orders for bike rentals, power banks, and flash purchases increasing by 89.8%, 72.9%, and 88.0% respectively during the holiday period [7]

Group 1 - The Spring Festival consumption market in Tianjin achieved a total sales of 2.97 billion yuan over the 9-day holiday, marking an 8.1% year-on-year increase, with a total foot traffic of 20.038 million, up 6% year-on-year [1] - Major commercial areas saw significant increases in sales and foot traffic, with sales in the Hexi District's MixC shopping mall rising by 35.9% and foot traffic by 28.8%, while the Florentia Village in Wuqing District reported a 19.4% increase in sales and a 40.3% increase in foot traffic [1] - The integration of cultural, tourism, and sports activities during the holiday contributed to the rise in consumer engagement, with various events and themed activities enhancing the festive atmosphere [1] Group 2 - The retail market saw intensified promotional activities, with the "old for new" subsidy and prize invoice initiatives leading to a total sales of 130 million yuan in home appliances, digital, and smart products [2] - The first duty-free shop in Tianjin launched a "New Year Gifts Home" festival, offering various gift packages, while gold and jewelry sales surged, particularly items featuring horse motifs, with high-end consumer goods sales increasing by 79.7% on New Year's Eve [2] - The dining and accommodation sectors experienced a boost, with a 11.2% year-on-year increase in full-service dining, and traditional restaurants fully booked for New Year's Eve meals, alongside the popularity of personalized private dining options [2] Group 3 - Hotels capitalized on the extended holiday by creating unique experiences, with sample hotels reporting a 9.4% increase in revenue and a 7.2% increase in foot traffic during the holiday [3]

Group 1 - The core viewpoint of the articles highlights the significant growth in retail sales during the Spring Festival period in Sichuan, with 411 retail enterprises achieving sales of 2.78 billion yuan, representing a year-on-year increase of 10.9% [1] - The integration of new consumption scenarios and policies has stimulated consumer demand, with over 56 million visitors attracted to 120 new consumption scenarios, generating sales exceeding 4.6 billion yuan [1] - The "New Year gift package" offered by Sichuan, including trade-in programs and prize invoices, has further fueled consumer enthusiasm during the holiday season [1] Group 2 - The trade-in market has seen a surge, with Sichuan implementing subsidy details for the trade-in of automobiles, home appliances, digital, and smart products, particularly benefiting returning residents [2] - As of February 22, the province recorded 1.181 million home appliance trade-ins with subsidies amounting to 660 million yuan, driving consumption of 4.53 billion yuan, marking year-on-year increases of 20%, 3%, and 33% respectively [2] - The digital and smart products segment saw 1.817 million units sold with subsidies of 670 million yuan, leading to consumption of 5.44 billion yuan, with year-on-year growth rates of 69% across the board [2] Group 3 - The prize invoice initiative in Chengdu and Luzhou has been launched to enhance consumer engagement, allowing consumers to win cash prizes by submitting invoices for purchases over 100 yuan [3] - During the Spring Festival, Chengdu allocated 21 million yuan for the prize invoice program, attracting 1.139 million participants and generating 1.13 billion yuan in consumption [3] - Luzhou's program featured a high winning rate of over 80%, with total prize payouts of 15.5 million yuan during the holiday, contributing to 340 million yuan in consumption [3]

节日期间，家电以旧换新、数码和智能产品购新补贴资格充足，线上线下发放资格127.8万个。商家备 货充裕，系统运行稳定，有效保障市民消费需求。京津冀三地共启"有奖发票"试点活动，持续激发区域 消费潜力，春节期间，北京市投放力度提升至平日9倍，总参与人数448.9万人，中奖发票近400万张， 为假日消费再添喜庆氛围。 假期期间，"乐购新春·京彩四季"主题活动统筹全市资源，各类特色消费活动与消费券等促消费举措环 环相扣。西城区、朝阳区、石景山区、经开区多领域线上线下联动，聚焦零售、餐饮、汽车等重点领 域，发放8300万元春节消费券助力消费者"备年货、换新装、购新车，享实惠"；大兴区"票根联动"机制 打通跨业态消费链条；丰台区通过小程序开展每日抽奖，发放大额满减券等福利；东城区多商圈联袂举 办特色活动，形成多点开花节日市场矩阵；海淀区"花添喜事逛海淀"主题数字打卡与AI非遗体验凸显科 技底色；延庆区打造室内外冰雪乐园及非遗市集激活区域消费活力。 北京商报讯（记者 刘卓澜）2月23日，北京市商务局发布春节消费盘点数据显示，2026年春节假期 （2026年2月15日-23日），北京市商务局重点监测的百货、超市、专业专卖店 ...

Core Viewpoint - Qingdao is actively promoting its "Le Gou Qingdao" urban consumption brand to stimulate consumer spending during the Spring Festival, aiming to create a vibrant holiday atmosphere and enhance the city's status as an international consumption center [2][3][4] Group 1: Event Highlights - Qingdao is hosting various Spring Festival market activities in key commercial areas, featuring cultural performances, traditional crafts, and interactive experiences that blend modern and traditional elements [2] - The city is leveraging its natural resources and cultural heritage in Laoshan District to create unique tourism experiences, including immersive activities and traditional cultural showcases [2] - A total of 37 Spring Festival cultural tourism projects are being launched in scenic areas, encouraging visitors to engage with local traditions while enjoying the natural beauty [2] Group 2: Consumption Initiatives - The city is focusing on six major consumption sectors: food, accommodation, transportation, tourism, shopping, and entertainment, with innovative campaigns designed to enhance the overall consumer experience [3] - A series of ten themed events will take place from New Year's Eve to the Lantern Festival, each with unique focuses to attract consumers and stimulate spending [3] Group 3: Support Policies - Qingdao is increasing subsidies for trade-in programs during the Spring Festival, promoting sales in automotive, home appliances, and digital products [4] - The city is allocating 30 million yuan in automotive consumption subsidies and an additional 16 million yuan in consumption vouchers across various sectors to benefit residents and tourists [4] - A digital platform is being utilized to streamline access to various consumer experiences, ensuring a seamless experience for users [4]

Group 1 - Yantai City government has introduced ten measures to promote consumer spending and support businesses during the 2026 Spring Festival, aiming to ensure a warm and joyful holiday for residents and visitors while stabilizing production and operations for enterprises [1][3] - Five of the ten measures focus on promoting consumption, including 124 promotional events and the distribution of 15 million yuan in consumer vouchers from February 10 to February 23 [1][2] - A total of 40 million yuan will be allocated for subsidies in retail, dining, accommodation, cultural, entertainment, tourism, sports, and resident services, along with a lottery for invoices over 100 yuan, with a maximum prize of 800 yuan per invoice [1][2] Group 2 - The city will provide subsidies for vehicle trade-ins and purchases of energy-efficient home appliances, with maximum subsidies of 20,000 yuan for scrapping old cars and 1,500 yuan for energy-efficient appliances [2] - Over 300 themed events will be held during the Spring Festival, including traditional performances and cultural exhibitions, with half-price admission for all state-owned scenic spots [2] - Sports events will include 400 activities across various disciplines, with free or low-cost access to 11 public sports venues to meet community fitness needs during the holiday [2][3] Group 3 - Yantai will offer discounted charter services for workers returning home, and certain parking facilities will be opened for free to the public [3] - Support for enterprises includes incentives for employees who remain on duty during the holiday, and assistance for companies with high order volumes to maintain production schedules [3] - The city will facilitate participation in overseas trade fairs for foreign trade enterprises by providing subsidies for booth fees [3] Group 4 - Employment services will include 100 recruitment events to meet labor demands of key enterprises and parks, along with housing support for job-seeking graduates [4] - Measures will be taken to address wage disputes and ensure compliance with holiday wage payments, with various hotlines available for employee support [4] - Emergency response mechanisms for public transport and utilities will be established to ensure safety during large-scale events and maintain public safety [4]

Group 1: Policy Overview - The new policy in Sichuan aims to support large-scale equipment updates and consumer goods replacement with clear arrangements for the year [3] - The total budget for subsidies is set at 6 billion yuan, focusing on optimizing the coverage of equipment updates, promoting green and low-carbon products, and enhancing fund usage supervision [4][6] Group 2: Equipment Update Support - The support ratio for single projects in production line upgrades is increased to a maximum of 10% of the equipment (including software) investment amount, with a maximum support limit of 20 million yuan [7] - For energy-saving, environmental protection, and safety production projects, the support ratio is raised to a maximum of 15% of fixed assets (including software) investment, also with a maximum of 20 million yuan [7] - The support for intelligent transformation projects remains at a maximum of 20% of the equipment (including software) investment amount, with a cap of 20 million yuan [7] Group 3: Consumer Goods Replacement Subsidies - The new subsidy standards for vehicle replacement are linked to the price of new cars, implementing a "proportion + limit" approach [9] - For scrapping updates, subsidies are set at 12% of the price for new energy vehicles and 10% for fuel vehicles, with maximums of 20,000 yuan and 15,000 yuan respectively [9] - For replacement updates, subsidies are 8% for new energy vehicles and 6% for fuel vehicles, with maximums of 15,000 yuan and 13,000 yuan respectively [9] Group 4: Implementation and Fairness - The policy emphasizes fairness in subsidies, allowing each consumer to choose only one scrapping or replacement subsidy per year [9] - The implementation of the subsidy program will be more localized, with each city managing its own subsidy applications based on specific needs [10] - The number of supported categories for household appliances has been reduced from 18 to 6, while the number of digital and smart products has increased from 3 to 4 [10]

Core Viewpoint - Recent initiatives by market regulation, commerce, cultural tourism, and consumer organizations aim to enhance consumer confidence and safety during the festive season, providing various subsidies and activities to promote spending and enjoyment [1]. Group 1: Market Regulation Initiatives - The newly revised "Food Recall Management Measures" emphasizes the responsibilities of food producers and market regulators, requiring them to establish and implement food recall management systems [4]. - The revised measures clarify the supervisory responsibilities of market regulation departments at different levels, ensuring effective oversight of food recalls and handling [5]. - The new regulations introduce a tiered recall system based on the severity of food safety hazards, adjusting recall initiation times to 24, 36, and 48 hours to improve risk management [5]. - Increased penalties for non-compliance with recall procedures are included, targeting various stakeholders involved in food distribution and sales [5]. Group 2: Consumer Subsidies in Commerce - The Sichuan Provincial Government announced a vehicle replacement subsidy program for 2026, offering up to 20,000 yuan for consumers who trade in old vehicles [11]. - The subsidy program includes two categories: "scrap replacement" and "trade-in replacement," with specific eligibility criteria for vehicles based on registration dates and types [11][12]. - In addition to vehicle subsidies, a new round of consumer subsidies for home appliances and digital products has been introduced, with specific guidelines for eligible products and subsidy amounts [13][14]. Group 3: Cultural and Tourism Activities - The "Thousand Dragons and Lions Dance for the New Year" cultural event in Sichuan features over 2,000 cultural activities, showcasing traditional performances and local heritage [18][23]. - The event includes a variety of performances from different regions, integrating local cultural elements and promoting community engagement [19][20]. - The cultural activities aim to enhance tourism and consumer engagement during the festive season, with a focus on traditional crafts and local products [22][23]. Group 4: Consumer Safety Tips - Consumer organizations across twelve regions have issued safety tips for the 2026 Spring Festival, advising against excessive packaging and promoting the purchase of safe, quality products [26][27]. - Recommendations include using reputable e-commerce platforms, practicing food safety, and ensuring compliance with travel service regulations to avoid scams [27][28]. - Consumers are encouraged to document transactions and seek assistance in case of disputes, emphasizing the importance of consumer rights protection [28].