来源：城市进化论 如何实现"区域共荣" 最近，西安和郑州，争当微短剧"霸总"的话题引发关注。 起因或源自前不久出台的《郑州市打造"微短剧创作之都"工作实施方案（2025—2027年）》，提出了一 个雄心勃勃的目标：着力打造"微短剧创作之都"。 不过，对短剧行业有所了解的人，应该都知道，关于"短剧之都"的桂冠，西安可以说已是"十拿九稳"。 自2023年以来，各种关于西安为何成了"短剧之都"的讨论，就大量见诸媒体。 这样的背景下，郑州明确要打造"微短剧创作之都"，显然不无"叫板"西安的意味。 更耐人寻味的是，这两座北方经济大省省会城市，本身就时常被拿来作比较。 这次又都将竞争目标对准了短剧行业的"龙头"，是两市在新兴产业赛道上的正面交锋，也不啻为是两者 长期竞合关系的最新注脚。 西安与郑州，到底谁才是真正的"短剧之都"？它们的对决，又折射出城市竞争怎样的新逻辑？ 这或正是西安"短剧之都"称号的由来。 当然，郑州也拿出了"后来居上"的架势。公开报道显示，截至2024年底，郑州全市微短剧制作企业已达 820多家，相较于2023年增长29.3%；从业人员规模扩大至3万多人，相较于2023年增长5倍。 同时，也提出了亮眼 ...

售楼处里拍短剧 以往看沙盘、看户型的售楼处，摇身一变成为短剧取景地！ 从豪门婚恋到复仇逆袭，从古装权谋到现代情感，近两年来，微短剧行业"异军突起"，一幕幕极度戏剧化的场景，在手机"竖屏"信息流中轮番上演。 频繁"出圈"的短剧，也带动了一些意想不到的领域，比如存量物业的盘活、改造。 近日，记者实地走访多个短剧拍摄基地，发现一些大型取景地，有的曾是老旧家居卖场，有的一度是荒废产业园，还有闲置的地产售楼处。这些曾经人烟稀 少的存量物业，随着短剧拍摄的风刮来，再次变得熙熙攘攘。 与此同时，地方政府也主动"登台"，鼓励利用古建旧厂、闲置楼宇等场所，培育微短剧拍摄基地，试图用短剧这个"杠杆"翘起更大的社会经济效益。 近来，多地都传出有售楼处成为短剧取景地的消息。在山东聊城，有一地产项目官微主动发文称，有部短剧到营销中心取景，乍一看还以为"走进了片场"。 传统的售楼处大多装修豪华，视觉效果较好，这正契合部分"霸总"或职场短剧对场景的要求。不过，在一众"地产+短剧"的结合中，最引人注目的是在河南 郑州荥阳，当地有"烂尾楼"项目的售楼处，一度成为短剧拍摄取景地。 公开消息显示，位于郑州荥阳的"恒大养生谷"项目，因开发商陷入资金 ...

以西安、郑州为代表的城市，正在掀起一轮轰轰烈烈的短剧热潮。 西安更是实打实的"短剧大户"。《中国微短剧行业发展白皮书（2024）》显示，全国100部微短剧中有 60部诞生于西安，一些热门基地如西安造梦工厂，已拍摄完成450余部影视作品。 从省级角度看，目前国内微短剧的承制方，陕西、河南、浙江热力度位列前三。在传统的影视重镇浙 江、北京之外，陕西、河南、重庆等地正以强劲的势头，在短剧市场崭露头角。 短剧何以成为各地新一轮角逐的"风口"？前述《白皮书》显示，2024年中国微短剧市场规模达504亿 元，预计2025年将超过680亿元，2027年将突破1000亿元。去年，中国微短剧市场规模首次超过电影票 房规模，微短剧用户数量更是高达6.62亿人。 东吴证券分析称，短剧并非长视频的"替代品"，而是一种基于互联网算法、冲动付费逻辑的全新内容物 种。它能够适应移动端的使用场景，并结合短视频平台的流量分发和商业模式，形成了新的内容生态， 内容主题也并非局限于"下沉"的霸总或战神题材。 对地方政府来说，规模不小的市场空间、短视频天然的流量效应，都促使其加入这场"争夺"。目前，诸 多城市都相继出台了短视频产业发展方案，并提供相 ...

Core Insights - The venture capital industry is increasingly focusing on the "micro-short drama" sector, which has seen a resurgence in interest and investment, particularly from government-guided funds [1][2][3] Market Overview - The micro-short drama market in China has experienced explosive growth, with market sizes reported at 3.68 billion RMB in 2021, 10.17 billion RMB in 2022, and 37.39 billion RMB in 2023, projected to exceed 50 billion RMB in 2024 and reach 68 billion RMB by 2025 [2] - By 2027, the market is expected to surpass 100 billion RMB, attracting various stakeholders including platforms, production companies, and advertisers [2][3] Government Initiatives - The Yingtan Modern Industry Guidance Fund has initiated a sub-fund aimed at investing in the micro-short drama industry, with a target size of 200 million RMB and an initial commitment of 30 million RMB [4][5] - The fund aims to leverage government resources to attract social capital and foster a micro-short drama ecosystem in Yingtan, enhancing the local cultural industry [3][4] Regional Developments - Yuyuan District has established a specialized micro-short drama film base, producing 271 micro-short dramas in 2024, generating over 1 billion RMB in box office revenue [5] - The Jiangxi provincial government has introduced measures to promote the micro-short drama industry, including cash rewards and investment subsidies for companies operating in the region [5][6] Broader Industry Trends - The micro-short drama phenomenon is revitalizing the entertainment sector, which has faced challenges such as declining valuations and high vacancy rates in traditional film studios [7] - Various regions, including Shenzhen and Shanghai, are implementing supportive policies to encourage the development of micro-short dramas, including financial incentives and infrastructure support [7][8][9] Future Prospects - The integration of technology and content production in the micro-short drama sector is expected to create new opportunities, particularly in AI and digitalization [11][12] - The industry is transitioning from a niche market to a significant player in cultural consumption, with potential to reshape urban branding and cultural narratives [12][13]

Core Viewpoint - Zhengzhou has emerged as the second-largest production center for micro-short dramas in China, surpassing Hengdian, with a government plan aiming for a market size of 10 billion yuan by 2027 [1][4]. Group 1: Industry Growth and Development - The micro-short drama industry in Zhengzhou is experiencing rapid growth, with the local market exceeding 2.3 billion yuan and an estimated 820 production companies operating in the area by 2024 [5][6]. - The production cycle for micro-short dramas is notably short, typically ranging from two to seven days, leading to a competitive environment for directors and filming locations [2][3]. - Zhengzhou's advantages include a large population, low labor costs, and rich historical and cultural resources, which have facilitated the establishment of multiple filming bases [4][5]. Group 2: Market Dynamics and Trends - The national micro-short drama user base is projected to reach 696 million by mid-2025, indicating a significant growth potential for the industry [6][7]. - Major film and media companies are increasingly investing in micro-short drama projects, with firms like Wanda Film and Mango TV expanding their operations in this sector [7]. - The industry is expected to face challenges such as content homogenization and a lack of professional talent, necessitating a shift towards higher quality productions [8][9]. Group 3: Government Initiatives and Policy Support - The Zhengzhou government has implemented a plan to enhance the micro-short drama industry, focusing on expanding market size, fostering innovation, and improving content quality [8][9]. - The plan includes initiatives to integrate micro-short dramas with local cultural tourism, creating new revenue streams and enhancing the city's brand [9][10]. - Zhengzhou's experience in revitalizing idle spaces for production purposes serves as a model for other regions looking to develop emerging industries [10].

Core Insights - The rise of micro-short dramas has transformed Zhengzhou into a significant production base, surpassing traditional hubs like Zhejiang Hengdian, with over 800 production companies and a workforce of 30,000 [1][3] - By the end of 2024, the user base for micro-short dramas in China is expected to reach 662 million, exceeding that of food delivery and ride-hailing services [1] - Zhengzhou's unique production model allows for rapid content creation, with the ability to produce 10 short dramas in just 7 days, contrasting with the traditional model that takes years for a single long drama [3] Industry Development - Zhengzhou's strategic location and transportation infrastructure, including a high-speed rail network, facilitate resource flow and industry growth, creating a vibrant economic ecosystem [2] - The city leverages its rich cultural history and diverse filming locations to enhance its appeal as a filming destination, integrating traditional and modern elements [2][3] - Government support, including policies aimed at promoting the micro-short drama industry, is driving the sector's growth and job creation [3] Challenges and Opportunities - Despite the rapid growth, the micro-short drama industry faces challenges such as content homogenization and a lack of originality in scriptwriting, which could hinder long-term sustainability [4] - Zhengzhou is actively seeking to address these issues by promoting unique local cultural themes and enhancing the quality of content produced [4] - The industry is at a critical juncture, where strategic vision and adaptability will determine its future success and reputation as a leading production hub [4]

Economic Growth - In the first half of the year, Henan Province achieved a GDP of 31,683.80 billion RMB, with a year-on-year growth of 5.7% [1] - The third industry added value reached 17,242.27 billion RMB, growing by 6.0% [1] Service Industry Performance - The service sector showed steady growth, with the revenue of large-scale service enterprises in the film and television production sector increasing by nearly 90% from January to May, accelerating by 27 percentage points compared to the first quarter [1] - The arts performance sector also saw significant growth, with revenue from performance venues increasing by 96.6% from January to May, up by 23.2 percentage points from the first quarter [2] Micro-Short Drama Industry Development - Zhengzhou is recognized as a hub for micro-short dramas, with a market size reaching 2.3 billion RMB and over 820 production companies employing more than 30,000 people by 2024 [2] - The city has implemented supportive policies to enhance the competitiveness of the micro-short drama industry, including financial incentives of up to 500,000 RMB [1] - Zhengzhou aims to become the "capital of micro-short drama creation," with plans outlined in government documents [1]

Core Insights - The article highlights the rapid development of the micro-short drama industry in Zhengzhou, particularly at the Jumei Film Base, which has become a significant hub for micro-short drama production in the region [3][4][6] Group 1: Industry Growth - The Jumei Film Base has filmed nearly 700 micro-short dramas since its establishment, hosting eight to nine production teams daily, with bookings extending ten days ahead [3] - The base covers an area of approximately 17,000 square meters and features over 20 shooting scenes, allowing for one-stop production of micro-short dramas [3] - The production cycle for a micro-short drama ranges from 2 to 7 days, reflecting the industry's vibrant activity [3] Group 2: Economic Impact - Over 70% of the workforce in the micro-short drama sector is under 30 years old, with core positions earning over 10,000 yuan per month [4] - The base has led to increased job inquiries, attracting a diverse range of applicants from students to retirees, indicating a strong demand for talent in the industry [4] - The daily activity of multiple production teams has boosted local hotel occupancy rates and dining consumption, showcasing the economic benefits of the "vertical store" economy in Zhengzhou [4] Group 3: Supportive Measures - Zhengzhou has established a micro-short drama industry alliance to compile a comprehensive database of over 100 potential shooting locations, facilitating easier access for production teams [5] - A dedicated task force has been set up to assist companies with licensing, talent services, and coordination of special shooting locations, ensuring smooth operations for businesses [5] Group 4: National Standing - Zhengzhou ranks second nationally in the production of micro-short dramas, with an average output of 4.3 dramas per day following supportive government policies [6] - The city is enhancing its service capabilities to provide comprehensive support for micro-short drama production, aiming to develop new business models such as "micro-short drama + tourism" and "micro-short drama + commerce" [6]

Group 1 - The event "Short Drama New 'Vision' · Entering the New Economy" was held on June 18, 2025, in Changshu, resulting in the signing of 7 short drama projects covering various segments of the industry, including script creation, talent training, and filming bases [1] - Changshu is developing a micro short drama filming base by revitalizing an idle resource in the city, featuring over 50 professional scenes within an 8000 square meter area, providing a "one-stop" full-service experience for film crews [1] - The micro short drama industry is seen as a significant driver of cultural consumption, with Changshu leveraging its unique resources to establish itself as a new hub for the short drama industry within the Yangtze River Delta economic circle [1] Group 2 - Suzhou Jiantong Cultural Media Co., Ltd., a local short drama company in Changshu, has produced 6 short dramas within just over six months, with 2 already launched on all platforms [2] - The integration of short dramas with local industries, such as the "short drama + e-commerce" model, is expected to convert traffic into tangible economic benefits, particularly benefiting Changshu's textile and apparel industry [2] - Changshu's rich cultural heritage and diverse landscapes make it an ideal location for various short drama themes, attracting young entrepreneurs and cultural transmitters to the area [2]

Core Insights - The micro-short drama industry in China is rapidly growing, becoming a new engine for the integration of culture and technology, with the market size expected to exceed 504.4 billion yuan in 2024 and reach 634.3 billion yuan in 2025 [1] - By the end of 2024, the number of online audio-visual users is projected to reach 1.091 billion, with micro-short drama users accounting for over 52%, totaling approximately 576 million [1] Industry Development - The signing of the Tongguanyao Shudian Film and Television Base project is expected to become the largest short drama filming base in Central China, promoting the integration and development of the short drama industry and significantly boosting local economic growth [1] - The base will focus on "short drama production + industry-education integration," establishing practical training platforms such as screenwriter workshops and anchor academies, leveraging local university resources [1] - The project is anticipated to produce an average of 300 high-quality short dramas annually and create employment for tens of thousands of people [1] Policy Support - The rapid development of the micro-short drama industry is supported by government policies, including the 2025 "Micro-Short Drama Management Measures," which implement a "graded and classified review" and "white list" system, facilitating the transition from "substandard" to "high-quality" productions [2] - The continuous growth of the advertising market, the potential of the paid market, and the broad prospects for derivative product development provide strong momentum for market expansion [2] Filming Base Advantages - The existence of filming bases offers creators centralized creative spaces and abundant shooting resources, allowing for shared equipment and facilities, which reduces production costs and fosters collaboration [3] - Filming bases attract numerous industry professionals and related tourists, promoting the prosperity of local service industries such as dining, accommodation, transportation, and tourism, thereby enhancing local economic levels [3] Market Considerations - The rapid development of the micro-short drama industry necessitates careful consideration of market demand and industry trends when constructing filming bases to avoid blind replication and ensure comprehensive industry chain support [3]