新华社北京8月19日电 题：赛场昂扬激情，产业动能澎湃——国新办发布会聚焦"十四五"时期体育 强国建设成就 新华社记者李春宇 全民健身事业更加惠民，体育健儿在国际赛场屡创佳绩，体育产业为经济社会发展增添动能……19 日，国务院新闻办公室举行"高质量完成'十四五'规划"系列主题新闻发布会，国家体育总局有关负责人 介绍了我国"十四五"时期体育强国建设成就。 全民健身热潮涌动 今年8月8日是我国第17个"全民健身日"。国家体育总局群众体育司司长丁东介绍，今年的"全民健 身日"全国共举办2.2万余场赛事活动，直接参与人次超过1100万，一系列内容丰富、形式多样、便于参 与的赛事活动带动更多群众主动健身、自觉健身，全民健身融入大众生活的良好态势日益增强。 全民健身日的火热场景也是全年运动健身热潮的缩影，丰富多彩的体育赛事活动联动各地、贯穿全 年，呈现出"天天有赛事、人人可参与"的生动局面。 国家体育总局竞技体育司司长张新介绍，"十四五"期间，中国体育代表团参加了两届夏季奥运会 （东京奥运会、巴黎奥运会）和一届冬季奥运会（北京冬奥会），我国获得奥运会参赛资格的项目越来 越多，也让更多的运动员有机会在奥运会舞台上展示自己刻 ...

借成都世运会办赛东风，8月8日至10日，成都市青羊区举办"逛街打卡·消费有礼——乐玩青羊消费 周"消费促进活动，围绕文商旅体多元业态融合发展，为广大消费者呈上一场集"青羊逛街打卡计划+趣 味定向越野挑战赛+N场促消费配套活动"于一体的消费嘉年华，以多种消费福利更大力度兴产业、促消 费、惠民生。 据介绍，本次活动针对消费者差异化、个性化消费需求，共推出4条"乐玩规划路线"，分别是烟火青羊· 市井生活路线（宽窄巷子-琴台路-祠堂街）、时尚青羊·乐玩生活路线（天府今站文化广场-东华里-富力 广场-恒大广场）、潮购青羊·精致生活路线（西村大院-西单商场-优品道广场）、幸福青羊·闲适生活路 线（文殊坊-小关庙-北书院街）。 "跟着赛事去旅行"，青羊区在成都世运会赛场外，以特色消费场景为赛场举行"趣味定向越野挑战赛"。 各活动点位特性十足，比如西村大院的文化创意、宽窄巷子的少城风貌、文殊坊的人文底蕴、东华里的 古色古香，沉浸其中能感受多元化的"赛事+"风格。此次挑战赛分为两天进行，首日于8月9日（14:00- 20:00）在东华里、西村大院举行，次日于8月10日（14:00-20:00）在文殊坊、宽窄巷子举行。挑战者在 ...

Core Insights - The 2025 World Games in Chengdu have opened opportunities for urban development and investment in the Chengdu Eastern New Area [1][2] - A promotional event highlighted the integration of culture, commerce, tourism, and sports, showcasing the area's potential [1][5] Investment Projects - Six industrial projects were signed with a total investment of approximately 5 billion yuan, focusing on emerging fields such as digital sports, digital film and television, low-altitude tourism, and artificial intelligence [3][4] - The projects include a diving training and manufacturing base, a water sports center, and a digital film and television base, aiming to enhance the local economy and tourism [3][4] Policy Support - The Chengdu Eastern New Area has introduced policies to support high-quality development in the cultural, tourism, and sports industries, offering up to 5 million yuan in investment subsidies for qualifying projects [5][7] - The policies aim to streamline application processes and enhance service delivery to businesses, promoting a favorable business environment [7][9] Strategic Development - The Chengdu Eastern New Area is focusing on deep integration of culture, commerce, tourism, and sports, with specific emphasis on sports leisure and science education as key industries [8] - The area aims to leverage its natural resources and host major events to create a vibrant ecosystem for cultural and tourism industries [8][9]

Core Viewpoint - The 2025 World Games in Chengdu are set to promote the integration of culture, commerce, tourism, and sports, creating significant investment opportunities and showcasing the city's development potential [1][13]. Group 1: Event Overview - The 12th World Games will open in Chengdu on August 7, 2025, marking a significant cultural and commercial event [1]. - A promotional event titled "Wings Spread at the Airport Welcoming the World Games" was held, focusing on urban value and cultural tourism in Chengdu East New Area [3]. Group 2: Investment Projects - Six industrial projects were signed during the event, with a total investment of approximately 5 billion yuan, covering emerging fields such as digital sports, digital film and television, low-altitude tourism, and artificial intelligence [4]. - Specific projects include the establishment of a diving training and research base at Sancha Lake and a water sports center, enhancing the region's sports tourism offerings [6]. Group 3: Policy Support - Chengdu East New Area has introduced policies to support high-quality development in the cultural tourism and sports industries, offering up to 5 million yuan in investment subsidies for qualifying projects [10][12]. - The policies aim to streamline application processes and enhance service delivery to businesses, promoting a favorable business environment [12][17]. Group 4: Strategic Development - The integration of culture, commerce, tourism, and sports is emphasized as a key strategy for differentiating tourism projects and enhancing competitiveness [14]. - Chengdu East New Area is positioned as a vital hub for sports and cultural tourism, focusing on two main industries: sports leisure and education/business services [16]. Group 5: Future Outlook - The region plans to continue developing new tourism formats such as water sports and outdoor leisure, leveraging its natural resources [17]. - The World Games are seen as a catalyst for upgrading the entire cultural tourism industry chain, contributing to Chengdu's goal of becoming a world-class cultural tourism city and international consumption center [17].

Core Viewpoint - The Chengdu World Games 2025 is approaching, with the Sancha Lake International Water Sports Center being a key venue for water sports events, showcasing its planning and investment opportunities [2][3]. Group 1: Venue and Infrastructure - The Sancha Lake International Water Sports Center is located at Sancha Lake, the second-largest artificial lake in Sichuan, covering an area of 27 square kilometers with a shoreline of 240 kilometers, featuring 113 islands and over 160 peninsulas [2]. - The lake is recognized for its suitability for international-level events due to its expansive water surface, excellent water quality, and stable flow, allowing for diverse racecourse designs [2]. Group 2: Market Potential and Collaboration - Companies are entering the Sancha Lake International Water Sports Center based on its market potential and operational advantages, with several water sports-related enterprises already established in the area [3]. - The Gold Panda (Chengdu) Sports Culture Communication Co., Ltd. reported a continuous increase in visitor numbers at its water leisure center, indicating strong market interest and collaboration opportunities [3]. Group 3: Post-Event Strategy - After the events, the Tianfu Olympic Sports Park plans to open professional competition venues to the public, allowing citizens to experience international-level equipment and water sports [4]. - The strategy includes integrating surrounding resources for accommodation, dining, and shopping to create more cultural and tourism experiences, aiming to convert event traffic into revenue for the Sancha Lake International Water Sports Center [4].

近日，十五运会和残特奥会珠海赛区执委会会议召开。十五运会和残特奥会珠海赛区执委会主任、市委 副书记、市长吴泽桐出席会议并讲话。 会议听取了珠海赛区执委会各部室工作进展情况汇报。会议充分肯定了十五运会和残特奥会珠海赛区各 项筹备工作取得的积极成效。会议强调，全市各级各部门要深入学习贯彻习近平总书记对体育工作的重 要指示和对广东系列重要讲话、重要指示精神，认真贯彻落实省委、省政府工作部署，以最充分的准 备、最精细的举措、最暖心的服务，确保筹备工作高效推进、高质量完成。要争分夺秒、紧抓竞赛组织 工作，精心做好线路规划、场地流线设计、设备器材保障等基础工作，做到"一赛一案"、周密实施。要 整合资源、做好城市侧服务保障，强化"办赛事就是办城市"理念，全面提升城市风貌，优化完善城市交 通体系，全面增强城市综合服务能力。要把握机遇、加大城市宣传力度，积极策划宣传方案、精心打造 特色活动，充分展示珠海现代城市景观，推动文商旅体融合发展，实现"办好一个会、提升一座城"。要 深入开展爱国卫生运动，坚持群策群力、群防群控，加强环境卫生整治和重点区域重点场所消杀，科学 有效灭蚊防蚊避蚊，为赛事成功顺利举办营造良好环境。要筑牢防线、全 ...

Group 1 - The core event is the launch of the "Watch Movies, Love Life - 2025 Beijing Midsummer Film Carnival," which will distribute 10 million yuan in movie viewing subsidies during the summer and National Day period [1][2] - The subsidies will be issued through the Maoyan platform and will be linked to 30 commercial districts in Beijing to promote the integration of culture, commerce, tourism, and sports [1][2] - The event aims to enhance market vitality by offering diverse viewing experiences and organizing creative outdoor screening activities across various districts [1][2] Group 2 - The "ticket root economy" has effectively driven double-digit growth in customer traffic and sales in key commercial districts during the Beijing International Film Festival [2] - The Haidian District will establish a "Film Consumption Alliance" to expand new scenarios such as "Film + Family" and "Film + Sports," along with outdoor movie screenings and special market activities to stimulate nighttime consumption [2] - The Tongzhou District will launch over 20 cinema-linked consumption activities and summer camps, expected to benefit around 700,000 people [2]

Core Viewpoint - The integration of sports events and cultural tourism in Hangzhou is significantly boosting the city's summer economy, with various promotional activities enhancing visitor engagement and spending [1][5]. Group 1: Event Impact - The "Zhe BA" basketball matches in Hangzhou have attracted significant attention, with notable games such as Qiantang Team vs. Xihu Team and Linping Team vs. Gongshu Team drawing large crowds [1]. - The atmosphere during the matches has been described as vibrant, with fans actively participating both inside and outside the venues, contributing to a lively environment [2]. Group 2: Economic Benefits - The tourism and commercial sectors have seen a marked increase in activity, with visitor numbers at Longmen Ancient Town exceeding 25,000 during the event, and commercial complexes reporting sales increases of 10% to over 30% [3]. - The "Zhe BA" themed market at Linping Sports Center attracted 150,000 visitors and generated a total consumption of 1.8 million yuan [3]. Group 3: Promotional Activities - Over 60 cultural performances in Hangzhou are offering discounts to "Zhe BA" participants and ticket holders, with discounts ranging from 50% to 80% on various shows [4]. - Multiple venues, including ski centers and art theaters, are providing special offers during the "Zhe BA" event period, further enhancing the overall visitor experience [4].

Core Viewpoint - Chengdu has launched a new cultural tourism consumption brand "Park City · Happy Chengdu" to enhance its competitiveness in the cultural, commercial, tourism, and sports sectors, signaling a strategic push for integrated development in these areas [1][2][3] Group 1: Brand Development - The brand "Park City · Happy Chengdu" aims to leverage Chengdu's cultural heritage, commercial strength, and tourism potential, with the city being one of the seven trillion-yuan consumption cities in China [2][3] - Chengdu's cultural industry is rapidly developing, exemplified by the success of the "Nezha" film series, while the city ranks third nationally in the number of Black Pearl restaurants and fifth in Michelin-starred restaurants [2] - In the first half of this year, Chengdu received over 160 million tourists and hosted more than 14,000 commercial performances, generating a comprehensive consumption of 3.15 billion yuan from performance tickets [2] Group 2: Integration and Government Role - The integration of culture, commerce, tourism, and sports is expected to enhance investment efficiency and consumer potential, with a projected multiplier effect of 3-5 times on related industries [3] - The government plays a crucial role as a planner, resource integrator, and environment creator, ensuring coordinated development and optimizing resource allocation across sectors [4] Group 3: Technological and Structural Support - Chengdu plans to strengthen technological support by exploring the integration of cultural and technological industries, focusing on innovations in artificial intelligence and the metaverse [5][6] - The city aims to enhance its investment and financing systems to support the integration of cultural, commercial, tourism, and sports sectors, while also improving talent development in these areas [6] Group 4: Consumer Market Dynamics - In the first half of 2025, Chengdu's consumer market showed simultaneous growth in scale and quality, driven by the introduction of new international brands and various events [7] - The city has become a significant destination for cultural tourism consumption, with innovative consumption scenarios extending visitor stays and boosting overnight spending [7] Group 5: Internationalization and High-End Consumption - Chengdu aims to enhance its international consumption capacity by attracting international brand flagship stores and improving the global recognition of local brands [9] - The city is focused on optimizing services for international visitors, enhancing high-end customized services, and enriching the high-end consumption supply system to meet diverse global consumer needs [9]

Core Insights - The Chengdu Municipal Committee's recent meeting emphasized the acceleration of building Chengdu into a world cultural tourism city and an international consumption center, focusing on brand development, industry support, market space, and innovation mechanisms [1][3] Group 1: Development Goals - The meeting outlined a systematic arrangement for major projects that are supportive, leading, and driving, enhancing confidence in future development [1] - Chengdu aims to further develop its park city demonstration area, with an increasing number of international visitors and a push towards internationalization of cultural tourism resources [3] Group 2: Cultural and Tourism Integration - The company plans to leverage its design consulting expertise to promote deep integration of culture, commerce, and tourism, focusing on three main areas: cultural core development, exploring integration paths, and expanding international perspectives [3][4][5] - Emphasis on cultural heritage and innovation is seen as crucial for enhancing visitor experiences, with a focus on integrating local cultural elements into urban planning and branding [3][5] Group 3: Implementation Strategies - The company will adopt a holistic approach to planning, construction, and operation to enhance the vitality of consumer landmarks and spaces [4] - There is a commitment to utilizing new technologies and methods to transform static resources into dynamic experiences, particularly in key areas and projects [5] - Future strategies include enhancing international cooperation and storytelling to elevate Chengdu's brand on a global scale [5]