Core Points - Jiangsu University has launched a six-month "New Farmers" program in collaboration with Run Guo Agricultural Development Co., where students will engage in practical agricultural training [1][3] - The program aims to cultivate a new generation of farmers equipped with modern agricultural management concepts, knowledge, and skills through deep integration of education and industry [3][5] - The initiative is expected to bridge the gap between talent cultivation and industry needs, encouraging students to apply theoretical knowledge in real agricultural settings [5][7] Summary by Sections - **Program Structure** - The "New Farmers" program combines concentrated on-site training with dispersed internships, allowing students to learn various agricultural practices and data analysis over six months [3] - Students will gain hands-on experience in seed sowing, crop management, pest control, irrigation, harvesting, and soil testing [3] - **Educational Goals** - The program aims to inspire agricultural innovation and technical advancement by allowing students to connect classroom learning with real-world agricultural challenges [5] - Students are encouraged to identify issues in agricultural practices and optimize technology to reduce product loss [5] - **Industry Engagement** - Run Guo Agricultural Development Co. will provide all necessary practical scenarios for students, fostering a training ground for future agricultural leaders [7] - The initiative seeks to attract more young people to agriculture and contribute to rural revitalization efforts [7]

Core Viewpoint - The article highlights the innovative use of agricultural drones by an elderly woman, Dai Shuying, who, with the guidance of her grandson, Wang Tiantian, operates the drone for farming tasks, showcasing the integration of technology in modern agriculture and the empowerment of older generations in utilizing new tools [3][31]. Group 1: Drone Operation and Agricultural Efficiency - Dai Shuying operates a drone to assist in fertilizing a wheat field, demonstrating the practical application of technology in agriculture [1][3]. - The drone significantly increases efficiency, allowing one person to cover 600 acres in a day, compared to traditional methods that only manage a few acres [9][10]. - Wang Tiantian prepares the drone's flight path and settings, ensuring safety and ease of use for his grandmother [5][8]. Group 2: Intergenerational Learning and Engagement - Dai Shuying's curiosity about the drone technology led her to learn its operation, supported by her grandson, which fosters a strong family bond [8][27]. - The duo engages in creating short videos and live streaming, which not only serves as entertainment but also promotes their agricultural products [15][21]. - Their interactions and shared activities, such as filming and live selling, have attracted a significant online following, enhancing their social engagement [17][24]. Group 3: Economic Benefits and Market Access - By selling processed rice instead of raw grain, they can earn approximately double the income, showcasing the financial advantages of modern agricultural practices [27]. - The live streaming platform provides a new channel for sales, allowing them to connect with customers beyond their local area [24][31]. - Dai Shuying expresses satisfaction with the improved quality of life and increased income from their farming activities, reflecting the positive impact of technology on rural livelihoods [31][35].

Core Insights - The article discusses the transformation of rural areas through the integration of technology and information, highlighting the role of platforms like Kuaishou in bridging the information gap between urban and rural communities [2][3][25] Group 1: Information Gap in Agriculture - Traditional farmers often lack access to modern agricultural techniques and market information, leading to low productivity and financial losses [6][8] - Farmers face challenges in understanding agricultural policies and subsidies, resulting in missed opportunities for financial support [9][11] - The article emphasizes the cycle of "having grain but no buyers" and "having buyers but no grain," which is exacerbated by regional information disparities [8][9] Group 2: Role of Influencers in Rural Development - Influencers like @大虫儿, @农业小燕子, and @维丰助农 have emerged as key figures in disseminating agricultural knowledge and connecting farmers with markets [3][20] - These influencers utilize short videos and live broadcasts to simplify complex agricultural concepts and provide real-time market information [18][20] - Their efforts have led to significant improvements in agricultural practices, with increased adoption of techniques like "large ridge planting" resulting in higher yields [13][15] Group 3: New Agricultural Economy - The influx of young individuals returning to rural areas is creating a new wave of "vital new farmers" who leverage technology to enhance agricultural productivity [4][25] - Kuaishou has become an essential platform for rural communities, facilitating the flow of information and creating a sustainable "new agricultural business" model [27][28] - The article highlights the success of these influencers in building trust and community engagement, leading to a sustainable cycle of content creation, community interaction, and commercial conversion [28][29]

Group 1 - The article highlights the success of the old courtyard black chicken farming in Sichuan's Dazhou, which has become a significant source of income for local farmers [1][2] - Liu Xiaogang, known as "Black Chicken Brother," transitioned from teaching to farming, achieving annual sales exceeding 30 million yuan and helping over 300 households increase their income by more than 4,000 yuan each [2] - The Dazhou government is actively promoting the cultivation of new farmers, with over 1,200 new farmers working to boost local industries and improve the livelihoods of their communities [2] Group 2 - Dazhou County has implemented the "One Village One CEO" initiative, selecting 121 villages to attract talented individuals to lead rural development, with successful candidates receiving up to 10% of village collective income [3] - The collaboration between the village of Guangzi and Zhejiang Tianyan Weizhen Network Technology Co., Ltd. has led to the development of agritourism, transforming idle land and old houses into tourist attractions [3] - The Dazhou Agricultural and Rural Bureau emphasizes the importance of supporting and trusting new farmers, allowing them to thrive in the rural revitalization efforts [3]

Core Insights - The article highlights the success of local agricultural initiatives in Dazhou, Sichuan, particularly focusing on the cultivation of the old courtyard black chicken and the innovative approaches taken by local farmers to enhance income and community development [2][3]. Group 1: Agricultural Development - The old courtyard black chicken has become a significant source of income for local farmers, with one entrepreneur achieving annual sales exceeding 30 million yuan [2]. - A development model called "Five Unifications and Individual Farming" has been implemented, benefiting over 300 households with an average annual income increase of over 4,000 yuan [2]. - The establishment of various agricultural research platforms has led to the development of over 10 organic tea products, with market demand outstripping supply [2]. Group 2: Talent and Innovation - Dazhou is actively cultivating new farmers, with over 1,200 individuals working to boost local industries and improve the livelihoods of their communities [2]. - The "One Village, One CEO" initiative in Dazhu County aims to attract talented individuals to lead rural development, with successful candidates receiving up to 10% of village collective income [3]. - The integration of agriculture with cultural and tourism development is being promoted, as seen in the collaboration between Guozi Village and a technology company to revitalize local resources and attract tourists [3].

Core Insights - The integration of short videos and live streaming with agriculture has enabled more agricultural products to reach larger markets through interest e-commerce, which actively recommends products based on consumer interests [1][2] Group 1: Interest E-commerce Impact - Interest e-commerce has restructured the supply chain of agricultural products, transforming it from a simple online sales channel to an immersive content-driven model that stimulates consumer interest [1][3] - Douyin e-commerce reported that from September 2024 to September 2025, it expects to sell 10.2 billion agricultural specialty products, averaging 24.48 million packages shipped daily [1] - Over the past three years, Douyin e-commerce has sold over 20 billion agricultural specialty products, with an average daily increase of 10,000 orders [1] Group 2: Market Response and New Farmers - Traditional agriculture struggles with slow market response due to fragmented smallholder farming, while new farmers leverage digital platforms to align production with market demand [2] - In the past year, the total duration of live-streamed agricultural product explanations reached 35.74 million hours, with sales driven by shelf and search scenarios increasing by 54% and 95% year-on-year, respectively [2] Group 3: Challenges in Rural E-commerce - Rural e-commerce faces challenges such as a lack of specialized talent, single business models, and insufficient technological innovation [3] - The entrepreneurial and operational models in rural e-commerce are still in the early stages, lacking deep exploration and effective innovation [3] Group 4: Future Development and Integration - Future interest e-commerce ecosystems are expected to integrate live streaming, short videos, and online shopping seamlessly, creating a complete consumption loop that enhances efficiency [4] - Interest e-commerce is anticipated to extend beyond mere product transactions to include brand building, rural tourism promotion, and cultural heritage, becoming a vital link between the digital and physical economies [5]

Core Insights - The agricultural content sector is increasingly recognized for its social value and content potential, with platforms like Bilibili and Xigua Video competing for creator talent and audience engagement [1][3] - Short video platforms such as Kuaishou and Douyin are evolving their agricultural content strategies, focusing on authenticity and quality to attract a more engaged audience [3][4] - New creators in the agricultural space are reshaping perceptions of rural life, emphasizing emotional connections and cultural richness rather than stereotypes [4][9] Group 1: Emerging Agricultural Creators - Creators like @YimengErjie, @XibeiZhuaZhuWang, and @LiFugui are gaining popularity by showcasing authentic rural experiences and community interactions [9][14] - @YimengErjie, a peach farmer, gained significant attention through poetry and storytelling, reflecting a deep connection to her agricultural roots [5][8] - @LiFugui's content focuses on everyday rural life, resonating with audiences through genuine interactions and community support [14][18] Group 2: Content Trends and Audience Engagement - The rise of agricultural content on platforms like Douyin is evident, with over 1.36 billion new rural videos created in the past year, marking a 24.59% increase [23] - The shift towards more relatable and less polished content is driven by audience fatigue with overly curated influencer lifestyles, leading to a demand for authenticity [15][30] - The emotional resonance of these creators' stories fosters a sense of community and connection among viewers, encouraging engagement and support for rural initiatives [18][19] Group 3: Economic Opportunities and Market Dynamics - Agricultural creators are leveraging their platforms for economic gain, with Douyin and Kuaishou providing monetization opportunities through live streaming and e-commerce [30] - The integration of agricultural content with commercial activities allows creators to build trust with consumers, enhancing the appeal of their products [30] - @YimengErjie exemplifies this trend, successfully selling 80,000 orders of peaches and achieving significant sales through live streaming events [30]

Core Insights - The article highlights the successful harvest of corn in Jimo District, Qingdao, where a new generation of farmers, represented by Liu Yuanhao, is utilizing advanced technology and equipment to improve agricultural productivity [1][5]. Group 1: Agricultural Practices - Liu Yuanhao, a post-95 farmer, is actively managing the harvest of corn, ensuring that machinery can access the fields after recent rains [2][3]. - The corn yield is expected to reach approximately 1,200 pounds per acre, indicating a successful harvest season [5]. Group 2: Technological Adoption - Liu Yuanhao introduced drone technology for pest control, which significantly reduced pest rates from 40% with traditional methods to about 15% using drones [6][7]. - The drone operation team in Liu's cooperative expanded from 3 to 20 members, and the operational area increased from 10,000 acres to 200,000 acres over the years [7]. Group 3: Youth Engagement in Agriculture - Liu Yuanhao encourages more young people to return to rural areas, viewing agriculture as a new stage for youth to thrive [8].

Group 1: Agricultural Development - The agricultural sector in Zhenjiang is experiencing high-quality development, with a focus on modern agricultural practices and technology integration [1][2] - The implementation of green production techniques, such as crop rotation and integrated pest management, is expected to yield an average of 600 kg per mu this year [2] - The total grain production in Zhenjiang is maintained at approximately 980,000 tons, with a goal of having over 75% of agricultural products being green and high-quality [2] Group 2: Technological Integration - The use of smart agricultural machinery, including autonomous harvesters and precision farming tools, has significantly increased operational efficiency by over 70% compared to traditional methods [2] - Digitalization and traceability in farming practices are being emphasized, with all four stages of agricultural production being digitized and visualized [2] Group 3: Branding and Standardization - The establishment of the "Dingzhuang Grape" brand has led to premium pricing, with the new variety selling for 40 yuan per kilogram despite a general price decline in grapes [3] - Zhenjiang has achieved recognition for 14 agricultural geographical indication trademarks and 5 geographical indication protected products, showcasing the effectiveness of the "Zhenjiang model" in driving high-quality development [3] Group 4: Talent Development - The "6+1" youth entrepreneurship plan aims to attract young talents in modern agriculture and rural operations, utilizing 878,000 square meters of idle rural resources [4] - The city has initiated a program to select and cultivate 100 outstanding "new farmers" over three years, with 1206 individuals currently in the talent pool [4][5]

Core Insights - A significant trend is emerging in China where millions are abandoning traditional urban success models to pursue entrepreneurial opportunities in rural areas, leveraging modern technology and e-commerce platforms [1][3][15] Group 1: Entrepreneurial Shift - Over 10 million Chinese have shifted from urban jobs to rural entrepreneurship, with a projected total of 15 million by mid-2025 [3][15] - The rise of new farmers, who utilize internet technology and modern business practices, is driving the growth of rural e-commerce and smart agriculture [3][15] - The Douyin platform has facilitated the sale of 10.2 billion agricultural products in the past year, averaging 24.48 million sales per day [3][30] Group 2: Case Studies of Success - Wu Shuangpeng, a former tech engineer, achieved over 10 million yuan in sales within a year by selling local oranges through live streaming, demonstrating the potential of e-commerce in rural areas [1][10] - The transformation of traditional farmers into e-commerce entrepreneurs is evident, as seen with local farmers like Li Fenglin, who transitioned from farming to live streaming [12][13] - Innovative products, such as pre-peeled chestnuts, have emerged from local entrepreneurs, leading to significant sales increases and inspiring others to follow suit [25][30] Group 3: Economic Impact - The agricultural landscape is being reshaped, with the emergence of new business models that prioritize consumer demand over traditional production methods [25][30] - The integration of technology in agriculture, such as automated sorting and drone logistics, is enhancing efficiency and product quality [13][30] - The growth of rural e-commerce is contributing to the economic revitalization of rural areas, with significant increases in sales and local employment opportunities [30][38] Group 4: Future Prospects - The Chinese government aims to support rural entrepreneurship, with plans to cultivate 1 million rural entrepreneurial leaders by 2025 [34][35] - The potential for rural areas to become economic engines is recognized, with a focus on attracting talent back to the countryside [32][34] - The success stories of new farmers are inspiring a wave of young people to return to their hometowns, fostering a new era of rural development [36][38]