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兴趣电商创新“造血式”助农范式
Jing Ji Ri Bao· 2025-10-06 22:03
姜楠建议,要从政策、技术、培训等多角度进行优化和完善,为农村电商发展提供要素、动能及模式, 从而拓展农村电商发展空间、把握农村电商发展机遇,通过农村电商的高质量发展促进农村经济提质增 效。 推动农村产业融合发展,必须把促进农民就业增收、推动农民农村共同富裕作为出发点和落脚点。党国 英强调,要进一步完善利益联结机制,例如通过"新农人+合作社+农户"的模式,明确各方的收益分 配,确保产业链增值的部分能真正落到农民手里。同时,还应建设好农村物流、仓储等基础设施,完善 管理机制,降低农村直播电商运营成本,助力打破城乡市场壁垒,让农村的资源优势转化为经济优势, 从根本上缩小城乡收入差距。 "传统农业的短板是市场响应慢——小农户分散经营,难以及时捕捉消费需求,导致生产与市场脱节。 而新农人凭借对数字平台的熟悉,能通过抖音等平台的用户数据、评论反馈,精准判断市场偏好,再反 向指导农户调整种植、养殖结构,实现了消费需求牵引生产的市场化转型。"中国社会科学院农村发展 研究所研究员党国英表示。 当前,抖音电商等线上平台在助农模式上不断创新,持续通过短视频、直播、商城、搜索等渠道,为各 地农产品开拓增量市场、链接销售渠道。"过去一 ...
新农人的浪漫在田间地头
Xin Lang Cai Jing· 2025-10-06 08:39
文 | 新声Pro 冯勇 而当下,以快手、抖音两个核心短视频平台为代表,都在新阶段对三农内容提出了新的诉求。对于快手 而言,三农内容是其基本盘,从创始之初就是以鼓励草根用户发布真实生活为定位的。所以目前,三农 领域一些更细分的兴趣类目里,如专业农机知识、地方剧团、非遗文化等正被系统化地扶持。而对于抖 音来说,出于对更优质、更活跃流量的需求,对三农领域的打造也走向了内容升级、价值升级的精品化 路径。 于是,从吟咏风物的「田埂诗人」@沂蒙二姐,到乡间小道上传递温情的「卖菜西施」@李福贵,再到 猎捕野猪、守护庄稼的「西北抓猪王」@西北刀客,一批植根于泥土却更具诗意和浪漫性的乡村内容, 正以真实而浪漫的特质,叩开观众心扉。 区别于之前的乡村内容,此阶段的创作者们不再以猎奇视角和刻板印象切入农村,不再将农村置于被 动、受审视的位置;而通过在原生态的生存环境中寻找着人与人、与自然间温情、丰富的生活方式,让 观众看到,农村生活也有其丰富的精神世界,有其独特的文化属性,而不该只是作为城市居民幻想中桃 花源的一个代餐。 并且,更多的年轻人选择回乡助农,为乡村带去着新的创作力量和创作逻辑,直播、拍摄技术也在乡村 普及。加之抖音、 ...
听见丰收丨雨后抢收记
Yang Guang Wang· 2025-10-05 01:13
央广网北京10月5日消息(记者王伟 青岛台记者葛新新 即墨台记者黄璐璐)据中央广播电视总台中 国之声《新闻和报纸摘要》报道,金秋时节,山东青岛即墨区段泊岚镇的万亩玉米田迎来丰收。连绵的 雨天过后,95后"新农人"刘元浩正熟练地调度着数台收割机抓紧抢收。中国之声特别策划《听见丰收》 5日推出《雨后抢收记》。 雨后的玉米地,边缘卷曲的玉米叶片泛着成熟的浅黄。一大早,刘元浩就来到地头,查看玉米的长 势。 刘元浩:看到玉米的穗粒度还是比较成熟和饱满的。 九月中旬开始,胶东半岛的雨连着下了好多天,这两天天气放晴,刘元浩在玉米地里走几步就停下 来要用力踩一踩,收割机能不能开进地里,是眼下最紧要的事。 刘元浩:这块地还行,可以进机器了。 刘元浩一刻不想耽搁,立刻联系农机手老王,准备抢收。 刘元浩:现在基本上能下地了,你让收割机准备着吧。 农机手:能行? 刘元浩:没什么太大问题。 "95后"刘元浩是当地一家合作社的带头人,受父亲影响,八年前,他从繁华都市回到家乡的田间地 头。 刘元浩:父亲说现在的农村、农业特别需要一些先进的设备和技术进来,他们希望这些年轻人回 来,我就(决定)回来试试。 田间,收割机隆隆前行,身后是整齐的碎 ...
谱写新时代现代农业高质量发展镇江篇章
Xin Hua Ri Bao· 2025-09-24 06:52
□ 鞠丹 徐强 许蓬勃 辛正 九月的镇江大地,田野间稻浪翻滚,岗坡地瓜果飘香,一幅丰收的画卷正徐徐展开。"在希望的田野 上,镇江正在谱写新时代现代农业高质量发展的新篇章。"镇江市农业农村局党委书记、局长刘璇说。 "标准化、品牌化,是丁庄葡萄做大做强的重要路径。"丁庄万亩葡萄专业合作联社理事长陈玲说,合作 联社把原来丁庄村的几十个葡萄品牌统一为"丁庄葡萄",统一技术标准、统一商品标准、统一供货渠 道,从"卖葡萄"跨入"卖标准""卖品牌"时代。今年,"丁庄葡萄"被认定为国家地理标志产品。 目前,镇江已有农业类国家地理标志证明商标14个、国家地理标志保护产品5个、农业农村部农产品地 理标志4个,这标志着以地理标志保护驱动特色产业高质量发展的"镇江模式"正在显现成效。地理标志 凭借其强大的溢出效应,有效整合产业链上下游资源,推动一二三产业深度融合,不仅催生了文旅体 验、产品深加工等新业态与新商业模式,更放大了地理标志产品的综合价值。 年轻化、知识化,构建乡村振兴人才雁阵 近日,江苏省青年"乡村合伙人"培育行动现场推进暨镇江市"青村合伙"供需对接活动在句容举办。为引 导青年入乡发展,句容市创新推出"6+1"青创集共建合 ...
1500万返乡人:走出大山,为什么又重返大山
Xin Lang Cai Jing· 2025-09-17 06:21
Core Insights - A significant trend is emerging in China where millions are abandoning traditional urban success models to pursue entrepreneurial opportunities in rural areas, leveraging modern technology and e-commerce platforms [1][3][15] Group 1: Entrepreneurial Shift - Over 10 million Chinese have shifted from urban jobs to rural entrepreneurship, with a projected total of 15 million by mid-2025 [3][15] - The rise of new farmers, who utilize internet technology and modern business practices, is driving the growth of rural e-commerce and smart agriculture [3][15] - The Douyin platform has facilitated the sale of 10.2 billion agricultural products in the past year, averaging 24.48 million sales per day [3][30] Group 2: Case Studies of Success - Wu Shuangpeng, a former tech engineer, achieved over 10 million yuan in sales within a year by selling local oranges through live streaming, demonstrating the potential of e-commerce in rural areas [1][10] - The transformation of traditional farmers into e-commerce entrepreneurs is evident, as seen with local farmers like Li Fenglin, who transitioned from farming to live streaming [12][13] - Innovative products, such as pre-peeled chestnuts, have emerged from local entrepreneurs, leading to significant sales increases and inspiring others to follow suit [25][30] Group 3: Economic Impact - The agricultural landscape is being reshaped, with the emergence of new business models that prioritize consumer demand over traditional production methods [25][30] - The integration of technology in agriculture, such as automated sorting and drone logistics, is enhancing efficiency and product quality [13][30] - The growth of rural e-commerce is contributing to the economic revitalization of rural areas, with significant increases in sales and local employment opportunities [30][38] Group 4: Future Prospects - The Chinese government aims to support rural entrepreneurship, with plans to cultivate 1 million rural entrepreneurial leaders by 2025 [34][35] - The potential for rural areas to become economic engines is recognized, with a focus on attracting talent back to the countryside [32][34] - The success stories of new farmers are inspiring a wave of young people to return to their hometowns, fostering a new era of rural development [36][38]
句容开辟人才赋能乡村振兴发展新路径
Xin Hua Ri Bao· 2025-09-10 23:32
近日,江苏省青年"乡村合伙人"培育行动现场推进暨镇江市"青村合伙"供需对接活动在句容举办。为引 导青年入乡发展,句容市创新推出"6+1"青创集共建合伙计划,拿出87.8万平方米农村闲置资源"腾笼引 凤",重点招引一批现代农业、智慧农业、乡村运营等方面青年"新农人"来句创业追梦。 近年来,句容市将"新农人"引进培养工程作为"一把手"领办人才工作"关键任务",创新实施"新农人"培 育"新禾计划",一体推进"引育用留"全链条优化升级,推动"新农人"队伍逐步壮大、素质稳步提升、作 用持续彰显。截至目前,全市动态入库"新农人"354人,培育国家级"新农人"代表16人,省级、市级"新 农人"代表125人,形成了以全国脱贫攻坚楷模赵亚夫为头雁,华梦丽、张奎峰、郁宝峰等省级以上"新 农人"代表为群雁的"新农人"雁阵。 筑巢引凤,让"新农人"脱颖而出 围绕"新农人"队伍如何发展壮大,句容市积极探索"活动引才""赛事引才"等多元引才模式,鼓励更多青 年创业人才、返乡大学生、农业经营主体带头人等群体到乡村大展身手。 聚焦特色农业产业发展,句容市持续拓展"新农人"招引渠道,将农业人才纳入紧缺人才目录,编制六大 现代农业重点产业人才图 ...
让“农民”成为更有吸引力的职业(新媒视点)
Ren Min Ri Bao Hai Wai Ban· 2025-08-31 22:47
Core Viewpoint - The article highlights the emergence of a new generation of farmers in China, characterized by their educational background, innovative approaches, and the ability to leverage modern technology for agricultural development [1][2][3]. Group 1: New Generation of Farmers - The new farmers are not traditional figures relying solely on natural conditions; they are educated individuals who embrace modern agricultural practices and technologies [3]. - These farmers possess skills in areas such as live-streaming sales, smart machinery operation, and IoT monitoring, enabling them to respond to market demands effectively [3]. - The shift in perception of farming as a profession is evident, with more young people choosing to return to agriculture, driven by the potential for economic growth and community development [2][3]. Group 2: Importance of Talent in Rural Development - The role of talent in rural revitalization and digital village construction is increasingly recognized, with new job titles like "Rural Collective Economic Manager" being introduced [3]. - The influx of skilled individuals into rural areas not only drives industrial development but also enhances grassroots governance and cultural heritage [3][4]. Group 3: Strategies for Attracting Talent - Establishing regular training mechanisms is essential to ensure the growth of the farming profession, providing customized courses based on regional needs [4]. - Optimizing the rural business environment is crucial, including setting up special funds to address financing challenges and creating performance-based incentive systems [4]. - Providing material support, such as housing subsidies and improved infrastructure, is necessary to make rural living conditions comparable to urban areas [4].
百万粉丝新农人带着彩椒闯杭州
Hang Zhou Ri Bao· 2025-08-26 02:37
Core Insights - The article highlights the journey of a young farmer, Xu Duo, who aims to create an attractive rural model in Jiangdong Village, Hangzhou, focusing on integrating agriculture with other industries [3][4][5]. Group 1: Background and Personal Journey - Xu Duo, a 27-year-old from Shandong, transitioned from a finance background to agriculture, achieving significant success with a revenue of 35 million yuan from pepper cultivation [3][4]. - He started his agricultural journey in 2020, initially borrowing 645,000 yuan to lease 9 acres of land, yielding over 7,000 kg per acre in his first year [4]. Group 2: Vision for Rural Development - Xu Duo plans to develop a "people-oriented, integrated" rural revitalization model in Jiangdong Village, which includes a camping site, café, educational base, and plant factory [5][6]. - He signed a land lease for 7.5 acres to cultivate various crops, including small tomatoes and colored pumpkins, while redesigning the greenhouse to meet his standards [5][6]. Group 3: Community and Collaboration - The article emphasizes the collaborative spirit among young farmers in Hangzhou, with Xu Duo being part of a network of like-minded individuals, including A Kuan, who also returned to agriculture after working in aviation [6]. - Jiangdong Village is supportive of these young farmers, facilitating housing and land leasing, which has attracted many aspiring agricultural enthusiasts [6].
田间地头,继续“进修”(快评)
Ren Min Ri Bao· 2025-08-10 23:18
Core Viewpoint - The article highlights the role of new agricultural professionals, exemplified by Song Danyang, who apply their academic knowledge to solve practical problems for farmers, thereby contributing to agricultural modernization and rural revitalization [1] Group 1: Role of New Agricultural Professionals - New agricultural professionals are actively engaging in rural areas, utilizing their expertise to assist farmers in increasing production and income [1] - These individuals are leveraging live streaming and technology to expand sales channels and provide education [1] - The article emphasizes the importance of applying knowledge in real-world settings, encouraging more new agricultural professionals to contribute to rural development [1] Group 2: Impact on Rural Revitalization - The involvement of knowledgeable individuals in agriculture injects new vitality into comprehensive rural revitalization efforts [1] - The article calls for more new agricultural professionals to utilize their skills and knowledge for the benefit of rural communities [1] - The narrative suggests that practical application of academic research in agriculture can lead to significant improvements in rural economies [1]
让更多新农人逐梦乡野
He Nan Ri Bao· 2025-06-30 23:20
Group 1 - The core viewpoint emphasizes the emergence of new agricultural models such as smart agriculture, ecological agriculture, cooperative agriculture, rural logistics, and rural e-commerce, which create opportunities for young entrepreneurs in rural areas [1][2] - The story of Zhang Guifang, a "post-95" village party secretary, illustrates how young talents can revitalize rural communities, transforming a debt-ridden village into a popular "rainbow village" within three years [1][2] - The increasing trend of young people returning to rural areas reflects a shift in urban-rural dynamics, with rural areas becoming new hubs for innovation and entrepreneurship [2][3] Group 2 - The article highlights the unique qualities of new farmers, including higher education and diverse work experiences, who are committed to contributing their skills and efforts to their hometowns [2] - Encouraging young talents to settle in rural areas is seen as both an opportunity and a responsibility, aiming to enhance rural industry development, construction, and governance [3] - The narrative suggests that when rural areas become places for realizing personal value, the revitalization of these regions will gain stronger support from the youth [3]