（央视财经《正点财经》）随着春节日益临近，在山西运城，当地的非遗传承人用指尖技艺，创作出各 式各样以马为主题的作品。 在山西省运城市盐湖区掐丝珐琅釉画传承示范基地里，山西省级非物质文化遗产传承人梁文平与学员们 正忙碌赶制着春节订单，铜丝与釉料在他们手中被赋予新的生命。 编辑：令文芳 同样充满"马"元素的创作，在山西省运城市非遗剪纸的传习基地里同步上演。红纸铺案，刀剪轻舞，纸 屑如雪纷落，一幅幅线条灵动、栩栩如生的骏马窗花渐显形貌。非遗剪纸传承人今年以"马上见喜""马 上送福"等为主题，创作了一系列融合传统技艺与现代审美的剪纸作品，订单也随之纷至沓来。 在传承中创新，在创新中发展，是这两项非遗技艺共同的道路。非遗传承人不仅改良工艺，还推行"非 遗工坊+农户"模式，将设计分解为零部件，由周边村民参与制作，带动闲散劳动力就业增收。 转载请注明央视财经 ...

转自：贵州日报 一针一线，拼出的是传承与创新。2026年，她希望联合更多力量，培训更多妇女掌握一技之长，让大山里的 手艺走得更远，绣出更红火的日子。 2025年，这位"全国民族团结进步模范个人"带领团队大胆创新，攻克了真丝蜡染的技术难关，让古老技艺焕 发出新光彩。 过去一年对杨美来说，是敢闯敢试的一年。年初接到的一笔真丝蜡染订单，让她犯了难。传统蜡染多用棉 布、麻布，真丝轻薄易损，上蜡温度、手劲都难把控。 "越难越要试，非遗不能困在老布料上。"她带着团队扎进作坊，反复调试，蜂蜡用量多了就减，黑蜡色泽暗 了就换，终于摸索出合适配比，让成品线条清晰又透着真丝光泽。 回顾2025年，杨美充实而自豪。她带着团队开发出生肖马刺绣胸针、蜡染笔记本等10余款文创产品，公司销 售额同比增长近20%；走进10余个村寨，培训绣娘超300人。 她还多次踏入高校课堂，向千余名学子讲述苗绣蜡染的故事。从织金苗绣"蝴蝶妈妈"纹样的寓意，到蜡染构 图、画蜡、染色的全套工序，她用生动的讲解，让年轻一代读懂非遗的魅力。杨美说："要让孩子们知道， 我们的老手艺是能走向世界的时尚。" 杨美在制作蜡染。郑宇潇 摄 贵州日报天眼新闻记者 郑宇潇 "蜡 ...

活动邀请了全省各地近百个非遗项目进行展示交流，设置成果展演、潮玩市集、非遗体验、主题座谈等板块，通过"可逛、可玩、可学、可买"的方式，让 观众在互动中感受湖南非遗的深厚底蕴与创新活力。现场有舞狮、民乐、花鼓戏等非遗节目表演，还推出集章寻宝、手作体验、传统医药康养服务等内 容，增强观赏性、参与性与趣味性，引来人潮汹涌，充满了热热闹闹迎新年的节日氛围。 今日，"非遗贺新春·寻味中国年——2026湖南非遗展示体验基地迎新嘉年华"在湖南省文化馆正式启动。本次活动打造沉浸式非遗体验场景，集中展示 2025年湖南省以湖南非遗展示体验基地为重要阵地，在推动非遗融入现代生活、服务人民群众以及促进非遗传承发展等方面取得的工作成果。 过去一年，湖南省文化馆(湖南省非物质文化遗产保护中心)坚持以"见人见物见生活"为理念，倾力将湖南非遗展示体验基地打造成集传承、体验、教学、 传播、营销等功能于一体的综合性平台，积极发挥其在促进湖南非遗传承和传播方面的引领示范作用。 基地全年免费开放314天，服务群众超10万人次，开展"我来学手艺""非遗六进""二十四节气雅集"等品牌活动520余场，并借助直播、数字展陈等方式拓展 传播渠道，非遗产品消 ...

转自：贵州日报 贵州日报天眼新闻记者 梁圣 岁末年初，国家级乡村工匠名师龙禄颖带着一身风尘与满怀憧憬，从云南回到黔东南州。2025年，她的 足迹遍布北京、长沙、米兰、大阪等城市，将苗绣的古老纹样织进世界的视野。 "要跟上时代，要讲好我们的非遗故事。怎样借力各个新媒体平台，更好地把品牌宣传出去，是目前我 们正在思考的问题。"龙禄颖目光炯炯，对未来充满信心。 2025年，她创立的贵州省施秉县舞水云台旅游商品开发有限公司迎来硕果，主营业务创收突破3000万 元，与"认领一头牛"的联名产品备受青睐，与"真维斯"的合作亦已启航。这标志着她不仅将苗绣技艺带 出了村庄，登上了国际舞台，更完成了从"非遗代表性传承人"到"乡村致富带头人"的蜕变。 "让苗绣走出苗寨，让乡亲们靠手艺赚钱"是龙禄颖不曾动摇的初心。她摸索出"公司+工坊基地+培训 +农户"模式，将分散的指尖力量汇聚成产业动能，搭建起集培训、生产、销售于一体的产业平台。二 十年来，累计培训5800余人次，培育出60余名传承人、技能人才，还建立了4个刺绣培训基地、9个村落 生产点，让留守妇女、返乡农民工无需远行就能掌握谋生技能。 当古老的纹样邂逅现代设计，传统的工艺融入品 ...

张航制作的瓦猫作品。 张 航供图 近年来，云南瓦猫制作技艺传承人结合时代审美不断推陈出新。一只只形态各异的"文创瓦猫"不仅成为 新晋网红伴手礼，也带动当地民俗文化传承发展。 屋脊上的守望 走进云南昆明龙泉古镇的一座"一颗印"（中国传统合院式民居建筑形式）院落，迎面可见一只威武凶猛 的瓦猫正俯视着大门。这里是位于盘龙区的龙泉古镇博物馆群落瓦猫博物馆（以下简称"瓦猫博物 馆"），收藏着来自云南各地的瓦猫。 苏龙祥正在制作瓦猫。 云南省文化和旅游厅供图 瓦猫博物馆内，小学生正在体验制作瓦猫。 瓦猫博物馆供图 张航在"心房瓦猫博物馆"内整理瓦猫。 新华社记者 王冠森摄 晨雾散去，阳光洒落老屋的屋脊，其上，端坐着一只灰扑扑的"猫"。这只"猫"可不一般，它已在屋脊上 蹲踞数十年，守护着家宅的平安。 瓦猫是云南传统民居上特有的装饰，以虎为原型塑造，多由陶土烧制或石材凿制而成，常立于屋脊正 中，具有镇宅纳福的美好寓意。 张航本科学习设计，云南瓦猫曾是他的毕业论文选题。2012年，他在课堂上偶然接触到了瓦猫，立刻被 这种艺术形式所吸引。"我觉得瓦猫有一种独特的'丑萌'感，就开始从工艺美术的角度去研究瓦猫。"大 学毕业后，张航决 ...

2025年12月10日，友成基金会"香橙妈妈守艺计划"非遗焕新创变营在成都红仓·萌想星球107文创产业园 开营。来自全国12个省市18区县的18位非遗受益人齐聚，这一次，雕刻、刺绣、剪纸、蜡染、鱼灯、古 法制陶，不再是博物馆里沉默的展品，而是即将生发的一个个可落地的、有温度的商业项目；这一次， 非遗不再是小众的情怀符号，而即将化作连接传统与市场的纽带，在女性传承人的指尖绽放出前所未有 的生命力；这一次，非遗不再是悲情的坚守叙事，而即将成为一个个冷静的商业分析与鲜活的产品故 事。 来自全国各地的非遗传承人携特色非遗技艺亮相，展现出非遗在新时代的创新活力与多元魅力。来自黑 龙江漠河塔河县的鄂伦春族的郭爽带来了桦树皮雕刻技艺。她以天然桦树皮为原料，通过剪、刻、雕等 手法，将鄂伦春族的狩猎文化、自然图腾融入作品，让这一古老技艺焕发现代生机。青海果洛州的拉尔 吉则带来了藏族服饰与现代文创的融合产品，网红"土拨鼠"系列文创，将藏族传统纹样与时尚元素结 合，全网销量突破5000件，成为非遗"破圈"典范。此外傣族金水漏印、徽州鱼灯、洛阳紫砂、苗族刺 绣、蜡染、藏纸、藏文书法等技艺交织碰撞，展现出不同地域、不同民族非遗技艺的风 ...

上榜！新会一陈 皮主题博物馆入 选2024"非遗融 入现代生活"典 型创新实践名单 _南方+_南方 plus 近日，江门市新 会区丽宫新会陈 皮文化博物馆申 报的"新会陈皮 文化博物馆：文 博产业链赋能区 域公共品牌"项 目，成功入选 2024"非遗融入 现代生活"典型 创新实践名单。 该名单在云南省 大理州举办 的"2025非遗品 牌活动推广周 ——非遗品牌建 设研讨活动"上 正式发布。 | 序号 | 典型创新实践名称 | 省份 | 类别 | | --- | --- | --- | --- | | 1 | 广东"节庆 叹'非选"品牌:用"场景化"徽活节日基因 | 广东 | | | 2 | 湖南"民歌新唱"：传统音乐类非遗赋能流行歌创作，更新大 众日常音乐审美 | 湖南 | | | 3 | 为美好生活打个"样":河南非遗美学馆融入现代生活的创新 | 河南 | | | | 实践 | | | | 4 | "三条籍"非遗IP:培育"非遗+国潮"文旅消费新活力 | 福建 | | | 5 | 望奎皮影艺术助力亚冬会:传统技艺为当代艺术创作注入叙事 | 里龙江 | | | | 电要品种放印 | | HE | | б | ...

Core Insights - The development of intangible cultural heritage (ICH) in China emphasizes the balance between inheritance and innovation, particularly as ICH enters commercial fields, showcasing its cultural depth and appeal through collaborations with luxury brands [2][7] - Financial support is crucial for the productization, talent cultivation, and market promotion of ICH, enabling its effective release of cultural influence [2][3][6] Group 1: Current Status of ICH - As of December 2023, China has recognized over 100,000 representative projects of ICH across various levels, leading the world with 44 entries in the UNESCO ICH list, which totals 788 items from 150 countries [1] - The transition of ICH from small workshop operations to industrialization is exemplified by financial institutions supporting traditional crafts with modern technology [3] Group 2: Financial Support Mechanisms - Financial institutions are actively involved in the productization of ICH, as seen in the case of the Nanning branch of Industrial Bank linking traditional techniques to high-tech enterprises, resulting in over 40 patents and a transformation towards the health industry [3] - Agricultural banks in regions like Fujian and Chongqing are providing targeted financial support to local ICH practitioners, ensuring the sustainability and development of traditional arts [4][5] Group 3: Market Expansion and Promotion - Financial institutions are leveraging online and offline channels to broaden the sales avenues for ICH products, including the creation of online marketplaces and culturally themed banking services [6] - The international recognition of Chinese ICH is growing, with brands integrating traditional crafts into their offerings, indicating a significant opportunity for financial empowerment in this sector [7]

Core Viewpoint - The article emphasizes the importance of integrating traditional cultural heritage, specifically the Jin embroidery from Shanxi, into modern life to ensure its preservation and development [3][4][6]. Group 1: Cultural Heritage and Economic Development - The Jin embroidery workshop has trained over 3,000 women, with more than 2,000 becoming signed family embroiderers, showcasing the impact of government support on skill development [3][4]. - The annual sales of the Jin embroidery workshop have increased from several hundred thousand to several million yuan, indicating a significant growth in the industry [4][5]. - The establishment of a 1,000-square-meter training base has enhanced the workshop's visibility and contributed to rural tourism development [5]. Group 2: Policy and Institutional Support - During the "14th Five-Year Plan" period, the mechanism for protecting intangible cultural heritage (ICH) in China has become more refined, with over 31 provinces implementing local ICH protection regulations [6]. - More than 100 universities have established ICH protection undergraduate programs, and over 200 universities are involved in training programs for ICH inheritors, indicating a growing institutional commitment to ICH [6]. Group 3: Integration of ICH into Modern Life - The integration of ICH into daily life has been highlighted through various cultural activities, such as traditional festivals and health practices, making ICH more accessible and relatable to the public [6]. - The establishment of 12,900 ICH workshops has created job opportunities for over 1.2 million people, demonstrating the economic potential of ICH [6].

Core Viewpoint - The article emphasizes the importance of integrating intangible cultural heritage (ICH) into modern life to ensure its preservation and development, highlighting the success of the Jin Embroidery workshop in Shanxi province as a case study of revitalization through training and market expansion [3][4][6]. Group 1: Cultural Heritage and Economic Impact - The Jin Embroidery workshop has trained over 3,000 women, with more than 2,000 becoming signed family embroiderers, showcasing the workshop's role in job creation and economic upliftment in a previously impoverished area [3][4]. - The annual sales of the Jin Embroidery workshop have increased from several hundred thousand to several million yuan, indicating a significant growth in the local economy driven by cultural heritage [4][5]. Group 2: Training and Education Initiatives - The workshop has established seven training stations and partnered with Taiyuan University of Technology to create a practical training base, enhancing educational opportunities for local residents [3][4]. - Regular training sessions are conducted for disabled individuals, helping them gain employment and improve their quality of life, demonstrating the social impact of the workshop [4][5]. Group 3: Integration of ICH into Modern Products - The Jin Embroidery workshop has developed modern products featuring traditional designs, such as bags and home decor, to attract a broader customer base and maintain cultural relevance [4][5]. - Participation in various exhibitions has been crucial for market access, with about half of the orders being secured through these events, illustrating the importance of visibility in the market [4][5]. Group 4: Policy Support and Future Aspirations - The workshop has benefited from government support and policies aimed at promoting cultural heritage, which has facilitated its growth and sustainability [3][6]. - Looking ahead, the workshop aims to expand its reach and popularity, aspiring to make Jin Embroidery a recognized cultural brand [5][6].