高端零食
Search documents
良品铺子优化调整营收降至41亿 走高端还是性价比面临两难选择
Chang Jiang Shang Bao· 2025-11-09 23:31
Core Viewpoint - The leisure snack industry is undergoing significant changes, putting the company, Liangpinpuzi, in a difficult position as it faces declining revenues and profits due to increased competition from low-cost snack models [1][2][4]. Financial Performance - In the first three quarters of 2025, Liangpinpuzi reported revenue of approximately 4.1 billion yuan, a year-on-year decline of about 24%, and a net profit loss of 122 million yuan, marking a significant downturn [4][5]. - The company's revenue and net profit have been consistently declining since 2023, with revenues of 5.999 billion yuan and 5.480 billion yuan in the first three quarters of 2023 and 2024, respectively, reflecting declines of 14.33% and 8.66% [4][5]. - The net profit for 2024 was -46 million yuan, indicating the first annual loss for the company [5][6]. Market Dynamics - The rise of low-cost snack models has created intense competition, significantly impacting traditional high-end snack brands like Liangpinpuzi [2][9]. - The leisure snack market in China is over one trillion yuan, characterized by fragmentation and intense price competition [9]. Strategic Adjustments - Liangpinpuzi has attempted to adapt by reducing prices and entering the low-cost snack market, but these efforts have yielded limited results [3][10]. - The company has optimized its offline store strategy, leading to a reduction in store numbers and a corresponding decrease in sales [6][10]. Future Outlook - The company faces a critical juncture, needing to decide whether to continue its high-end strategy or pivot to compete in the low-cost segment, which could undermine its established brand positioning [11][12].
良品铺子:曾经的零食“大王”,被新势力打痛
3 6 Ke· 2025-11-05 09:38
Core Insights - The article discusses the decline of Liangpin Shop, once hailed as "China's first snack stock," with its market value plummeting from over 34 billion to around 5 billion yuan, highlighting the stark contrast between its past glory and current struggles [1][4][6]. Company Performance - Liangpin Shop's revenue for the first half of 2025 was approximately 2.829 billion yuan, a year-on-year decrease of 27.21%, indicating a continuous decline in consumer purchasing decisions [3][4]. - In 2023, Liangpin Shop's revenue fell to 8.046 billion yuan, marking a nearly 15% decline year-on-year, with net profit nearly halved to 180 million yuan [6][7]. - The company reported its first annual loss since going public in 2024, with a loss of 46.1 million yuan, and continued revenue decline exceeding 27% in the first half of 2025 [6][8]. Market Dynamics - The snack industry has seen a shift from "single-category stores" to "bulk snack models," with new competitors like Mingming Hen Mang capturing significant market share, achieving revenues of 39.3 billion yuan in 2024 [3][8]. - The rise of new players in the snack market has been characterized by aggressive expansion and innovation, contrasting with Liangpin Shop's struggles to adapt [8][10]. Strategic Missteps - Liangpin Shop's high-end snack strategy, initiated in 2019, failed to deliver significant value, leading to a need for reevaluation of its market approach [16][18]. - The company has faced challenges in product innovation, particularly in categories like seafood snacks, which has contributed to its declining market position [15][19]. Future Directions - Liangpin Shop is attempting to pivot towards "natural and healthy snacks," focusing on improving product quality and reducing reliance on OEM models [18][19]. - The company is also exploring new sales channels, particularly in the gift market, which is projected to grow significantly, indicating a strategic shift towards enhancing brand value and revenue [19][20].
闭店283家!“高端零食第一股”陷困局
Shen Zhen Shang Bao· 2025-10-30 07:53
Core Viewpoint - The company, Liangpinpuzi, is facing significant challenges, including a failed ownership transfer and a drastic decline in performance, with a reported net loss of 122.32 million yuan for the first three quarters of 2025, marking a 730.83% year-on-year decrease in profit [1][6][8]. Financial Performance - For the first three quarters of 2025, Liangpinpuzi reported revenue of 4.14 billion yuan, a decrease of 24.45% year-on-year [1][3]. - The net profit attributable to shareholders was -1.22 billion yuan, reflecting a 730.83% decline compared to the previous year [1][3]. - In Q3 2025 alone, the company achieved revenue of 1.31 billion yuan, down 17.72% year-on-year, with a net loss of 28.77 million yuan [3][4]. Business Operations - The company closed 283 stores and opened 65, resulting in a net decrease of 218 stores, bringing the total to 2,227 stores as of September 30, 2025 [4][5]. - Sales across all business segments, including e-commerce, franchise, direct retail, and group purchasing, experienced declines of 14.02%, 25.58%, 19.83%, and 3.58% respectively in Q3 2025 [4]. Ownership and Control Issues - The planned transfer of control from the current major shareholder, Ningbo Hanyi, to Wuhan Changjiang International Trade Group was terminated due to unmet conditions by the deadline of October 15, 2025 [7][8]. - The company confirmed that the termination of the control transfer would not affect its governance structure or ongoing operations [8]. - Ningbo Hanyi sought to sell part of its shares to alleviate its debt, but legal disputes with Guangzhou Light Industry Group have complicated the situation, with a lawsuit involving approximately 1.023 billion yuan [9].
良品铺子控股权转让终止,武汉国资入主计划流产
Sou Hu Cai Jing· 2025-10-20 05:37
Core Viewpoint - The plan for the sale of the snack company, Liangpinpuzi, to Wuhan state-owned assets has been terminated due to ongoing litigation and failure to meet conditions for the transfer of control [1][3]. Group 1: Company Situation - Liangpinpuzi has faced operational difficulties in recent years, including shrinking scale and financial losses, exacerbated by market environment changes and competition from new snack models [1][10]. - The company announced a significant price reduction across 300 products, averaging a 22% decrease, to combat declining sales and competition from low-cost snack models [12][16]. - In 2023, Liangpinpuzi's revenue dropped by 14.76% to 8.046 billion, with net profit declining by 46.26% to 180 million [16]. Group 2: Control Transfer Attempt - The control transfer plan to Wuhan state-owned assets was initially seen as a positive move for the company, potentially providing financial support and boosting market confidence [4][5]. - The transfer agreement involved significant share sales, with a total transaction value of 10.46 billion for 18.01% of shares at 12.42 yuan per share [5]. - The transfer was halted due to a lawsuit from Guangzhou state-owned enterprise, which accused the controlling shareholder of "selling the same share twice" [6][7]. Group 3: Market Dynamics - The snack market in China is highly fragmented, with intense competition leading to price wars and a trend towards low-cost products [10][11]. - Liangpinpuzi has attempted to position itself in the high-end snack segment but faces challenges from the rising popularity of bulk snack models [10][12]. - The company has made strategic investments in other snack brands but has not successfully leveraged these to enhance its competitive position [12][14].
卖身告吹,良品铺子如何破解逆风局?
创业邦· 2025-10-20 03:38
Core Viewpoint - The plan for the sale of the snack company, Liangpinpuzi, to Wuhan state-owned assets has been terminated due to ongoing litigation and failure to meet conditions for the transfer of control [4][6]. Group 1: Company Situation - Liangpinpuzi has faced operational difficulties in recent years, including shrinking scale and financial losses, largely due to market environment changes and competition from new snack models [4][6]. - The company’s control transfer to Wuhan state-owned assets was seen as a potential lifeline, providing financial support and boosting market confidence [6][8]. - The company has established strong brand recognition and a relatively complete online and offline distribution network over its 19 years in the snack industry [11]. Group 2: Financial Performance - In 2023, Liangpinpuzi's revenue decreased by 14.76% to 8.046 billion, and net profit dropped by 46.26% to 180 million, with a significant decline in non-recurring net profit of 68.82% [15]. - The downward trend continued into 2024, with revenue falling by 11.02% to 7.159 billion and a net loss of 46.1 million [16]. - The first half of 2024 saw a further decline in revenue by 27.21%, with a net loss of 93.55 million and over 100 million in non-recurring net profit losses [16]. Group 3: Management Changes - The company has experienced frequent changes in its core management team, with significant leadership transitions occurring in 2022 and 2023 [18]. - The founder, Yang Hongchun, has returned to the role of general manager after a series of leadership changes, indicating instability within the management structure [18].
“高端零食第一股”易主生变 良品铺子回应“一股两卖”
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-17 04:33
Core Viewpoint - The control transfer of the high-end snack company, Liangpin Shop, has been halted as the share transfer agreement with Changjiang International Trade Group failed to meet all conditions for effectiveness [2] Group 1: Control Transfer and Shareholder Changes - The agreement for the transfer of shares from the controlling shareholder, Ningbo Hanyi, to Changjiang International Trade Group was terminated on October 15 due to unmet conditions [2] - If the transfer had been successful, the controlling shareholder would have changed to Changjiang International Trade Group, with the actual controller being the Wuhan State-owned Assets Supervision and Administration Commission [3] - The previous "one share, two sales" incident involving Ningbo Hanyi and Guangzhou Light Industry Group may have contributed to the failure of the control transfer [3][4] Group 2: Legal Disputes and Financial Performance - Guangzhou Light Industry filed a lawsuit against Ningbo Hanyi over a share transfer dispute, leading to the freezing of approximately 79.76 million shares, which is 19.89% of Liangpin Shop's total shares [4] - Liangpin Shop's financial performance has been under pressure, with a reported revenue of 7.159 billion yuan in 2024, down 11.02% year-on-year, and a net loss of 46 million yuan, a decline of 125.57% [8] - As of mid-2025, the company had closed 848 stores, reducing the total number to 2,445, with an average of 11 stores closing each week [8] Group 3: Market Performance - Liangpin Shop's stock price has seen a cumulative decline of 8.63% in the current bull market, with a trading price of 12.52 yuan per share as of October 17, 2025 [9]
高端零食第一股”易主生变,良品铺子回应“一股两卖
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-17 04:28
"高端零食第一股"良品铺子(603719)(603719.SH)控制权转让事项戛然而止。 10月16日晚间,良品铺子发布公告称,控股股东宁波汉意及其一致行动人与武汉长江国际贸易集团有限公司(下称"长江国贸")签署的《股份转让协议》因 生效条件未全部成就,已于10月15日终止。 这意味着,武汉市国资委入主良品铺子的交易暂告失败,公司控股股东仍为宁波汉意,实际控制人仍为杨红春、杨银芬、张国强和潘继红。 "一股两卖"? 本次控制权生变或与此前良品铺子"一股两卖"事件有关。 业绩承压 公开资料显示,良品铺子成立于2006年,是一家通过数字化技术融合供应链管理及全渠道销售体系开展高品质休闲食品业务的品牌运营企业,2020年2月正 式登陆A股,成为国内"高端零食第一股"。截至2025年中报,宁波汉意直接持有良品铺子1.41亿股,占总股本比例35.23%,期末参考市值17.17亿元。 然而今年5月,为化解债务问题,良品铺子控股股东宁波汉意与广州轻工工贸集团有限公司(以下称"广州轻工")签署协议,约定广州轻工以12.42元/股(或 签订正式交易协议(含签署日)前N个交易日均价乘以1.05孰低为准。)的价格受让宁波汉意持有的部 ...
亏损留给别人,良品铺子要“卖身”了?
Sou Hu Cai Jing· 2025-07-21 07:44
Core Viewpoint - The company "Liangpinpuzi," known as the "first high-end snack stock," is facing significant financial difficulties, with a projected loss of up to 100 million yuan for the first half of 2025, alongside a drastic decline in market value from a peak of 30 billion yuan to under 5.5 billion yuan, representing an 80% decrease [2][3]. Financial Performance - In 2023, the company's net profit decreased by nearly 50%, and it is expected to report a loss of 46 million yuan in 2024, contributing to the founder's disillusionment [2]. - The company's stock price has fallen significantly, with the current price around 13 yuan, far below the pledge price of the founder's shares [3]. Shareholder Actions - The controlling shareholder, "Ningbo Hanyi," which is controlled by the founder Yang Hongchun, is preparing to sell its stake, indicating a potential exit from the company [2]. - In 2023, Ningbo Hanyi reduced its stake by 2% through the secondary market and cashed out 7.36 million yuan in June of the previous year [2]. - Major investors, including Xu Xin's Today Capital and Hillhouse Capital, have also been selling off their shares, with Today Capital executing 15 sell-offs [2]. Market Context - The company initially positioned itself as a high-end brand after its establishment in 2006, achieving rapid growth and a peak market value of 30 billion yuan post-IPO in 2020 [2]. - Despite the downturn, the snack market remains viable, with other brands like "Luxiaochan" and "Haoxianglai" emerging successfully, and companies like Wancheng Group seeing stock prices increase nearly tenfold in 2024 [3].
良品铺子卖身,一个零食时代结束了
Hu Xiu· 2025-07-18 14:16
Core Viewpoint - The acquisition of Liangpinpuzi by Changjiang International Trade Group marks a significant shift in the company's ownership structure, transitioning from a founder-led model to a state-owned enterprise, amidst ongoing financial struggles and a challenging market environment [1][4][10]. Group 1: Transaction Details - The total transaction price for the share transfer agreements is 1.046 billion yuan, with Changjiang Guomao set to hold 21% of Liangpinpuzi's shares post-transfer [2][3]. - If both agreements are executed successfully, Changjiang Guomao will directly hold 120,259,900 shares, representing 29.99% of the total share capital, for a total price of 1.485 billion yuan [4]. - Prior to the transaction, the shareholding structure included Ningbo Hanyi with 35.23% and Dayong with 18.16%, which will change significantly post-acquisition [5]. Group 2: Financial Performance - Liangpinpuzi's stock price was 13.71 yuan before suspension, with a market capitalization of 5.5 billion yuan. After resuming trading, the stock price slightly decreased to 13.69 yuan, with a market cap of 5.49 billion yuan [6]. - The company is expected to report a net loss of 75 million to 105 million yuan for the first half of 2025, marking its worst performance since going public [9]. Group 3: Market Context and Challenges - Liangpinpuzi has faced significant operational challenges, transitioning from a leading snack brand to a company seeking survival, with questions about the value of the acquisition [7][10]. - The acquisition by a state-owned entity is seen as a potential lifeline, given the financial backing and logistical support from Changjiang Guomao, which operates in various financial and logistics sectors [12][13]. - The company has struggled with strategic direction, experiencing a decline in revenue for the first time in a decade, with 2023 revenue dropping to 8.046 billion yuan, a nearly 15% decrease year-on-year [28]. Group 4: Historical Performance and Strategic Shifts - Liangpinpuzi's history can be divided into three phases: rapid growth from 2006 to 2016, a high-end positioning strategy from 2017 to 2022, and a recent phase of strategic ambiguity and performance decline since 2023 [22][24][26]. - The company has attempted to pivot from high-end snacks to a focus on natural and healthy snacks, launching new products under the "natural health new snacks" concept [53][55]. - Despite these efforts, the company has faced criticism for lacking innovation and failing to effectively compete with emerging low-cost snack brands [38][40].
“高端零食第一股”或易主,股价提前涨停
21世纪经济报道· 2025-07-11 00:18
Group 1 - The core viewpoint of the article highlights the significant changes in the control and management of the company, Liangpinpuzi, which is facing operational challenges and a potential change in ownership [1][2]. Group 2 - Liangpinpuzi's major shareholder, Ningbo Hanyi, is planning a significant matter that may lead to a change in the company's control, with the stock being suspended for trading for up to two days starting July 11 [1]. - The company has experienced a decline in performance, with a revenue of 7.159 billion yuan in 2024, down 11.02% year-on-year, and a net loss of 46 million yuan, a drop of 125.57% [2]. - In the first quarter of 2025, the company continued to face difficulties, reporting a revenue of 1.732 billion yuan, down 29.34% year-on-year, and a net loss of 36 million yuan, a decline of 157.85% [2]. - The company is undergoing a strategic adjustment, which has impacted its gross margin and led to increased asset impairment and inventory write-downs, contributing to the decline in net profit [2]. - The management has seen significant changes, with the resignation of co-founder Yang Yinfen from the positions of chairman and general manager, and the current chairman is Cheng Hong [1].