Core Viewpoint - The article highlights Liu Qiangdong's unique approach to leadership and corporate responsibility, emphasizing his commitment to employee welfare and social responsibility over profit maximization [5][6][9]. Group 1: Liu Qiangdong's Leadership Style - Liu Qiangdong's first live cooking session showcased his nervousness, likening it to other entrepreneurs' first experiences, but he quickly adapted due to his passion for cooking at home [3]. - His informal interactions with local workers, such as sharing meals and drinks, reflect his down-to-earth nature and connection with grassroots laborers [5]. Group 2: Employee Welfare Initiatives - JD.com was one of the first internet companies to provide full social insurance benefits to its delivery personnel, a decision made in 2007 despite investor skepticism [5][6]. - Liu Qiangdong announced plans to provide full social insurance for all full-time delivery riders by 2025, indicating a long-term commitment to employee welfare [5][6]. - Over the past 18 years, JD.com has invested over 100 billion yuan in social insurance for its employees, demonstrating a significant financial commitment to their well-being [6]. Group 3: Corporate Philosophy - Liu Qiangdong emphasizes that the core of JD.com's business logic is the importance of people, stating that the success of the company translates to hope and dignity for its employees' families [6]. - The "Three Mao Five Theory" illustrates JD.com's profit-sharing model, where 70% of profits are reinvested into the team and company development, rather than solely focusing on profit maximization [7]. - During the pandemic, JD.com maintained stable prices for essential goods, prioritizing consumer welfare over potential profit increases [7]. Group 4: Social Responsibility and Market Positioning - Liu Qiangdong advocates for quality and fair pricing in a competitive market, encouraging a focus on higher standards rather than cost-cutting [9]. - The company's commitment to providing dignified living conditions for its employees is seen as a fundamental principle, with plans to implement a 20% salary increase for all employees over two years [9]. - The article concludes that true entrepreneurial spirit lies in respecting people and taking responsibility for societal issues, rather than merely pursuing profit [9].

在全球可持续发展需求日益迫切、企业社会责任实践不断深化的背景下，由《中国经营报》主办的"绿 色引领 重塑未来—2025中国企业可持续发展行动大会"，将于9月23-24日在北京隆重举办。本次大会 是"中国企业社会责任创新发展论坛"迎来第十届之际的全新升级，同期开展"数智赋能 绿色共享—2025 中国矿业可持续发展论坛"与"人工智能与未成年人健康成长——《青少年蓝皮书：中国未成年人互联网 运用报告（2025）》新书发布暨青少年科技创新可持续发展论坛"，将多维度聚焦可持续发展领域关键 议题，为推动中国经济高质量发展注入新动能。 在主论坛上，行业权威专家与企业代表将围绕可持续发展进行深度交流。中国社会科学院工业经济研究 所所长、党委副书记陈彦斌将致开幕辞；中国社会科学院工业经济研究所副所长，中国经营报社社长、 总编辑李鹏飞将做主办方致辞；中国社会科学院生态文明研究所所长、党委副书记张永生将带来题为 《践行"两山"理念推动可持续发展新征程》的主题演讲，解读"两山"理念下可持续发展新路径；中国乡 村发展基金会执行副理事长刘文奎将带来题为《凝聚企业力量 绘就乡村振兴新图景》的主题演讲，解 读新时代背景下乡村振兴的使命与未来 ...

山东众久发展集团有限公司副董事长李瑞在发言中表示，集团秉持"众享健康久悦生活"的企业理念和"为健康创造前所未有"的企业使命，在日益发展壮大 的同时，不断以实际行动回馈社会。近几年，公司已捐助多所学校，就是希望能为教育事业发展和人才培养尽一份力。 学校党委副书记、校长张利波代表学校对东营民建及爱心企业的无私捐赠表示感谢，向东营佐宁生物科技有限责任公司颁发了捐赠证书。(大众新闻记者 杜美萱通讯员田小林) 马海忠副校长代表学校致辞，向参加仪式的来宾介绍了学校的基本情况以及建校30多年来取得的成绩、获得的荣誉。同时，他表示，作为中心城区建校最 早、规模最大的一所初中学校，目前面临校舍老旧、设施设备老化等实际困难，民建会员单位、山东众久发展集团有限公司旗下东营佐宁生物科技有限公 司的捐助，改善了学校体育设施条件，解决了学校的一个大难题，充分体现了山东众久发展集团有限公司关心支持教育事业发展的社会责任感。同时，他 希望民建东营市委能够协调引领更多爱心企业助力学校发展。 民建东营市委副主委、秘书长胡金涛高度赞扬了东营市实验中学"创办老百姓家门口最好学校"的办学理念与成功实践，对佐宁生物科技有限公司对公益事 业的贡献表示赞赏 ...

Core Viewpoint - The article highlights the launch of the 2025 China Ping An Teaching Action in Shanghai, showcasing Ping An Bank's commitment to corporate social responsibility and rural education revitalization through volunteer teaching initiatives [1][3][27] Group 1: Event Overview - The 2025 China Ping An Teaching Action was officially launched in September, with 10 volunteers from Ping An Bank's Shanghai branches returning to Tengchong Ping An Hope Primary School after a year [1][3] - A closing ceremony and donation event took place on September 12, marking the end of the 2025 teaching initiative and the beginning of a new chapter in Ping An Bank's educational charity efforts [3][9] Group 2: Long-term Commitment - Since 2007, Ping An Bank's Shanghai branch has maintained a close relationship with Tengchong Ping An Hope Primary School, sending numerous volunteers to support the education of local children over the past 18 years [5][11] - The bank's ongoing support has significantly improved the school's facilities and provided students with opportunities to broaden their horizons [11][13] Group 3: Volunteer Contributions - The 2025 teaching initiative involved 10 selected volunteers who delivered 120 hours of courses covering themes such as science, literature, arts, and mental health to the students [7][17] - The teaching team emphasized innovative course design, focusing on the balanced development of urban and rural education, and included diverse activities to enhance students' overall educational experience [17][20] Group 4: Financial Education and Community Engagement - The teaching activities coincided with the "Financial Education Promotion Month," where volunteers educated local communities about financial literacy, consumer rights, and anti-fraud measures [20][22] - Ping An Bank's educational initiatives reflect a broader trend of corporate involvement in rural revitalization and education support, transitioning from mere financial aid to fostering sustainable educational development [22][25] Group 5: Future Plans - Ping An Bank plans to deepen its educational charity actions and explore diverse support methods, aiming to create a broader educational charity ecosystem by involving clients and partners [25][27] - The bank's commitment to education and social responsibility is expected to lead to significant improvements in rural education, ensuring equitable and quality education for every child [25][27]

Core Insights - China Ping An ranked 9th in the "Top 100 Most Valuable Chinese Brands" list by Kantar BrandZ, with a brand value of $29.64 billion, marking a year-on-year increase of approximately 44.5% [1] Group 1: Brand Value and Recognition - China Ping An has maintained its position as the most valuable brand in the insurance industry for eleven consecutive years [1] - The BrandZ ranking evaluates brands based on financial value and brand contribution, highlighting China Ping An's commitment to building a trusted national brand [1] Group 2: Financial Services and Customer Engagement - As of June 2025, China Ping An has nearly 247 million personal customers, equating to one in every six Chinese individuals being a customer [2] - The average customer holds 2.94 contracts, reflecting a 0.3% increase from June 2024, with average operating profit per customer at 247.32 yuan, up 0.6% year-on-year [2] - The company aims to provide a seamless financial service experience through a comprehensive financial supermarket model [2] Group 3: Technological Advancements - China Ping An leverages AI to enhance its financial services, achieving 818 million calls to its large model and over 650 application scenarios in the first half of 2025 [2] - AI-driven customer service accounted for approximately 8.82 billion interactions, covering 80% of total customer service volume, with a 94% instant underwriting rate for life insurance policies [2] Group 4: Corporate Social Responsibility and Sustainability - The company has invested nearly 10.8 trillion yuan in supporting the real economy, with green investments totaling 144.48 billion yuan and green loan balances at 251.75 billion yuan [3] - In the first half of 2025, green insurance premium income reached 35.84 billion yuan, and the company provided 32.81 billion yuan in rural industry support [3] - China Ping An's MSCI ESG rating improved to AA, ranking first in the Asia-Pacific region for comprehensive insurance and brokerage [3]

Group 1 - The core viewpoint emphasizes that world-class enterprises are essential for market vitality and economic growth, driven by innovation, quality, and social responsibility [3][4] Group 2 - World-class enterprises should prioritize innovation as their foundation, integrating it into their development through increased R&D investment and collaboration with academic institutions [3] - Quality is deemed the lifeline of enterprises, essential for brand influence, requiring a shift from "Made in China" to "Created in China" and "Intelligent Manufacturing" [3] Group 3 - Chinese enterprises are encouraged to take on social responsibilities, promoting green transformation and contributing to carbon neutrality goals while fostering collaboration within the industry [4] - The development of world-class enterprises requires sustained effort and supportive policies, with a call for government and enterprises to work in harmony to foster a conducive environment [4]

Group 1 - The recent crises faced by companies like Xibei and Baiguoyuan were inevitable due to misunderstandings regarding public relations [1] - Many traditional consumer brands do not prioritize public relations, often lacking a dedicated PR director, leading to a lack of effective communication strategies [2][4] - When consumer brands do hire PR professionals, their roles are often misaligned with traditional PR functions, focusing instead on sales and marketing [2][4] Group 2 - Effective public relations in consumer goods requires managing the emotions and communication abilities of the business owner, which can be challenging due to the owner's strong personality [5][7] - Successful entrepreneurs often possess absolute confidence, which can lead to a disconnect between their perception of the brand and external consumer perceptions [5][26] - Public relations must address the gap between internal brand identity and external consumer perception to prevent crises [18][24] Group 3 - Public relations should focus on proactive crisis management rather than reactive measures, identifying potential issues before they escalate [28][30] - The personal branding of entrepreneurs can exacerbate public relations crises, suggesting a need for separation between the individual and the brand [31] - Companies should emphasize the social significance of their products and narratives, transforming from personal enterprises to socially responsible brands [33]

捐赠仪式当天，芒果V基金艺术总监傅贝宜为孩子们在"快乐音乐教室"带来一堂专业的音乐课，通过趣 味互动引导学生认识音符、感知节奏，并指导他们练习演唱歌曲《玉盘》。 从初试蹄声的羞涩，到随节奏雀跃跟唱，最终清澈的童声汇聚成一片悦耳的合唱。孩子们嘹亮的歌声， 承载着他们对音乐的纯粹向往，与这片黄土地上绵长高亢的陕北民歌交相呼应，延续着这片红色热土上 不变的希望与传承。湖南广播电视台主持人潘龙飞也为孩子们上了一堂生动的主持表演课。他分享了自 己学习主持时遇到的小困难，鼓励孩子们要勇敢尝试，大胆表达。 长期以来，长城基金始终秉承"金融向善"的使命，将企业社会责任融入发展脉络，积极为乡村全面振 兴、乡村教育事业贡献力量。"长城基金.快乐音乐教室"公益项目，作为长城基金助力乡村美育教育的 重要载体，已先后在四川凉山雷波、河北滦平巴克什营、陕西延安吴起等偏远地区的小学落地。该项目 不仅提供硬件支持，还通过线上授课等方式搭建系统化的音乐教学支持体系，并积极协调外部资源，组 织研学实践等活动。音乐，具有熏陶心灵、滋养灵魂的独特力量，长城基金相信，对于乡村儿童而言， 优质的音乐教育不仅能丰富精神世界、陶冶美好情操，更能助力他们树立 ...

Company Overview - Ziroom is an international technology company providing high-quality living services, established on October 18, 2011. It has expanded its operations to 8 countries and regions, covering over 100 cities globally [2] - The company offers a comprehensive platform for buying, selling, renting, smart home decoration, and lifestyle services, catering to both domestic and international users [2] Project Overview - The "Haiyan Plan" is Ziroom's most significant corporate social responsibility project, aimed at providing rental support to recent college graduates entering the job market. Launched in 2013, it has benefited 4.5 million graduates from thousands of universities globally, with a total deposit reduction of 1.3 billion yuan [3] Participation Details - Graduates can participate in the Haiyan Plan by submitting their information through the Ziroom app or mini-program. Successful verification grants access to exclusive rental benefits, while unsuccessful attempts provide a non-graduate rental package [4] Eligibility Criteria - The Haiyan Plan is available to recent graduates from accredited universities, including those from Hong Kong, Macau, and Taiwan, specifically targeting students graduating in 2026 [5] Benefits of the Haiyan Plan - Participants can enjoy various benefits, including no deposit for all payment methods, monthly rent payment options, and a moving discount coupon worth 200 yuan for use with Ziroom's moving services [6] - A rental voucher valued at 1,000 yuan is also provided upon successful verification [7] Campaign Timeline - The campaign will run from April to August 2026, with peak promotional activities expected in May and June [8] Target Audience - The primary audience for the campaign includes rental-seeking recent university graduates [9] Campaign Objectives - The main goals are to increase awareness of Ziroom and the Haiyan Plan, attract more recent graduates to participate, and encourage more renters to choose Ziroom [9] Budget Allocation - The execution budget for the campaign is set at 1 million yuan [10]

9月10日下午，平安人寿山东分公司在潍坊昌乐县营丘镇阿陀小学隆重举行支教行动启动仪式。潍坊市保险业协会专职副会 长刘大庆、副秘书长常珊，平安人寿山东分公司党委副书记、副总经理薛军，平安人寿山东分公司潍坊中支总经理苏晓 东、副总经理王刚，昌乐县教育和体育局招生考试中心主任张文彬，营丘镇中心校校长张学军，阿陀小学校长魏继光等领 导及全校师生共同参与了本次活动。 仪式上，平安人寿山东分公司向阿陀小学捐赠了包括35套办公电脑、600余册图书、60000张试卷打印纸以及41套教师节纪 念茶杯礼盒等一批急需的教学与生活物资，显著改善了学校的教学条件，传递了平安对乡村教育的深切关怀。 活动现场还进行了"平安希望小学公益支教基地""金融教育宣传基地"及"金融读书角"的揭牌仪式，标志着平安与阿陀小学的 合作进入新阶段。未来，平安将依托自身资源，持续开展支教及金融知识普及活动，赋能乡村教育发展。 此次支教行动不仅体现了中国平安"回馈社会、建设国家"的企业使命，更展现了保险行业支持教育振兴的实际担当。平安 人寿山东分公司将以此次启动为起点，持续关注并支持乡村教育，助力每一个孩子走向更广阔的未来。 魏继光校长在发言中衷心感谢平安人寿 ...