齐鲁晚报.齐鲁壹点陶春燕 随着老龄化形势的不断加剧，老年人口数量越来越多，截至2024年年底，聊城市老年人口数量达到138.8万，占全市总人口的21.7%，老 龄化总体呈现进程加快、数量增多的特点。随着年龄的增大，老年人身体机能呈现逐步下降趋势，老年人对医疗的需求也越来越强烈。 5月8日，聊城市政府新闻办召开"作风深化改革创新"主题系列新闻发布会，市民政局养老服务科科长韩龙介绍，为进一步提高养老服务 质量，满足老年人医养结合需求，聊城市民政局2025年计划积极推进"多院合一"改革，实现医疗机构、养老机构、残疾人康复机构融合 发展模式。 强化政策引导。开展乡镇卫生院、养老院"两院一体"试点，鼓励具备条件的乡镇卫生院增加养老服务与培训职能，将闲置医疗床位转型 为护理型养老床位，在民政部门备案后，与养老机构同等享受资金补助政策，实现资源共享、设施共用、政策共扶、服务共融。冠县辛 集卫生院利用搬迁新院区时机，与养老服务企业深度合作，将老院区整体打造为专业养老机构，同时依托卫生院，提供优质便捷的医疗 服务，深受老年人欢迎。新增养老服务功能的医疗机构，不需另行设立新的法人，按规定到民政部门备案。支持社会力量通过特许经 营 ...

"学生长期投身实践，老师也紧跟行业前沿。"医学院老龄产业系主任罗清平说，她曾脱产半年，进入杭 州一家养老企业进行顶岗实践。最终，罗清平将所得经验融入到老年营养与膳食指导的课程教学中。如 今，学校养老相关专业的教师，大部分具有医学背景，且每5年就要到企业"回炉再造"。 教学的成效，直接体现在学生就业上。"养老相关专业的学生中，订单式培养的人才占到约20%。"谢丽 琴说，其他学生也很抢手，今年刚开学就已有四五家企业来提前招人，学校养老相关专业就业率长期在 95%以上。 "您最近走路稳不稳？""请沿着直线走一段距离。"在湖南长沙民政职业技术学院医学院的实训室内，一 场"问诊"正在进行。扮演"老人"的，是智慧健康养老服务与管理专业学生危慧玉，她模仿老人步态，回 答着同学们的提问。十几名学生一边观察记录，一边在评估量表上勾选，制定出一份涵盖老年照护、康 复训练、营养膳食的个性化养老服务方案。 这并非普通的课堂演练，而是该学院养老相关专业学生必经的"实战考核"。"过去学生背诵书本知识就 能过关，现在必须学会在拟真场景里识别问题。"专业课教师唐金容说，比如危慧玉入学不到两年，已 经参与了多次见习，还定期到社区和养老机构进行 ...

据悉，方舟医养中心二期5月将正式投入运营，新增800张床位。该医养中心隶属于方舟集团，是一家集 长者照料、医疗护理、康复理疗、养生文化、休闲娱乐等功能为一体的"医养康"结合的综合养老服务中 心。 全域适老化设计成标配 24小时呼叫系统、室内净水系统、智能卫浴……当日，老人们一边参观全新的现代智能装备，一边啧啧 称奇，全域适老化设计成为这里的标配。 新京报讯（记者杨菲菲）"我和老伴是从北京通州区过来的，开车20分钟就到了。今天特意来看看这个 普惠型五星养老中心，想给未来养老多个选择。"5月2日，近80组来自北京的老年家庭出现在河北三河 市方舟医养中心，他们通过参观体验、品尝老年餐，为即将投入运营的方舟医养二期项目现场"把脉"。 另悉，方舟医养一期已于2020年建成营业，共设置床位308张，于2023年被河北省民政厅授予五级养老 机构。目前，一期入住率达到90%，其中约70%老人来自北京，已经为近千人次提供了养老服务，为疏 解京津冀地区的养老压力做出了一定贡献。 方舟集团相关负责人表示，未来，方舟养老将不断探索，为老年人打造一流的集医、养、护、康等功能 于一体的高品质健康养老社区。 来自北京市朝阳区的张阿姨退休前 ...

Core Viewpoint - The article discusses the evolution of elderly care from basic support to a more integrated approach that combines medical care and elderly services, addressing the pressing healthcare needs of the aging population [1]. Group 1: Medical and Elderly Care Integration - The establishment of "medical and elderly care integration" is exemplified by the proximity of TaiKang ZhiJia SuYuan and TaiKang XianLin GuLou Hospital, allowing elderly residents to access medical services without leaving the community [2]. - The community offers 24/7 medical services, with 70% to 80% of chronic disease consultations and initial pain treatments provided on-site, minimizing the need for external medical visits [2]. - A case study highlights the effectiveness of this integration, where a rapid response to a medical emergency resulted in a successful treatment within 20 minutes, showcasing the advantages of "zero-distance" collaboration between the community and hospital [3]. Group 2: Health Wealth Planners (HWP) - The emergence of Health Wealth Planners (HWP) represents a new elite workforce aimed at enhancing health management services, with over 22,000 professionals trained under this initiative by the end of 2024 [4]. - The HWP program integrates health management with financial planning, providing comprehensive solutions that address the diverse needs of the aging population [4]. - The training includes specialized education in medical knowledge and real-world healthcare processes, enabling HWPs to assist clients effectively in navigating healthcare services [6]. Group 3: Comprehensive Healthcare Ecosystem - TaiKang's strategy includes the establishment of a multi-layered healthcare ecosystem that integrates community and hospital services, aiming for seamless healthcare delivery [7]. - The company has invested 50 billion yuan in healthcare infrastructure, establishing a network of 280 facilities across 56 cities, which includes the first "medical education research and elderly care" integrated complex in Nanjing [8]. - The focus on elderly medicine as a strategic priority reflects the growing importance of healthcare resources in enhancing the quality of elderly care services [7].

Core Viewpoint - The "Guarding Home" cognitive impairment comprehensive prevention and treatment project has been launched in Qianchao Wangtao Community, Binjiang District, aiming to provide community-based medical services and support for elderly residents with cognitive issues [1][2]. Group 1: Project Overview - The project utilizes a combination of "medical resource sinking, intelligent technology empowerment, and five-community linkage mechanism" to extend specialized hospital services to residents' doorsteps, creating a comprehensive protection system for cognitive health [1]. - The newly established "Guarding Home" service base features advanced technology such as VR training for cognitive rehabilitation, with various training scenarios tailored to residents' needs [1][2]. Group 2: Community Engagement and Services - The project plans to integrate group therapy courses into community activity rooms, conduct regular free clinics, and provide training for community workers to enhance their professional capabilities [2]. - A dynamic health management system will be established using the AD8 scale and smart EEG devices to create personalized health records for elderly residents, with a tiered alert system for high-risk individuals [2]. Group 3: Collaborative Efforts - The project exemplifies a proactive approach to the challenges of an aging society, leveraging multiple stakeholders including community, hospitals, enterprises, universities, social organizations, and residents [2]. - The initiative is supported by donations of smart safety devices and the establishment of volunteer training programs, aiming to enhance community health services and support networks [2].

Core Insights - The launch of the electronic map for integrated medical and elderly care institutions in Henan Province aims to address the challenges of information dispersion and inefficient supply-demand matching in the healthcare sector for the elderly population [2][3] - The electronic map features 121 initial institutions, providing detailed information such as institution levels, location distribution, special services, and real-time photos, facilitating easier access for users [2][3] - The initiative is part of a broader strategy to respond to the aging population in China, with projections indicating that by the end of 2024, the elderly population in Henan will exceed 20 million [2] Group 1 - The electronic map reduces information search costs for the public, allowing users to quickly identify suitable institutions [3] - Institutions benefit from increased visibility and resource optimization, as evidenced by a noticeable rise in inquiries following the map's launch [3] - Future enhancements to the electronic map will focus on improving user experience by adding features such as bed availability, personnel information, and an elderly-friendly interface [3] Group 2 - The electronic map will gradually cover all integrated medical and elderly care institutions in the province and will be integrated with the "Yushi Ban" government service platform to enhance service coverage [2] - The map's navigation function has made it easier for the public to locate healthcare facilities, thereby improving access to necessary services [3]

Core Viewpoint - The collaboration between China Rehabilitation Research Center and Hebei Yanda Hospital aims to enhance rehabilitation services in the Beijing-Tianjin-Hebei region, focusing on integrating medical, educational, and research resources to improve the quality and accessibility of rehabilitation care for local residents [1][2]. Group 1: Strategic Collaboration - A tight-knit medical alliance agreement was signed to promote comprehensive strategic cooperation in various fields, including rehabilitation medical services, talent cultivation, and quality management [1]. - The partnership is expected to create a regional rehabilitation medical center and demonstration base, enhancing the overall rehabilitation service system for the local population [1][2]. Group 2: Development of Rehabilitation Services - The collaboration will strengthen the integrated model of medical care, elderly care, and rehabilitation, significantly improving the quality of rehabilitation services and laying the foundation for the silver economy [2]. - Hebei Yanda Hospital has established partnerships with several prestigious hospitals in Beijing, enhancing its rehabilitation capabilities and service offerings [2]. Group 3: Progress and Impact - By the end of 2024, a total of 30 cooperation agreements will be in place between medical institutions in Sanhe City and well-known hospitals in Beijing, with over 55,000 patients treated annually [3]. - The initiative aims to optimize the rehabilitation service landscape in the Beijing-Tianjin-Hebei region, facilitating the rational flow and sharing of rehabilitation medical resources [2].

Investment Rating - The report maintains a "Strong Buy" rating for the non-bank financial sector, specifically focusing on the elderly care industry [1]. Core Insights - The elderly care industry is characterized by a diverse range of participants, including government entities, real estate companies, insurance firms, and specialized elderly service operators. Insurance companies are identified as the main investors in elderly communities due to their financial, customer, and resource advantages [3][4]. - The operational models in the elderly care sector primarily consist of heavy asset and light asset approaches, with heavy asset models being suitable for financially robust participants like insurance and real estate companies [3][4]. - The profitability of elderly care institutions revolves around rental and sales strategies, with a predominant focus on external leasing for stable income generation [4]. Summary by Sections 1. Current Status of Institutional Elderly Care Services - The development of institutional elderly care services is steadily progressing, supported by policies that encourage a multi-faceted approach to elderly care [15][32]. - The number of registered elderly care institutions and their bed capacity has been increasing, although the overall bed utilization rate has declined, indicating a faster growth in community care services [33]. 2. Diversity of Participants in Elderly Real Estate - The elderly real estate sector features four main types of social capital participants, each with unique strengths, with insurance companies holding a comprehensive advantage [3]. - The operational models are categorized into heavy asset, light asset, and a combination of both, allowing for flexibility in service coverage [3][4]. 3. Profitability Models - Elderly care institutions primarily generate revenue through direct sales, external leasing, or a combination of both, with external leasing being the most common approach for stable income [4].

Investment Rating - The report maintains an "Outperform" rating for the non-bank financial sector, specifically focusing on the elderly care industry [1]. Core Insights - The elderly care industry is characterized by a diverse range of participants, including government entities, real estate companies, insurance firms, and specialized elderly service operators, with insurance companies holding a comprehensive advantage in investment [3][4]. - The operational models in elderly care primarily consist of heavy asset and light asset approaches, with the heavy asset model being suitable for financially robust participants like insurance and real estate companies [3][4]. - Profitability in elderly care institutions is mainly derived from rental and sales activities, with a focus on long-term rental agreements providing stable income streams [4]. Summary by Sections 1. Current Status of Institutional Elderly Care Services - The evolution of institutional elderly care policies has shifted from public welfare institutions to a multi-faceted approach supported by various social forces, emphasizing the coordination of home, community, and institutional care [7][14]. - The number of registered elderly care institutions and beds has been steadily increasing, although the overall bed utilization rate has declined, indicating a faster growth in community care services compared to institutional care [31]. 2. Diverse Participants in Elderly Real Estate - The elderly real estate sector features four main types of social capital participants, each with unique strengths, where insurance companies leverage their financial resources and customer base to dominate the investment landscape [3][4]. - The operational models are categorized into heavy asset, light asset, and a combination of both, allowing for flexibility in service coverage and financial management [3][4]. 3. Profitability Models - Elderly care institutions primarily generate revenue through direct sales, external rentals, or a combination of both, with external rentals being the preferred method for stable income [4].