Group 1 - The core viewpoint of the articles emphasizes the implementation of various measures to promote the stable and healthy development of the real estate market in cities like Xi'an and Chenzhou, following the State Council's directive to boost the market [1][2][3] - Xi'an's measures include twelve initiatives such as phased payment of land transfer fees, enhanced financial support for real estate, and promotion of "good housing" construction [1] - The focus on financial support includes lowering the minimum down payment for personal housing loans and optimizing loan interest rate pricing mechanisms to reduce the cost of home buying [1][2] Group 2 - Chenzhou's measures also align with the national directive, proposing to lower existing housing loan interest rates and unify the minimum down payment ratio for commercial personal housing loans to 15% [2] - The "good housing" initiative is highlighted as a key area for policy focus, with cities encouraged to integrate it into urban renewal mechanisms and provide comprehensive support across planning, land, finance, and other sectors [2][3] - The acceptance of fourth-generation residential projects in Xi'an has surged from under 20% in 2023 to nearly 90%, indicating a strong demand potential for "good housing" [3]

Core Viewpoint - Multiple institutions believe that more incremental policies for the real estate market are expected to emerge [8][9] Policy Measures - The State Council proposed "greater efforts to stabilize the real estate market" leading local governments to take action [2] - On June 19, Xi'an's housing and urban-rural development bureau, along with other departments, released a new policy with twelve measures covering land transfer, financial support, public housing fund policies, second-hand housing transactions, and more [2][3] - The measures aim to stabilize the local market and require further refinement to align with the current market situation since June [2] Land Supply and Development - The new measures prioritize land supply for high-quality housing, adjusting land prices based on market sales to lower acquisition costs and stimulate developer interest [3] - Developers can pay 50% of the land transfer fee within one month of signing the contract, with the remaining amount due within a year, facilitating quicker project initiation [3] Housing Construction - The measures encourage the construction of "good houses" by allowing developers to adjust building density and increase green space, catering to diverse market demands [4] - The acceptance of advanced housing projects has significantly increased among buyers, with acceptance rates rising from under 20% to nearly 90% [4] Financial Support for Buyers - The policy includes adjustments to personal housing loan down payment ratios and interest rate mechanisms, along with enhanced public housing fund support [5] - The new policy allows out-of-province buyers to access public housing loans in Xi'an, potentially increasing demand from this demographic [5] Second-hand Housing Market - The measures promote the development of both new and second-hand housing markets through initiatives like "trade-in" programs and tax rebates [6] - The second-hand housing market in Xi'an has seen increased activity, with transaction volumes surpassing new housing sales [6] Market Conditions and Future Outlook - The real estate market has been in a state of adjustment, with new housing sales declining by 2.9% year-on-year in the first five months of the year [7] - The average price index for new residential properties in 70 major cities fell by 4.1% year-on-year in May, indicating ongoing market challenges [7] - The introduction of these policies is seen as a necessary step to restore confidence in the market and promote stable development [8][9]

Core Insights - Chengdu has launched the "Chengdu Housing and Urban-Rural Development Real Estate Supermarket," which aims to provide a one-stop housing consumption platform, enhancing convenience and efficiency for homebuyers [1][2] Group 1: Platform Features - The platform integrates policy release, project information display, and promotional activities for real estate consumption, marking a new open housing consumption scene in Chengdu [1] - It serves three main functions: - "Authoritative Policy Center" for direct access to government housing support policies and information [1] - "Precise Housing Display" that connects project data in real-time, ensuring accurate and transparent information on available properties [1] - "Mobile Exhibition Hall" that offers 24/7 access to a centralized display of housing options, including personalized features like map search and AI selection [2] Group 2: Industry Participation - Nearly 30 real estate developers have joined the platform, including major companies such as China Merchants Shekou, Vanke, and Poly, covering a significant portion of the current housing market in Chengdu [2] - The launch of the platform aligns with the recent "Good Housing" initiative introduced in Chengdu's government work report, positioning it as a showcase for the city's housing development efforts [2]

Investment Rating - The report maintains a recommendation for the building materials industry [2] Core Views - The real estate chain is stabilizing due to continued policy support, and industrial transformation is aiding fundamental recovery [1] - The cement market is experiencing weak demand and price fluctuations, while the float glass market is seeing price declines and weak shipments [1][12][13] - The consumption building materials sector is benefiting from ongoing "good housing" construction initiatives, with leading companies in sub-sectors maintaining their advantages [15][16] Summary by Sections 1. Weekly Core Views - Cement Industry: Demand remains poor, with prices continuing to decline. The national average cement price fell by 0.9% week-on-week, with significant price drops in regions like North China and South China [12][22] - Float Glass Industry: Prices are declining, with the national average price at 1200 RMB/ton, down 7.14 RMB/ton from the previous week. The market is facing weak demand and cautious purchasing behavior [13] - Fiberglass Industry: The price of non-alkali roving remains stable, while electronic yarn prices are seeing slight increases due to tight supply [14] - Consumption Building Materials: The government is emphasizing affordable housing and youth apartment supply, which is expected to boost demand for consumption building materials [15][16] 2. Industry Dynamics - Macro: The e-commerce logistics index in May rose to 111.6 points, indicating a steady increase in supply and demand [20] - Real Estate: Policies are being implemented to enhance community services and support flexible employment in housing funds [20] - Infrastructure: Investment in railway and civil aviation construction is expected to grow, with significant projects planned for unconventional water development [21] 3. Recommended Stocks - Weixing New Materials: Transitioning to a system integration service provider with a focus on risk control and sustainable growth [17] - Mona Lisa: Aiming for high-end market positioning with continuous improvement in operational quality [18] - Keshun Co.: Expected recovery in profitability as the waterproofing industry consolidates [19] - North New Materials: Expanding globally with a focus on gypsum board and related products [19] - Dongpeng Holdings: Diversifying product offerings to meet comprehensive consumer needs [19]

要建造"好房子"也要建设"好小区""好社区""好城区"。既要注重单体建筑的品质提升，建造安全、舒 适、绿色、智能的"好房子"，又要完善小区配套设施，打造环境优美、管理规范的"好小区"，还要健全 社区服务体系，建设功能完善、治理有效的"好社区"，更要统筹城市整体发展，规划布局合理、特色鲜 明的"好城区"。通过这种系统化、层次化的建设思路，才能真正实现从"住有所居"到"住有宜居"到"住 有优居"的转变，让人民群众享有更高品质的城市生活。 对房地产业而言，"好房子"建设带来的机遇远大于挑战。"好房子"建设正在加速推动房地产市场供需关 系从单纯的总量匹配向更精细化的结构性匹配转变。房企将实现从产品供应商向综合服务商的战略转 型。这一变化不仅促使房企从根本上转变发展理念，而且将加速房地产业的整体转型升级，推动产业链 各环节向高质量发展迈进。这一过程不仅会优化行业结构，还将催生新的商业模式和技术创新，为房地 产业发展注入新的更加持久的动力。 6月5日，住房和城乡建设部标准定额司司长姚天玮表示，建"好房子"不等同于建"大房子""贵房子"，而 是要通过好的设计、好的施工、好的材料、好的服务等，解决居住中的痛点问题，全面提升住 ...

21世纪经济报道记者李莎 北京报道国家统计局数据显示，5月70个大中城市中，各线城市商品住宅销售 价格环比下降，同比降幅继续收窄。前5月商品房销售基本平稳，但市场尚处调整通道，供求关系仍有 待改善。 日前，国务院常务会议召开，会议指出，构建房地产发展新模式，对于促进房地产市场平稳、健康、高 质量发展具有重要意义，要着眼长远，坚持稳中求进、先立后破，有序搭建相关基础性制度。要扎实有 力推进"好房子"建设，纳入城市更新机制加强工作统筹，在规划、土地、财政、金融等方面予以政策支 持。要对全国房地产已供土地和在建项目进行摸底，进一步优化现有政策，提升政策实施的系统性有效 性，多管齐下稳定预期、激活需求、优化供给、化解风险，更大力度推动房地产市场止跌回稳。 中指研究院政策研究总监陈文静向21世纪经济报道记者表示，国常会定调"更大力度推动房地产市场止 跌回稳"，为市场释放了政策将进一步加力的积极信号，将对当前市场预期产生积极影响。同时，会议 也明确了政策发力的四个方面，即稳定预期、激活需求、优化供给、化解风险，接下来各项政策的落实 和跟进将是促进市场"止跌回稳"的关键。 "好房子"建设聚焦品质 "好房子"是近期社会各界关 ...

房地产销售基本平稳，商品房库存连续三个月减少。 6月16日，国家统计局发布的数据显示，1—5月份，全国新建商品房销售面积和销售额同比分别下降2.9%和3.8%，与1—4月份基本持平。同时，新开工降 幅继续低位收窄，投资降幅略有扩大，商品房库存已经连续三个月减少。 国家统计局新闻发言人付凌晖在5月份国民经济运行情况新闻发布会上表示，在各项稳楼市政策作用下，房地产销售基本平稳，商品房库存持续减少。下 阶段，要积极主动适应房地产市场供求关系发生重大变化的现实，持续推动城市更新和危旧房改造，加大"好房子"建设供应力度，促进刚性和改善性住房 需求释放。 房地产销售基本平稳 从全国商品房销售指标来看，国家统计局的数据显示，1—5月份，新建商品房销售面积35315万平方米，同比下降2.9%；新建商品房销售额34091亿元， 同比下降3.8%。 中指研究院指数研究部总经理曹晶晶指出，房地产开发投资降幅略有扩大，新开工面积降幅继续低位收窄，1—5月，全国房屋新开工面积为2.32亿平方 米，同比下降22.8%，降幅比1—4月收窄1.0个百分点；其中，住宅新开工面积同比下降21.4%，降幅收窄0.9个百分点。 对于新开工面积指标进 ...

房地产销售基本平稳，商品房库存连续三个月减少。 6月16日，国家统计局发布的数据显示，1—5月份，全国新建商品房销售面积和销售额同比分别下降2.9%和 3.8%，与1—4月份基本持平。同时，新开工降幅继续低位收窄，投资降幅略有扩大，商品房库存已经连续三 个月减少。 国家统计局新闻发言人付凌晖在5月份国民经济运行情况新闻发布会上表示，在各项稳楼市政策作用下，房地 产销售基本平稳，商品房库存持续减少。下阶段，要积极主动适应房地产市场供求关系发生重大变化的现实， 持续推动城市更新和危旧房改造，加大"好房子"建设供应力度，促进刚性和改善性住房需求释放。 房地产销售基本平稳 从全国商品房销售指标来看，国家统计局的数据显示，1—5月份，新建商品房销售面积35315万平方米，同 比下降2.9%；新建商品房销售额34091亿元，同比下降3.8%。 付凌晖指出，从市场交易看，在各项稳楼市政策作用下，房地产销售基本平稳。1—5月份，新建商品房销售 面积和销售额同比分别下降2.9%和3.8%，与1—4月份基本持平。部分一线、二线城市市场交易较为活跃， 商品房销售面积和销售额保持增长。 新开工面积降幅继续低位收窄 从房地产开发投资指 ...

证券研究报告·行业跟踪周报·建筑装饰 建筑装饰行业跟踪周报 继续关注重大项目和区域基建领域，推荐 水利、洁净室工程板块 增持（维持） [Table_Tag] [投资要点 Table_Summary] （2）出海方向：2025 年前 4 个月我国对外承包工程完成营业额同比增 长 6.8%，新签合同额同比增长 22.4%；其中在共建"一带一路"国家 新签合同额 645.4 亿美元，同比增长 17.4%；美国关税摩擦和全球贸易 摩擦升级，后续外交博弈、贸易摩擦或加剧，一带一路战略推进或加 码，预期未来中欧合作、东盟地区合作有望更加密切，基建合作仍是 重要形式，海外工程需求景气度有望保持，海外工程业务有望受益， 后续预计逐渐兑现到订单和业绩层面。建议关注国际工程板块，个股 推荐中材国际、上海港湾，建议关注中工国际、北方国际、中钢国际 等。 （3）需求结构有亮点，新业务增量开拓下的投资机会：部分专业制造 工程细分领域、节能降碳以及新能源相关的基建细分领域景气度较 高，有相关转型布局的企业有望受益，建议关注鸿路钢构、华阳国际 等；半导体洁净室景气度有望延续，关注亚翔集成、柏诚股份等。 ◼ 风险提示：地产信用风险失控、政策 ...

证券研究报告 房地产 行业点评报告 hyzqdatemark 2025 年 06 月 16 日 戴铭余 SAC：S1350524060003 daimingyu@huayuanstock.com 唐志玮 tangzhiwei@huayuanstock.com 板块表现： 有序搭建新模式，推进好房子，更大力度推动止跌回稳 投资评级： 看好（维持） ——国务院常务会议点评 投资要点： 请务必仔细阅读正文之后的评级说明和重要声明 证券分析师 事件：6 月 13 日，国务院总理李强主持召开国务院常务会议，听取构建房地产发展 新模式和推进好房子建设有关情况汇报。 联系人 新模式：构建房地产发展新模式，稳中求进、先立后破、有序搭建。会议提到，构 建房地产发展新模式，对于促进房地产市场平稳、健康、高质量发展具有重要意义， 要着眼长远，坚持稳中求进、先立后破，有序搭建相关基础性制度。5 月 7 日，国 新办新闻发布会提到，"将加快完善与房地产发展新模式相适配的系列融资制度"。 其中，现房销售作为房地产发展新模式的一环，一方面，其试点工作已在推进过程 中，2020 年，商品住宅销售中，现房销售占比 10%，2024 年已提升至 ...