每经编辑｜张锦河 中国执行信息公开网显示，近日，永辉超市股份有限公司及其法定代表人张轩松被限制高消费。 | 被执行人姓名/名称： | 永辉超市股份有限公司 | | --- | --- | | 身份证号码/组织机构代码： | 9135000072****106T | | 执行法院: | 福州市鼓楼区人民法院 | | 立案时间: | 2025年05月13日 | | 案号: | (2025)闽0102执4037号 | | 执行标的: | 390898 | | 限制消费人员 | | | --- | --- | | 限制消费人员姓名： | 张轩松 | | 性别: | 男性 | | 身份证号码/组织机构代码： | 3501211971***1054 | | 执行法院: | 福州市鼓楼区人民法院 | | 省份: | 福建 | | 案号: | (2025)闽0102执4037号 | | 立案时间: | 2025年05月13日 | | 查看限消令: [查看] | | 限消令显示，此事起因是福州市鼓楼区人民法院在5月13日立案执行申请人郑州市唐科废旧物资回收有限公司申请执行永辉超市服务合同纠纷一案，永辉超 市未在指定期间履行生效 ...

Core Insights - The core viewpoint of the articles revolves around the transformation of Yonghui Supermarket through the "Learning from Pang Donglai" initiative, which aims to enhance customer experience and operational efficiency by adopting successful strategies from the Pang Donglai model [1][4][8]. Group 1: Store Transformation and Customer Experience - Yonghui Supermarket's Tongzhou Wanda store is the first in Beijing to implement the "Learning from Pang Donglai" model, featuring new commercial services such as a dining area and home appliance sections [1][2]. - The store's layout has been significantly improved, with wider aisles (4 meters) and lower shelves (1.6 meters), enhancing visibility and shopping comfort [2][3]. - The store achieved sales of over 7 million yuan within the first four days of opening, with customer foot traffic increasing by over 200% compared to previous periods [3][8]. Group 2: Strategic Goals and Future Plans - Yonghui plans to expand the number of transformed stores to 150 by the end of July and aims for 300 by the Lunar New Year in 2026 [2][3]. - The transformation includes a focus on high-quality products, with 20% of items being freshly made, and a product structure closely resembling that of Pang Donglai [3][4]. Group 3: Industry Trends and Competitive Landscape - Other retailers, such as Wumart and Bubugao, are also adopting the "Learning from Pang Donglai" model, indicating a broader trend in the retail industry towards this transformation [5][6]. - Concerns about homogenization in the retail sector have emerged, with experts emphasizing the need for differentiation in product offerings and services to avoid merely copying the Pang Donglai model [6][9]. Group 4: Financial Performance and Challenges - Despite the positive reception of transformed stores, Yonghui Supermarket reported a decline in overall revenue, with a 14.07% drop in 2024 and a 19.32% decrease in Q1 2025, attributed to ongoing store renovations and strategic shifts [8][9]. - The company faces challenges in achieving profitability from the transformation, as the overall system changes are still in progress [9].

Group 1 - Yonghui Supermarket has opened its first store in Shanghai's Jiading district, the Jiading Baolong store, which is the sixth store in Shanghai to adopt the "Pang Donglai model" [2] - The first batch of six stores in Shanghai has been fully transformed to align with Pang Donglai's product and pricing standards, covering five major areas [2] - The Jiading Baolong store adjusted its product offerings, removing 6,846 items (57.7% elimination rate) and adding 3,862 new items (43.5% addition rate), achieving 80% alignment with Pang Donglai's standards [2] Group 2 - The store has increased the proportion of imported goods to 20%, and the share of fresh food items has risen from 3% to 11% [2] - The store features a special section for foreign trade products, currently offering 13 items from four brands, with steady sales growth since its pilot launch [2] - As of now, Yonghui Supermarket has a total of 88 transformed stores nationwide, with plans to reach 150 by the end of July and over 300 by the Lunar New Year in 2026 [3] Group 3 - Longjiang Securities reported that the revenue per store has significantly increased post-transformation, with 41 stores generating a total profit of 7,472 million yuan in the first quarter [3] - The transformation is expected to lead to a significant reduction in losses by 2025, marking a shift towards a user and product-centered quality era in traditional retail [3]

Core Viewpoint - Yonghui Supermarket is undergoing a strategic transformation, facing significant financial challenges while aiming to improve its operational efficiency and product quality through a comprehensive restructuring process [6][14][34]. Financial Performance - In 2024, Yonghui Supermarket reported a revenue of 67.574 billion yuan, a year-on-year decline of 14.07%, and a net loss attributable to shareholders of 1.465 billion yuan, an increase of 10.26% compared to the previous year [6][28]. - For Q1 2025, the revenue was 17.479 billion yuan, down 19.32% year-on-year, with a net profit of 148 million yuan, a significant drop of 79.96% [6][28]. - The company closed 232 underperforming stores in 2024, which is expected to enhance overall store efficiency despite the immediate negative impact on revenue [23][26]. Strategic Transformation - Yonghui's current situation is described as a result of proactive strategic choices, focusing on learning from the "Fat Donglai" model and implementing deep changes in corporate culture, employee engagement, and supply chain logic [14][17]. - The company aims to become a national supermarket that meets the needs of mainstream Chinese families, emphasizing quality retail [18][34]. Store Optimization - The closure of underperforming stores is part of a broader strategy to optimize the store network, with a target to close 250 to 330 old stores by 2026 [26][28]. - The restructuring process includes a focus on improving product quality, store environment, customer service, and employee welfare, which is expected to create a positive feedback loop in business performance [31][34]. Supply Chain Reform - Yonghui is implementing a supply chain transformation strategy, focusing on core suppliers and long-term partnerships, while rejecting frequent supplier changes [36][40]. - The company has launched initiatives to support domestic supply chains, including rapid product listings and promotional plans for quality suppliers [43][44]. Organizational Changes - The organizational structure has been streamlined from four levels to three, enhancing efficiency and empowering frontline employees [39]. - The company is focusing on creating a positive corporate culture and a collaborative environment to improve operational effectiveness [39][42]. Future Outlook - Yonghui expects that the next 12 to 18 months will be a critical period for the release of reform results, with a potential shift into a new development phase [34][50]. - The company is committed to a long-term vision of quality retail, believing that its strategic decisions will ultimately lead to improved performance and resilience in the market [47][50].

Core Viewpoint - The recent "reverse rounding" incident at Yonghui Supermarket in Chongqing has raised concerns about the company's operational management and service standards, leading to an apology and commitment to rectify the issue [1][6][8]. Summary by Relevant Sections Incident Overview - Yonghui Supermarket acknowledged the validity of customer complaints regarding the "reverse rounding" practice at its Chongqing Jin Yuan Times store, which reflects operational shortcomings [1][8]. - The practice involved rounding up prices for items with fractional amounts during cash transactions, which was not clearly communicated to customers [5][6]. Company Response - Following the incident, Yonghui Supermarket announced that as of April 29, 2025, all stores will implement a "round down" policy, ensuring that fractional amounts will not be included in customer payments [6][8]. - The company also initiated a compensation program for customers affected by the rounding discrepancies [8]. Financial Performance - Yonghui Supermarket has faced significant financial challenges, reporting a revenue decline of 14.07% to 67.574 billion yuan in 2024, with a net loss of 1.465 billion yuan [9]. - Cumulatively, the company has incurred losses of 9.5 billion yuan over the past four years [9]. Strategic Initiatives - The company is undergoing a strategic transformation, learning from the "Fat Donglai" model to improve store operations and customer service [11][15]. - As of the end of 2024, Yonghui had completed adjustments in 31 stores, with plans to increase this number significantly in the coming years [13][17]. Partnership with Miniso - Miniso announced plans to acquire a 29.4% stake in Yonghui Supermarket for 6.27 billion yuan, positioning itself as the largest shareholder [15]. - Miniso aims to assist Yonghui in developing private label products and improving operational efficiency, focusing on enhancing gross margins [18]. Future Plans - Yonghui plans to adjust approximately 200 stores by 2025 while closing 250-350 underperforming locations [17]. - The company is committed to enhancing its supply chain and product offerings, with a goal of developing 100 billion-level super products in collaboration with core suppliers over the next three years [18].

作者|贝塔商业 阿营 永辉超市还有救吗？ 永辉超市刚刚发布了自己2024年的最新财报，所有看过的人都会倒吸一口冷气。 这家曾经的超市巨头，已经连续四年累计亏损超90亿元。 光是2024年就关掉232家门店，相当于每1.5天消失一家店。 永辉超市一边捧着"胖东来模式"当救命稻草，一边被名创优品老板叶国富低价抄底，连胖东来创始人于东来都忍不住吐槽："花钱买了个罪受"。 这出商战大戏背后，藏着传统零售业转型的集体焦虑："规模为王"的时代落幕，永辉的"断臂求生+网红改造+资本赌局"组合拳，到底能不能打出翻身仗？ 永辉的ICU账单： 越止血，越失血？ 时间倒回2019年，永辉还是中国超市界的"优等生"：年营收932亿元，门店数1440家，股价最高冲到11.72元。 谁能想到，短短五年后，这家公司会变成"亏损专业户"——2024年营收跌到675亿元，净利润-14.65亿元，连资产负债率都飙到88.7%，相当于每赚100元 就要还88元债。 | 主要会计数据 | 2024年 | 2023年 | 本期比上 年同期增 | 2022年 | | --- | --- | --- | --- | --- | | | | | 減(%) ...

Core Insights - Yonghui Supermarket has launched its first store under the "Fat Donglai" model in Zunyi, which serves as a nationwide prototype for store renovations, focusing on comprehensive upgrades in product structure, shopping environment, and service systems [1] Group 1: Store Renovation and Product Strategy - The store has eliminated nearly 70% of its products, reducing from 20,543 items to 8,374, while introducing 4,345 new products, achieving an 80% similarity in product structure with the Fat Donglai model [1] - The proportion of imported products has increased to 12%, creating a competitive edge through a combination of local characteristics, quality selection, and similar offerings to Fat Donglai [1] - In the fresh food section, the store has implemented targeted planting partnerships to shorten the supply chain and reduce waste, while also enhancing customer trust through packaged fresh products [3] Group 2: Customer Experience Enhancements - The store layout has been redesigned, with shelf heights reduced from 2.4 meters to 1.6 meters and main aisles widened to 2.4 meters, improving visibility and customer comfort [3] - Various customer-friendly features have been introduced, such as labeling bulk food items with weight estimates and providing isolation bags for separating products [3] - Service upgrades include customized offerings at the meat counter, live fish services in the seafood section, and free cleaning and cutting for fruits, alongside strict freshness control policies [3] Group 3: Employee Welfare and Corporate Strategy - The store has increased its staff from 75 to 180, with an average salary rise to 4,000 yuan, and benefits such as 10 days of paid annual leave after one year of service [4] - The renovation reflects Yonghui's commitment to enhancing employee happiness and motivation, which is integral to the Fat Donglai model [4] - Yonghui aims to deepen its involvement in regional economic value reconstruction through localized development and quality retail strategies, aspiring to become a national supermarket better suited for mainstream Chinese families [4]

Group 1 - Consumers have reported being charged more than the marked price at Yonghui Supermarket, indicating a practice of "reverse rounding" where prices are rounded up without prior consent [2][4][6] - The legality of "rounding up" practices is questioned, as it may violate consumer rights laws if done without consumer agreement [6] - Yonghui Supermarket's practice of "reverse rounding" has been described as price fraud, potentially leading to regulatory penalties and refunds [6] Group 2 - Yonghui Supermarket reported a revenue decline of 14.07% in 2024, with a net loss of 1.465 billion yuan, which is an increase in losses compared to the previous year [8][9] - In Q1 2025, the company experienced a 19.32% drop in revenue year-on-year, with a significant 79.96% decrease in net profit [8] - The company is undergoing a transformation by adopting the "Fat Donglai" model, with plans to convert over 300 stores by early 2026, aiming for improved sales performance [8][9]

Core Viewpoint - The controversy surrounding the high executive salaries at Beike has intensified public scrutiny, particularly in light of the company's fluctuating profits and the significant income disparity between executives and employees [1][3][20]. Executive Compensation - Beike's CEO and major shareholder, Peng Yongdong, has a reported salary of 400 million RMB for 2024, while co-founder Shan Yigang earns 299 million RMB, which is significantly higher than typical executive compensation in other companies [1]. - Over the past four years, Peng's salary has increased from 8.478 million RMB to 400 million RMB, while Shan's has risen from 6.853 million RMB to 299 million RMB [1]. - The company's net profit has been volatile, with losses in 2021 and 2022, a recovery in 2023, but a projected decline of 30% in 2024 [1][20]. Public Reaction and Employee Concerns - The public's focus has shifted from executive salaries to the relationship between executive compensation, company profits, and employee wages, especially given that Beike employs nearly 500,000 agents with an average annual income of 74,200 RMB [3][9]. - The disparity in income is stark, with Peng's salary being approximately 5,399 times that of the average agent [3]. - Discussions around labor relations have been reignited, highlighting the need for better employee compensation and welfare [3][9]. Corporate Response - In an attempt to mitigate the backlash, Beike announced that Peng would donate 9 million shares, valued at approximately 440 million RMB, to support healthcare for industry workers and rental assistance for graduates [1][17]. - However, this gesture has not significantly alleviated public concern regarding the income gap and the company's treatment of its employees [3][9]. Business Performance and Strategy - Beike's revenue is primarily derived from five business segments, with the core business of existing home transactions seeing a decline in profit margin from 47.2% to 43.2% in 2024 [20][22]. - The company has been actively seeking new growth avenues, introducing a "one body, three wings" strategy to expand into home decoration and rental services, which contributed approximately 31.6 billion RMB in revenue, a 64.2% increase year-on-year [22]. - Despite these efforts, the overall profitability remains a concern, and the company faces pressure to stabilize both its financial performance and employee morale [22][23].

Core Insights - Yonghui Supermarket reported a total revenue of 67.574 billion yuan for the year 2024, with a net profit attributable to shareholders of -1.465 billion yuan. In Q1 2025, the revenue was 17.479 billion yuan, with a net profit of 148 million yuan [1] - The company is undergoing a strategic transformation, focusing on the "Pang Donglai" model adjustment, store optimization, and supply chain innovation, marking a critical phase in the "Quality Yonghui" reform [1] - As of the end of March 2025, 41 "steady-state stores" (stores open for more than three months) achieved a cumulative net profit of 14.7 million yuan [1] Store Transformation and Performance - Yonghui Supermarket has completed the transformation of 61 stores under the "Pang Donglai" model, with expectations to exceed 124 transformed stores by June 2025 and a target of 300 stores before the Lunar New Year in 2026 [1] - The next 12-18 months are anticipated to be a concentrated release period for the results of the reform, driven by an increase in the proportion of transformed stores and deepening supply chain reforms [1] Supply Chain Strategy - At the 2025 Global Supplier Conference, the company emphasized a supply chain upgrade strategy focusing on core suppliers, core big products, and long-termism, while opposing frequent changes in suppliers [2] - Yonghui Supermarket has initiated a "15-day rapid shelving" green channel for export-restricted enterprises, providing brand promotion and new product development support [2] - As of April 22, 2025, the company has entered procurement discussions with over 300 quality supply chain enterprises, including many Chinese manufacturers supplying to U.S. supermarkets [2] Future Development Strategy - The company remains committed to the "Pang Donglai" model and quality retail strategy, aiming to create a national supermarket more suitable for mainstream Chinese families [3] - The focus will be on core big products, with a goal to incubate 100 billion-level products in collaboration with suppliers, establishing itself as a quality choice [3]