Core Viewpoint - The article highlights the revitalization of tourism in Shizhu County, Chongqing, driven by the restoration of the "Bayan Ancient Road" and the promotion of local intangible cultural heritage, particularly the "Salt Transport Folk Customs" [1][3]. Group 1: Cultural Heritage and Tourism Integration - Shizhu County has leveraged its intangible cultural heritage to promote deep integration of culture and tourism, with the restoration of the "Bayan Ancient Road" enhancing visitor experiences through various cultural sites [3][5]. - The county has successfully created a multi-dimensional cultural experience for tourists, including folk customs performances and exhibitions, which contributed to its selection as a "National Preferred Project for the Integration of Intangible Cultural Heritage and Tourism" [3][5]. Group 2: Economic Impact of Intangible Cultural Heritage - Intangible cultural heritage in Shizhu County serves not only as a cultural legacy but also as an economic engine, with the development of local cuisine and cultural products driving economic growth [5][7]. - The county has introduced numerous intangible cultural heritage dishes, with five items recognized in the "China Intangible Cultural Heritage Food Collection," enhancing the culinary tourism appeal [5][7]. Group 3: Modern Promotion and Participation - Shizhu County employs modern technology, such as short video platforms and intangible cultural heritage databases, to promote its cultural heritage and engage the public [7]. - The "Little Inheritors" program and over 100 annual intangible cultural heritage activities encourage community participation and awareness [7].

开幕式上，甜城湖"游"来千米龙灯。内江观察 唐广 摄 开幕式现场的舞龙表演。内江观察 唐广 摄 5月29日，内江甜城湖畔，内江市第十三届大千龙舟经贸文化博览会（下称龙舟节）开幕。开幕式既有华丽的 现代舞美效果，又融合了内江的传统非遗元素，为市民和游客带来了一场端午文化盛宴。 近年来，内江在传承与创新地域文化上积极探索，推动文化事业蓬勃发展，以更强的文化表达推动城市精神 文明建设，进而轰响城市发展"引擎"。 构建文化传承的"基因库" 5月18日，内江市市中区文博馆正式对外开放。馆内展陈的184件珍贵文物，涵盖字画、瓷器、青铜器、木雕 等类别，以"石语千年""陶醉人间""翰墨流芳""方寸天地"四大主题展厅为载体，呈现"甜城"跨越时空的文化脉络。 内江历史悠久，自唐宋以来便是四川甘蔗种植与制糖业的核心区域，其"甜城"之名就发源于此。近年来，内 江通过修复糖业历史建筑、建设糖业文化主题展馆等方式，将糖业文明融入城市记忆。 "下一步，我们将联合糖业博物馆、非遗展览馆等文旅资源，开展研学活动与专题展览，并计划引入数字化修 复技术，进一步推动文物保护与创新利用。"内江市市中区政府相关负责人表示。 "大千文化"也是内江着力挖 ...

Core Insights - The rise of "intangible cultural heritage" (ICH) is significantly driven by the increasing cultural confidence among the public and the revival of traditional culture, particularly through platforms like Douyin (TikTok) which have made ICH more accessible and engaging [1][3] Group 1: Douyin's Impact on ICH - Douyin has seen over 200 million new videos related to national-level ICH in the past year, marking a 31% year-on-year increase, with a total of 11.3 billion likes on these videos [1] - The platform has 14 million users sharing ICH experiences, with total video views reaching 749.9 billion, averaging 65,000 ICH live streams daily [1] - There are currently 1,294 ICH representatives on Douyin, with 247 of them being under 30 years old, reflecting a 24% increase [1] Group 2: Evolution of ICH Communities - Initially, the ICH community was a niche group of young enthusiasts, divided into subgroups like "traditional craft party" and "modern innovation party" [2] - The popularity of ICH products has surged, particularly those that have been modified to fit modern lifestyles, moving away from strict adherence to traditional methods [2] - Influencer Li Ziqi has played a pivotal role in popularizing ICH, showcasing traditional crafts and facilitating rapid dissemination both domestically and internationally [2] Group 3: Young Creators and Innovation - A growing number of young creators, especially those born in the 1990s and 2000s, are actively engaging in ICH promotion on Douyin, bringing fresh perspectives and innovative methods [3] - Notable examples include creators merging ICH with modern activities, such as parkour and immersive cultural experiences, which have garnered millions of likes [3] - Douyin's "ICH Plan" aims to further support ICH development through technological and promotional initiatives [3] Group 4: Economic Integration of ICH - Douyin is leveraging its e-commerce capabilities to promote ICH products, with significant sales contributions from traditional crafts, such as the Suzhou fan-making technique, which saw 90% of its sales through Douyin [5] - The platform's initiatives like "Seeing Craftsmanship Plan" are designed to help traditional artisans and brands reach broader markets [5] - The integration of ICH with tourism has created new economic opportunities, enhancing the visibility and appreciation of ICH through travel experiences [6] Group 5: Cultural Transformation - The transformation of ICH from a static heritage to a dynamic part of modern life is evident as it becomes integrated into daily activities, shopping, and travel [6] - This shift signifies a mutual engagement between traditional culture and contemporary lifestyles, making ICH a vibrant and fashionable aspect of modern culture [6]

Core Viewpoint - The participation of Fujian Quanzhou Boxian Pavilion Lacquer Line Carving Co., Ltd. at the 5th China Arts and Crafts Expo aims to showcase the intangible cultural heritage of lacquer line carving, enhance brand influence, recruit young talents, and seek commercial cooperation opportunities in cultural tourism projects [1][2][6]. Group 1: Company Overview - Fujian Quanzhou Boxian Pavilion Lacquer Line Carving Co., Ltd. is led by Huang Peicong, a national (first-level) senior technician and master of arts and crafts in Fujian [2]. - The company presented 15 lacquer line carving works at the expo, highlighting the traditional craftsmanship of the Minnan region [1][3]. Group 2: Artistic Achievements - Huang Peicong's lacquer line carving works are known for their delicate craftsmanship, utilizing traditional techniques to create lifelike representations of figures and animals [2][6]. - Notable works include "Longing," which expresses deep aspirations for harmony and reunion, and "Prosperous Tang Dynasty, Hundred Years of Harmony," which pays tribute to traditional Chinese culture and contemporary prosperity [5][6]. Group 3: Innovation and Future Plans - The company is committed to innovating within the traditional lacquer line carving framework by integrating various materials and developing new color formulas [6][7]. - Future plans include incorporating digital technology, such as AR experiences, and creating a series of works themed around the "Maritime Silk Road" to tell Chinese stories through Minnan cultural symbols [7].

Core Viewpoint - The China Arts and Crafts Expo serves as a significant platform for the development of Zisha art, promoting innovation and cultural exchange within traditional craftsmanship [1][2][4]. Group 1: Event Overview - The 5th China Arts and Crafts Expo was held from May 30 to June 2 at the Fuzhou Strait International Conference and Exhibition Center, showcasing new masterpieces from artisans across the country [1]. - Attendees experienced the exquisite skills and cultural charm of traditional intangible heritage through various art pieces presented at the expo [1]. Group 2: Contributions of the Expo - The expo enhances the influence of Zisha art by providing a high-profile platform for artists to showcase their works, thereby increasing public awareness and appreciation [4][5]. - It fosters collaboration and innovation by allowing Zisha artists to engage with peers and creators from other art forms, stimulating new ideas and creative processes [5][6]. - The event promotes the transmission of skills and the cultivation of professional talent by allowing younger artists to learn from established masters and participate in workshops and lectures [6]. - It guides market trends and supports sustainable industry development by providing insights into consumer preferences and facilitating connections among businesses across the Zisha production chain [6]. Group 3: Artistic Integration - The integration of Peking Opera elements into Zisha art enriches its traditional context and broadens its expressive forms, making it more accessible to a wider audience [4][5]. - Notable works presented include "Zhuangyuan Pot," "Drunken Concubine," "Peony Pavilion Rhythm," and "Wang Zhaojun Goes to the Frontier," each reflecting the beauty of Peking Opera through innovative design and craftsmanship [2][3].

Group 1 - The tourism market in Sichuan experienced a surge during the Dragon Boat Festival, with 4.33 million visitors and ticket revenue of 27.63 million yuan reported by 909 A-level scenic spots by 3 PM on the first day of the holiday, marking a 19.42% increase in visitor numbers compared to the same period in 2024 [4] - Various cultural and traditional activities were organized, including dragon boat races and local customs, attracting over 70,000 spectators to the dragon boat competitions in Chengdu, with additional travel activities promoted in 10 cities [4] - The integration of traditional customs into consumption scenarios has stimulated tourism consumption, with cities like Yibin issuing 861,000 yuan in cultural tourism vouchers and Deyang distributing 6 million yuan in vouchers to enhance visitor experiences [5][6] Group 2 - The Dragon Boat Festival coincided with the 9th China Chengdu International Intangible Cultural Heritage Festival, which was free to the public and attracted 26,000 visitors on the holiday, showcasing a deep integration of intangible cultural heritage into the festival [6] - A total of 288 community practice spaces across 183 counties participated in cultural performances, traditional skill demonstrations, and intangible heritage experiences, highlighting the active transmission of cultural heritage during the festival [6]

Group 1 - The 9th China Chengdu International Intangible Cultural Heritage Festival opened with the theme of enhancing communication and sharing beautiful lives, featuring diverse activities such as ancient book exhibitions and interactive experiences [1] - The "Intangible Cultural Heritage in Classics" sub-venue showcased 31 original ancient books related to intangible cultural heritage, allowing the public to learn about the origins and development of these skills [1] - The festival included a series of events like the 2025 Chengdu International Guqin Art Week, gathering domestic and international Guqin artists and scholars [3] Group 2 - The integration of technology with traditional crafts was highlighted at the exhibition, where visitors could engage in hands-on experiences with ancient printing techniques [4] - The event featured an immersive experience with modern weaving machines, allowing attendees to see real-time changes in patterns as they operated the machines [5] - The festival introduced an international exhibition area for intangible cultural heritage brands, facilitating cross-border collaborations and enhancing the international cooperation level in IP development [6] Group 3 - The festival's IP authorization trading activities have gained momentum, with 275 companies participating and signing agreements worth over 82 million yuan, showcasing the growing market for intangible cultural heritage [6][7] - Notable collaborations have emerged, such as the partnership between the Shu embroidery master and various brands, generating significant revenue through IP licensing [6] - The event aimed to connect creators with buyers globally, promoting the sustainable development of intangible cultural heritage through effective resource matching [7]

Core Viewpoint - The dragon boat industry in Zifu Town, Jiangxi, has evolved from traditional craftsmanship to a modern industrial cluster, generating significant economic value and cultural significance, with an annual output value expected to exceed 40 million yuan this year [1][3][4]. Group 1: Industry Development - Zifu Town is renowned for its dragon boat manufacturing, with over 80 production enterprises and more than 500 craftsmen, forming a complete industrial chain [3][4]. - The annual sales of dragon boats reached 30 million yuan last year, with expectations to surpass 40 million yuan this year [3][4]. - The establishment of a dragon boat cultural industry park is set to enhance production efficiency, reducing the manufacturing cycle from two weeks to one week [3][4]. Group 2: Craftsmanship and Innovation - Traditional craftsmanship has been preserved, with artisans like Li Mingliang employing ancient techniques to create dragon boats, which involve over 20 processes and take about half a month to complete [2][4]. - The younger generation, such as Li Yizheng, is integrating modern technology like CAD into dragon boat design, leading to innovations that extend the lifespan of boats by 30% [4][5]. - The industry is transitioning from purely handmade to semi-industrialized production, with a focus on both traditional and modern techniques [5][6]. Group 3: Cultural Integration and Market Expansion - The dragon boat industry is not only about manufacturing but also about cultural experiences, offering tourists opportunities to engage in dragon boat making and participate in heritage activities [6][7]. - The demand for national standard dragon boats has surged due to their inclusion in international competitions, prompting local craftsmen to target high-end markets [6][7]. - The integration of dragon boat culture with tourism has transformed it into a comprehensive cultural and tourism IP, generating nearly 10 million yuan in related annual output value [6][7]. Group 4: Challenges and Future Directions - The industry faces challenges such as the lack of standardized designs due to regional variations and seasonal production limitations, which hinder continuous operation [7]. - There is a pressing need for talent development, as the average age of craftsmen exceeds 60, leading to a potential skills gap [7]. - Recommendations include establishing flexible standards that accommodate regional characteristics, promoting year-round production of cultural products, and incorporating dragon boat culture into educational curricula to engage younger generations [7].

Core Viewpoint - The 9th China Chengdu International Intangible Cultural Heritage Festival opened on May 28, showcasing the importance of intangible cultural heritage (ICH) and promoting cultural exchange and protection efforts [12][13]. Group 1: Event Overview - The festival is a key brand event in the ICH field, held annually since 2007 in Chengdu, which serves as its permanent venue [12]. - This year's festival features a "guest country + guest city" mechanism, with Malaysia as the guest country and cities like Algiers, Penang, Chiang Mai, and Bari as guest cities [12]. - Nearly 400 ICH inheritors and experts from over 60 countries and regions participated in the event [12]. Group 2: Festival Structure - The festival is organized into a "3+3+N" framework, including three main sections: "Vibrant ICH: Tianfu Parade," "Colorful ICH: World Dialogue," and "Charming ICH: International Exhibition," along with three special sections focusing on creative living, beautiful living, and healthy living [12][15]. - Activities are held across 288 community practice spaces in 183 counties, creating a strong atmosphere for public participation [12][20]. Group 3: Highlights and Activities - Approximately 600 ICH representative projects are showcased, with performances from various cultural traditions, including Sichuan opera and traditional dances from different countries [14]. - The "Creative Living" section includes an international ICH brand IP authorization trading event, attracting over 580 enterprises and facilitating significant business interactions [15]. - The "Healthy Living" section features over 120 traditional medicine representatives offering health consultations and experiences [16]. Group 4: Technological Integration - The festival incorporates technology into traditional practices, showcasing over 30 interactive tech installations that enhance the presentation of ICH [18][19]. - Innovative projects include a mobile game based on the 24 solar terms and a VR art exhibition exploring the origins of Chinese characters [19]. Group 5: Cultural Exchange and Tourism - The festival promotes cultural exchange and tourism, inviting global guests to experience Sichuan's unique charm and engage in discussions on ICH's role in tourism development [20][21]. - Activities during the festival include dragon boat races and cultural performances, aimed at integrating ICH into daily life and enhancing public engagement [20].

Core Viewpoint - The 9th China Chengdu International Intangible Cultural Heritage Festival (ICH Festival) has officially opened, showcasing the vitality and innovation of intangible cultural heritage through various performances, exhibitions, and interactive activities [3][4][5]. Group 1: Festival Overview - The festival features 51 domestic and international ICH performance teams, highlighting the theme of "enhancing communication and mutual learning, stimulating the vitality of inheritance, and sharing a better life" [3][4]. - The opening ceremony included performances that blended traditional and modern elements, such as Emei martial arts and Tai Chi, symbolizing international dialogue and cross-border innovation [4][5]. Group 2: Exhibition and Technology Integration - This year's festival includes a new international exhibition area for ICH brand IP licensing, inviting participation from various global entities and aiming to enhance international cooperation in ICH development [6]. - The integration of technology with ICH is showcased through AI and AR applications, redefining how audiences engage with traditional crafts and heritage [6]. Group 3: Community Engagement and Activities - The festival emphasizes community involvement with 288 communities across Sichuan province hosting interactive ICH experiences, allowing the public to engage directly with cultural heritage [7]. - The "International ICH Food Week" and "Traditional Medicine Promotion Week" are designed to showcase culinary heritage and contemporary value of traditional medicine, featuring numerous experts and activities [8].