Group 1 - The core event is the launch of the cultural season for the Year of the Horse through the "Chandian Temple Fair," a national intangible cultural heritage event that has been celebrated for over 400 years since the Ming Dynasty and was recognized as a national intangible cultural heritage in 2008 [1][3] - The event emphasizes the dialogue between architectural and folk intangible cultural heritage, blending historical scenes with contemporary experiences, thus revitalizing ancient customs in a modern context [3][4] - The fair features diverse activities including intangible cultural heritage performances, skill experiences, and folk interactions, allowing attendees to engage in traditional arts such as paper-cutting and printing [4][6] Group 2 - The series of cultural activities related to the Chandian Temple Fair will continue, aiming to provide a rich and warm cultural feast for the citizens of Beijing during the Spring Festival [6]

Core Theme - The 2026 "Spring Full of Central Plains · Hometown Henan" event, themed "Return to Henan · Taste Chinese New Year," will take place from January 26 to March 20, aiming to provide a cultural and festive experience for the public [1] Event Overview - The event spans from the Laba Festival to the Longtaitou Festival, integrating various cultural and tourism activities to enhance consumer engagement [1] - It focuses on the Yellow River ancient capital region and incorporates diverse elements such as tourism, intangible cultural heritage experiences, public services, and local cuisine [1] Key Activities - The "Shehuo Troupe" will perform at the core venue in Junxian, featuring a 40-minute opening ceremony and various performances that celebrate traditional culture [4] - The event will include nearly 300 key intangible cultural heritage promotional activities across the province [10] - A total of 5,000 million yuan in cultural tourism and accommodation consumption vouchers will be distributed to stimulate consumer spending from February 10 to March 8 [9] Cultural Engagement - Public cultural services will offer over 2,700 activities, including exhibitions and lectures, to enrich the cultural experience during the festival [11] - Various localities will host unique New Year activities, emphasizing regional cultural characteristics and creating a vibrant festive atmosphere [16] Special Features - The event will showcase over 200 special exhibitions in cultural venues and host 500 cultural activities to meet public demand [13] - Specific locations like Kaifeng, Anyang, and Sanmenxia will feature tailored events that reflect their local heritage and traditions [17][18][19][20]

Core Insights - The core focus of the articles is on the collaboration between Suzhou's embroidery studio and the CCTV Spring Festival Gala, highlighting the craftsmanship and cultural significance of Su embroidery in contemporary fashion [1][2][3] Group 1: Su Embroidery and Spring Festival Gala - Su embroidery has been featured in the Spring Festival Gala for eight consecutive years, showcasing its cultural heritage and craftsmanship [1] - The studio, led by Zou Xieying, has created custom outfits for the gala, including a notable piece titled "Peach Blossom Brings Spring" for the 2025 Year of the Snake Gala [1] - The upcoming 2026 Year of the Horse Gala will see a new design that incorporates traditional Su embroidery techniques while adapting to modern stage requirements [1] Group 2: Production Process and Team Effort - The project for the gala began in December, with the team working intensively to finalize designs and samples by January [2] - A dedicated team of 12 embroiderers collaborated on the final piece, working long hours and maintaining constant communication with the design team in Beijing [2] - The studio has completed over ten sets of custom outfits for the gala, each undergoing multiple revisions to ensure quality and artistic expression [2] Group 3: Innovation and Future Directions - Zou Xieying emphasizes the importance of innovation alongside tradition, aiming to integrate elements of local culture and international aesthetics in future designs [3] - The studio plans to create high-end custom pieces that reflect both Eastern heritage and Western design principles, expanding Su embroidery's global presence [3]

Core Viewpoint - The article highlights the growing popularity of "Hua Mo" (flower dough) in Xi'an as a traditional Chinese New Year gift, particularly the newly launched "Ma Dao Cheng Gong" (Success on Horseback) gift box, which symbolizes good fortune and prosperity during the festive season [1][5]. Group 1: Product and Craftsmanship - "Hua Mo" is a representative of Shaanxi's folk dough sculpture art, embodying auspicious meanings for various cultural events [2]. - The production process of "Hua Mo" is intricate, requiring over twenty rounds of kneading, hand-shaping, and multiple fermentation stages, with small pieces taking hours and larger ones taking even longer to create [2]. Group 2: Innovation and Market Appeal - The artisan, Xia Lili, innovates by using natural fruit and vegetable dyes instead of traditional chemical colors, enhancing both the aesthetic and edible qualities of the products [5]. - The "Ma Dao Cheng Gong" gift box features a design of a horse lifting a gold ingot, symbolizing wealth and good luck, and has quickly gained market popularity due to its appealing design and craftsmanship [5][7]. Group 3: Cultural Promotion and Community Support - The workshop engages in cultural education by conducting non-heritage activities in schools, allowing children to learn about traditional Shaanxi customs through hands-on experience [7]. - The workshop also supports "stay-at-home moms" and unemployed individuals by providing training in "Hua Mo" making, facilitating flexible employment opportunities while promoting the preservation of this traditional craft [7]. Group 4: International Expansion - The workshop has established a presence in Singapore, receiving positive feedback from local residents, and aims to expand its overseas market to promote the unique charm of Chinese traditional culture [7].

原首家非遗友好空间开展活动。 王沛 摄 青年在固 揭牌现场设置了授聘与非遗体验环节，相关部门为自治区级非遗剪纸项目代表性传承人王生贵颁发"青 年非遗导师"聘书。受聘后，王生贵为25名固原籍大学生带来剪纸体验课，从纹样设计、运剪技巧到图 案背后的文化寓意，讲解细致入微，并手把手指导学生动手创作。学生们凝神实践，在红纸与剪刀的互 动中沉浸式感受固原非遗的独特魅力。 中新网固原2月9日电 (记者 李佩珊)2月9日，宁夏固原市首家"青年非遗友好空间"正式揭牌，这一空间 成为当地首个非遗类青年之家，也为青年打造了非遗体验、创作与分享的专属阵地，让传统非遗技艺与 青春活力碰撞出新火花。 青年展示 作品。 王沛 摄 "我们会成为非遗传播者，让更多人了解、爱上固原非遗。"西北民族大学固原籍学生马玲表示，此次现 场体验让她对非遗传承有了更真切的理解，也更坚定了参与非遗传承的决心。 固原历史文化底蕴深厚，拥有杨氏家族泥塑、固原砖雕、掇绣等众多独具特色的非物质文化遗产，目前 存续的非遗资源达225项，各级传承人超500名。此次揭牌的青年非遗友好空间，也是固原市唯一入选 2025年宁夏青年友好项目的市直文化类载体。 作为感知非遗魅力 ...

丙午马年新春将至 一场扎根泥土 充满烟火气的全民联欢 2026贵州"村晚" 2月15日 20:00 正式播出 距离播出还有6天 "视觉盛宴"即将来袭 节目单新鲜出炉 《春之歌》 演 唱:梁芳、吴春花 《嘛辽嘲》 演 唱:龙智祥、韦永画(贵州小蓉儿)、王明霞、 王贝依、陶玉洁、潘琴怡、胡敏、许世金、 朱坤、陈刚、李雯君、王小勇、郑银科 《阿西里西》 第一篇章:"村"光无限 日 《趣味村BA》 E 解 说:王再贵 演:台江姑妈队、台江男篮队 表 E 《相聚,村BA》 er 19 唱:蝶长 演 词:韦侃、蝶长 作 曲:韦侃 作 曲:刘一伯 编 El 《画里多田》 E et 演:六盘水市文化馆、贵州师范学院音乐舞蹈学院 表 导:陈婕 编 艺术指导:苏娅菲、肖伟、魏渝珊、栾晨 el 《村乐万物》 e 演 出:蒋步先、李健鹏、吴迪、杨胜东、杨子萱 贵州省民族乐团 贵州舞乐蝉歌乐团 HangOut 一起出关玩乐队 编 曲:刘一伯 0 《咕噜山歌》《江声入旧年》 e 《喵噜山歌》 演 唱:龚琳娜 词/曲:根据贵州布依族民歌整理改编 Rap间:张羿凡 编 曲:张羿凡 《江声入旧年》 唱:龚琳娜 演 词:张思怡 作 作 曲:杨宗 ...

浙江平湖：金平湖灯秀点亮城市夜空 央视网消息：春节将近，年味渐浓。各地通过灯会、非遗等年俗活动等营造节日气氛，促进消费。 江西上饶：舞起板凳龙鲤鱼灯 热热闹闹过新年 春节来临，江西上饶婺源以"烟火福运年"为主题，推出系列春节民俗活动，板凳龙腾跃、鲤鱼灯游弋，搭配震撼人心的打铁花与璀璨烟花 秀，让来自五湖四海的游客沉浸式感受徽州年味。 在泰兴市张桥镇的"非遗迎春"活动上，孩子们在非遗传承人的指导下小心翼翼地吹气塑形，一匹匹栩栩如生的糖"马"就此诞生。画糖画的 非遗体验也很受欢迎，孩子们拿着自己的作品留下新春照片，记录下2026年的美好瞬间。 重庆大足：鲤鱼灯舞巡游迎新春 这两天，重庆市大足区的年节氛围热闹起来，鲤鱼灯舞开启迎新春巡游。巡游队伍穿行在集镇街巷，吸引了不少市民、游客观看、互动。 2月7日晚，在浙江平湖市，2026金平湖灯秀点亮城市夜空。700架无人机腾空而起，在平湖市东湖上空不断变换队形，一个个灵动的造型 轮番呈现，为在场游客献上了一场科技感十足的视觉盛宴。 江苏泰兴：水乡冬捕尝鱼鲜 "吹"匹糖马迎新春 春节将至，江苏省泰兴市举行了趣味十足的捕年鱼活动，周边城市的游客纷纷慕名而来，共同体验传统渔俗， ...

(新春走基层)1400℃炉火中"奔"出博山"琉璃马" 中新网淄博2月9日电 题：1400℃炉火中"奔"出博山"琉璃马" 中新网记者 李欣 赵晓 祁建月 在1400℃的电炉前，炉工手执吹管，将琉璃料探入烈焰。待料体蘸取均匀后迅速取出，在工作台上塑 形。料冷即再加热，如此反复二三十次，一匹流光溢彩的"琉璃马"方告成型。 炉工在工作台上给"琉璃马"塑形。赵晓 摄 农历马年春节前夕，记者在淄博博山琉璃制造车间见到上述一幕。以"琉璃马"为代表的生肖主题文创正 热销，工人们赶工忙。 谈及制作难点，孙恒山称，柿红和松石绿两种颜色把控难，温度悬殊10℃左右，稍有变化，就会影响成 色。同时，塑形也具挑战性，炉工要先熟知马的肌肉线条与骨骼结构，再借琉璃之材，将马的形象呈现 出来。"形易模仿，神韵难塑，极其考验功力。" 从去年11月至今，"琉璃马"订单不断，车间满负荷运转。在孙恒山看来，当下，大众对手工艺品的认可 度日渐提升，琉璃市场前景可观。"中老年客户偏好传统造型，年轻人则更青睐飘逸、抽象风格。我们 一直坚持'两条腿走路'，兼顾不同群体的审美需求。" 除"天禄启祥"等大件"琉璃马"之外，爱美琉璃公司也面向年轻消费者推出多款小巧 ...

央广网宁波2月9日消息（记者陈金莲 俞烨）2月8日，一场以"来慈溪，欢喜加马过大年"为主题的新春嘉年华在宁波龙山镇山下村举行。活动以独具特色的 长桌宴为核心，深度融合地方饮食、非遗手作与年俗传统，为市民游客打造了一场"可吃、可玩、可拍、可忆"的沉浸式乡村新春盛宴。 长桌宴现场（央广网记者 俞烨 摄） 最具烟火气的长桌宴成为全场焦点，长达二十米的木质长桌串联起节日的喜庆与温情。桌上精心准备的龙山本土小海鲜、地道农家菜与慈溪传统宴席菜陆续 呈上，冷菜精选泥螺、梅鱼、年糕等慈溪特色，每道菜肴都承载着地域的风物记忆与年节内涵。 来自法国的Loann表示："第一次参加长桌宴很新奇，第一次吃松花汤团很特别，慈溪的乡村生活很好。"99岁的山下村村民虞静玉在儿媳妇的陪伴下也来到 了现场，非常感慨："交关好，让我想起早些年的春节，也像现在这样热闹，最好每年都能这样。"游客们围坐长桌，在热气腾腾的品鉴中溯源山海本味，在 欢声笑语里感受乡村团圆宴的温暖氛围。长桌宴不仅是一场味觉盛宴，更成为连接情感、传递年味的生动场景。 A 49 SHIP 1 社会各界代表参加长桌宴（央广网发 龙山镇供图） 围绕这一美食核心，现场同时展开了丰富多彩 ...

Core Viewpoint - The article highlights the thriving gold and silver craftsmanship industry in Wudui Village, which has a rich history of nearly 200 years, emphasizing the importance of traditional techniques and innovation in driving economic value and market relevance [3][11]. Industry Overview - Wudui Village has developed an industry cluster centered around the intangible cultural heritage of gold and silver craftsmanship, with dozens of enterprises and workshops engaged in this field [3]. - The craftsmanship involves intricate manual processes, with products requiring extensive labor and time, leading to higher prices compared to mass-produced items [3][5]. Market Positioning - The core consumer groups for Wudui's gold and silver products include traditional culture enthusiasts, religious institutions, customized clients, and the general public, leading to a diverse product matrix of high-end customizations and mass-market offerings [6][8]. - The products are categorized into various types, including replicas of historical artifacts, Buddhist-themed items, and lifestyle products, catering to both collectors and everyday consumers [7]. Innovation and Growth - The industry is focused on innovation while preserving traditional techniques, introducing new materials and designs to meet diverse consumer preferences, particularly targeting younger demographics [9]. - Sales channels are diversified, with a strong emphasis on both offline experiences and online platforms, utilizing social media and e-commerce to reach a broader audience [10]. Economic Impact - The gold and silver craftsmanship not only preserves cultural heritage but also serves as a significant economic resource for the village, enhancing the livelihoods of local residents [11].