Core Viewpoint - The article emphasizes the importance of protecting, inheriting, utilizing, and developing China's rich intangible cultural heritage, which plays a significant role in continuing the Chinese cultural lineage and strengthening cultural confidence [1] Group 1: Education and Cultural Heritage Integration - Ordos City in Inner Mongolia prioritizes education, focusing on high-quality education and deepening educational reforms while promoting the awareness of the Chinese national community [1][6] - The "Non-Heritage into Campus" initiative allows students to engage with traditional culture through diverse practical courses, such as wool felt embroidery, enhancing their creativity and aesthetic appreciation [2][4][6] - The introduction of unique courses, like felt embroidery, has been in place since 2019, involving local artisans and intangible cultural heritage inheritors to teach students hands-on skills and cultural history [6][11] Group 2: Educational Philosophy and Curriculum Development - The concept of "Happy Education" is defined as making school enjoyable for children, where non-heritage skills serve as a cultural immersion experience [8] - Schools in Ordos have developed a dual-track participation system, offering 37 unique courses aimed at fostering students' interest in art and culture, contributing to their overall development [11][12] - The integration of labor education and aesthetic education within the curriculum promotes students' practical skills and artistic literacy, aligning with the educational philosophy of nurturing students through green and beautiful experiences [12] Group 3: Cultural and Historical Education - The Ordos Museum, housing significant artifacts like the Eagle-Top Gold Crown, serves as a practical educational base for instilling a sense of national community awareness among students [18][20] - Educational activities at the museum combine cultural exploration with ideological education, helping students understand their cultural roots and fostering confidence in facing the future [20][21] - The museum's exhibits illustrate the fusion of grassland and Central Plains cultures, enriching students' understanding of historical and cultural development [18][21]

Core Insights - The article emphasizes the increasing importance of inheriting and promoting traditional Chinese culture, particularly focusing on the protection and transmission of intangible cultural heritage (ICH) [1][5][18] - There is a growing demand for specialized and high-quality talent in ICH protection, leading to the establishment of relevant programs in local universities [1][5][18] - The implementation of "targeted college entrance examinations" has allowed many vocational school graduates to enter undergraduate programs focused on ICH, thus becoming a vital force in its transmission [4][7][12] Group 1: Importance of ICH and Educational Initiatives - The Chinese government is placing greater emphasis on the inheritance and promotion of traditional culture, with a focus on ICH protection and transmission [1][5] - As of 2021, the Ministry of Education has established ICH protection programs in 25 universities, reflecting the growing recognition of this field [5][18] - Local universities are increasingly opening programs related to ICH, with a notable increase in enrollment from vocational schools through "targeted college entrance examinations" [4][5][7] Group 2: Role of Vocational Schools and Student Experiences - Many vocational school graduates are successfully transitioning to undergraduate programs in ICH, contributing significantly to its preservation [4][12][16] - Students from vocational backgrounds often possess solid foundational skills and a strong work ethic, making them well-suited for ICH roles [15][18] - The experiences of students like Zhang Wen illustrate the journey from vocational education to professional ICH roles, highlighting the passion and dedication required [10][12] Group 3: Challenges and Future Prospects - Despite the positive trends, there are concerns regarding the initial perception of ICH programs as niche or less recognized, which may affect student recruitment [8][9] - The need for a clear employment market and industry prospects for ICH graduates remains a topic of discussion among educators [8][9] - The integration of ICH education with modern practices and digital technologies is seen as essential for attracting new talent and ensuring the relevance of ICH in contemporary society [18]

Core Viewpoint - The article highlights the traditional craft of "粘膏染" (sticky paste dyeing) practiced by the Bai Ku Yao ethnic group, emphasizing its cultural significance and economic impact in modern times [1][4]. Group 1: Craft Process - The sticky paste dyeing process involves four main steps: making the sticky paste, painting, dyeing, and removing the paste, with the sticky paste serving as a resist dyeing agent [2][3]. - The collection of sticky paste from trees is labor-intensive, requiring careful harvesting and processing, which reflects the deep-rooted traditions of the Bai Ku Yao community [1][2]. Group 2: Economic Impact - The workshop established by the community has generated over 4 million yuan in revenue last year, providing employment for 110 Bai Ku Yao women, with monthly earnings ranging from 1,500 to 3,500 yuan per person [4]. - The products created, including traditional clothing and accessories, have gained popularity at various exhibitions, indicating a strong market demand for these culturally significant items [4]. Group 3: Cultural Significance - The intricate designs and techniques used in sticky paste dyeing are not only a form of artistic expression but also a means of preserving the cultural heritage of the Bai Ku Yao people [2][3]. - The craftsmanship involved in creating these textiles is described as a form of spiritual practice, emphasizing the connection between the artisans and their cultural roots [3].

Core Viewpoint - The apprenticeship ceremony between Jiang Zaihong, a master of Xiang embroidery, and Xu Hongyan, a representative inheritor of the craft, signifies a new chapter in the revitalization of traditional craftsmanship in Hunan, combining Xiang embroidery with Qipao design to enhance cultural heritage [1][2]. Group 1: Apprenticeship and Cultural Significance - The ceremony marks the first formal apprenticeship for Jiang Zaihong, who has trained numerous Xiang embroidery talents, emphasizing the importance of passing down traditional skills [1]. - Xu Hongyan's deep appreciation for traditional Chinese culture and her commitment to learning Xiang embroidery reflect the cross-disciplinary approach to heritage transmission [1][2]. Group 2: Techniques and Innovations - Jiang Zaihong, from a seven-generation Xiang embroidery family, has mastered unique techniques and revived lost methods, showcasing the art's connection to daily life through practical items [2]. - Xu Hongyan integrates Xiang embroidery elements into her Qipao designs, merging traditional craftsmanship with modern aesthetics, which is seen as a key to innovation in heritage [2]. Group 3: Industry Perspective and Future Directions - The collaboration is viewed as an innovative model for intangible cultural heritage transmission, blending traditional practices with contemporary applications [3]. - Jiang Zaihong's efforts to simplify processes and innovate materials aim to make Xiang embroidery more accessible, while Xu Hongyan's work can help Xiang embroidery return to everyday use [2].

Core Viewpoint - The article highlights the cultural and historical significance of Liuliqu Village, which has transformed into a creative cultural industry park that integrates intangible cultural heritage, cultural experiences, and leisure tourism, attracting visitors from both sides of the Taiwan Strait [1]. Group 1: Cultural Heritage and Development - Liuliqu Village is home to a royal Liuli kiln established in 1263, which has produced Liuli products for over 700 years, used in significant royal buildings like the Forbidden City and the Temple of Heaven [1]. - The village has undergone protective renovations, evolving into a cultural industry park that showcases the development and preservation of the national intangible cultural heritage of Liuli craftsmanship [1]. - Liuli is recognized as one of the five major artifacts in ancient China, requiring over ten complex processes for production, making each piece unique and a testament to ancient craftsmanship and cultural heritage [1]. Group 2: Media Engagement and Experience - Recently, over ten media reporters from both sides of the Taiwan Strait visited the Liuli Cultural Creative Industry Park, exploring various facilities such as the Liuli Museum and the Intangible Cultural Heritage Studio [1][2]. - The reporters participated in hands-on experiences, such as mixing glaze colors and painting, which highlighted the intricate techniques involved in Liuli production [2]. - The visit also included tours of historical sites like Tanzhe Temple and Jietai Temple, allowing reporters to appreciate the rich cultural and natural heritage of the region [2]. Group 3: Local Economic Development - The Tanggu commercial area features a "nature + business + culture" model, attracting consumers with diverse offerings, including Michelin restaurants and family-friendly entertainment options [3]. - The commercial area aims to provide a relaxing escape for city dwellers, promoting local tourism and cultural integration [3].

Core Insights - The article emphasizes that success in Douyin e-commerce is not based on luck but on hard work and understanding consumer needs [1][28] Platform Dynamics - In 2022, the e-commerce environment was challenging, with major platforms not disclosing GMV data for the first time in 14 years and focusing on cost reduction [3] - Platforms shifted their strategy from merely providing what users wanted to actively helping merchants identify unspoken consumer demands [3][5] - The platform has taken concrete actions, such as blocking 560,000 inferior products and handling over 280,000 violations, while also reducing merchant burdens by 16.5 billion [5] Merchant Strategies - Merchants are depicted as working closely with the platform, akin to partners, where both parties must contribute to success [7][29] - A merchant named Lei Penglin exemplifies this by producing over 600 pieces of content to promote his umbrellas, ultimately achieving 60 million views on one post [9] - Another merchant, Zhu Shuai, adapted his product offerings based on consumer feedback, leading to successful sales of his innovative products [10][18] Traditional Craft Revival - The article highlights how traditional artisans, like Qiu Qing, have successfully leveraged live streaming to promote their crafts, resulting in significant sales increases [20][26] - From June 2023 to May 2024, sales for non-heritage merchants increased by 142%, with the number of profitable heritage merchants rising by 549% [26] Conclusion - The overall message is that both platforms and merchants must work diligently and collaboratively to address consumer needs, rather than relying on luck for success [28][29]

Core Insights - The "Intangible Cultural Heritage (ICH) Inheritance Classroom" project initiated by Kuaishou Public Welfare Foundation aims to support over 100,000 ICH inheritors in China, enhancing their digital skills and market reach to promote traditional crafts [1][2][3] Group 1: Project Overview - The project leverages internet platforms to provide systematic assistance to ICH inheritors in remote areas, helping them improve their digital capabilities and expand market opportunities [1] - As of now, the project has supported more than 100 ICH inheritors, facilitating their participation in educational and community activities [1] Group 2: Individual Success Stories - In Qinghai Province, a representative inheritor of De'ang Calligraphy, Deng Deri, has been teaching students while also sharing his work online, which has increased his income and opportunities for cultural exchange [1] - Han Cuo, a 29-year-old inheritor of the traditional instrument Zamu Nian, has been teaching over 100 students, improving her family's financial situation after joining the project [2] - Yue Chengyun, a lion dance inheritor, has adapted traditional techniques to attract more attention and is now learning video production to promote his art further [3] - Niu Jinliang, a traditional pole performer, has utilized social media to enhance the visibility of his craft and attract younger participants to his troupe [4]

Core Insights - Yulong County in Yunnan Province is focusing on the protection and revitalization of traditional villages, with 24 villages listed in the national traditional village directory, aiming for a harmonious development of cultural heritage and rural revitalization [2][3][12] Group 1: Traditional Villages - Shitou City Village, a historical site for over 1300 years, showcases the local wisdom of using stone for construction, with its unique geography contributing to the preservation of its traditional architecture [4][5] - The village has been recognized as a provincial cultural heritage site and has seen an increase in tourist visits, with a focus on outdoor adventure and cultural experiences [4][12] - The local government is investing in infrastructure improvements and encouraging residents to maintain the traditional architectural style while also utilizing the space for tourism [5][12] Group 2: Cultural Heritage and Craftsmanship - Baisha Village is part of the UNESCO World Heritage site of Lijiang Ancient Town, known for its traditional Naxi copper craftsmanship, which is vital for local culture and trade [6][7] - The preservation of traditional crafts is supported by local policies, with initiatives to engage younger generations in these skills through experiential learning [8][12] Group 3: Rural Tourism Development - Nanyao Village is developing rural tourism by leveraging its traditional architecture and local customs, attracting visitors seeking authentic rural experiences [10][11] - The village is strategically positioned to benefit from surrounding attractions, enhancing its tourism potential through resource collaboration with nearby villages [11][12] - In 2024, Yulong County expects to receive 22.99 million tourists, a 73% increase from the previous year, with a projected tourism revenue of 23.7 billion yuan, reflecting a 62% growth [12]

Group 1 - The core viewpoint of the articles highlights the vibrant cultural and tourism activities in Changsha during the National Day and Mid-Autumn Festival holiday, attracting a significant number of visitors [1][3] - On October 5, the peak visitor flow in Changsha reached 1.91 million, a 35.71% increase compared to the same day last year, indicating a strong recovery in tourism [1] - The concert at Helong Stadium featured popular artists and attracted 24,680 attendees, with 79% coming from outside the city and 80% being over 30 years old [1] Group 2 - The "Fun with Mortise and Tenon: National Day Non-Heritage Creative Week" event successfully combined traditional craftsmanship with modern creativity, engaging many families in Changsha [2] - Children participated in hands-on activities to create defense-themed wooden models, fostering both practical skills and a sense of national pride [2]

Core Insights - The article highlights the resurgence of traditional rural markets, particularly during the National Day and Mid-Autumn Festival, showcasing their appeal to younger generations and the integration of modern elements into these markets [3][4][6]. Group 1: Market Dynamics - The "Old Home Market" in Kangtai Village has become a vibrant hub, attracting numerous visitors and blending traditional rural charm with modern trends [6][9]. - The popularity of traditional food and local products is evident, with vendors experiencing a significant increase in customer traffic during the holiday period [8][9]. - The integration of cultural experiences, such as non-material cultural heritage activities, has enhanced the attractiveness of these markets to younger audiences [4][5][10]. Group 2: Cultural Significance - The article emphasizes the cultural revival associated with these markets, where traditional practices like "sun-drying" and handmade crafts are celebrated and promoted [4][5][10]. - The markets serve as platforms for local artisans to showcase their skills, thereby preserving and promoting regional cultural heritage [10][11]. - Events and activities at these markets foster community engagement and emotional connections among visitors, enhancing the overall experience [5][6][10]. Group 3: Economic Impact - The establishment of the "Old Home Market" has reportedly created job opportunities for over 100 villagers, contributing to local economic development [9]. - The markets not only boost local sales but also encourage tourism, as visitors are drawn to the unique offerings and experiences available [6][15]. - The integration of food culture and local specialties has positioned these markets as key attractions, driving both foot traffic and revenue [12][15][16].