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新玩法“拉满”体验感
Core Insights - The upcoming National Day and Mid-Autumn Festival have prompted various regions in China to launch diverse new consumption scenarios and activities, particularly in cultural tourism, sports events, and creative consumption, attracting significant public interest [4][10][15] Group 1: Cultural Tourism and Events - Huangshan's Xidi Ancient Village in Anhui is hosting a creative autumn sun-drying event to enhance cultural tourism integration [2] - In Beijing, over 2,400 unique cultural tourism activities will be launched under the theme "Jingcai Qiu Yun Double Festival Celebration," including a lantern festival and performances at the Great Wall [6] - Fujian's Wuyishan is introducing a series of cultural tourism products and policies to enhance the autumn travel experience, including a food carnival and tea-related events [6] Group 2: Innovative Consumption Models - Chongqing has introduced a "Hot Pot Special Train" to celebrate the holidays, showcasing local culture and enhancing the festive atmosphere [5] - The "Ru Super" football league in Shandong integrates sports with local culture and tourism, offering unique travel routes and local product exhibitions [10][11] - Zhejiang's Zhuji is hosting a "Common Prosperity Market" that combines sports, tourism, and local products, promoting consumption growth across various sectors [12] Group 3: Creative Consumption - The National Library's first commercial store in Beijing has successfully blended traditional culture with modern consumer products, attracting significant interest [15] - The city of Pinghu in Zhejiang is gaining attention for its unique watermelon lanterns, which symbolize local culture and community spirit [16] - The integration of AR technology in cultural events in Pinghu showcases the fusion of historical culture with modern technology, enhancing visitor engagement [16]
文艺赋美乡村 激活内生动力
Ren Min Ri Bao· 2025-09-25 22:12
Core Viewpoint - The "Cultural Enrichment of Rural Areas" initiative aims to enhance the spiritual and cultural needs of rural communities by delivering quality cultural resources directly to the grassroots level, thereby promoting the prosperity of rural culture and supporting agricultural development [1][3][4]. Group 1: Cultural Initiatives and Policies - The initiative is part of a broader strategy to activate the internal motivation for comprehensive rural revitalization, with a focus on integrating culture into rural development [1][3]. - Various policies have been implemented, including the establishment of a mechanism for quality cultural resources to reach rural areas, as outlined in the 2025 Central Document No. 1 [3]. - Local governments are encouraged to engage multiple stakeholders in cultural activities, with examples such as Zhejiang's cultural commissioner system and Jiangxi's cultural mentor program [4]. Group 2: Community Engagement and Development - Rural communities are increasingly participating in cultural preservation and development, as seen in places like Anhui's Xixi South Village, where residents actively protect their historical heritage [6]. - The transformation of villages into cultural hubs is exemplified by the establishment of cooperative societies that encourage local entrepreneurship and community involvement [5][6]. - The integration of cultural activities into daily life is highlighted by initiatives like the "field stage" performances in Shaanxi, where local residents can enjoy and participate in cultural events [2][3]. Group 3: Economic Impact and New Industries - The cultural revitalization efforts are leading to the emergence of new industries and economic opportunities in rural areas, such as the integration of literature and tourism in Hunan's Qingxi Village [8]. - Various regions are leveraging cultural resources to boost local economies, with examples including the Lichuan City art festival and the development of the animation industry in Hainan's Changxue Village [8][9]. - The blending of culture with agriculture, tourism, and technology is creating new business models and enhancing the overall economic landscape of rural areas [8][9].
赤山湖入选世界灌溉工程遗产带来新机遇 句容围绕千年灌区打造文旅融合新引擎
Zhen Jiang Ri Bao· 2025-09-25 20:39
Core Insights - The announcement of the inclusion of the Juyuan Chishan Lake irrigation project in the 2025 World Irrigation Heritage list has significantly increased tourism interest in the area, with expected daily visitor numbers reaching 10,000 during the upcoming holidays, far exceeding the previous peak of 3,500 visitors per day [1] - The successful heritage application is seen as a new starting point for high-quality cultural and tourism development in Juyuan, with plans to integrate various elements to attract younger demographics and enhance the area's appeal [1][2] Group 1 - The local government is focusing on optimizing parking, transportation, and commercial services to accommodate the surge in tourist numbers [1] - Juyuan is implementing a "Two Mountains and Three Lakes" cultural tourism strategy to promote collaborative development between Chishan Lake and nearby attractions, creating a dual heritage system [2] - The city aims to enhance visitor experiences by improving dining, leisure, and accommodation facilities, and is working towards AAA-level scenic area certification [2] Group 2 - Efforts are being made to attract younger visitors through modern media channels like live streaming and short videos to showcase the unique charm of Chishan Lake [2] - The local government plans to introduce regulations for the protection of the irrigation heritage, establishing a comprehensive management system for effective oversight [2] - The Chishan Lake irrigation project is viewed as a valuable historical and cultural resource that can drive economic and social development in Juyuan, enhancing its reputation as a desirable destination in the Yangtze River Delta [3]
超长假期激发多样化文旅需求
Zheng Quan Ri Bao· 2025-09-25 17:14
Core Insights - The National Cultural and Tourism Consumption Month has been officially launched in Chengdu, aiming to stimulate holiday consumption during the extended National Day and Mid-Autumn Festival period [1] - Cultural and tourism consumption is increasingly becoming a necessity for improving quality of life, reflecting a vibrant market with diverse offerings [1] - Local governments are actively planning and implementing unique cultural and tourism activities and incentives to boost consumption during the holiday [2] Group 1: Market Trends - The consumption month will feature over 29,000 cultural and tourism events and distribute over 480 million yuan in subsidies, enhancing the overall travel experience [1] - Data from online travel platforms indicate a strong growth potential in the tourism market, with a significant increase in bookings for the upcoming holiday period [2] - The proportion of "post-00s" travelers has reached 62%, indicating a shift in consumer demographics and preferences towards experiential travel [2] Group 2: Consumer Behavior - Service consumption, particularly in dining, tourism, and cultural entertainment, is expected to be the main growth driver during the extended holiday [3] - There is a notable shift in consumer attitudes from material satisfaction to spiritual enjoyment, with younger generations willing to spend on experiences like concerts and theme parks [3] - The integration of cultural and tourism sectors is becoming a major trend, with new tourism models such as industrial and sports tourism emerging to enhance local offerings [3] Group 3: Policy Impact - The policy signals related to tourism consumption subsidies are seen as crucial for boosting market confidence and promoting long-term healthy development in the cultural and tourism sector [3] - The combination of an extended holiday, proactive policies, and diverse market demands is driving a robust and upgraded tourism market [3]
江苏推出超4200项文旅活动迎“超长黄金周”,全省89家博物馆将延时开放
Yang Zi Wan Bao Wang· 2025-09-25 15:22
Core Points - The 2025 National Day and Mid-Autumn Festival will coincide, creating an 8-day "super golden week" with over 4,200 cultural and tourism activities planned across Jiangsu Province [1][2] - The provincial cultural and tourism department aims to enhance local cultural experiences by integrating various art forms and organizing performances in towns and cities [2][3] - A significant focus on non-material cultural heritage will be highlighted through 155 events and over 620 activities, promoting traditional customs and arts [3][4] Group 1: Cultural Activities - Over 4,200 activities will be organized, including 25 performances of excellent stage art and folk art in towns [2] - Major events include the Wuxi Taihu Water Music Fireworks Festival and the Xuzhou Han Culture Tourism Festival, covering diverse experiences such as nature sightseeing and culinary tourism [2][3] - The province will host 464 commercial performances, with expectations of over 600,000 attendees [2] Group 2: Nighttime Cultural Consumption - 89 museums will extend their operating hours during the holidays, with some open until 22:00, enhancing nighttime cultural experiences [4][5] - Events like the "Night Tour" at museums will combine traditional culture with modern technology to attract visitors [4] - Various districts will promote "events + cultural tourism" integration, enriching nighttime consumption scenarios [4][5] Group 3: Discounts and Promotions - The province will launch over 150 measures for public benefit, including ticket discounts and free transportation services [6][7] - Specific initiatives include 800 million online consumption subsidies in Xuzhou and free public transport for tourists in Changzhou [6][7] - Additional measures will include free parking and ticket exemptions for visitors with specific names during the holiday [7]
江苏“苏超+文旅”融合发力 打造假日消费新场景
Zhong Guo Xin Wen Wang· 2025-09-25 09:31
中新网南京9月25日电 (记者 徐珊珊)2025年国庆、中秋假期恰逢"苏超"淘汰赛,据江苏省文旅厅25日消 息,江苏将围绕"苏超"赛事推出系列文旅融合活动,通过"赛事+旅游""票根+优惠"等创新模式,打造假 日消费新场景。 假日期间,江苏75家省级以上夜间文旅消费集聚区将开展137项多元活动,南京银杏里、淮安清江浦广 场、泰州八字桥等街区设置"苏超"观赛第二现场,结合赛事开展文旅市集、互动体验等活动,实现文旅 商体深度融合。 江苏"苏超+文旅"融合发力 打造假日消费新场景 编辑:熊思怡 广告等商务合作,请点击这里 "苏超"比赛现场。(资料图)中新网记者 泱波 摄 本文为转载内容,授权事宜请联系原著作权人 中新经纬版权所有,未经书面授权,任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview"),看更多精彩财经资讯。 在服务保障方面,江苏各地推出系列便民举措。苏州开通周边城市直达演唱会现场的"演出直通车",联 合机场推出"行李直送"服务;南通、镇江等地开放机关企事业单位内部停车场,延时开放轨道交通、缩 短行车间隔,方便球迷游客出行。 惠民措施同步加码。镇江推 ...
厚植文化根脉 齐鲁乡村铺展“诗和远方”新图景
Zhong Guo Xin Wen Wang· 2025-09-25 06:36
厚植文化根脉 齐鲁乡村铺展"诗和远方"新图景 中新网济南9月25日电(李欣 陈宛婷)齐鲁乡村既有"山水相逢"的田园意境,也有"儒风习习"的文化韵 致。近年来,山东以文化为魂、旅游为桥、乡愁为基,通过国家级试点引领、省级典型示范,走出一条 多产业融合赋能乡村振兴的特色路径,实现乡土文化"活"起来、乡村旅游"火"起来、百姓腰包"鼓"起 来。 激活乡土"精神密码" "以前种三亩地年纯收入不足万元(人民币,下同),现在经营民宿年收入翻了七八倍,日子有了新盼 头!"曲阜鲁源新村民宿联盟负责人孔凡玲在国庆假期前夕接到来自天南海北的预订电话。 孔凡玲迎接游客入住民宿。曲阜市委宣传部供图 她所在的鲁源新村北接孔子诞生地尼山、南临夫子湖,将儒家文化刻入乡村肌理,把"立志、守信、尽 孝、重德"等家风家训立于民宿门前,设文化展馆、儒学讲堂,开展经典诵读、《射礼舞》演出等活 动,让游客"枕儒韵乡风入梦"。 如今,村里民宿已达200余家,初步形成旅游民宿、乡村旅游、文旅服务三大主导产业。村民端上"文化 碗",吃上"旅游饭"。 在山东,类似的乡村文化振兴实践不胜枚举。淄博博山在村庄建起红叶柿岩旅游区,于山水间构建"奇 幻聊斋"沉浸式剧场 ...
从上海西站出发沿着沪宁去旅行 这一旅游产品串联八市一区文旅精华
Jie Fang Ri Bao· 2025-09-25 01:53
昨天首发的是南京线。家住普陀且工作也在普陀的姜亭亭说:"上海西站离家很近,特意报这个旅行团参加南京两日游。想 去南京博物院看看,也想品尝一下南京美食。"年逾七旬的张先生则表示:"我们老人不太会做旅游攻略,跟着旅行团去南京 玩,感觉方便省心。" 当天,在市文旅局指导下,上海市普陀区文旅局、铁路上海站、上铁文旅集团、真如副中心、中环集团共同发布上海西站 旅游功能提升计划。 参与首批旅行团的市民在上海西站搭乘火车前往南京游玩。记者 赖鑫琳 摄 记者 周楠 昨天,"从上海西站出发——沿着沪宁去旅行"系列旅游产品在上海西站发布。线路覆盖沿沪宁产业创新带上八市一区(上 海普陀,江苏南京、无锡、常州、苏州、南通、扬州、镇江、泰州)知名文旅商体展度假休闲目的地。 据介绍,"从上海西站出发——沿着沪宁去旅行",精心设计了5条差异化线路,融入非遗体验、美食探访、亲子互动等特色 内容。5条线路各具特色:南京线为高效解锁南京文化与秋色之美的"文化快旅"二日游,可深度打卡南京博物院、夫子庙等文化 地标,也可邂逅明孝陵石象路银杏鎏金的秋日盛景;常州溧阳线为"深氧静心"之旅,可采茶品茶、赏天目湖风光、泡山顶温 泉,还能探博物馆、尝桂林村风 ...
武汉持续位列全国十大热门旅游目的地
Chang Jiang Ri Bao· 2025-09-25 00:29
Group 1: Cultural and Tourism Development - During the 14th Five-Year Plan period, Wuhan's cultural industry added value accounted for 5.5% of the city's GDP in 2023, with expectations for a 12% and 16% year-on-year growth in tourist reception and total tourism revenue respectively by the first half of 2025 [1] - Wuhan's cultural and tourism market is thriving, with the number of newly registered cultural and entertainment enterprises increasing by 387% year-on-year in the first half of 2025, leading all industries in new registrations [1] - The Wuhan Mei Flower Award has recognized 12 winners, the highest among sub-provincial cities, and the city's cultural venues are attracting over 10 million visitors annually [1] Group 2: Sports Infrastructure and Industry Growth - Wuhan has constructed or renovated 30 urban sports parks and 208 community sports centers, increasing per capita sports facility area from 2.17 square meters to 3.21 square meters, creating a "12-minute sports fitness circle" for citizens [2] - The total output value of Wuhan's sports industry is projected to reach 95.8 billion yuan in 2024, with an annual growth rate of 12%, while the added value of the sports industry is expected to be 43.3 billion yuan, growing at 11% annually [2] - Sports consumption in Wuhan is anticipated to exceed 53.1 billion yuan, representing nearly a 50% increase compared to the beginning of the 14th Five-Year Plan [2] Group 3: Tourism and Cultural Integration - The Jiang'an District has become the province's leader in national-level tourism and leisure districts, with the historical area of Hankou expected to receive 39 million visitors in 2024 [3] - The Wuhan Cultural Tourism Group is focusing on enhancing visitor experiences through diverse cultural and commercial integrations, such as the "Zhiyin Guose" aesthetic life museum and the Zhaowu bookstore, which blend traditional culture with modern trends [3] - The cultural and creative industries in Optics Valley are rapidly developing, with over 500 companies served in the creative industry park, of which more than 85% are cultural enterprises, fostering significant IP creations [3]
文旅融合,杂技焕发新活力
Ren Min Ri Bao· 2025-09-24 23:22
Core Viewpoint - The Wuqiao Acrobatic World is experiencing a surge in tourism, with an increasing number of educational tour groups visiting, driven by improved infrastructure and expanded travel experiences [1][2]. Group 1: Tourism Growth - The number of educational tour groups visiting Wuqiao has been steadily increasing this year [1]. - Wuqiao County aims to attract one million tourists in 2024, with tourism revenue expected to exceed 160 million yuan [1]. Group 2: Infrastructure and Experience Enhancement - Infrastructure improvements have transformed visitor itineraries from one-day trips to two-day experiences, enhancing overall visitor satisfaction [1]. - New attractions such as the Wuqiao Acrobatic Museum, which plans to exhibit over 800 items, and the integration of various entertainment and cultural experiences in the Wuqiao Acrobatic Fantasy City are contributing to a richer tourism experience [1]. Group 3: Cultural Integration - The town of Sangyuan has developed 30 unique homestays along the Grand Canal, allowing visitors to immerse themselves in local culture and enjoy acrobatic performances [2]. - Acrobatic elements are now integrated throughout the town, showcasing the cultural significance of acrobatics in Wuqiao and revitalizing this traditional art form in a modern context [2].