11月27日下午，由扬州市文广旅局、扬州泰州国际机场与扬子江文旅集团主办的扬州文旅招商推介会暨 冬季文旅消费推广季活动在北京举办。活动通过文旅精品推介、重点项目展示、合作项目签约及特色文 旅市集等多元形式，向首都各界全方位展现扬州的冬日魅力与投资价值。 记者注意到，活动重点推介了扬州作为"世界美食之都"的冬季魅力。从造型精美、馅料鲜香的扬州早 茶，到蟹粉狮子头、拆烩鲢鱼头等经典淮扬菜，再到冬日特色的运河宴、红楼宴，以及清溪园船宴、长 乐盐商宴等创新美食体验，"舌尖上的扬州"成为吸引游客的强大磁场。同时，作为长三角首座"中国温 泉之城"，扬州的瘦西湖温泉、凤凰岛逸扬温泉等众多高品质温泉度假产品，以及独具特色的"扬州敲 背"非遗技艺，为游客提供了驱散寒意、疗愈身心的选择。 签约仪式 活动现场 江南韵味十足的表演《扬州小巷》拉开活动序幕，主持人以"烟花三月下扬州"的千古名句为引，点 出"绿蚁新醅酒，红泥小火炉"的冬日意境。作为坐拥深厚文脉、优越生态与多重国家战略加持的城市， 扬州加快文旅项目招引建设，全力打造"文化繁荣、文旅共兴"的国际文旅名城。 项目展示 现场，高邮市副市长周启泉、仪征市副市长李晟文进行专题招商推 ...

11月27日下午，扬州文旅招商推介会暨冬季文旅消费推广季活动在北京举办。活动通过文旅精品推介、 重点项目展示、合作项目签约及特色文旅市集等多元形式，向首都各界全方位展现了扬州的冬日魅力与 投资价值，诚邀八方宾朋打卡美景、四海客商共拓商机。 "早上皮包水，晚上水包皮"。活动重点推介了扬州作为"世界美食之都"的冬季魅力。从造型精美、馅料 鲜香的扬州早茶，到蟹粉狮子头、拆烩鲢鱼头等经典淮扬菜，再到冬日特色的运河宴、红楼宴，以及清 溪园船宴、长乐盐商宴等创新美食体验，让"舌尖上的扬州"成为吸引游客的强大磁场。同时，作为长三 角首座"中国温泉之城"，扬州的瘦西湖温泉、凤凰岛逸扬温泉等众多高品质温泉度假产品，以及独具特 色的"扬州敲背"非遗技艺，为游客提供了驱散寒意、疗愈身心的绝佳选择。 活动现场公布了冬季特色文旅活动和文旅惠民活动。据悉，2025年12月至2026年2月，扬州将精心打造 200余场特色活动。同时，12月1日-31日，扬州将联合互联网平台企业，面向游客发放总计1500万元文 旅惠民消费券，使用范围涵盖酒店住宿、餐饮美食、景区门票等三大领域。 在现场嘉宾的共同见证下，多组合作项目分批次进行了签约，涵盖文旅项 ...

Core Insights - The event of the "Suo Chao" football match in Yangzhou has significantly boosted local tourism and cultural activities, attracting visitors and enhancing the city's cultural offerings [1][2][3] Group 1: Tourism and Cultural Activities - Yangzhou's tourism department launched a "big gift package" offering free entry to state-owned scenic spots during the weekends of the "Suo Chao" matches, which has sparked interest among tourists from neighboring cities [1][2] - The "Suo Chao" matches have led to a surge in visitor numbers at major attractions, with the Slender West Lake receiving 71,678 free visitors during the first match weekend [2] - Various cultural activities, such as immersive performances and night markets, have been organized to cater to the dual demand of football fans for both sports and leisure experiences [3][4] Group 2: Economic Impact and Consumer Engagement - The local economy has seen a boost with restaurants and shops offering special promotions for match attendees, including free meals and discounts, which have attracted both local and out-of-town visitors [4] - The search volume for leisure activities in Yangzhou has increased significantly, with a reported 40% year-on-year growth in online orders for leisure services since the "Suo Chao" events began [4] - The partnership with Meituan for sponsorship indicates a positive outlook on Yangzhou's leisure market, with a notable increase in demand for local services among visitors [4]

Core Insights - The Jiangsu Province's first urban football league, referred to as "Su Super," has evolved from a sports event into a significant social phenomenon and cultural symbol since its launch on May 10 [2][3] Group 1: Event Impact - The league has attracted over 180,000 spectators across various cities, with an average attendance of 9,852 per match, indicating strong public interest [2] - The third round of matches saw record attendance, with specific games drawing crowds of 22,198 and 15,669, showcasing the league's growing popularity [2] Group 2: Economic and Cultural Boost - The event has significantly boosted local tourism and consumption, with searches for local delicacies like Nanjing salted duck and Xuzhou barbecue increasing sharply [3] - Cities have responded with promotional activities, such as free entry to attractions for visiting fans, leading to a 305% year-on-year increase in bookings for local attractions during the Dragon Boat Festival [3][5] Group 3: Policy Support and Future Plans - The success of the "Su Super" league is supported by government initiatives aimed at promoting cultural and sports tourism, with plans for further integration of sports and tourism to stimulate consumption [5] - Future activities will focus on creating new experiences and offerings to meet public demand and drive high-quality development in the region [5]

扬州正用美食这张闪亮名片，推动城市经济、商业、文化、旅游深度融合。扬州市市长潘国强表 示："我们热忱地希望，与各位嘉宾、各位朋友不断深化在产业发展、人才培训、市场拓展等领域合 作，共同开拓中华美食的传承发展新路。" 启幕仪式上发布扬州早茶榜单：永春盐商园、扬州盛宴、冶春茶社、晓淮山、德林玺园、扬州狮子楼、 趣园茶社、怡园饭店、富春茶社9家企业上榜大众点评"扬州早茶热门榜"，趣园茶社、晓淮山、扬州狮 子楼、香园茶社旗舰店、永春茶社、永春盐商园、扬州盛宴、皮包水茶社、东园茶社、冶春茶社10家企 业上榜美团"扬州美食早茶人气榜"。 扬州早茶是来扬州游客必打卡的美食。启幕仪式上，扬州还发布"2025扬州早茶地图"，扬州的早茶地图 上呈现百年老店、网红新秀、街头市井等不同风格的舌尖风味。(完) （文章来源：中国新闻网） 中新网扬州6月6日电 (朱晓颖崔佳明)6日，2025扬州早茶文化周暨世界美食之都创新发展交流活动启 幕，扬州携手中外美食城市，相聚在风景秀丽的瘦西湖畔，品早茶文化、寻合作路径，共促美食创意城 市的繁荣与兴盛。现场正式发布扬州早茶宣传语——美好生活从扬州早茶开始。 扬州早茶，作为千年运河文化孕育出的璀璨明 ...

当扬州早茶碰上粤式早茶会擦出怎样的火花？记者们现场采访了解到，近年来冶春在坚守经典的同时， 积极探索创新，将粤式早茶的精髓进行巧妙融入，开创了"咖啡+早茶""冰激凌+早茶"等跨界组合。此 外，冶春餐饮股份有限公司总厨师长赵均透露，未来大湾区的朋友们在家门口就能吃上正宗的扬州早 茶："我们去年3月在深圳开了第一家门店，计划今年下半年和明年上半年在澳门、香港开设第二家、第 三家门店。" 扬州园林内品尝早茶、中国大运河博物馆内感受千年文脉、打卡"最美渔村"揭秘致富密码……4月23 日，由江苏省委网信办和省广电总台联合主办，荔枝新闻中心组织发起的"长三角遇上大湾区"融媒体新 闻行动网络主题采访团走进扬州，体悟水韵江苏的魅力，感受文旅融合的发展与变化。 包打天下炒遍全球 扬州早茶经济挺进大湾区 来扬州感受水韵江苏，那就一定少不了体验一下"皮包水"的早茶文化。上午采访团来到冶春御马头店， 品尝地道的扬州早茶。"乾隆吃过"的五丁包、"翡翠"烧麦、"贾母最爱"的如意锁片……精美的早茶配上 园林胜境，让来自广东的南方日报、南方+记者张晋大呼"太精致！""轻轻提、慢慢移、先开窗、后喝 汤"，鲜美的蟹黄汤包也让香港橙新闻编辑唐小茜 ...