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“苏超”燃动“场外经济”,扬州文旅消费热力续航
Jiang Nan Shi Bao· 2025-07-09 23:01
Core Insights - The event of the "Suo Chao" football match in Yangzhou has significantly boosted local tourism and cultural activities, attracting visitors and enhancing the city's cultural offerings [1][2][3] Group 1: Tourism and Cultural Activities - Yangzhou's tourism department launched a "big gift package" offering free entry to state-owned scenic spots during the weekends of the "Suo Chao" matches, which has sparked interest among tourists from neighboring cities [1][2] - The "Suo Chao" matches have led to a surge in visitor numbers at major attractions, with the Slender West Lake receiving 71,678 free visitors during the first match weekend [2] - Various cultural activities, such as immersive performances and night markets, have been organized to cater to the dual demand of football fans for both sports and leisure experiences [3][4] Group 2: Economic Impact and Consumer Engagement - The local economy has seen a boost with restaurants and shops offering special promotions for match attendees, including free meals and discounts, which have attracted both local and out-of-town visitors [4] - The search volume for leisure activities in Yangzhou has increased significantly, with a reported 40% year-on-year growth in online orders for leisure services since the "Suo Chao" events began [4] - The partnership with Meituan for sponsorship indicates a positive outlook on Yangzhou's leisure market, with a notable increase in demand for local services among visitors [4]
“苏超”踢出圈 文旅巧变现(览胜观潮)
近年来,江苏省淮安市围绕"文兴、水清、岸绿、业盛、人和"打造大运河百里画廊。图为市民在京杭大 运河畔进行足球比赛。新华社记者 季春鹏摄 江苏省首届城市足球联赛,这个被网友称为"苏超"的省级赛事,自5月10日揭幕以来,相关话题频频登 上热搜,由单纯的体育赛事演变为全民热议的社会现象和文化符号。 《人民日报海外版》(2025年06月09日 第 12 版) 赛场内,比赛初期,对各赛区场地要求仅为不低于2000个座位。官方数据显示,第二轮联赛吸引5.9万 余名球迷入场,场均观赛人数达9852人。第三轮比赛热度再攀高,几乎场场爆满,徐州队对阵连云港队 比赛现场观众达22198人;南京队对阵无锡队,实际到场15669人,创下南京五台山体育场多年来的上座 纪录;盐城队对阵淮安队,现场观赛人数达到22613人。三轮比赛战罢,"苏超"已吸引超过18万观众涌 入各个主场城市现场观赛。 赛场外,"输了水蜜桃加盐,赢了盐水鸭加糖"、扬州与镇江组"早茶CP"、南通和连云港成"海鲜兄弟 连"……伴随着网友的一系列自发造梗,江苏13个设区市的特产、美食、地域文化等搜索热度迅速上 涨,各自在网友心中勾勒出轮廓分明的画像。 作为江苏首个以"全 ...
中外美食城市相聚江苏扬州 开拓中华美食传承发展新路
Zhong Guo Xin Wen Wang· 2025-06-06 05:57
扬州正用美食这张闪亮名片,推动城市经济、商业、文化、旅游深度融合。扬州市市长潘国强表 示:"我们热忱地希望,与各位嘉宾、各位朋友不断深化在产业发展、人才培训、市场拓展等领域合 作,共同开拓中华美食的传承发展新路。" 启幕仪式上发布扬州早茶榜单:永春盐商园、扬州盛宴、冶春茶社、晓淮山、德林玺园、扬州狮子楼、 趣园茶社、怡园饭店、富春茶社9家企业上榜大众点评"扬州早茶热门榜",趣园茶社、晓淮山、扬州狮 子楼、香园茶社旗舰店、永春茶社、永春盐商园、扬州盛宴、皮包水茶社、东园茶社、冶春茶社10家企 业上榜美团"扬州美食早茶人气榜"。 扬州早茶是来扬州游客必打卡的美食。启幕仪式上,扬州还发布"2025扬州早茶地图",扬州的早茶地图 上呈现百年老店、网红新秀、街头市井等不同风格的舌尖风味。(完) (文章来源:中国新闻网) 中新网扬州6月6日电 (朱晓颖崔佳明)6日,2025扬州早茶文化周暨世界美食之都创新发展交流活动启 幕,扬州携手中外美食城市,相聚在风景秀丽的瘦西湖畔,品早茶文化、寻合作路径,共促美食创意城 市的繁荣与兴盛。现场正式发布扬州早茶宣传语——美好生活从扬州早茶开始。 扬州早茶,作为千年运河文化孕育出的璀璨明 ...