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“苏超”燃动“场外经济”,扬州文旅消费热力续航
Jiang Nan Shi Bao· 2025-07-09 23:01
Core Insights - The event of the "Suo Chao" football match in Yangzhou has significantly boosted local tourism and cultural activities, attracting visitors and enhancing the city's cultural offerings [1][2][3] Group 1: Tourism and Cultural Activities - Yangzhou's tourism department launched a "big gift package" offering free entry to state-owned scenic spots during the weekends of the "Suo Chao" matches, which has sparked interest among tourists from neighboring cities [1][2] - The "Suo Chao" matches have led to a surge in visitor numbers at major attractions, with the Slender West Lake receiving 71,678 free visitors during the first match weekend [2] - Various cultural activities, such as immersive performances and night markets, have been organized to cater to the dual demand of football fans for both sports and leisure experiences [3][4] Group 2: Economic Impact and Consumer Engagement - The local economy has seen a boost with restaurants and shops offering special promotions for match attendees, including free meals and discounts, which have attracted both local and out-of-town visitors [4] - The search volume for leisure activities in Yangzhou has increased significantly, with a reported 40% year-on-year growth in online orders for leisure services since the "Suo Chao" events began [4] - The partnership with Meituan for sponsorship indicates a positive outlook on Yangzhou's leisure market, with a notable increase in demand for local services among visitors [4]
“苏超”踢出圈 文旅巧变现(览胜观潮)
Core Insights - The Jiangsu Province's first urban football league, referred to as "Su Super," has evolved from a sports event into a significant social phenomenon and cultural symbol since its launch on May 10 [2][3] Group 1: Event Impact - The league has attracted over 180,000 spectators across various cities, with an average attendance of 9,852 per match, indicating strong public interest [2] - The third round of matches saw record attendance, with specific games drawing crowds of 22,198 and 15,669, showcasing the league's growing popularity [2] Group 2: Economic and Cultural Boost - The event has significantly boosted local tourism and consumption, with searches for local delicacies like Nanjing salted duck and Xuzhou barbecue increasing sharply [3] - Cities have responded with promotional activities, such as free entry to attractions for visiting fans, leading to a 305% year-on-year increase in bookings for local attractions during the Dragon Boat Festival [3][5] Group 3: Policy Support and Future Plans - The success of the "Su Super" league is supported by government initiatives aimed at promoting cultural and sports tourism, with plans for further integration of sports and tourism to stimulate consumption [5] - Future activities will focus on creating new experiences and offerings to meet public demand and drive high-quality development in the region [5]
中外美食城市相聚江苏扬州 开拓中华美食传承发展新路
Zhong Guo Xin Wen Wang· 2025-06-06 05:57
扬州正用美食这张闪亮名片,推动城市经济、商业、文化、旅游深度融合。扬州市市长潘国强表 示:"我们热忱地希望,与各位嘉宾、各位朋友不断深化在产业发展、人才培训、市场拓展等领域合 作,共同开拓中华美食的传承发展新路。" 启幕仪式上发布扬州早茶榜单:永春盐商园、扬州盛宴、冶春茶社、晓淮山、德林玺园、扬州狮子楼、 趣园茶社、怡园饭店、富春茶社9家企业上榜大众点评"扬州早茶热门榜",趣园茶社、晓淮山、扬州狮 子楼、香园茶社旗舰店、永春茶社、永春盐商园、扬州盛宴、皮包水茶社、东园茶社、冶春茶社10家企 业上榜美团"扬州美食早茶人气榜"。 扬州早茶是来扬州游客必打卡的美食。启幕仪式上,扬州还发布"2025扬州早茶地图",扬州的早茶地图 上呈现百年老店、网红新秀、街头市井等不同风格的舌尖风味。(完) (文章来源:中国新闻网) 中新网扬州6月6日电 (朱晓颖崔佳明)6日,2025扬州早茶文化周暨世界美食之都创新发展交流活动启 幕,扬州携手中外美食城市,相聚在风景秀丽的瘦西湖畔,品早茶文化、寻合作路径,共促美食创意城 市的繁荣与兴盛。现场正式发布扬州早茶宣传语——美好生活从扬州早茶开始。 扬州早茶,作为千年运河文化孕育出的璀璨明 ...
品味扬州早茶、打卡千年运河……记者团在扬州探寻文旅赋能经济发展的密码
Yang Zi Wan Bao Wang· 2025-04-24 06:10
当扬州早茶碰上粤式早茶会擦出怎样的火花?记者们现场采访了解到,近年来冶春在坚守经典的同时, 积极探索创新,将粤式早茶的精髓进行巧妙融入,开创了"咖啡+早茶""冰激凌+早茶"等跨界组合。此 外,冶春餐饮股份有限公司总厨师长赵均透露,未来大湾区的朋友们在家门口就能吃上正宗的扬州早 茶:"我们去年3月在深圳开了第一家门店,计划今年下半年和明年上半年在澳门、香港开设第二家、第 三家门店。" 扬州园林内品尝早茶、中国大运河博物馆内感受千年文脉、打卡"最美渔村"揭秘致富密码……4月23 日,由江苏省委网信办和省广电总台联合主办,荔枝新闻中心组织发起的"长三角遇上大湾区"融媒体新 闻行动网络主题采访团走进扬州,体悟水韵江苏的魅力,感受文旅融合的发展与变化。 包打天下炒遍全球 扬州早茶经济挺进大湾区 来扬州感受水韵江苏,那就一定少不了体验一下"皮包水"的早茶文化。上午采访团来到冶春御马头店, 品尝地道的扬州早茶。"乾隆吃过"的五丁包、"翡翠"烧麦、"贾母最爱"的如意锁片……精美的早茶配上 园林胜境,让来自广东的南方日报、南方+记者张晋大呼"太精致!""轻轻提、慢慢移、先开窗、后喝 汤",鲜美的蟹黄汤包也让香港橙新闻编辑唐小茜 ...