当国庆假期遇上中秋节，长达八天的"超级黄金周"，相信大家已经非常期待了！最近，我看到很多网友 不仅晒出"拼假"、旅行计划的朋友圈，还分享了很多要给家人带回去的礼物。这几天我去了很多大型商 超、农贸市场，货品丰富、供应充足，看着很眼馋也很安心，当然还有不少促消费系列活动，这些都让 这股提前到来的消费热潮"烟火气"十足。 例如，继"苏超"爆火后，各地纷纷推出本地"草根赛事"吸引客流。四川将推出"跟着'川超'游四川"活 动，发放总价值超5000万元的"赛事门票+景区门票+住宿优惠"系列"大礼包"，同时开设主题旅游巴士与 旅游专线，实现"一场比赛、多城联动"的无缝衔接；湖北推出省级常态化票根综合服务小程序，游客上 传高铁票、演出票、景区门票等票据即可兑换酒店优惠、文创礼品等；上海更是将"票根经济"写入《上 海市提振消费专项行动方案》。 无论是降低出行成本，还是提升游玩体验，最终目的都是为了让大家度过一个充实又快乐的假期。这一 目标的实现，离不开多部门协同发力——唯有通过精准补位、智慧赋能与细节优化，构建起全链条、高 品质的服务体系，才能切实保障大家安心回家、开心度假。 晶采观察，下期见！ 编审：伍刚 统筹：王薇 赵净 ...

Core Insights - The dual celebration of National Day and Mid-Autumn Festival in 2025 creates an 8-day "super long golden week," presenting significant opportunities to boost consumption and expand domestic demand [1] Group 1: Economic Impact - In the first eight months of 2025, Hubei received 662 million tourists, generating a total tourism revenue of 692.86 billion yuan, reflecting year-on-year growth of 14.26% and 15.85% respectively [1] - The total retail sales of consumer goods in Hubei reached 1.724 trillion yuan, growing by 5.7%, which is 1.1 percentage points higher than the national average [1] - Retail sales of sports and entertainment products in Hubei increased by 63.8% to 8.267 billion yuan, surpassing the national growth rate of 43.2% [1] Group 2: Cultural and Tourism Activities - Hubei's cultural tourism system has launched a series of diverse cultural tourism activities under the theme "Meet Autumn in Hubei," including over 600 high-quality performances and 50 themed art exhibitions during the dual festival [2] - The province's museums plan to host 416 exhibitions and 223 themed activities for the National Day and Mid-Autumn Festival [2] - A promotional campaign titled "Let's Go to Hubei" will feature 100 must-visit spots and various travel routes, including moon-viewing and rural tourism [2] Group 3: Night Economy and Ticket Promotions - Hubei will host over 260 events in 11 national-level cultural tourism night consumption clusters, expecting a footfall of over 12.5 million [3] - The "Ticket Economy" initiative allows visitors to exchange tickets for various benefits, enhancing the overall experience [3] - The province will offer over 50 packages for concerts and music festivals, promoting a vibrant night economy [3] Group 4: Sports and Fitness Initiatives - Hubei's sports system will enhance the supply of sports events, including the 2025 Wuhan Tennis Open and the Hubei Digital Sports Games, with upgraded event tickets serving as "city experience passes" [4] - New business models such as sports consumption seasons and night sports consumption will be promoted, integrating online and offline experiences [4] - The province plans to organize 29 sports events and 2 consumption season activities, focusing on community engagement and public sports service [5]

Group 1 - The "ticket root economy" is rapidly emerging across China, connecting various consumption scenarios and creating a new consumption model that benefits both businesses and consumers [1][2] - The model allows consumers to use tickets from transportation, sports, and cultural events to receive discounts, points, or vouchers for subsequent purchases, promoting a chain experience rather than a single purchase [2][3] - Various cities are actively promoting the "ticket root economy" in anticipation of the upcoming Golden Week, with initiatives that offer exclusive benefits to consumers based on their event tickets [2] Group 2 - A number of listed companies are seizing opportunities within the "ticket root economy," including those in the outdoor sports, retail, and technology sectors [3] - Beijing Sanfu Outdoor Products Co., Ltd. is leveraging its brand experience to offer discounts to consumers holding tickets from events, even without direct sponsorship [3] - Shanghai New World Co., Ltd. is exploring "thematic marketing" strategies and creating packages that integrate travel, consumption, and accommodation, aiming to build a diverse cultural and tourism consumption ecosystem [3]

Core Insights - The recent launch of the Sichuan Super League (川超) has generated significant public interest, with ticket sales and attendance reaching impressive levels, indicating a strong local engagement with the event [2][3] - The economic impact of the league extends beyond sports, driving tourism, dining, and retail sectors, showcasing the concept of "ticket-root economy" where sports events serve as a catalyst for broader economic activity [3][9][19] Economic Impact - The opening match saw a ticket sales rate of 96.4%, with 22,240 seats sold out within seconds, and an additional 58 new and used cars sold on the same day, generating approximately 1.08 billion yuan in sales, a 103% year-on-year increase [2][3] - Local businesses, including food vendors and commercial complexes, reported significant revenue increases, with food stalls earning over 4 million yuan and nearby restaurants seeing average sales growth of over 15% [3][9] - The event has also spurred local tourism initiatives, with cities like Suining experiencing a 500% increase in online search volume, indicating a surge in interest and potential visitors [9][20] Cultural Engagement - The league has integrated local culture into its events, featuring unique attractions such as dinosaur displays and panda mascots, which enhance the overall experience and draw in crowds [4][10] - Social media engagement has been robust, with local media outlets leveraging platforms like Douyin to reach large audiences, further amplifying the event's visibility and cultural significance [6][11] Future Considerations - The long-term success of the league will depend on its ability to maintain momentum, attract consistent attendance, and convert the excitement of match days into sustained economic benefits for local communities [21][22] - The concept of "sports as a platform for cultural and economic exchange" is emphasized, suggesting that the true value lies in how well local economies can capitalize on the influx of visitors and engagement generated by the league [10][19]

Core Viewpoint - The article highlights the increasing popularity of local events, particularly music festivals and football leagues, in cities like Luzhou, which are driving significant economic activity and consumer engagement during the National Day and Mid-Autumn Festival holidays [1][2]. Group 1: Event Impact on Local Economy - Luzhou is experiencing a surge in travel demand, with hotel bookings doubling and flight searches increasing by over 60% compared to last year during the holiday period [1]. - The local music festival and the inaugural home match of the Luzhou football team are expected to attract large crowds, contributing to the local economy [1][2]. - Various cities are leveraging local sports and cultural events to boost weekend and nighttime economies, with significant attendance reported at matches in Chengdu and Chongqing [2][5]. Group 2: Sponsorship and Brand Engagement - Major beverage brands are sponsoring local events, with Luzhou's music festival featuring sponsors like Luzhou Laojiao and Langjiu, indicating a strong interest from consumer brands in these events [1]. - The "Chuan Super" league has attracted sponsorship from local liquor companies, enhancing brand visibility and engagement with fans during matches [5][10]. Group 3: Consumer Promotions and Activities - Cities are implementing promotional activities linked to event attendance, such as discounts and free gifts for ticket holders, to stimulate local consumption [15][16]. - In Luzhou, initiatives include free public transport for visitors and discounts at local attractions for festival attendees, aiming to enhance the overall visitor experience [16][17]. Group 4: Broader Implications for Urban Marketing - Local governments are increasingly viewing sports and cultural events as platforms for urban marketing, enhancing city visibility and promoting local culture [17]. - The integration of sports, culture, and tourism is seen as a new opportunity for cities to enhance their economic profiles and attract visitors [17].

Core Insights - The recent surge in travel demand to Luzhou during the National Day holiday is attributed to local events such as a large music festival and the inaugural home match of the "Chuan Super" football league, leading to a significant increase in hotel bookings and flight searches [1][2] - The rise of local football leagues, including "Chuan Super," "Yushu," and others, is driving weekend and nighttime economies in various cities, with substantial sponsorship from beverage brands [2][3] - Local governments are leveraging these events to boost tourism and consumption, with initiatives like discounts for ticket holders and promotional activities to attract visitors [6][8] Group 1: Travel and Tourism Impact - Luzhou has seen a doubling in high-star hotel bookings and over 60% increase in flight searches compared to last year, indicating a strong interest in local events [1] - The influx of visitors for events like the music festival and football matches is expected to generate significant economic activity, with local authorities predicting over 1 billion yuan in consumption during these events [2][6] Group 2: Sponsorship and Brand Engagement - Major beverage brands such as Luzhou Laojiao, Langjiu, and Chongqing Beer are sponsoring local events, enhancing brand visibility and engagement with consumers [1][2] - The "Chuan Super" league has attracted sponsorship from various liquor companies, indicating a strategic alignment between sports events and brand marketing [2][3] Group 3: Local Government Initiatives - Luzhou is offering discounts for visitors holding tickets to the music festival and football matches, along with free public transport to enhance visitor experience [8] - Other cities like Suining are implementing similar strategies, including free parking and dining discounts for ticket holders, to capitalize on the economic opportunities presented by local sports events [10]

Core Insights - The recent surge in travel demand to Luzhou during the National Day holiday is attributed to local events such as a large music festival and the inaugural home match of the "Chuan Super" football league, leading to increased hotel bookings and flight searches [1][2] - The rise in local events, including music festivals and football matches, is driving significant consumer spending in various sectors, particularly in food and beverage, with many brands sponsoring these events [2][3] Group 1: Event Impact - Luzhou is experiencing a notable increase in hotel bookings, with a doubling of high-star hotel reservations and over 60% growth in flight searches compared to the previous year [1] - The "Chuan Super" league has attracted significant attention, with local teams and sponsors like Langjiu and Luzhou Laojiao actively participating in marketing efforts [3][5] - The presence of multiple music festivals across non-first-tier cities, including Luzhou, is enhancing brand visibility for beverage companies, with sponsorship from well-known brands [1][2] Group 2: Economic Boost - Local governments are leveraging sports and cultural events to stimulate economic activity, with expectations of generating over 100 million yuan in local consumption during the events [2][9] - Various promotional activities, such as discounts and free gifts for ticket holders, are being implemented to encourage spending in restaurants, hotels, and other local businesses [9][10] - The "Chuan Super" league and associated events are seen as a means to enhance city branding and tourism, with cities like Suining aiming to position themselves as key players in the Chengdu-Chongqing economic circle [11]

Group 1 - The core idea of the articles is that Yinchuan City is launching a series of 159 unique activities to enhance holiday consumption and provide better services during the National Day and Mid-Autumn Festival [1] - During the holiday period, Yinchuan City will organize 42 promotional activities covering 12 major sectors, involving over 5,000 merchants and distributing more than 1 million various consumption vouchers [1] - The city has selected and announced 20 must-try restaurants, 10 affordable restaurants, and 10 authentic flavor restaurants, along with 10 restaurants with excellent service and environment, distributing 3 million yuan in dining vouchers [1] Group 2 - Yinchuan City is planning 67 cultural and tourism activities, including music festivals, concerts, and large-scale performances, to enrich the cultural tourism product supply [1] - The city will host various sports events such as the National Workers' Half Marathon, tennis open, and roller skating challenge, offering exclusive discounts to promote synergy between sports and commerce [1] - The "Yin Ticket Benefits" initiative allows visitors to enjoy discounts and benefits at 761 local businesses by presenting tickets from events or travel, enhancing the overall visitor experience [2] Group 3 - A "Scan and Complain" QR code system has been introduced to allow tourists to report issues encountered during their visits, ensuring prompt resolution by the scenic areas [2]

Core Insights - The upcoming National Day and Mid-Autumn Festival holidays are expected to see a significant increase in domestic tourism, with innovative consumption models emerging to stimulate the market [1][2] - The Chinese tourism market is projected to reach historical highs in both visitor numbers and spending during the eight-day holiday period [2] - The "ticket economy" is becoming a new engine for urban consumption, linking various sectors through ticket-based promotions [4][5] Group 1: Tourism Trends - The National Day and Mid-Autumn Festival holidays are anticipated to be the last long holiday before 2025, making it an optimal time for long-term travel [2] - Family travel is becoming mainstream, with tourists preferring to design their own itineraries and experiences [2] - Inter-provincial border cities are gaining popularity, with booking orders for these areas increasing by 58% year-on-year during the holiday [3] Group 2: Economic Stimulus Measures - The Chinese government is implementing over 330 million yuan in consumption subsidies to boost holiday spending [2] - A nationwide consumption month has been launched to further invigorate the market [2] Group 3: Innovative Consumption Models - The "ticket economy" is being adopted in various regions, linking events and performances to discounts in dining, retail, and cultural sectors [4] - Cities are offering promotions based on ticket stubs, enhancing consumer engagement and driving spending [4][5] Group 4: Enhanced Tourist Experiences - There is a growing demand for immersive travel experiences that combine culture, scenery, and emotional value [6] - Various regions are organizing themed cultural activities to enrich visitor experiences during the holiday [6][7] - Technological advancements are being integrated into tourism, with smart devices and AI tools enhancing personalized travel planning and experiences [8]

Core Insights - The Mid-Autumn Festival and National Day holidays have significantly boosted domestic travel and consumption, with domestic travel willingness increasing by 30% and outbound travel willingness rising over 40% compared to last year [1] - The "ticket economy" has emerged as a new engine for urban consumption, linking various sectors such as dining, retail, and cultural events through ticket-based promotions [2][4] - Technological advancements are transforming the tourism experience, with smart tourism becoming a new trend in the cultural and tourism consumption market [5][7][8] - Seasonal activities and government policies are enhancing consumer experiences, with over 3.3 billion yuan in consumption subsidies being distributed to stimulate market activity [9][12] Group 1: Ticket Economy - The "ticket economy" is gaining traction in various cities, promoting a model that connects events like sports and performances with discounts in dining and retail [2] - In Beijing, ticket holders for major events can access discounts at over 200 merchants, while other regions are implementing similar strategies to enhance local consumption [2][4] - The integration of ticketing with services and experiences is being explored in places like Ningxia and Shanghai, indicating a broader trend towards leveraging ticketing for consumer benefits [4] Group 2: Technological Integration - High-tech solutions are becoming integral to the tourism experience, with innovations like robot guides and AI tools enhancing visitor engagement and decision-making [5][8] - Various tourist attractions are adopting smart technologies, such as interactive robots and AI-driven itinerary planning, to improve visitor experiences [7][8] - The use of AI tools for personalized travel planning is increasing, allowing users to create customized travel plans based on their preferences [8] Group 3: Seasonal Activities and Government Support - Local governments are launching seasonal events to enrich visitor experiences, such as themed activities in various regions during the autumn season [9][11] - The "Cohesion of Urban Clusters" initiative is promoting collaborative consumption experiences across multiple cities, enhancing the overall cultural tourism landscape [11] - The national policy measures aimed at expanding service consumption are expected to provide a stable boost to the holiday economy, with significant financial support for consumer incentives [12]