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世界女排联赛落地北京 多元消费场景打造“赛事主场”新体验
Xin Hua Wang· 2025-06-07 00:25
Core Viewpoint - The 2025 FIVB Volleyball Women's World Championship is being held in Beijing, showcasing the city's ability to host international sports events and creating a vibrant consumer experience around the event [1][2]. Group 1: Event Overview - The event takes place from June 4 to June 8, featuring six teams: China, Belgium, Poland, Thailand, Turkey, and France, competing in 12 matches over five days [2]. - The Chinese women's volleyball team is presenting a new lineup, with over half of the athletes being first-time national team members, highlighting the infusion of youth and potential into the team [2]. Group 2: Consumer Engagement - The event has seen a rapid development of official merchandise and "ticket root economy," making Beijing a new hub for sports-related consumption [2][9]. - The official mascot "V Bao" and around 20 types of merchandise, including badges and caps, have been well-received, with sales targets set at 1 million yuan [7]. - The event organizers have partnered with over a hundred merchants to offer exclusive benefits to attendees, enhancing the overall consumer experience through discounts and promotions linked to ticket purchases [9]. Group 3: Economic Impact - The integration of sports, commerce, and cultural activities through the "ticket root economy" is seen as a new trend, aiming to stimulate consumer activity and expand the reach of the event [9][10]. - The initiative has involved various local businesses, including well-known brands, to create a win-win situation for both the event and the local economy [9].
甘肃平凉:全力打好提振消费“组合拳”
Sou Hu Cai Jing· 2025-06-06 03:15
原标题:平凉:全力打好提振消费"组合拳" 作为上半年最后一个小长假,刚刚过去的端午节成为甘肃平凉消费市场的又一重要节点。 从买荷包、配香囊到吃粽子、插艾蒿等传统习俗,从非遗手作到恰逢儿童节的亲子主题互动,线上线下 的节日氛围浓厚,全市服务消费活力十足,消费新场景不断拓展,带动了节日消费持续升温。 消费是拉动经济增长的重要引擎。 去年底召开的平凉市委五届十次全会暨市委经济工作会议在部署2025年全市经济工作时强调,"要在激 发市场活力上持续用力,加快释放消费潜力,大力培育市场主体,持续优化营商环境,不断塑造发展新 优势。" 年初平凉政府工作报告提出,"要坚持政策的取向一致和协同发力,全面承接落实更加积极的财政政 策、适度宽松的货币政策,提高投资效益、提振消费信心、激发经济活力。" 排队"打卡"新开业的网红餐厅,领取政府发放的消费券,参与消费品以旧换新活动……今年以来,平凉 市深入贯彻落实国、省"消费提振年"部署要求,围绕以旧换新、时尚购物、餐饮美食、赛事经济、文旅 消费、服务消费等主题,市县联手、政企联动,多渠道挖掘需求潜能,有效推动消费市场升温向好。 1至4月,全市限上单位消费品零售额完成24.14亿元,同比 ...
小票根串起大文旅 浦东引演出“流量”增消费“留量”
Zhong Guo Fa Zhan Wang· 2025-06-04 15:16
Core Viewpoint - The initiative to boost tourism consumption through performance ticketing in Pudong aims to enhance the integration of cultural and tourism industries, creating a vibrant economic ecosystem that attracts visitors and encourages spending [1][2][3] Group 1: Event and Economic Impact - Pudong will host nearly 100 performances from May 30 to September 30, with ticket purchases on designated platforms allowing discounts on hotels and attractions [1] - The initiative is expected to increase not only ticket sales but also boost related sectors such as accommodation, dining, transportation, and shopping [1] - Large-scale performances account for nearly 70% of Shanghai's performing arts market, showcasing Pudong's unique advantages in the ticketing economy [2] Group 2: Financial Incentives and Collaborations - A "golden combination" of 30% government subsidies and 20% discounts from participating hotels and attractions will provide significant savings for consumers [2] - The initiative includes a "half-price package" for consumers, enhancing the attractiveness of Pudong's cultural offerings [2] Group 3: Technological and Operational Support - Pudong is developing a comprehensive technical support system to ensure accurate identification and redemption of ticketing information, addressing previous challenges in cross-industry data sharing [3] - The region aims to create a "real-name closed loop" for cultural tourism consumption, enhancing the overall visitor experience [3] Group 4: Future Development and Vision - Pudong plans to adopt a more open approach with diverse scenarios and high-quality services, positioning itself as a leading destination for cultural tourism in Shanghai [3]
浦东文旅商体展联动“放大招”:购买演出票可兑换指定酒店景区优惠 最高千元
Jie Fang Ri Bao· 2025-06-03 01:40
Group 1 - The "Follow the Performance Tour in Pudong" initiative aims to boost tourism consumption by encouraging audiences to stay longer and engage in more activities in Pudong, with nearly 100 performances participating in the program until September 30 [1] - Consumers purchasing tickets from designated platforms can redeem discounts on hotels and attractions, with a maximum discount of 1,000 yuan for hotel stays and 100 yuan for attraction tickets [1] - The concert industry significantly impacts local consumption, with a reported ratio of 1:4.8 in ticket revenue to local spending, and 83% of concertgoers planning related travel in 2024 [1] Group 2 - Hotels and attractions participating in the initiative express optimism about the potential for increased bookings and dining revenue, particularly on weekends [2] - Specific services are being tailored for concert attendees, including extended restaurant hours and late-night snack options to enhance the overall experience [2] - The "ticket root economy" is expected to positively influence cultural value and extend the tourism consumption chain, with attractions like the Oriental Pearl Tower planning to offer ticket discounts and promotional activities [2]
2025端午上海旅游亮眼:文旅商体展联动 三天全要素旅游消费超124亿元
Group 1: Tourism Data and Trends - During the three-day Dragon Boat Festival holiday in 2025, Shanghai received 6.48 million visitors, with total tourism transaction value reaching 12.48 billion yuan, a year-on-year increase of 3.30% [1] - The average hotel occupancy rate in Shanghai was 59%, up by 1 percentage point compared to the previous year [1] - Online and offline consumption in Shanghai reached nearly 20 billion yuan in the two days leading up to the holiday, marking a 4.1% increase compared to the same period in 2024 [1] Group 2: Theme Parks and Family Activities - Theme parks played a significant role in driving tourism, with family-oriented activities coinciding with the Children's Day celebrations [2] - Notable attractions included Shanghai Disneyland's "Wonderful Student Month" and various promotional events at other parks, contributing to a 38% increase in dining and a 53% increase in tourism site consumption [2] Group 3: Night Economy and Regional Collaboration - Nighttime consumption in Shanghai saw a year-on-year increase of 20.8% during the holiday, with visitors from cities like Suzhou and Beijing being major contributors [4] - The opening of the LEGO Land Resort in Jinshan District marked a new phase in regional tourism collaboration, linking resources between Jinshan and neighboring Pinghu [4] Group 4: Performance and Ticket Economy - A total of 447 performances were held during the holiday, attracting 379,000 attendees and generating approximately 103 million yuan in ticket sales, a 156.27% increase [5] - The FE Electric Formula World Championship in Shanghai attracted significant crowds, with local businesses offering discounts linked to event tickets, enhancing the overall tourism experience [5][6] Group 5: Integration of Culture and Commerce - The "Follow the Performance to Travel Pudong" initiative aims to integrate cultural events with tourism, offering discounts for hotel stays and attractions based on ticket purchases [6] - The ticket economy is expected to enhance cultural value and extend the tourism consumption chain, with promotional efforts planned for the upcoming summer tourism peak [6]
电动方程式世界锦标赛上海站落幕 9家商业综合体多达180余家商户参与联动 FE以“速度旋风”拉动“票根经济”
Jie Fang Ri Bao· 2025-06-02 01:37
记者 秦东颖 6月1日,2025FE电动方程式世界锦标赛上海站落下帷幕。在当天的第11轮较量中,来自捷豹车队的卡西迪夺冠,保时捷 车队的维尔莱茵和达科斯塔分列第二、三名。 FE发展需要中国市场 2014年,FE在北京奥体公园首次亮相。2024年,FE选择在第十个赛季重返中国,并首次登陆上海。当时,FE首席执行官 杰夫·多兹满怀憧憬,"未来,希望能在上海市中心或是外滩举办FE赛事!" 2025年的端午假期,FE重返上海国际赛车场。在赛事周期间,FE赛车首次穿越上海核心城区,驶过外滩、南京东路、新 天地等城市标志性景观,开创中国赛车运动的新纪元。杰夫·多兹又许下新的愿望,"未来我们可能会在中国再举办两场赛 事,毕竟中国是全球最大的电动车市场。" 今年,FE带来了最高速度可达322公里/小时、零百加速仅需1.86秒的新款GEN3 Evo赛车,展现出比现役F1赛车还要快 30%的超强性能;世界领先的600kW进站快充技术也首次驶入"上赛道",成为众多车迷津津乐道的话题。 对车手们来说,今年的FE上海站同样吸引力十足。一方面,独特的"攻击模式"和新加入的进站快充功能为赛事注入了更 多变数,考验着各个车队的战术布局;另一 ...
“票根经济”活跃 大型文体活动拉动消费增长成效显著
Yang Shi Wang· 2025-06-01 08:54
Group 1 - The 2025 FE Electric Formula World Championship is being held in Shanghai for the second consecutive year, featuring 22 drivers from 11 teams competing over two days [1] - The FE Electric Formula cars can reach speeds of up to 322 kilometers per hour, comparable to traditional F1 cars and even approaching high-speed train speeds [3] Group 2 - Shanghai has hosted several large-scale sports and cultural events this year, including the F1 Formula World Championship, which has boosted local consumer spending through a "ticket-root economy" [5] - The "ticket-root economy" has led to significant consumer engagement, with many businesses offering discounts to ticket holders, resulting in increased foot traffic and sales [5] - During the F1 Chinese Grand Prix in March, ten key commercial enterprises in Shanghai's Jiading District received nearly 1.55 million visitors over three days, a 14.47% increase year-on-year, generating 124 million yuan in revenue, up 3.4% from the previous year [7]
“票根经济”激活上海文旅消费,下一步是打破更多壁垒
Xin Lang Cai Jing· 2025-05-31 06:23
Core Insights - The article discusses the emergence of the "ticket root economy" in Shanghai, particularly in the context of large-scale events and performances that drive consumer spending across various sectors [1][3][8] - The initiative aims to transform ticket sales into broader economic benefits by linking entertainment with tourism, hospitality, and retail, thereby creating a closed-loop economy [1][3] Event and Economic Impact - As of April 30, 2023, the Pudong New Area hosted 8,856 performances, including 44 large-scale events with over 10,000 attendees, accounting for 69.84% of the city's total [2] - These events attracted nearly 4.78 million attendees and generated approximately 500 million yuan in ticket sales [2] - The "Follow the Performance to Travel Pudong" initiative aims to encourage longer stays and increased spending by offering discounts on hotels and attractions for ticket holders [3][4] Consumer Incentives - From May 30 to September 30, 2023, consumers can upload their electronic ticket stubs to platforms like Ctrip and Meituan to receive discounts on hotel stays and attraction tickets [4][5] - The maximum discount for hotel bookings is 1,000 yuan per order, while attraction tickets can be discounted by up to 100 yuan [5] Government and Business Collaboration - The Pudong government has allocated 20 million yuan to support this initiative, with a 30% subsidy for hotel bookings and a 20% discount from participating hotels and attractions [6][5] - The collaboration aims to enhance the overall consumer experience and extend the economic benefits of events beyond ticket sales [6][8] Challenges and Future Considerations - Despite the rapid growth of the ticket root economy, challenges remain, including the need for improved incentive mechanisms, data sharing, and consumer experience optimization [8] - The success of the ticket root economy relies on the active participation of both ticket issuers and surrounding businesses, necessitating a comprehensive approach to policy, technology, and evaluation [8]
票根经济享千元优惠,时尚国潮覆盖340品牌!上海促文旅消费升级
Guo Ji Jin Rong Bao· 2025-05-30 12:18
Group 1: Shanghai's Consumption Initiatives - Shanghai is actively promoting consumption through various initiatives in response to upcoming holidays and events, such as the Dragon Boat Festival and "618" shopping festival [1] - The Pudong New Area is focusing on "ticket root economy" to boost tourism consumption, aiming to convert event attendance into longer stays and increased spending [2][3] - The Pudong district has hosted 8,856 performances by the end of April, with large-scale events attracting nearly 4.78 million attendees and generating close to 500 million yuan in ticket sales [3] Group 2: Pudong's Ticket Root Economy - The "Follow the Performance Tour Pudong" campaign will run for four months, offering discounts on hotels and attractions for ticket holders, with maximum discounts of 1,000 yuan for hotel stays and 100 yuan for attraction tickets [2][4] - The initiative aims to create a seamless connection between different industries and platforms, enhancing the overall tourism consumption chain in Pudong [4] - A "government-enterprise cooperation half-price package" is introduced, providing a 30% subsidy from district funds and an additional 20% discount from participating hotels and attractions [4] Group 3: Changning's Fashion Consumption Coupons - Changning District launched a "Fashion National Trend" consumption coupon campaign, running from May 30 to June 26, targeting various consumer segments [6][7] - The campaign includes a tiered discount system for categories such as clothing, beauty products, and daily necessities, with participation from over 370 merchants [6][7] - Changning is also expanding its tax refund points for international consumers, enhancing the shopping experience in popular areas and stores [7]
万人演出活动占上海近七成,浦东用演出流量壮大文旅消费链
Di Yi Cai Jing· 2025-05-30 05:32
Core Viewpoint - The "Follow the Performance Tour in Pudong" initiative aims to boost tourism consumption by leveraging concert ticket sales, with a significant multiplier effect on local spending [1][3]. Group 1: Economic Impact of Concerts - Concert ticket sales have a local consumption multiplier effect of 1:4.8, indicating that for every unit spent on tickets, an additional 4.8 units are generated in local spending [1][3]. - Pudong has hosted 8,856 commercial performances as of April, with 44 large-scale events attracting nearly 4.78 million attendees and generating close to 500 million yuan in ticket sales [3]. Group 2: "Follow the Performance Tour in Pudong" Initiative - The initiative runs from May 30 to September 30, allowing consumers to redeem discounts on hotels and attractions by presenting their concert ticket stubs on platforms like Ctrip and Meituan [4][5]. - Discounts include a maximum of 1,000 yuan off hotel bookings and 100 yuan off attraction tickets, supported by a 30% subsidy from district funds and a 20% discount from participating hotels and attractions [4][5]. Group 3: Future Plans and Assessments - An evaluation of the initiative will occur in late September, with potential for a second phase if necessary [2]. - Pudong plans to host nearly 5,000 performances by September, including major artists, to further enhance the ticket economy [3]. Group 4: Cross-Industry Collaboration - The initiative aims to create a seamless connection between different industries, enhancing the overall consumer experience and driving cross-industry traffic [6][7]. - A robust technical support system is needed to ensure accurate ticket stub recognition and benefit redemption, addressing previous challenges in data sharing across platforms [7].