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江苏各地“旅”出奇招 带动消费热潮
Xin Hua Ri Bao· 2025-05-05 23:33
逛吃、游购、嗨买,尽情的消费同欣赏秀丽美景、体验精彩项目一样能刺激多巴胺释放。泰州早茶 市集融合武侠元素,一家老少饮食游玩一站式解决;如东虹桥村引入海底捞田野快闪店,解锁乡村旅游 新体验;常州太湖湾音乐节引得乐迷豪迈带动6.5亿元周边消费,将品牌价值转化为持续收益……"五 一"假期,江苏各地通过"场景变革"重构消费生态,带动消费热潮。 宿迁:外贸"尖货"成为内销"黑马" 5月2日,宿迁市宿城区吾悦广场内人声鼎沸。"活动花样多、优惠力度大,吃喝玩乐购全都能满 足。"游客孙梦对宿城区推出的外贸优品转内销活动连连点赞。 "五一"假期,宿迁全市联动开展"嗨在宿迁·缤纷五一"促消费暨外贸优品转内销活动。宿城区以"内 贸外贸一体化"为主题,开展外贸优品出口转内销专场活动。"本次活动推动市内外30家重点外贸企业在 核心商业综合体建立外贸优品内销专区。"宿城区商务局相关负责人介绍,该区努力让外贸"尖货"成为 内销"黑马",着力开拓消费市场,促进内外贸一体化发展。 在古城街道宝龙金鹰街区,游客往来如织。"这里一直是我们购物的首选,吃饭、逛街、看电影一 站式搞定。"正在挑选心仪商品的大学生刘宇欣说。聚焦"潮购、亲子、美食、文旅" ...
好产品到哪里都会有好市场(走市场 看韧性 强信心)——“打火机之乡”湖南邵东一线观察
Ren Min Ri Bao· 2025-05-03 21:33
每年生产打火机超过150亿只,产量占全球的70%,产品远销120多个国家和地区——湖南邵阳邵东市素 以"打火机之乡"闻名。面对外部环境变化带来的冲击,当地如何应对? 最近,记者来到邵东外贸企业的生产车间,看到这样一番景象:湖南东亿电气股份有限公司的打火机自 动化生产线,以每分钟几百只的速度忙着生产来自全球的订单;湖南豪牌电气有限公司仓储区,一辆辆 货车装满打火机,发往广东、江西等省份的零售渠道…… 加强研发创新,深耕多元化市场,开拓国内渠道,邵东打火机在全球产业链供应链中寻找新锚点,推动 产业加快转型升级,迈上高质量发展之路。 "不把鸡蛋放在同一个篮子里" 走进东亿电气生产车间,6条自动化生产线同时运转,各类元件在机械臂操作下快速组装。注塑、焊 接、充气、验火、质检、打包……每天,超百万只打火机从工厂发往全球。 "我们的订单排到了10月份。"东亿电气副总经理白家宝说,公司销售以外贸为主,出口占比超过99%。 去年,公司实现出口额近3亿美元,同比增长5%,今年一季度保持同样的增幅。 助力企业开拓新兴市场,相关部门多措并举。邵阳海关帮助企业应对技术性贸易措施,实施打火机批次 检验等改革措施,加强与商务、外汇、税务 ...
平台直采、建立专区、流量支持、供采对接——助力外贸企业拓内销 电商平台在行动
Ren Min Ri Bao· 2025-05-03 21:30
4月25日召开的中共中央政治局会议强调:"加快推动内外贸一体化"。 在商务部和各地商务部门引导下,电商平台推出平台直采、建立专区、流量支持、供采对接等多项举 措,帮扶外贸企业开拓内销渠道,取得积极成效。 推出多种支持举措 "我们的微信小店首次单日销售额破百万元。"看着增长的销售数据,浙江一家厨具生产企业负责人黎雄 飞说。这家企业的产品出口北美、欧洲和中东市场。近日,腾讯推出开店绿色通道、新商激励、流量扶 持、费率优惠等10项措施,为外贸企业拓宽国内外市场提供支持。 王卓说,不少外贸企业的产品很有竞争力,从材质到设计再到品控,都有很好的基础。通过销售环节转 型,用更适合国内消费者的方式,就可以逐步建立用户认知,匹配到更多消费群体。 积极开展招商对接 "仅用了半天时间,京东就帮我们筛选出1万余件可立即上架的产品。"珠海金稻电器有限公司总经理马 虹说。 金稻长期深耕国际市场,销售卷直发器、蒸脸仪、美容仪等产品。了解到金稻的需求后,京东个护电器 采销团队迅速响应,美容电器业务负责人带队赶赴广东珠海,深入沟通相关策略。双方快速筛选出可立 即上架的商品,后续将通过加装中文说明书等方式,帮助金稻完成首批产品的内销。 不久前 ...
南京举办外贸优品中华行一南京展销月启动仪式暨南京都市圈专场活动
Nan Jing Ri Bao· 2025-04-30 23:37
Group 1 - The "Foreign Trade Quality Products China Tour" event in Nanjing aims to promote foreign trade products through various channels, including shopping districts and online platforms, from April 30 to the end of May [1][4] - Over 60 quality foreign trade companies are participating in a 1,300 square meter exhibition area in the central shopping district, showcasing a variety of products such as apparel, outdoor gear, and home goods [1][2] - The event is designed to create a strong consumer atmosphere and facilitate domestic sales channels for foreign trade enterprises, contributing to stabilizing foreign trade and expanding consumption [1][4] Group 2 - The exhibition features a wide range of products, including high-quality tea sets from "China Time-honored Brand" Gaochun Ceramics and various home textiles from Jiangsu Sumeida Group, attracting many buyers [2][3] - Companies like Nanjing LQ Health Technology Co., Ltd. are expanding their domestic market presence while continuing to export to countries like the USA and Japan [4][5] - The event serves as a platform for foreign trade enterprises to explore new domestic markets and enhance brand visibility [5][6] Group 3 - The Nanjing Municipal Bureau of Commerce is organizing online and offline activities to support foreign trade enterprises, including partnerships with major e-commerce platforms like JD.com and Suning [6][7] - JD.com is providing customized support for Nanjing foreign trade companies, including promotional resources and a green channel for new merchants [6][7] - Suning is offering comprehensive services for companies lacking domestic sales experience, including logistics and operational support [7]
操之有方 行之有力 ——以奋进姿态拼抢二季度之二
He Nan Ri Bao· 2025-04-30 23:31
进入二季度,全年工作进入抓落实、抓推进、抓突破的重要节点,这是承上启下的关键期,攻坚突破的 黄金期。要融入服务全国统一大市场建设,加强市场运行监测监管,打通规则障碍,提高运行效率,深 化数据要素市场化改革,加快推动内外贸一体化。注重稳、扩、增用招,着力稳就业、稳企业、稳市 场、稳预期,千方百计扩消费,多策并举增加有效投资。要推动科技创新和产业创新深度融合,坚持教 育、科技、人才一起抓,优化创新平台体系,加快发展科技金融,实施"人工智能+"行动,提升产业链 群能级。注重抓、扭、提用力,全力以赴抓落实,巧借扭矩放大作用找到最佳支点,提升发展质量效 益。要推进产业园区改革发展,加强统筹谋划,深化制度改革,打造吸引力强的投资场景、发展场景。 注重立、改、破用功,以新发展理念引领高质量发展,更好发挥改革关键一招作用,该破的及时破、坚 决破、彻底破。要保民生保安全保稳定,挖潜扩容就业空间,倡导大学毕业生、各类人才投身乡村振兴 事业,防范化解金融风险,维护公共安全和社会稳定。注重准、实、效用心,精准发力、精准施策、精 准落实,做到谋划工作、制定措施、政策落地、解决问题要实,注重效能效果效益。 征途回望千山远,前路放眼万象新 ...
姚高员主持召开全市稳外贸工作会议
Hang Zhou Ri Bao· 2025-04-30 02:56
在充分肯定前阶段工作后,姚高员指出,面对外部环境新变化新情况,要勇于直面挑战、加强分析 研判、保持坚定信心,积极融入和服务国内国际双循环,拓展更多贸易新空间。要稳定原有海外市场份 额,探索开拓新兴市场新路径,通过多元市场发展模式提升抵御风险能力。要助力企业产品结构升级、 贸易方式转型,联动大型商超、电商平台共享产业链供需信息,推动企业内外贸一体化发展,引导优质 产品市场竞争方式从"拼价格"向"拼技术、拼品牌"转变。要支持企业"抱团出海"拓市场,打造企业"出 海"共同体,以产业间、企业间的协同联动不断增强产业链供应链韧性。市级相关部门和各区县(市) 要加强统筹协调,动态跟踪判断外部形势变化,落实好联系走访制度,畅通政策传导机制,把惠企政策 举措讲清说透兑现到位。要不断优化服务,问清摸透企业发展中遇到的困难和问题,围绕解决企业用 工、资金、原材料供应等需求建立"一企一策",做到"问题不过夜、件件有回音",确保举措务实管用、 政策直达快享,助力企业更好应对外部经营环境变化。 4月28日下午,市长姚高员主持召开全市稳外贸工作会议。他强调,要深入学习贯彻习近平总书记 考察浙江重要讲话精神和中央经济工作会议精神,按照党中 ...
深度|外贸企业调研!“出口转内销”成效初显,迅速破局有“三点”……
证券时报· 2025-04-30 00:25
自美国挥舞关税大棒以来,我国部分外贸企业受到了一定冲击,与此同时,各方的帮扶举措也如"雪片般"涌向这些企业。 证券时报记者近期走访多个"出口转内销"展销会以及对接会获悉,国内大型商超、电商平台正积极帮助外贸企业拓宽内销渠道,"出口转内销""内外贸一体化"等举 措的成效初步显现。不过,帮扶仅是短期纾困下的"救急"之举,从长远看,"出口转内销"是一项系统性工程,需要外贸企业在产品适应性、品牌建设等方面开展系 统性变革,从"救急"转向常态化运营,以适应国内市场需求。 多方助力解燃眉之急 4月27日,大润发上海大宁店的一楼中庭,正在举行一场百货"外贸优品中华行"巡展销售活动,涵盖厨具、锅具、整理收纳、户外用品等商品,不少消费者正在选 购。大润发全国百货商品部总监秦聪接受证券时报记者采访时透露,因受顾客欢迎,原本计划4月25日就结束的巡展销售活动,延期到5月3日,后续还有望在大润 发其他门店开展。 秦聪向记者透露,截至4月27日,大润发自4月13日启动"外贸优品中华行"项目以来,共收到157家外贸企业的提报,目前达成意向合作的有91家,其中52家已经达成 立项合作。 京东出口转内销扶持计划深圳负责人介绍,京东预计一年投 ...
“反向代购”折射中国市场活力(每月消费观察)
Ren Min Ri Bao· 2025-04-29 22:14
Group 1 - The core viewpoint is that there is a rising trend of American consumers purchasing goods from China, driven by lower prices and the convenience of "reverse purchasing" [1][2][3] - Alipay data shows that in the first half of April 2025, the spending of tourists in China increased by 150%, with American users spending twice as much compared to the previous year [1] - The trend reflects a shift from Chinese consumers buying global products to foreign consumers increasingly purchasing Chinese goods, indicating new vitality and opportunities in international trade and consumption [1][2] Group 2 - The growth of "reverse purchasing" is attributed to advancements in China's manufacturing sector, including improvements in product quality, technological innovation, and design capabilities [2] - The introduction of an upgraded tax refund policy for outbound tourists, allowing immediate refunds at the point of purchase, has further stimulated shopping enthusiasm among foreign visitors [2] - The changing international trade environment, particularly the imposition of tariffs by the U.S. government, has made Chinese products more appealing due to their competitive pricing and quality [3] Group 3 - China's economic report for April indicates a stable start to the year, with a 4.6% increase in retail sales of consumer goods, accelerating by 1.1 percentage points compared to the previous year [4] - Policies aimed at integrating domestic and foreign trade are being implemented, facilitating connections between supply and demand, and promoting the expansion of domestic markets for foreign trade enterprises [4] - The comprehensive industrial system in China enhances the competitive advantage of Chinese products, while diverse consumption scenarios highlight the potential of the Chinese market [4]
完善跨境寄递物流体系
Jing Ji Ri Bao· 2025-04-29 22:01
促进跨境电商发展,完善跨境寄递物流体系,加强海外仓建设,是当下和今后工作的一项重要任务,近 期不少地区在拓展跨境物流网络方面作出了有益探索。 跨境寄递物流体系作为连接国内国际双循环的关键纽带,对提升产业链供应链韧性、促进内外贸一体化 发展、服务高水平对外开放具有战略意义。通过降低物流成本、优化资源配置、畅通国际通道,跨境寄 递物流不仅加速国内优质商品和服务"走出去",还推动全球资源要素高效整合,为构建新发展格局提供 坚实支撑。 得益于国家构建起"中央统筹+地方特色"的政策体系,近年来我国跨境寄递物流体系实现跨越式发展, 全球寄递网络不断完善。2024年全国快递业务量突破1700亿件,其中,国际和中国港澳台地区快递业务 量增速达25%,多种跨境出海方式持续推进。至今已建设海外仓数量超2500个,总面积突破3000万平方 米。 跨境寄递物流快速发展的背景下,仍存在多重结构性矛盾亟待破解。一是成本高企,削弱中小企业竞争 力;二是通关便利化不足、口岸查验标准不一、数据共享不畅,导致跨境包裹因清关问题滞留时间过 长;三是数字化水平滞后,大部分中小企业未接入国际物流信息平台,全链路可视化率不足;四是海外 仓布局不均衡、专 ...
从“救急”转向常态化运营 外贸企业转内销逐见成效
Zheng Quan Shi Bao· 2025-04-29 21:13
Core Insights - The article discusses the impact of U.S. tariffs on Chinese foreign trade enterprises and the subsequent support measures being implemented to help these companies transition from export to domestic sales [1][2][3] - It highlights the initial success of initiatives like "Export to Domestic Sales" and "Integration of Domestic and Foreign Trade," while emphasizing the need for long-term systemic changes within foreign trade enterprises to adapt to domestic market demands [1][5] Group 1: Support Initiatives - Major domestic supermarkets and e-commerce platforms are actively assisting foreign trade enterprises in expanding their domestic sales channels, with initiatives showing early positive results [1][2] - The "Export to Domestic Sales" project by RT-Mart has received proposals from 157 foreign trade companies, with 91 expressing intent to cooperate, and 52 already establishing partnerships [2] - JD.com plans to invest 200 billion yuan in domestic procurement of export products over the next year, providing various support measures to facilitate the transition for foreign trade enterprises [3][7] Group 2: Market Adaptation - Foreign trade enterprises are facing challenges in adapting their products to meet domestic consumer preferences, necessitating changes in product design and marketing strategies [5][8] - Companies like Zhejiang Wei Laoda are adjusting their product lines to better align with domestic market demands, indicating a shift from a focus on export markets to local consumer needs [6][8] - The need for foreign trade companies to familiarize themselves with domestic market rules and enhance their online operational capabilities is emphasized as a critical factor for successful market entry [7][8] Group 3: Sales Performance - The "Export to Domestic Sales" initiatives have led to significant sales successes, such as the rapid sale of 9,000 units of a ceramic product within 11 hours on JD's platform [4] - Companies like Qingdao Litai Agricultural Products have successfully sold 1.2 tons of ginger on the first day of their product launch in RT-Mart, showcasing the effectiveness of these initiatives [2][4] Group 4: Long-term Strategy - The article stresses that transitioning from export to domestic sales is not a short-term endeavor but requires sustained investment and continuous transformation [7][8] - Companies are encouraged to develop a comprehensive understanding of domestic consumer preferences and to innovate in product design and branding to ensure long-term success in the domestic market [7][8]