文旅融合
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丰富消费场景 提高消费热度丨焦作丰富文旅产品供给 以清凉“宠客” 一票游三日
He Nan Ri Bao· 2025-07-08 23:29
Group 1 - The core viewpoint of the articles highlights the efforts of Jiaozuo City to enhance tourism through innovative initiatives and activities during the summer season, aiming to attract more visitors and improve the overall travel experience [1][2][3] - Jiaozuo City is offering financial incentives to travel agencies that organize tours to the city, with rewards ranging from 20,000 to 30,000 yuan per train, 10,000 yuan per plane, and 5,000 to 10,000 yuan for overseas market promotions [1] - The "One Ticket for Three Days" initiative allows visitors to use a single ticket for multiple attractions, enhancing the value proposition for tourists [1] Group 2 - Various themed activities are planned from July to September, including the 12th China Jiaozuo International Tai Chi Competition and the 2025 Yuntai Mountain Tourism Festival, focusing on cultural integration and diverse experiences [1][2] - The Yuntai Mountain Scenic Area is introducing interactive water-themed activities and projects that combine natural scenery with cultural exploration, aiming to provide a cool retreat for families [2] - Jiaozuo is promoting a "ticket + accommodation + dining" package to encourage visitors to engage with local businesses, fostering a positive cycle of tourism consumption [3]
了不起的甲骨文丨一片甲骨 “邮”向远方
He Nan Ri Bao· 2025-07-08 23:20
Core Viewpoint - The establishment of the Oracle Bone Script Post Office in Anyang serves as a cultural hub, integrating local history and modern postal services to promote the ancient script and attract visitors [1][2][5]. Group 1: Cultural Integration - The Oracle Bone Script Post Office is described as a "miniature museum" of Anyang's culture, hosting cultural lectures and activities that highlight the significance of Oracle Bone Script [2]. - The post office features a dedicated exhibition area showcasing stamps related to Anyang's history, including themes like the "Red Flag Canal" and "Yinxu," which illustrate the city's unique contributions to postal history [2][3]. Group 2: Visitor Engagement - The post office has become a popular destination for tourists and stamp collectors, with various creative products such as Oracle Bone Script bracelets and postcards that enhance visitor experience [3][4]. - A dedicated reading area within the post office offers a collection of books on Oracle Bone Script and related subjects, aiming to provide educational opportunities for visitors, especially students [4]. Group 3: Future Development - Anyang plans to further develop the Oracle Bone Script Post Office as part of its strategy to create a world-class cultural landmark, focusing on the integration of cultural tourism and the development of new consumption models in the tourism industry [5].
东海文旅集团推进文化旅游产业融合发展
Xin Hua Ri Bao· 2025-07-08 21:43
近年来,东海文旅集团以构建"3+1+N"文旅产品框架体系为目标,实施文化产业项目带动战略,以文塑 旅、以旅彰文,探索旅游产业与文化产业融合机制及双向发展模式,推动文化和旅游在更广范围、更深 层次、更高水平上实现融合发展。 厚植文化底色,打造文旅精品项目。深入挖掘羽山鯀禹、水晶非遗、汤姑温泉等历史文化底蕴和人文内 涵,将文化内容和个性化元素融入项目建设和旅游产品,建成开放羽山景区、季高鹿萌萌乐园、水晶雕 刻非遗展览馆等景区景点。推进城市家具项目,彰显"世界水晶之都、中国温泉之乡、生态宜居福地"东 海县城市文化魅力。宣传推介为窗口,做好城市故事表达。迎春纳新,推出鲧禹治水情景剧、龙王招婿 演艺等活动。连续举办3届东海温泉之夜音乐节,九龙汇夜肆汉潮市集、西双湖七夕情歌会添彩夏季旅 游。"登古山羽山、游鹿萌萌乐园、沐汤姑神泉"主题活动拉开秋游序幕。冬季旅游围绕"登羽山泡温 泉、赏花灯品民俗、亲子游研学游"展开。加大"状元门"等10个引流"爆点"及"百合园"等20个网红场景 宣传力度,"西双湖梧桐大道""东海学子礼"深受好评和关注。通过东海文旅南京会客厅、连云港晶泉旅 游运营展示中心等展现城市文化和旅游形象,开发"福流 ...
15秒“霸屏”,市民游客成为“城市主角”
Hang Zhou Ri Bao· 2025-07-08 03:01
Core Insights - The article discusses the launch of "West Lake Big Show," a new cultural tourism initiative by the Shangcheng District Cultural and Tourism Group in collaboration with Heiba Technology and Huashu Media, allowing citizens and tourists to feature themselves on a large screen at Xizi Bridge for 15 seconds [2][3] - The initiative aims to transform the experience of visitors from mere spectators to active participants, promoting a sense of community and shared cultural memory [2] Group 1 - The "West Lake Big Show" allows participants to upload photos via an official app and pay to appear on the large screen during designated time slots on weekends [2] - The initiative is designed to create a platform where ordinary people can showcase their moments, contrasting with the previously high-profile content that dominated the screen [2] - The program is part of a broader strategy to enhance public art spaces and foster a new form of cultural tourism that emphasizes co-creation and sharing [2] Group 2 - The initiative aims to deepen the integration of the natural beauty of West Lake with the everyday experiences of its visitors, creating a more engaging and participatory tourism experience [2] - Citizens, like Ms. Chen, express excitement about the unique experience of seeing themselves on the screen, highlighting the emotional connection fostered by the initiative [3] - The Shangcheng District Cultural and Tourism Group hopes to convey the charm of cultural tourism through shared experiences and emotional resonance among participants [3]
重庆、杭州直飞敦煌航线开通 加速丝路明珠文旅融合
Zhong Guo Min Hang Wang· 2025-07-08 02:31
《中国民航报》、中国民航网 记者路泞 报道:敦煌,作为丝绸之路上的璀璨明珠,拥有莫高窟、鸣沙 山月牙泉等世界级文化和自然遗产,其独特的历史文化底蕴和壮丽的大漠风光吸引着全球游客的目光。 依托这些丰富的资源优势,近日,敦煌航空交通再添新动力,两条直飞航线的成功开通,为暑期旅游市 场注入了强劲活力。 7月1日22时20分,四川航空3U8077航班平稳降落在敦煌莫高国际机场,标志着重庆-敦煌直飞航班首航 成功。此航线的开通,彻底改变了以往两地旅客出行需经停或中转的局面,为旅客提供了极为便捷的选 择。该新增航班号为3U8077/8,采用空客A320机型,每周二、四、六执飞。具体时刻为:19:45从重 庆江北国际机场起飞,22:35便能直达敦煌莫高国际机场;返程航班则在23:20从敦煌起飞,次日01: 55直抵重庆。相比以往漫长的旅程,直飞航班大幅节省了旅客的时间和精力。 这两条直飞航线的相继开通,不仅是对敦煌交通网络的完善,更是对其丰富旅游资源开发的有力推动。 在便捷的交通加持下,敦煌将吸引更多来自全国各地的游客,进一步释放其文旅潜力,为当地经济社会 发展注入活力。(编辑:李季威 校对:张薇 审核:韩磊) 紧接着在7 ...
郭永航会见南充市委书记张冬云一行
Guang Zhou Ri Bao· 2025-07-08 01:40
张冬云对广州发展取得的卓越成就表示钦佩,他说,南充坚定贯彻党中央和四川省委决策部署,谋划实 施了"1558"工作思路,奋力推动经济社会高质量发展。今年以来,坚持把"全力打赢经济发展翻身仗"作 为工作总抓手,推动经济加快向好、跨越升位,迫切需要学习借鉴发达地区好经验好做法。广州是中国 改革开放的排头兵、高质量发展的领头羊和火车头,是粤港澳大湾区最具活力和竞争力的城市之一,希 望广州能在产业升级、科技赋能、文旅融合等方面与南充进一步加强交流合作,助力南充高质量发展、 现代化建设。南充将做好服务保障工作,为来南投资兴业的企业营造一流营商环境。 广州市领导边立明、江智涛,南充市领导王毅、罗明远参加会见。 相关附件 7月7日,广州市委书记郭永航会见来穗调研考察的南充市委书记张冬云一行。 郭永航对张冬云一行表示欢迎,对南充经济社会发展成效表示赞赏,并介绍广州经济社会发展情况。他 说,当前广州正深入学习贯彻习近平总书记对广东系列重要讲话和重要指示精神,锚定"排头兵、领头 羊、火车头"标高追求,进一步全面深化改革、扩大高水平对外开放,持续巩固提升"6+4"城市性质和核 心功能,加快建设"12218"现代化产业体系,奋力建设具 ...
山西忻州:坚持以文塑旅、以旅彰文 以文旅融合描绘高质量发展新图景
Ren Min Ri Bao· 2025-07-07 22:06
在山西省中北部地区,有一片受到文化与自然双重滋养的土地——忻州市。近年来,忻州市紧扣"以文 塑旅、以旅彰文"发展主线,推动文化和旅游深度融合、相互赋能,不仅让千年文化焕发新生机,更让 旅游产业成为经济社会高质量发展的新引擎。2024年,全市51个A级旅游景区接待游客2894.86万人次, 同比增长9.3%,交出了一份文化与旅游共生共荣的亮眼答卷。 文化为基:让旅游更有深度 忻州市深厚的文化底蕴,正为旅游业发展注入源头活水。在文物保护领域,忻州市高标准编制《忻州市 文物保护与利用专项规划(2023—2035年)》,构建"双核两带五区"保护利用格局。借助《黑神话·悟 空》对忻州古建筑的宣传效应,忻州组织对44处具备开放条件的国省保文物建筑实施开放工程,让千年 古建走进大众视野。五台山、长城雁门关段两处世界文化遗产,以及佛光寺、南禅寺等唐代建筑遗存, 成为游客触摸历史的重要窗口。 发出新的生机与活力,向着"国际知名文化旅游目的地"的目标稳步迈进,为全国文旅融合发展贡献智慧 和力量。 文化活动的常态化开展,让游客在旅行中感受忻州文化的独特魅力。2024年,忻州免费送戏下乡演出 1238场,农民工歌手大赛、广场舞大赛等 ...
洋河股份:服务全民赛事举办 书写文旅融合新篇
Ren Min Ri Bao· 2025-07-07 21:54
Group 1 - The Jiangsu Province Urban Football League ("Su Super") has gained significant attention this summer, promoting tourism, dining, leisure, and sports consumption in various regions of Jiangsu, showcasing a successful integration of culture and tourism [2] - Yanghe Co., as a national brand rooted in Jiangsu, has fully sponsored the "Su Super" Suqian team, exploring innovative practices to empower regional cultural dissemination and support high-quality cultural tourism development [2][3] Group 2 - During a key match between Suqian and Yancheng, Yanghe Co. organized a fan group to enhance the atmosphere and showcase hospitality, while also creating industrial tourism routes for visiting fans to experience local culture [3] - Yanghe Co. has launched exclusive benefits for visiting fans, including free tours of two national 4A-level tourist attractions, enhancing the interaction between the event, brand, and fans [4] - The company has consistently invested in community sports, promoting sports culture and integrating it with liquor culture, thereby creating new consumption scenarios and supporting the development of cultural tourism [6]
让“古蜀厚重”叠加“人间烟火”,满足复合型文旅需求 看完三星堆还能干什么? 德阳以全域文旅格局“留客”
Si Chuan Ri Bao· 2025-07-07 07:09
Group 1 - The core viewpoint emphasizes the integration of culture and tourism in Deyang, leveraging the unique cultural resources of Sanxingdui to enhance the city's tourism appeal and economic development [7][10] - Deyang aims to construct a "3+N" cultural tourism development model, enhancing its brand as "World Sanxingdui, Tianfu's Backyard" and converting cultural resources into high-quality development advantages [7][10] - The city plans to invest approximately 13 billion yuan in the Sanxingdui Cultural Tourism Development Zone, creating a comprehensive tourism destination that includes cultural experiences, entertainment, and creative industries [11] Group 2 - Sanxingdui Museum is projected to receive 5.9936 million visitors in 2024, generating ticket revenue exceeding 330 million yuan, indicating a significant influx of tourism [10] - The museum's cultural products are expected to achieve nearly 200 million yuan in annual sales, with IP licensing income surpassing 10 million yuan, showcasing the commercial potential of cultural heritage [10] - Deyang's tourism industry is evolving, with themed performances and local businesses rapidly developing in response to the Sanxingdui attraction, indicating a positive ripple effect on the local economy [10][11] Group 3 - Deyang is implementing a strategy to transform from a single museum visit to an immersive cultural tourism destination, addressing the short stays of visitors and enhancing overall tourist experience [11] - The city is actively promoting its tourism brand through events and partnerships, aiming to attract high-quality projects and investments to create a full-chain tourism ecosystem [11][13] - Deyang's unique cultural tourism brand strategy includes a four-dimensional approach focusing on cultural value transformation, regional collaboration, and deep industry integration [13][14]
文旅融合绘就乡村新图景
Hang Zhou Ri Bao· 2025-07-07 02:46
Core Viewpoint - The transformation of rural areas in Hangzhou, particularly through tourism and cultural initiatives, has significantly improved local economies and community engagement, showcasing successful models of rural revitalization [3][4][6]. Group 1: Rural Tourism Development - The village of Shangshan has evolved from a traditional agricultural community to a vibrant tourist destination, attracting over 10,000 visitors each weekend and generating more than 5 million yuan in revenue from music festivals [4][6]. - The establishment of the "Hemei Shangshan" landscape through environmental improvements and the creation of lotus ponds has become a focal point for tourism, enhancing the village's appeal [3][4]. - The integration of local attractions, such as the Xiaoliu Stone Happy Park and Xindeng Ancient City, has created a comprehensive rural tourism experience [4]. Group 2: Cultural and Agricultural Integration - Jing Mountain Village is leveraging its tea culture by creating a tourism brand around "Jinglingzi," which includes themed accommodations and cultural products, enhancing visitor engagement [5][6]. - The village's tea production has reached an annual output of nearly 40,000 kilograms, with sales exceeding 70 million yuan, demonstrating the economic benefits of integrating tourism with traditional agriculture [6]. - The development of new business models, such as tea-themed immersive experiences and cultural events, has attracted over 300,000 visitors annually, further boosting the local economy [5][6]. Group 3: Music and Cultural Events - Meicheng Town is innovating by combining music with local cultural heritage, hosting various music festivals that attract diverse audiences and enhance the town's cultural profile [7][8]. - The town's strategy includes collaborating with professional music and media teams to create distinctive cultural tourism symbols, thereby increasing its visibility and appeal [8]. - The success of music events has led to a series of cultural activities, including art exhibitions and folk performances, revitalizing the local cultural scene [8]. Group 4: Broader Implications for Rural Revitalization - The initiatives in Hangzhou's villages serve as a model for rural revitalization across China, emphasizing the importance of cultural heritage and tourism in economic development [8]. - The transformation of these villages highlights the potential for integrating environmental sustainability with economic growth, creating a blueprint for other regions to follow [8].