撰 文 / 刘宝华 设 计 / 赵昊然 新汽车时代，传统车企要应对的不只是电动化、智能化等技术变革，还有因这些变革和新品牌入局 引发的品牌格局重塑。 在企业定位上，从10年前要成为出行公司，到几年前的做科技公司，再到今年流行的AI公司，对消 费者和资本市场，汽车企业都需要表现出与时俱进的活力，以免给人落伍、掉队的印象。 在品牌形象上，传统车企都面临选择：是与时俱进地转型，与新品牌一样打电动、智能牌，还是坚 持原有的品牌标签？ 能感受到，经过一段时间的混沌、纠结与抉择后，更多传统车企在2025年想清楚了这个问题。 4月15日，离上一次大换代超过10年的沃尔沃旗舰车型XC90迎来全新一代上市。相比如今的新车发 布会普遍要把一款车从底盘、悬挂、动力、性能、智驾、智舱、座椅、音响通通讲一遍，细化到用 什么芯片、算力多少、发动机热效率、电池续航、充电速度，全新XC90发布会90%以上时间只讲 了一件事——安全。 稍微了解汽车的可能都知道安全是沃尔沃一直以来的最大标签，反过来，沃尔沃几乎就是汽车安全 的代名词。但在一场全新旗舰车型上市发布会上只讲一个产品点，是极其罕见和冒险的。 这还不够，近一个月前的3月17日，沃尔沃在 ...

撰 文 / 刘宝华 设 计 / 赵昊然 新汽车时代，传统车企要应对的不只是电动化、智能化等技术变革，还有因这些变革和新品牌入局 引发的品牌格局重塑。 在企业定位上，从10年前要成为出行公司，到几年前的做科技公司，再到今年流行的AI公司，对消 费者和资本市场，汽车企业都需要表现出与时俱进的活力，以免给人落伍、掉队的印象。 在品牌形象上，传统车企都面临选择：是与时俱进地转型，与新品牌一样打电动、智能牌，还是坚 持原有的品牌标签？ 能感受到，经过一段时间的混沌、纠结与抉择后，更多传统车企在2025年想清楚了这个问题。 例如，在3月底的事故发生前，行业普遍把今年看做"全民智驾元年"，车企扎堆发布激进的智驾战 略、智驾技术、智驾产品，其中不少喊出了年内实现L3的目标。 而宝马在3月14日的新世代科技战略沟通会上没有将自动驾驶作为重点，驾驶乐趣、操控仍然是宝 马新世代系列车型展示出的核心竞争力被频繁强调，还明确提出"宝马不会轻易把方向盘交给机 器。" 这在今天看来无比正确，但在3月底之前那段时间，其实与行业氛围格格不入，被一部分人扣上"车 坛诺基亚"的帽子。 比宝马更极端的是沃尔沃。 4月15日，离上一次大换代超过10年 ...

Core Viewpoint - Volvo emphasizes safety as the core value of its brand, which has been maintained for 98 years, and this focus is central to the launch of the new XC90 SUV [1][6][12]. Group 1: Product Launch and Features - The new Volvo XC90 was officially launched on April 15, with five models priced between 479,000 to 679,000 yuan [1]. - The launch event highlighted Volvo's commitment to safety, showcasing the brand's long-standing values rather than just product specifications [1]. Group 2: Autonomous Driving and Safety - The automotive industry is viewing 2025 as a pivotal year for autonomous driving, prompting a reassessment of safety concerns following several accidents [3]. - Volvo is cautious about the rollout of advanced autonomous driving features, prioritizing safety and reliability over speed to market [4][5]. - The company believes that achieving high-level autonomous driving requires industry-wide collaboration, with safety as the foundational principle [3][4]. Group 3: Commitment to Safety Innovations - Volvo has a rich history of safety innovations, including the invention of the three-point seatbelt and various child safety measures [6][11]. - The company maintains rigorous safety testing standards, exceeding industry norms significantly, such as higher collision test speeds and stricter material regulations [11]. Group 4: Market Strategy in China - Volvo aims to establish China as its second "home" market, leveraging the country's advanced supply chain and digital capabilities [12][13]. - The company plans to launch a new product lineup in 2025, including seven new models across various powertrains, to enhance its market presence [13]. - Volvo's strategy includes maintaining a balance between brand strength, product quality, and operational capabilities to navigate the competitive luxury car market [12].

Core Insights - The conference focused on automotive safety, intelligence, and health, emphasizing the importance of these areas in the industry's transformation and consumer concerns [1][3]. Group 1: Conference Overview - The 2025 China Automotive Index International Exchange Conference and Euro NCAP Technical Seminar was held in Chongqing, co-hosted by China Automotive Engineering Research Institute (China Automotive Research) and Euro NCAP [1]. - The theme of the conference was "Global Vision, Building Safety Together," attracting representatives from global NCAP organizations, automotive industry associations, experts, and company executives [1]. Group 2: China Automotive Research Contributions - China Automotive Research has been a leader in automotive testing, focusing on "intelligent safety" and "green health" since initiating automotive index research in 2014 [3]. - The organization has released over 200 industry standards and patent achievements to support national standard formulation and lead technological advancements in the industry [3]. Group 3: Testing Standards and Innovations - China Automotive Research has upgraded testing regulations every three years, with the current 2023 version in effect and the 2026 version under development [4]. - The organization has introduced specialized testing protocols, such as the "Intelligent Connected New Energy Vehicle Complex Cold Environment Testing Regulations," addressing challenges in extreme weather conditions [4][6]. Group 4: Technical Innovations - China Automotive Research has developed a database of over 15,000 future traffic accident scenarios and collected 3 million kilometers of natural driving data to support localized testing [7]. - The organization has pioneered several safety testing standards, including low-speed AEB testing scenarios and comprehensive assessments of in-vehicle environmental pollution [7][8]. Group 5: International Collaboration - China Automotive Research actively promotes international cooperation, establishing partnerships with global organizations like Euro NCAP to enhance the internationalization of automotive testing systems [11]. - The organization has helped numerous domestic models achieve Euro NCAP five-star ratings, facilitating the entry of Chinese automotive brands into international markets [13][14]. Group 6: Future Initiatives - The "China Automotive Index 2025 Technology for Good Public Welfare Plan" was announced, focusing on intelligent safety and green health initiatives [10]. - China Automotive Research aims to create a one-stop solution for automotive testing and certification, enhancing the global competitiveness of Chinese automotive brands [14].