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跟着团长打县城:最适合中国人的cosplay
3 6 Ke· 2025-05-07 00:16
Core Insights - The article highlights the success of the immersive tourism project "Follow the Commander to Attack the County," which has become a popular form of cultural cosplay among Chinese youth, focusing on red culture and historical experiences [1][3][17] Group 1: Project Overview - The project is set against the backdrop of the 1941 Anti-Japanese War in the Yimeng Mountains, allowing participants to engage in a four-part experience: mobilization, marching, attacking, and celebrating victory [5][10] - It attracted over 5,000 participants in a single day during the May Day holiday, with a Douyin topic view count exceeding 300 million [1][3] Group 2: Cultural Significance - The project effectively taps into collective memory and emotional resonance among Chinese people, contrasting traditional cosplay that focuses on fictional characters [3][7] - Participants experience a sense of collective identity and historical connection, with 67% of participants being post-95s and 23% being families with children from the post-00s generation [9][10] Group 3: Social and Emotional Engagement - The project fosters social interaction, allowing families and friends to bond through shared experiences, and encourages participants to share their experiences on social media [4][10] - The emotional journey is enhanced by the involvement of well-known actors, such as Yang Qingwen, who adds excitement and recognition to the experience [4][10] Group 4: Innovative Tourism Model - The project represents a shift from traditional red tourism, which often feels disconnected from history, to an immersive experience that engages visitors actively [12][10] - It combines historical narratives with interactive elements, creating a model that emphasizes emotional engagement over mere observation [12][10] Group 5: Challenges and Controversies - The project has faced criticism regarding the balance between entertainment and historical seriousness, with concerns about the potential trivialization of historical events [14][16] - There are also concerns about pricing strategies within the tourist area, with reports of significant markups on food and merchandise, leading to negative perceptions among visitors [16][14]
市区文旅景区交出高分答卷
Zhen Jiang Ri Bao· 2025-05-06 23:52
"五一"假期结束,镇江文旅集团传来好消息:集团所属金山、焦山、北固山、南山景区等经营单 位"五一"假期接待游客量创历史新高。集团相关负责人表示,根据市委、市政府"五一"假期总体工作调 度和部署,文旅集团提前准备,系统谋划,落实落细,安全有序做好各项供给服务,较好完成假期旅游 接待任务。 文旅消费创新高,经济和社会效益双丰收 镇江旅游市场持续火热,文旅集团巧借东风,上新"88元畅游三山一湖联票""金山门票+画舫船套 票"等优惠政策,乘数效应显著。根据同程旅行平台数据显示,节前一周镇江三山景区搜索热度提升 32%,环比增长116%,景区门票预订人次同比增长10.31%,由此也带动了酒店预订迎来高峰期。 "五一"期间,镇江文旅集团下属三山、南山景区,金山壹号游轮酒店,一泉宾馆,文旅九华国际酒 店,公共景区等累计接待游客54.51万人次,较去年同期增长11.44%;营收同比增长超10%。其中,家 庭、亲子游群体占比过半,自驾游持续升温,一周内"小红书"的镇江自驾游笔记近200条。 数据显示,镇江位列携程国内5月小众目的地榜第7名,三山景区单日客流峰值突破12万人次。值得 一提的是,在240小时过境免签等便利出入境政策 ...
太原文博“五一”客流收入创新高 沉浸式体验催热文化消费
Zhong Guo Xin Wen Wang· 2025-05-06 08:09
Group 1 - The core viewpoint of the articles highlights the significant growth in visitor numbers and ticket revenue for cultural heritage sites in Taiyuan during the 2025 May Day holiday, indicating a strong recovery and interest in cultural tourism [1][2] - During the holiday, 22 cultural venues in Taiyuan received a total of 758,000 visitors, generating ticket revenue of 13.95 million yuan, marking a year-on-year increase of 7.23% and 19.71% respectively, achieving a historical high [1] - The total visitor count for cultural venues reached 928,500, a 7.52% increase compared to the same period in 2024, with total ticket revenue of 14.54 million yuan, reflecting a 29.47% year-on-year growth [1] Group 2 - The Jin Yang Ancient City Archaeological Museum and Jin Yang Ancient City Museum saw a staggering 139.11% increase in visitor numbers, while the Twin Pagoda Museum and North Qi Mural Museum experienced growth rates of 39.4% and 89.1% respectively [1] - The Jin Ci Museum led in both visitor numbers and revenue, attracting 159,200 visitors and generating 7.82 million yuan, maintaining its status as the top venue [1] - External visitors accounted for 73.8% of the total, with significant contributions from neighboring provinces such as Hebei, Shaanxi, and Inner Mongolia, reinforcing Taiyuan's position as a hub in the Jin-Guangxi-Shaanxi-Mongolia cultural tourism corridor [1] Group 3 - Various cultural institutions have introduced innovative experiences, such as the "touchable history classroom" at the Jin Yang Ancient City Archaeological Museum, which allows visitors to engage in activities like porcelain restoration, achieving an average daily visitor count of over 4,800 [2] - The Jin Ci Museum has adopted a unique "costume flash mob + live explanation" model, with related short video content garnering over 5 million views [2] - The Shanxi Museum hosted the fifth Hanfu Culture Week, attracting over 6,000 participants daily, which significantly boosted local costume rental businesses by 210% [2]
文旅新趋势 消费新活力丨商都漫步 超有“艺”思
He Nan Ri Bao· 2025-05-06 01:32
参与考古发掘、感受文博露营、体验文物"乘风计划"、聆听古乐器音乐会……5月1日至4日,由郑州市 文物局、郑州市文物考古研究院发起的"考古工地公众开放日"活动在郑州商都书院街墓地、巩义双槐树 遗址和荥阳青台遗址同步举办,前来体验的游客络绎不绝,考古遗址现场上演"探方上的艺术节"。 如意龙湖,"船"说郑州。郑州如意·龙湖城市水上夜游也在这个"五一"焕新出彩,通过"船、水、光、 影"的协同叙事,将商都遗址、少林禅武、《诗经·郑风》等转化为可感知的沉浸式场景。武则天封禅的 场景在扇形水幕上奔腾,二十四节气化作星宿图谱点亮夜空……通过"嵩阳书声""少林禅宗""华夏之 源"等12幕大型演出形成连贯的华夏文明体验长廊,以光影的艺术语言生动诠释"天地之中、黄帝故里、 功夫郑州"的城市品牌。 5月4日,赶在"考古工地公众开放日"的最后一天,来自北京的游客刘鹏特意带家人"打卡"郑州商都书院 街墓地遗址。 坐落于郑州商都内城东南,书院街墓地展现了早商时期高等级贵族丧葬礼制的规范,是中央王朝都城内 迄今所见年代最早的具有兆域(墓地四周的疆界)性质的高等级贵族墓地,在此发掘的金覆面、白陶 鼎、玉杖首等反映了早商文明多元文化的融合,也填 ...
日媒:月入可达50万日元,日本“移动导游”火出圈
Huan Qiu Shi Bao· 2025-05-05 22:46
【环球时报综合报道】穿着和服的游客乘坐人力车,在车夫的讲解中愉快地游览街头,这一幕已成为东 京浅草的标志性场景。据日本雅虎新闻网5日报道,提供人力车服务的"东京力车"在谷歌地图上获得了 超6000条评价,并保持着满分5星的高评分。 在西尾龙太看来,"以顾客为中心"是所有服务的核心。为此,公司尤为重视车夫培训,着重引导员工 从"为自己工作"转向"为顾客服务"。培训内容不仅涉及驾驶技巧,还涵盖日本历史文化、浅草地方知识 等。在严格的考核机制下,公司人力车夫"毕业考"通过率仅有10%。 经历疫情观光低谷后,如今浅草的旅游市场已再度回暖。西尾龙太计划未来不仅继续深耕浅草,也考虑 向东京周边的观光景点拓展服务。(刘雅婷) 观光人力车服务何以魅力十足?"东京力车"社长西尾龙太介绍,车夫兼具驾驶员与导游双重身份,不仅 提供专业驾驶,还会用生动讲解和互动,为游客带来独特体验。不同于普通观光巴士的单向输出,人力 车游览主打"沉浸式体验"——车夫会根据游客兴趣调整路线,讲述浅草寺的千年历史以及有趣的小故 事,甚至分享只有当地人才知道的小众美食店铺。一般收费标准为10分钟5000日元(100日元约合5元人 民币)起。除基本服务外, ...
假期前四天山东200家景区纳客2216.5万人次
Da Zhong Ri Bao· 2025-05-05 00:53
恰逢五四青年节,各地推出系列青年主题活动,丰富假期旅游市场。滨州市文化馆推出"星光艺场 青春嗨唱夜"活动,展示青年风采,激昂青春活力。山东省会大剧院举办2025"青春的力量"流行音乐演 唱会、烟台胶东剧院推出"乐燃五四·管乐之旅"莱山区青年交响乐管乐团公益专场音乐会,唱响青春旋 律,展现青春力量。(记者 唐晓宁) 5月4日"五一"假期第四天,记者从省文化和旅游厅获悉,截至当日15:00,全省重点监测的200家 旅游景区,接待游客569.0万人次,同比增长9.7%;营业收入2.52亿元,同比增长8.9%。截至16:00, 全省16家5A级旅游景区共计接待游客125.81万人次,同比增长8.95%。全省公共文化场馆当日服务99.05 万人次,同比增长14.00%。"五一"假期前四天,全省重点监测的200家旅游景区,接待游客2216.5万人 次,同比增长8.0%;营业收入10.9亿元,同比增长8.2%。 "五一"假期,"沉浸式"体验受追捧。各地推出"演艺游""影视游"等场景化互动项目,进一步丰富了 文旅消费新场景,提供沉浸消费新体验。临沂市费县天蒙景区大型行进式沉浸式实景互动演艺《沂蒙山 小调》,让红色文化从"展板 ...
“五一”消费市场呈现新变化 众多“独一无二”消费场景“破圈”圈粉
Yang Shi Wang· 2025-05-04 04:27
Group 1 - The "May Day" holiday has seen a vibrant consumer market across the country, with shopping districts creating new consumption scenarios and offering personalized, diverse, and quality products and services [1][5] - In Shanghai, the first-ever Penguin Convenience Store themed exhibition and a global offline launch of a designer shoe brand attracted significant crowds, indicating a successful marketing strategy [1][5] - In Hangzhou's Wulin shopping district, a 15,000 square meter underground area has become popular among young consumers, achieving daily sales exceeding 150,000 yuan [3] Group 2 - Major shopping districts in Shanghai have launched a series of special activities, with nearly 3,600 brands participating, showcasing the competitive retail environment [5] - Traditional shopping areas are also undergoing upgrades, with unique performances and themed events attracting visitors, as seen in Harbin's Zhonghua Baroque Street [6] - High foot traffic in Chengdu's International Airport shopping district has led to daily customer numbers exceeding 300,000, with surrounding outlet malls achieving sales over 20 million yuan [8] Group 3 - The "May Day" holiday has also seen a rise in tourism to lesser-known counties, with outdoor camping gear and trendy clothing becoming popular among consumers [9][10] - The Ministry of Commerce reported that over 2,400 foreign trade enterprises participated in promotional activities, resulting in procurement intentions exceeding 16.7 billion yuan [9] Group 4 - The trend of experiencing "slow-paced, quiet enjoyment" in rural areas is growing, with significant increases in hotel bookings in various counties [10][24] - The introduction of immersive experiences in ancient towns and streets is transforming the consumption landscape, moving from a ticket-based economy to an experience-based economy [27][34] Group 5 - In Fujian's Zhangzhou, the "Time Travel Journey" experience has attracted over 38,500 visitors daily, showcasing the popularity of immersive tourism [29] - The integration of technology in performances and events in ancient towns is enhancing consumer engagement and driving sales, as seen in the use of advanced stage equipment in Linyi's Langya Ancient City [34]
Globant:2024年科技趋势报告-人工智能、量子技术、机器人等将如
Sou Hu Cai Jing· 2025-05-03 17:30
Group 1: Artificial Intelligence - Generative AI presents opportunities for businesses, with a focus on enhancing customer experience and the importance of design in AI solutions [1][3][30] - Action-enabled AI products will achieve breakthroughs, allowing companies to leverage unstructured data while addressing regulatory concerns to improve accuracy and inclusivity [1][30] - The regulatory environment surrounding AI is still developing, necessitating organizations to be aware of legal, ethical, and moral implications as they adopt AI solutions [30][31] Group 2: Quantum Computing - Quantum computing is transitioning from theory to practical applications, particularly in finance and pharmaceuticals, with companies expected to explore its business impact and invest accordingly [1][2] Group 3: Robotics - The robotics market is at a critical juncture due to the development of versatile robots, with AI enhancing their capabilities across various industries [1][2] - Companies are likely to adopt Robotics as a Service (RaaS) models, impacting sectors such as entertainment while facing challenges related to legal and employment structures [1][2] Group 4: Blockchain - Blockchain technology retains significance in specific industries, particularly for data security and digital identity management, despite facing challenges in scalability and energy consumption [2] Group 5: Immersive Experiences - Interest in 3D immersive experiences remains strong, with the launch of Apple's Vision Pro expected to drive advancements in spatial computing and provide new methods for data collection and customer engagement [2]
科技赋能让游客从“看景”到“入景” 文化演出市场成为拉动消费新引擎
Yang Shi Wang· 2025-05-02 06:54
北京:数字科技助力 打造沉浸式演艺新空间 央视网消息:"五一"假期,各地景区、文博场馆、主题街区等通过打造沉浸式体验空间,推出一批演艺新空间新场景,从"看景"到"入 景",游客不仅在景中游,更成为"剧中人"。 "五一"假期,水乡周庄精心打造的行浸式多维空间剧《只此周庄》上演,吸引了众多游客。现场观众手提一盏盏鱼灯一起逐光而行,走进 热闹繁华的生活图景。焕新回归的《只此周庄》沉浸式演出,在故事脉络不变的基础上,剧情变得更紧凑,增加了更多互动体验。3D虚拟空 间、元宇宙场景搭建等高科技手法的运用强化了视觉呈现。游客仿佛一瞬间穿越回了宋朝,走入了一幅幅宋代市井生活画卷,让"看戏人"成 为"入戏者",在沉浸式体验中感受千年水乡文化。 5月1日,大型沉浸式烟花秀《天画山西·遇见花火》在山西省晋中市莲花湾景区上演。表演以天幕为画布、焰火为笔墨,结合巨幅投影、 动态水秀、聚光矩阵与特效互动,为观众呈现了一场跨越时空的"天空交响诗"。 据介绍,未来,"天画山西"将与山西文旅深度融合,把山西文旅的重要画面植入烟花秀表演,如"烟花秀+云冈石窟""烟花秀+壶口瀑 布""烟花秀+太行山"等。 近年来,科技打造的沉浸式互动演艺空间作为 ...
从博物馆到工业仿真:巴可解码沉浸体验未来路线图
Huan Qiu Wang· 2025-04-28 06:58
Core Insights - Barco's immersive experience solution, "Immersive Universe," received the "Best Technology Application Award" at InfoComm China 2025 for its high-quality visual experience [1][5] - The immersive experience is described as a new form of artistic display that transcends traditional viewing methods, allowing audiences to feel the charm of art [5][7] Technology and Product Features - The "Immersive Universe" space features a 7-meter diameter and 3-meter height setup using seven Barco I600 projectors, achieving over 20 million pixels in total resolution for seamless visuals [5][10] - The I600 projector supports 4K UHD resolution, with brightness ranging from 8000 to 14000 ISO lumens, and a weight of less than 25 kg, providing flexibility for large immersive setups [10][12] - The QDX series projectors offer brightness up to 43000 ISO lumens and support for 4K at 240Hz and 8K at 60Hz, ensuring excellent image quality even in bright environments [10][12] Market Strategy and Localization - Barco emphasizes a dual strategy of localization and globalization in the Chinese market, establishing local R&D teams and production bases to develop products tailored to local needs [14][16] - The company collaborates closely with local partners to enhance value creation through knowledge sharing and resource integration [16][14] - Barco aims to expand its presence in various sectors, including corporate training, brand marketing, and urban exhibitions, leveraging immersive experiences for complex information delivery [13][14] Future Outlook - The future of immersive experience technology is seen as promising, with potential applications expanding into various fields, including tourism and virtual simulation [17][16] - The technology is expected to play a significant role in enhancing experiences in theme parks, museums, and exhibitions, as well as in pilot training simulations [17][16]