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三大漫展首度联动 首届上海国际动漫月将于7月4日启动
news flash· 2025-06-20 08:13
智通财经6月20日电,首届上海国际动漫月将于7月4日启动。据介绍,首届上海国际动漫月将首次实现 CCG EXPO(中国国际动漫游戏博览会)、Bilibili World(哔哩哔哩线下嘉年华)与ChinaJoy(中国国 际数码互动娱乐展览会)三大动漫展会联动。本次国际动漫月将深度运用XR(扩展现实)、全息投 影、沉浸式剧场等技术,在三大展现场打造"虚实无界"的梦幻空间。依托三大展会平台,2025上海国际 动漫月预计将吸引超百万海内外观众,有望通过系列场景化、沉浸式体验,将动漫月的文化热度直接转 化为城市消费增量,让"流量"转换成"留量"。 三大漫展首度联动 首届上海国际动漫月将于7月4日启动 ...
景区“一锤子买卖”如何破局?
Xiao Fei Ri Bao Wang· 2025-06-13 02:34
前不久,1元一根的冰棍、2.5元一根的黄瓜让河南省洛阳市的龙潭大峡谷"出了圈"。龙潭大峡谷作为国 内首家破产的5A级景区,在重组后如何完成华丽逆袭?在全国景区依靠商品销售维持运营、商品平均 溢价率将近三至五倍的情况下,龙潭大峡谷向我们展示了消费平价策略下景区的破局之道。 事实上,当前国内许多景区正面临同一痛点:门票经济式微。景区过度依赖二次消费维持运营,导致景 区内商品溢价奇高。景区运营者对消费者复游没有信心,多抱着"一锤子买卖"的心态,"能赚一单是一 单",这是景区商业模式发展的畸形。 在消费升级的大背景下,游客逐渐从打卡式观光转向体验式消费。美团数据显示,2024年体验型消费占 比提升至65%。此外,有调查显示,游客对景区的评价要素中,消费性价比权重超过景观独特性。 □ 本报记者 刘 元 从市场反馈看,平价策略也并非"赔本赚吆喝",在保障游客基本游玩体验后,景区人气进一步上升。数 据显示,2023年龙潭大峡谷重启运营后,游客量同比增长327%,商品销售额提升40%,景区复游率达 到38%,远超行业平均水平。 制造流量"爆点"只是第一步,景区要想实现可持续发展,必须思考如何通过创新消费场景将"网红"变 为" ...
太原文博“五一”客流收入创新高 沉浸式体验催热文化消费
Zhong Guo Xin Wen Wang· 2025-05-06 08:09
Group 1 - The core viewpoint of the articles highlights the significant growth in visitor numbers and ticket revenue for cultural heritage sites in Taiyuan during the 2025 May Day holiday, indicating a strong recovery and interest in cultural tourism [1][2] - During the holiday, 22 cultural venues in Taiyuan received a total of 758,000 visitors, generating ticket revenue of 13.95 million yuan, marking a year-on-year increase of 7.23% and 19.71% respectively, achieving a historical high [1] - The total visitor count for cultural venues reached 928,500, a 7.52% increase compared to the same period in 2024, with total ticket revenue of 14.54 million yuan, reflecting a 29.47% year-on-year growth [1] Group 2 - The Jin Yang Ancient City Archaeological Museum and Jin Yang Ancient City Museum saw a staggering 139.11% increase in visitor numbers, while the Twin Pagoda Museum and North Qi Mural Museum experienced growth rates of 39.4% and 89.1% respectively [1] - The Jin Ci Museum led in both visitor numbers and revenue, attracting 159,200 visitors and generating 7.82 million yuan, maintaining its status as the top venue [1] - External visitors accounted for 73.8% of the total, with significant contributions from neighboring provinces such as Hebei, Shaanxi, and Inner Mongolia, reinforcing Taiyuan's position as a hub in the Jin-Guangxi-Shaanxi-Mongolia cultural tourism corridor [1] Group 3 - Various cultural institutions have introduced innovative experiences, such as the "touchable history classroom" at the Jin Yang Ancient City Archaeological Museum, which allows visitors to engage in activities like porcelain restoration, achieving an average daily visitor count of over 4,800 [2] - The Jin Ci Museum has adopted a unique "costume flash mob + live explanation" model, with related short video content garnering over 5 million views [2] - The Shanxi Museum hosted the fifth Hanfu Culture Week, attracting over 6,000 participants daily, which significantly boosted local costume rental businesses by 210% [2]