夜间经济

Search documents
“浙BA”IP加持 浙江启动暑期文旅消费季
Zhong Guo Xin Wen Wang· 2025-07-13 05:53
Group 1 - The core event "Colorful Summer in Zhejiang" was launched on July 12, 2023, aiming to boost cultural and tourism consumption in the province through various initiatives [1] - The event features "ten major scenes," "hundreds of discounts," "thousands of activities," and aims to drive consumption from "ten thousand families," with a total of 30.538 million yuan in consumption vouchers to be distributed [1] - New economic models such as performance economy, intangible cultural heritage economy, and night economy are emerging in Zhejiang, enhancing the cultural tourism sector [1] Group 2 - Zhejiang has introduced 100 parent-child study tour routes covering themes like "technology exploration," "cultural inheritance," and "natural ecology" to meet the demand for family travel during the summer [2] - The second batch of "Zhejiang Cultural Tourism Promotion Officers" was appointed to promote new travel experiences and benefits through social media [2] - The innovative "ZheBA" league combines basketball, local culture, and tourism, quickly gaining over 100 million views, marking a new highlight in summer tourism [2]
广东开启超200场暑期夜间主题消费活动
Zhong Guo Xin Wen Wang· 2025-07-12 08:56
Core Insights - Guangdong Province has launched the 2025 Night Economy and Summer Consumption Promotion activities, focusing on summer travel, entertainment, and rejuvenation, with over 200 night-themed consumption events planned from July to September [1][2] - The province's retail sales of consumer goods reached 1.9 trillion yuan from January to May, showing a year-on-year growth of 3.7%, indicating a robust consumer market [1] - The summer season is identified as a peak consumption period, with initiatives to enhance night-time economic activities and attract tourists to Guangdong [1] Group 1 - The activities include six major night-themed consumption events: "Exciting Night Markets, Flavorful Night Foods, Quality Night Shopping, Vibrant Night Entertainment, Charming Night Tours, and Fashionable Night Shows" [1] - The Guangdong Provincial Department of Culture and Tourism will host the "Yue Summer Island Music Festival" to promote coastal and island tourism resources [1] - The city of Qingyuan will implement a "15-minute Qingyuan Night Economy Consumption Map" and offer various discounts and promotions during the summer [2] Group 2 - The Guangdong Provincial Department of Commerce will collaborate with cultural and tourism departments to leverage diverse tourist attractions and shopping districts [1] - China UnionPay and Ctrip Group announced summer consumption measures during the launch event [2] - Changlong Group introduced summer discount policies for the Qingyuan Changlong Forest Kingdom [2]
“夜间模式”提升城市消费活力
Jing Ji Ri Bao· 2025-07-11 22:17
Group 1 - The night economy is becoming a new engine for cultural and tourism consumption, with night tourism gaining popularity as it offers a unique experience compared to daytime activities [1] - Consumers' demand for cultural and tourism experiences is diversifying, leading to the saturation of traditional daytime experiences, thus prompting the exploration of night tourism as a viable option [1] - Various cities are implementing night events to attract visitors, such as the "Pyramid Summit: Ancient Egyptian Civilization Exhibition" in Shanghai and innovative performances in Hangzhou [1] Group 2 - The development of the night economy is improving urban infrastructure, such as transportation and lighting, which in turn enhances residents' quality of life [2] - Night tourism consumption is driving the growth of surrounding industries, with examples like the 25,000 "Jingpiao" creators in Jiangxi's Jingdezhen and 470 businesses in Zhangye, Gansu [2] - The State Council has issued measures to extend the opening hours of popular tourist attractions, emphasizing the need for creative and content-driven development in night tourism [2] - To further develop night tourism, cities should focus on improving infrastructure, enhancing urban appeal, and integrating night economy strategies with urban development plans [2]
新华视点|消费热潮奔涌 创新动能澎湃——夏日经济新观察
Xin Hua She· 2025-07-10 07:04
Group 1: Agricultural Economic Development - The diverse utilization of land is transforming agriculture from a "food security" role to a "value-added" role, showcasing the economic vitality of various regions [2] - In Xinjiang, goji berries are creating economic value while improving soil quality in saline-alkali land, demonstrating the potential of desert agriculture [2] - In Hunan, mechanized harvesting of early rice on 422,000 acres, supported by policy subsidies, has led to increased yields and reduced costs, contributing to stable economic growth [2] Group 2: Industrial Transformation - The hardware and electrical industry in Hebei's Nanpi County is experiencing a significant transformation, with an annual output value exceeding 34 billion yuan [3] - The investment of 200 million yuan in technological upgrades at Huibang Electromechanical is enabling the production of key components for wind power equipment and entry into the new energy vehicle sector [3] - By 2024, the export value of this industry is projected to reach 70 million yuan, highlighting its growing importance in the global supply chain [3] Group 3: Cultural and Tourism Economy - Summer cultural tourism is emerging as a new engine for consumption growth, with events like the Qinhuangdao International Fireworks Festival attracting international teams and boosting related sectors such as dining and accommodation [5] - Activities like water rafting in Anhui are converting seasonal popularity into tangible tourism revenue, showcasing the economic impact of differentiated experiences [6] - The integration of cultural and tourism activities is creating new growth points in local economies, emphasizing the role of consumption in driving economic development [6]
时评:乘“热”而上,“避暑经济”燃旺消费热情
Sou Hu Cai Jing· 2025-07-10 04:57
Core Viewpoint - The article highlights the emergence of a vibrant "cooling economy" driven by ecological and cultural resources, supported by government policies, which stimulates consumer spending during the summer months [2][3][4]. Group 1: Development of Cooling Economy - Various regions are leveraging their unique ecological resources to create distinctive summer vacation spots, enhancing competitive advantages through differentiation [3]. - The "cooling economy" is being actively promoted through policies such as ticket discounts for scenic spots and adjustments in high-speed rail services to connect tourism resources [2][3]. Group 2: Policy Support and Market Activation - Government initiatives, such as the promotion of energy-efficient appliances, have significantly boosted the sales of air conditioning units, with over 80% of sales in Chongqing being high-efficiency models [4]. - The introduction of a 20% subsidy for purchasing energy-efficient appliances under the 2025 policy is expected to further encourage green consumption [4]. Group 3: Night Economy and Cultural Integration - Cities are enhancing their night-time economies by creating integrated consumption ecosystems that combine dining, entertainment, and shopping, as seen in Beijing's "Night Beijing" initiative [5]. - Innovative cultural experiences, such as immersive performances and themed events, are attracting more visitors and enriching the night economy, with some venues reporting over 30% growth in night-time attendance [5].
浙江推出2025年暑期促消费行动
news flash· 2025-07-08 03:16
Core Viewpoint - The "Passionate Zhejiang Summer Happy Consumption" action plan aims to leverage Zhejiang's unique resources to boost consumption in key sectors such as cultural tourism, sports events, night economy, dining services, and agricultural leisure, with a target of over 2000 promotional activities during the summer months of July and August [1] Group 1: Cultural and Tourism Initiatives - Launch of the "Colorful Summer, Fun in Zhejiang" cultural and tourism consumption season, featuring ten themed products and hundreds of family-friendly study travel routes [1] - Implementation of the "Travel with Transportation" initiative, offering various travel experiences including water routes and scenic self-driving tours [1] - Promotion of the "Follow the Movie to Taste Zhejiang" summer consumption season with provincial movie consumption vouchers and discounts for movie ticket holders [1] Group 2: Sports Consumption Upgrades - Hosting major international and domestic sports events such as the 2025 World Volleyball League and the National Athletics Championships, with accompanying "accommodation + cultural tourism" packages [7] - Launch of the "Follow the Events to Explore Zhejiang" initiative to promote sports events in scenic areas and commercial districts [8] - Encouragement of youth sports training and special summer discounts at public sports venues [9] Group 3: Night Economy Development - Initiation of the "Shop in China, Enjoy the Night Life in Zhejiang" consumption season, promoting various night-time activities and creating over 100 unique night markets [11] - Encouragement for cultural, shopping, and entertainment venues to extend their summer operating hours and offer exclusive night-time discounts [12] Group 4: Dining and Retail Enhancements - Launch of initiatives to enhance dining experiences, including smart ordering and online payment systems, and special offers for students and teachers [13] - Promotion of new retail experiences through the establishment of pop-up stores and limited-time product launches in commercial areas [14][15] Group 5: Digital Consumption Activation - Introduction of summer e-commerce vouchers for local products, encouraging major e-commerce platforms to offer discounts and create themed shopping events [19] - Organization of the 2025 provincial live-streaming e-commerce competition to stimulate summer consumption [20] Group 6: Rural Consumption Revitalization - Organization of promotional activities for local specialties and agricultural tourism, aiming to attract over 25 million visitors to rural leisure activities [21] - Exploration of integrated operation models combining events, festivals, and markets to enhance rural experiences [22]
绿茵场上战鼓擂,烟火街巷商机涌 赛事搭台,消费唱响经济“大戏”
Zhen Jiang Ri Bao· 2025-07-07 23:36
Core Insights - The article highlights the successful integration of sports events with local consumption initiatives in Zhenjiang, leveraging the "Su Super" league match to boost local economy and tourism [1][4]. Group 1: Event-Driven Consumption Initiatives - During the "Su Super" league match, Zhenjiang's business bureau organized various consumption promotion activities, transforming event traffic into consumer energy [1]. - The "Welcome Gift" initiative provided free bowls of local specialty "Gua Gai Mian" (pot cover noodles) to visiting fans, enhancing their experience and promoting local cuisine [2]. - The "Main Venue Week" featured an upgraded initiative of distributing "ten thousand bowls of Gua Gai Mian," showcasing Zhenjiang's hospitality and culinary offerings [2]. Group 2: Cultural and Culinary Promotion - Fans received "Zhenjiang South" gift bags containing local specialties, which helped promote Zhenjiang's food culture to visitors [3]. - A cultural event titled "Water Rhythms Jiangsu" showcased local products and culinary innovations, further engaging fans and promoting regional specialties [3]. Group 3: Integrated Consumption Experience - The ticketing system for the "Su Super" league matches acted as a city-wide pass, linking various consumption scenarios and enhancing the overall experience for attendees [4]. - Local businesses collaborated with the event to offer discounts and promotions, creating a chain of consumption opportunities for fans [4]. Group 4: Night Economy and Broader Engagement - The event spurred a vibrant night economy, with major commercial areas broadcasting the match and attracting over 350,000 viewers [5]. - Local businesses reported a 20% increase in foot traffic during the event, indicating a successful engagement strategy that combined sports and local commerce [5].
文旅“新夜态”消费“新引擎” 2025泉城夜八点·盛夏狂欢季启动!
Sou Hu Cai Jing· 2025-07-07 00:09
Core Viewpoint - The launch of the "2025泉城夜八点·盛夏狂欢季" aims to invigorate the night economy in Jinan, focusing on innovative experiences and young consumer engagement [6][8][24] Group 1: Event Overview - The event was organized by the Jinan Municipal Bureau of Culture and Tourism and featured various officials and industry leaders [3][5] - The theme revolves around "new night economy" and aims to activate night-time cultural and tourism consumption [6][8] Group 2: Economic Impact - Night-time economic activities account for 60% of consumption in Chinese cities, highlighting its significance [6] - Jinan's night tourism consumption increased by 13% year-on-year in the first half of the year, with overnight visitors growing by over 7% [8] Group 3: Promotional Initiatives - A collaborative "summer travel package" was launched with major platforms like China UnionPay, Meituan, Ctrip, and Didi, offering substantial discounts and subsidies [9][11] - The total investment for these promotional activities includes 5 million yuan from China UnionPay and 1.75 million yuan from Meituan [11] Group 4: Activities and Engagement - The "泉城夜八点·盛夏狂欢季" will feature diverse activities across tourism, culture, commerce, and sports, focusing on night tours, entertainment, dining, and accommodation [8][13] - Over 300 cultural tourism activities are planned, targeting various themes such as summer enjoyment and family-friendly events [13] Group 5: Youth Engagement - The night tourism market in Jinan is primarily driven by young consumers aged 19-34, who make up over 80% of the visitors [18] - The initiative includes a call for new night life landmarks, encouraging creative contributions from the community [17][20] Group 6: Policy Support - Jinan has implemented several policies to promote night economy development, including the establishment of national and provincial night tourism consumption clusters [23] - The city has been recognized as one of the "Top Ten Night Economy Cities in China," reflecting its commitment to enhancing night-time activities [23]
灯火浮山水,夜色映重庆——山城越夜越美丽
Xin Hua Wang· 2025-07-06 09:27
Core Insights - The article highlights the vibrant night economy of Chongqing, emphasizing its unique geographical features and cultural integration that enhance its nightlife appeal [2][3] Group 1: Night Economy Development - Chongqing's night economy is characterized by a blend of dazzling lights and cultural elements, creating a multidimensional experience for visitors [2][3] - The city has transformed areas like the Guanyinqiao district from neglected spaces into thriving night-time consumer hubs, showcasing successful urban renewal efforts [2][3] - The introduction of regular drone light shows has significantly boosted night-time tourism, attracting both domestic and international visitors [1][2] Group 2: Employment and Economic Impact - The development of over 200 night economy clusters has created more than 100,000 job opportunities, highlighting the sector's role in employment stability and economic growth [3] - The establishment of national-level cultural and tourism consumption areas, such as Longmenhao Old Street and Shibanti—Shancheng Alley, reflects the city's commitment to enhancing its night economy [3] Group 3: Cultural Significance - The night scenery of Chongqing is described as a "flowing feast," symbolizing the city's unique identity shaped by its rivers and mountains [3] - High-quality nightlife not only meets the diverse spiritual needs of residents but also serves as a driving force for sustainable urban development [3]
“活力夜广西”嘉年华桂林主场活动启幕
Zhong Guo Xin Wen Wang· 2025-07-05 03:04
东西巷活动现场文化表演展示。刘惠德 摄 中新网桂林7月5日电(邓竣缤)由广西壮族自治区文化和旅游厅、广西壮族自治区商务厅、广西壮族自治 区体育局与桂林市人民政府联合主办的2025"活力夜广西"嘉年华桂林主场活动,4日晚在桂林东西巷与 融创国际旅游度假区同步启幕。 据介绍,这场以"场景创新、活动聚能、消费升级"为核心的夜间经济盛会,通过"历史街区+现代文旅综 合体"双会场联动,为市民游客奉上一场融合山水、文化与潮玩的沉浸式夜游体验,生动诠释"绿水青山 就是金山银山"的桂林实践。 图为桂林 当晚,在古色古香的东西巷,多元文旅市集汇聚本土老字号、非遗技艺和潮流文创。"四米江湖"美食区 人头攒动,非遗技艺体验区吸引游客亲手参与制作。 据悉,活动将持续至7月6日,通过打造"山水为画卷、文化为灵魂、烟火为气息"的夜间经济新场景,进 一步擦亮桂林"不夜城"名片,为打造世界级旅游城市注入新动能。(完) 图为桂林 东西巷活动现场文化表演展示。邓竣缤 摄 夜幕下,桂林市临桂区两江镇的板凳龙非遗表演惊艳亮相,传统艺术与现代夜经济碰撞出火花。遗址广 场上,本地乐队的音乐派对与趣味投壶游戏交织,营造出欢乐祥和的夜间休闲氛围。主办方表示 ...