Core Viewpoint - The company, Beike, reported strong growth in its real estate business, particularly in the second-hand housing and rental services sectors, despite a challenging market environment [1][2]. Financial Performance - For Q1 2025, Beike's total transaction volume for second-hand housing reached 580.3 billion RMB, a year-on-year increase of 28.1% [1]. - Net income from second-hand housing business was 6.9 billion RMB, up 20% year-on-year, while net income from new housing business was 8.1 billion RMB, reflecting a significant growth of 64.2% [1][2]. - The company's total net income for Q1 2025 was 16.4 billion RMB, an increase of 3.2% compared to the previous year [1]. Business Segments - The company has shifted its strategy to "one body, three wings," integrating real estate brokerage with home decoration and rental services, and adding a new segment, Beihome [2]. - Non-real estate transaction service revenue grew by 46.2% year-on-year, accounting for 35.9% of total net income, with home decoration revenue at 2.9 billion RMB (up 22.3%) and rental service revenue at 5.1 billion RMB (up 93.8%) [2]. Profitability - Beike's gross profit increased from 4.1 billion RMB to 4.8 billion RMB, a year-on-year growth of 17%, although the gross margin decreased from 25.2% to 20.7% [3]. - The increase in operating costs was noted, with external commissions and internal salaries rising significantly, leading to a higher cost structure [3]. Cash Position - As of March 31, 2025, Beike had a total balance of cash, cash equivalents, restricted funds, and short-term investments amounting to 54.8 billion RMB [4].

Group 1 - The core financial performance of the company in Q1 2025 includes a total transaction value (GTV) of 843.7 billion RMB, a year-on-year growth of 34%, net revenue of 23.3 billion RMB, a year-on-year increase of 42.4%, and a net profit of 855 million RMB, with adjusted net profit at 1.393 billion RMB [1] - The company's "one body, three wings" strategy continues to show effectiveness, with net revenue from existing home business reaching 6.9 billion RMB, a year-on-year growth of 20%, and new home business net revenue at 8.1 billion RMB, a year-on-year increase of 64.2% [1] - As of the end of Q1, the platform had 55,210 active stores and 490,862 active agents, indicating a robust operational scale [1] Group 2 - The non-real estate transaction service revenue grew by 46.2% year-on-year, accounting for 35.9% of total net revenue, with home decoration and furniture business revenue increasing by 22.3% to 2.9 billion RMB, and rental service revenue soaring by 93.8% to 5.1 billion RMB [1] - The company has over 500,000 managed housing sources, with the "Worry-Free Rental" service managing over 490,000 units [1] - The CEO expressed confidence in the company's long-term development under the "one body, three wings" strategy and emphasized ongoing investments in AI applications to enhance customer experience and operational efficiency [2]

高管天价年薪引发的风波，再次将贝壳推上了舆论的风口浪尖。 4月17日，贝壳披露2024年年度报告，年报显示，公司董事会主席、首席执行官及控股股东彭永东2024年的年薪高达4亿元，联合创始人单一刚年薪也达 2.99亿元。相较于其他企业管理层薪酬，这一数据极具冲击力。 似乎是为了平复舆论风波，贝壳于年报披露当日宣布，彭永东拟捐出900万股A类普通股。以17日收盘价计算，对应捐赠金额约人民币4.4亿元。 事实上，关于贝壳高管薪酬的质疑并不是首次发生。将时间区间拉长至2021年至今，彭永东近四年的年薪分别为847.8万元、4.75亿元、7.13亿 元以及4亿元；单一刚的年薪分别为685.3万元、3.55亿元、5.29亿元及2.99亿元。 与两高管薪酬四年内增长数倍相反的是，公司近年来净利润经历了不小的波动，2021年及2022年连亏两年，2023年虽然成功扭亏，但2024年再次下滑三 成。 尽管4.4亿元的捐赠堪称大手笔，但这种临时灭火式的举动效果并不明显，公众的关注点已经从高管薪酬本身延展至高管收入与公司利润、员工薪酬之间 的关系讨论，而这些讨论更深层次的逻辑，在于公众对于数量庞大的基层员工待遇的关注。毕竟，截至2 ...

将投中网设为"星标⭐"，第一时间收获最新推送 持续锚定居住品质升级趋势。 来源丨投中网 3月18日，科技驱动的一站式新居住服务平台贝壳（NYSE:BEKE;HKEX:2423）发布2024年第四季 度及全年财务业绩。面对不断升级的美好居住市场需求，贝壳聚焦服务品质提升，并持续投入基础设 施建设及科技研发，为长期发展做好前瞻布局。 去年年底，中央经济工作会议首提"稳住楼市"，贝壳多业务协同发力，精准承接政策利好背景下居住 需求的释放，推动业绩实现高质量增长。2024年四季度，贝壳实现总交易额（GTV）为11,438亿元 （人民币，下同），同比增长55.5%，净收入311亿元，同比增长54.1%，经调整净利润13.44亿元。 2024全年GTV 33,494亿元，同比增长6.6%，净收入935亿元，同比增长20.2%，经调整净利润72.11 亿元。 贝壳联合创始人、董事长、首席执行官彭永东表示："过去的一年，中国的房地产行业加速迈向新阶 段，客户需求转向降低决策风险和追求居住品质。我们以科技赋能服务者，构建决策最优解能力，推 动行业向服务效率跃迁。在积极的增长和优化生态策略下，2024年我们平台上的多个业务实现显 ...

导语 ：港股通遇上南向资金"扫货潮"，这不仅是一次资本洪流托举，还是产业价值重新定义的 契机。 过去一年，南向资金以158%的同比增幅向市场表达了对港股的热情，以7470.17亿元港股的净买入 量，超过2020年的5967.41亿元，创下历年净买入额新高。与此同时，在布局方向上，"稳中求进"的 特征也越发明显。 正值港股通名单调整之际，3月10日，深交所消息显示，贝壳、讯飞医疗科技、华润饮料、小菜 园、毛戈平、越疆等27只个股获调入，而奈雪的茶、SOHO中国、海伦司、绿景中国地产等28只个 股获调出。 在地产行业持续调整期，科技驱动的新居住服务代表贝壳走向台前。新旧轮换之间，贝壳的逆势而 行是南向资金托举之力的作用，还是"房地产科技"在港股市场有特殊的吸金密码？ 南向资金走出高息股、红利股"舒适区"的另一表现是，对港股通标的的投入增加。拉长时间线来 看，2024年底，南向资金对港股通标的股的整体持股比例为15.83%，至2025年3月，这一比例进一 步增长至16.45%。 这对于被纳入港股通的个股而言是个好消息。2021年9月，快手被纳入港股通后5个交易日内股价涨 幅高达26.17%，艳压阿里巴巴、腾讯、美团 ...