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二手小米SU7,“高保值”难再续
虎嗅APP· 2025-05-16 14:09
Core Viewpoint - The article discusses the high resale value of the Xiaomi SU7 electric vehicle, highlighting its impressive initial depreciation rates and the factors contributing to its market performance, while cautioning that the sustainability of this high resale value remains uncertain [1][2]. Group 1: High Resale Value and Market Dynamics - The Xiaomi SU7 has achieved a resale value of approximately 96% after one year, with a notable case where a vehicle sold for 28.88 million yuan, only slightly below its original price of 29.98 million yuan [1]. - The high resale value is attributed to successful marketing, high brand recognition, and a long delivery cycle for new vehicles, which has created a perception of value among consumers [4][8]. - The average inventory cycle for second-hand Xiaomi SU7 vehicles is around 60 days, which is longer than the industry average, indicating potential challenges for dealers in maintaining profitability [6][10]. Group 2: Delivery Challenges and Market Saturation - The delivery cycle for new Xiaomi SU7 models is currently estimated at 37 to 45 weeks, leading to a backlog that affects the availability of vehicles in the market [4][12]. - Despite the high initial demand, there are signs that the sales growth for Xiaomi vehicles is slowing down, with recent data showing a decline in weekly sales figures [13]. Group 3: Industry Context and Future Outlook - The second-hand car market in China saw a total transaction volume of approximately 19.61 million vehicles in 2024, reflecting a year-on-year growth of 6.52% [9]. - The transition towards electric vehicles is prompting second-hand car dealers to adapt their strategies, with many betting on the future value of models like the Xiaomi SU7 as they shift focus from traditional fuel vehicles [10].
二手小米SU7,“高保值”难再续
Hu Xiu· 2025-05-16 11:18
Core Viewpoint - The Xiaomi SU7 has demonstrated a high resale value, with reports indicating a 96% retention rate after one year, leading to its recognition as a "top performer" in the electric vehicle market [2][3][5]. Group 1: Resale Value and Market Perception - The resale price of the Xiaomi SU7, originally priced at 299,800 yuan, was sold for 288,800 yuan after nearly a year of use, indicating a strong market demand [1]. - The high resale value has led to social media buzz, with users claiming that owning a Xiaomi SU7 is akin to paying for insurance without depreciation [2]. - However, industry experts caution that the conclusion regarding the high resale value may be premature, as the high purchase prices by dealers could lead to low profit margins and high inventory cycles [3][15]. Group 2: Sales Performance and Production Capacity - Xiaomi's automotive division has seen a significant increase in delivery volumes, exceeding targets by 37% last year, with monthly deliveries surpassing 20,000 units for seven consecutive months [6][7]. - The company has set an ambitious sales target of 350,000 units for the current year, primarily relying on the SU7 and its variants [7]. - The delivery timelines for the SU7 and its variants are currently extended, with the shortest delivery period being 37 weeks, indicating that production capacity is nearly exhausted [19][20]. Group 3: Market Dynamics and Inventory Challenges - The average inventory cycle for the Xiaomi SU7 in the second-hand market is around 60 days, which is longer than the industry average, suggesting potential challenges in maintaining high resale prices [13][14]. - The second-hand market for electric vehicles is evolving, with a growing number of transactions and a shift in consumer preferences towards more established models like the Xiaomi SU7 [15][16]. - Despite the current high resale prices, dealers express concerns about the sustainability of these prices, especially as the market adjusts to new models and changing consumer demands [17][18].