今年的618消费季，格外热闹。国补政策利好下，家电产品由8类扩容至12类，将电饭煲、微波炉、 净水器、洗碗机等4类产品纳入补贴范围，单件最高可享受销售价格20％的补贴，补贴政策持续加 码。 题图｜AI生成 又是一年618，大家的购物欲望似乎没那么"疯狂"。在网购便利的日常，想买什么就随手买了。尤其 是，有了"七天无理由"后，消费者们都被"惯坏"了。 当下，"早买早享受"的即时满足文化，让年轻人们对售后保障愈发看重。 毕竟，冲动消费后的"兜 底"才是猛猛下单的底气。 不光是日用品、衣物这些到货即能看到"对不对版"的小件随手边逛边买，需要使用一段时间才能有感 知的小家电，也得拥有"长期可退"的掌控感。不过，多数家电产品都只支持"1年保修，2年质保"，国 家"三包"也只有7-15年退换期。 当人们大谈消费升级时，却常常忽略了家电消费中的服务升级。 这种情况，或许是时候改变了。 "七天无理由"已满足不了当下年轻人，小家电的"赏味期限"也该拉 长一些了。 小家电，售后难 当价格不是问题的时候，消费者的"纠结"就从PK质量、性能这种纯"工具价值"，到对比和索要购物 所带来的软性"情绪价值"。 当"七天无理由"成为习惯，当 ...

京东的推文，让我想起了中国历史上最著名的檄文之一，东汉末年， 袁绍的幕僚主簿，陈 琳，在官渡大战之前，创作的 《 为袁绍檄豫州 》 ，豫州是曹操的辖地，也就是讨伐曹操的 檄文。 当时曹操 挟天子以令 诸侯，专制朝政， 陈琳在文中说，" 历观载籍，无道 之臣，贪残酷 烈，于操为甚...... 此乃忠臣肝脑涂地之秋，烈士立功之会，可不勖哉！ " 你把上面的"操"换成"美团"，基本可以无缝代入：你美团 挟市占率以令骑手和商家，历观互 联网的历史，最没有道德操守、最贪钱压榨、最残酷激进的，就数你美团外卖了，我取你 项 上人头，算是替天行道了。 坦率说，我觉得，这篇檄文和昨天宇树科技的公告一样，都有很大的提升空间——里面除了部分"事 实"以外，还有大量京东的"观点"、"猜测"、以及"情绪"，我觉得可以尊重其中的事实，但应对观点和 猜测保持理性，更应警惕其对大众情绪的故意调动。 今天全网最火的，无疑是京东一早八点半的推文《 致骑手的公开信 》，将美团的外卖业务骂 了个体无完肤。 今晚，美团已经辟谣反击了，19点多发的《 已辟谣谣言被再度利用的说明 》，想必美团的小 伙伴今天也是忙活了一天。 从纯粹的商业角度，我们不妨探讨 ...

Group 1: Cultural Engagement and Education - The rise of scholars teaching classical poetry online has attracted a significant following among Generation Z, as the dynamic nature of online platforms resonates with their preferences [1] - The interpretation of classical works like "Spring River Flower Moon Night" by renowned teachers has sparked interest, but concerns arise regarding the depth of understanding that can be achieved in short video formats [1] - Experts warn that over-reliance on fragmented online content may lead to a superficial grasp of classical literature, emphasizing the importance of deeper engagement with the material [1] Group 2: Short Video Consumption and Attention - Many individuals do not exhibit severe addiction to short videos but find it difficult to stop once they start, indicating a challenge in regaining focus [2] - Training the ability to delay gratification is suggested as a remedy for the distraction caused by short videos, contrasting the immediate pleasure of video content with the higher rewards of sustained effort in learning [2] - True long-term happiness is linked to activities that promote the release of endorphins, which are often at odds with the instant gratification provided by short videos [3] Group 3: Innovations in Entertainment Formats - Kuaishou has announced a new original improvisational comedy reality show, "Time and Space Shop," featuring interactive elements and life philosophy storytelling [4] - The show represents a shift towards short, engaging formats in entertainment, as traditional long-form content faces competition from quick-paced short videos [4] - The production costs of short videos are significantly lower than those of traditional variety shows, making them more appealing in the current media landscape [4] Group 4: Film and Media Industry Developments - A strategic partnership has been established between China (Macau) Film Production Co., Ltd. and Shandong Yinlitang Film and Television Media Co., Ltd. to enhance collaboration in film production, overseas distribution, and cultural exchange [6] - This partnership aims to leverage the strengths of both companies to promote the "going out" strategy of Qilu culture, particularly in the context of Macau's cultural industry development [6] - The film industry in Jinan has seen a significant increase in registered film projects, with a 73.7% growth compared to the previous year, indicating a burgeoning local film sector [6]