现在，全世界都必须承认中国全球"新能源一哥"的身份。 毕竟去年全球电动车总共就卖了1700多万台，其中中国品牌就占了62%。尤其作为新能源汽车的新兴市场，近来东南亚"中国汽车杀疯了"的新 闻更是屡见不鲜。 "印尼93%的电车中国造！" "2025上半年，马来西亚中国电车市占率达35%，稳坐纯电销冠。" "缤果泰国单季度出口3.5万辆，市占率超25%，东南亚被五菱'杀穿'。" …… 但中国汽车要称霸，到底还要多久？ 现实情况，很复杂。 狂飙，但还没取得压倒性优势 根据中国汽车工业协会的数据，2024年中国汽车出口量达到了585.9万辆，同比增长19.33%。2025年1-4月，出口量为193.7万辆，同比增长 6.02%。 今年上半年，我国汽车出口308.3万辆，同比增长10.4%。其中，新能源汽车出口106万辆，同比增长75.2%。 中国品牌汽车在印尼、马来西亚、泰国和菲律宾等东南亚四大主要市场的销量较去年同期增长了50%以上。 泰国作为东南亚最大的汽车制造国，成为中国车企重点布局之地。因此今年以来，中国车企明显加快了向泰国进军的脚步。 在前不久举办的第46届曼谷国际车展上，中国汽车品牌更是大放异彩，26家大 ...

来源：广告导报 作者：Sally 在激烈的存量市场竞争中，企业普遍面临增长乏力与同质化严重的双重挑战。一个核心矛盾日益凸显：企业虽深知"占领心智"对长期价值的重要性，实践 中却常深陷流量依赖与短期ROI（投资回报率）的泥潭。销售驱动的即时转化与品牌驱动的长期心智资产积累之间的战略协同，已成为企业必须破解的关 键命题。 国内知名调研机构数据显示，品牌是影响消费者购买决策的第一要素，占比为33%，显著高于产品、价格、促销等指标。这意味着，在内容、平台和流量 日益泛化的当下，消费者更依赖品牌来快速做出购买选择。 企业可持续发展的关键在于品牌建设，而品牌建设的核心任务是建立品牌与消费者之间的可持续的信任关系，其中一个关键点是打造"差异化"。在碎片 化、去中心化的传播环境中，尤其是社交媒体主导的当下，如何清晰、一致、广泛地传递并建立这种"差异化"，成为品牌建设的关键挑战。 NO.2 硬广回归：以权威渠道的广泛传播，传递确定性核心内容 品牌可持续的增长引擎究竟何在？本文旨在回归营销的本质，厘清品牌驱动的核心逻辑，明确品牌建设的关键支点，并在此基础上，确定支撑品牌实现可 持续增长的关键工具。 NO.1 增长之痛与破局之道： ...

创造了每3户就有1户从事服装行业的"天门现象"。 湖北天门是全国闻名的"棉花之乡"，早在上世纪八九十年代，40万天门人南下广东、福建，铸就"天门服装人"金字招牌。 2021年，沿海产业成本攀升与中西部政策红利形成"推拉效应"，数万"天门服装人"携订单、技术、管理经验返乡，天门借势实施"归雁工程"，推出"六贴一 惠"返乡创业政策礼包。短短3年时间，服装电商成长为天门现象级产业，创造了每3户就有1户从事服装行业的"天门现象"，搭建起"织造-面辅料-成衣加工- 电商营销-跨境物流"的服装电商全链条产业体系，纺织服装相关市场主体突破1.3万家，吸引10万人返乡创业就业。 数据显示，2021～2024年，天门服装电商交易额从70亿元跃升至513亿元，年均增速达92%，总销量突破6亿件，跨境电商日均出货60万件，覆盖150多个国 家和地区。今年上半年，天门服装电商网络交易额突破300亿元，同比增长30%以上。 根据规划，天门在未来5年将以年均增速10%以上为基准，到2030年服装电商交易额突破1000亿元，跨境电商占比提升至40%以上，筑牢全国服装电商核心 产区地位。 10万"归雁"携技返乡 费文此前在广州从事服装电商， ...

农夫山泉 20250827 摘要 2025 年上半年农夫山泉总收益增长，净利率同比提升 1.6 个百分点至 29.7%，销售和分销开支占比下降 2.8 个百分点，但其他开支因捐赠和 汇兑损失增加。 各品类产品销售收入均实现双位数增长，其中包装饮用水受益于舆情影 响减退，同比增长 10.7%，茶饮料、功能饮料和果汁饮料分别增长 19.7%、13.6%和 21.3%。 毛利率提升 1.5 个百分点，得益于 PET、纸箱、白糖等原材料采购成本 下降，以及广告促销开支减少和物流费率降低。 新增湖南八大公山、四川龙门山、西藏念青唐古拉山三个水源地，全国 布局达 15 个。通过寻源活动、社交媒体推广，强化品牌天然健康理念。 推出蛇年生肖纪念瓶、东方树叶陈皮白茶和冰茶等新品，配合线上线下 推广，提升品牌曝光度和消费者互动。 在云南捐建茶叶初制厂推动产业兴农，核心产品正式登陆香港市场，覆 盖超过 3,500 家零售终端，未来将继续探索海外市场。 预计 2025 年全年收入实现中双位数增长，下半年将保持稳健态势，毛 利率和净利率预计略高于 2024 年同期。将继续推进品牌、产品及渠道 建设。 Q&A 2025 年上半年农夫山泉 ...

Core Insights - Chang Le watermelon ranks first in the fruit brand value list with a brand value of 4.927 billion yuan, maintaining its position as the top watermelon brand in China for fifteen consecutive years [1] - The event also released a compilation of classic cases celebrating ten years of national fruit brand development, with Chang Le watermelon being the only watermelon brand included [1] - The China Fruit Circulation Association announced the "Fruit Industry Brand Cultivation Plan (2025-2028)," and Chang Le watermelon was successfully selected [1] Group 1 - Chang Le watermelon is renowned for its excellent quality characterized by being early-maturing, thin-skinned, crisp, and sweet, earning the reputation of "Heavenly Dew Beauty, Chang Le Watermelon Sweet" [3] - The county has leveraged its unique volcanic resources and historical agricultural culture to enhance the Chang Le watermelon brand, driving comprehensive upgrades in the watermelon industry [3][5] - The cultivation area for Chang Le watermelon is 160,000 acres, with an annual production exceeding 600,000 tons and a production value surpassing 2 billion yuan [3] Group 2 - Chang Le County has pioneered various cultivation techniques, including seedless watermelon cultivation and grafting, which have been adopted nationwide [5] - The county has hosted events like the Chang Le Watermelon Festival and watermelon competitions to promote the brand and integrate cultural elements, enhancing the brand's market presence [7] - These initiatives have significantly increased market share and brand influence, translating the brand's premium effect into sustained income growth for farmers [7]

Financial Data and Key Metrics Changes - The company reported a 4% increase in revenue on a reported basis and a 1% increase on a constant currency basis for Q2 2025, exceeding guidance [5][34] - Gross margin was 57.7%, a decrease of 240 basis points compared to the previous year, but better than planned [39] - Earnings per share (EPS) was $2.52, reflecting a negative impact of $0.06 related to tariffs [41] Business Line Data and Key Metrics Changes - Direct-to-consumer (D2C) revenue was flat in constant currency, showing sequential improvement compared to Q1 [5] - Wholesale revenue grew by low single digits in constant currency, benefiting from the relaunch of Calvin Klein women's businesses in North America [5][36] - In the Americas, revenue increased by low double digits, driven by strong digital commerce growth [25][36] Market Data and Key Metrics Changes - In Europe, D2C growth continued with retail store sales up mid single digits, marking the fourth consecutive quarter of growth [35][24] - Asia Pacific revenue declined by 3% in constant currency, but showed significant sequential improvement compared to Q1 [36][27] - The Americas saw a 11% revenue increase, driven by double-digit growth in wholesale [36] Company Strategy and Development Direction - The company is focusing on strengthening its Calvin Klein and Tommy Hilfiger brands through strategic investments in marketing and product innovation [7][30] - Plans to open flagship stores in Tokyo and Soho, New York, are part of the global retail expansion strategy [15][99] - The company aims to navigate tariff impacts through a diversified revenue base and strategic sourcing partnerships [46][47] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the uncertainty in the macroeconomic environment but expressed confidence in the brand strength and execution capabilities [30][51] - The company reaffirmed its full-year guidance for constant currency revenue and operating margin despite tariff challenges [46][42] - Management highlighted the importance of leveraging product strength and marketing to drive consumer engagement and sales [80][81] Other Important Information - The company is experiencing a significant increase in inventory, up 13% compared to Q2 last year, reflecting planned improvements [41] - Strategic investments in marketing are expected to generate higher visibility and customer impact in the second half of the year [7][45] Q&A Session Summary Question: Insights on marketing investments - Management indicated that increased marketing investments are driven by strong product performance and the need to build momentum for the second half [54][56] Question: Tariff impacts and outlook - Management discussed the challenges posed by tariffs and the strategies in place to mitigate their effects, emphasizing the strength of their diversified supply chain [62][68] Question: Operational updates on Calvin Klein transformation - Management reported sequential improvements in operational execution for Calvin Klein, with a strong global product engine now in place [73][74] Question: Drivers of D2C improvement in North America - The improvement was attributed to product strength, enhanced marketing efforts, and increased consumer engagement [80][81] Question: Update on outlet traffic and consumer trends - Management noted sequential improvement in outlet traffic and emphasized the importance of brand desirability in driving consumer engagement [65][91]

Core Insights - Li Ziyuan reported a stable performance in the first half of 2025, with operating revenue of 621 million yuan and a net profit attributable to shareholders of 96.12 million yuan, reflecting a year-on-year growth of 1.05% [1] - The company announced a profit distribution plan, proposing a cash dividend of 2.40 yuan per 10 shares, totaling approximately 91.96 million yuan, which accounts for 95.67% of the half-year net profit, indicating a strong commitment to shareholder returns [1] - As a leading player in the dairy beverage industry, Li Ziyuan holds nearly 50% market share in sweet milk beverages, maintaining its top position in the segment according to Frost & Sullivan research data [1] Business Development - The company is expanding its production capacity nationwide, with stable operations in production bases located in Jinhua, Jiangxi, Qujing, and Hebi, and the second phase of the Jiangxi Li Ziyuan project is set to commence production by the end of 2024 [1] - Li Ziyuan has been recognized as a "Smart Factory" in Zhejiang Province, showcasing significant results from its smart transformation efforts [1] Brand and Innovation - The company has appointed actor Cheng Yi as its brand ambassador and launched a new advertising slogan to enhance brand influence and connect with younger consumers [1] - Li Ziyuan emphasizes research and development, holding 211 effective patents and 474 registered trademarks, and actively participates in the formulation of national standards, demonstrating strong technical capabilities [2] Future Outlook - Looking ahead to the second half of the year, Li Ziyuan plans to continue optimizing its product structure and market channel development to ensure steady growth in its core dairy beverage business while enhancing brand value and market competitiveness [2]

| | 2021中报 | 2022中报 | 2023中报 | 2024中报 | 2025中报 | | --- | --- | --- | --- | --- | --- | | ■ | 19.37亿 | 29.35亿 | 30.76亿 | 28.11亿 | 22.61亿 | | . | 104.44% | 51.58% | 4.77% | -8.61% | -19.57% | 华熙生物营收走势。 化妆品巨头华熙生物的业绩还在探底。8月27日，华熙生物发布2025年半年报。财报显示，上半年营收为22.61亿 元，同比减少19.57%；归属于上市公司股东的净利润为2.2亿元，同比下滑35.38%。整体业绩依然承压。最核心的 皮肤科学创新转化业务占据最大收入比重，同样呈现较大下滑趋势，同比下降33.97%至9.12亿元。 不过值得一提的是，华熙生物第二季度净利润率上升，是自2024年一季度以来首次上升。华熙生物创始人赵燕大 刀阔斧实行的改革措施能否让华熙生物的业绩触底反弹，还有待观察。 值得一提的是，业绩不佳却不妨碍华熙生物在研发投入上加码。上半年研发投入占总营收比例高达10.22%，上年 同期为7.13%。从国货 ...

Core Insights - The company reported a total revenue of approximately 1.9613 billion yuan for the mid-2025 period, representing a year-on-year growth of 34.1% [2] - The net profit attributable to shareholders was around 106 million yuan, reflecting a year-on-year increase of 15.9%, with basic and diluted earnings per share of approximately 0.22 yuan [2] Revenue Growth Drivers - The primary reason for revenue growth is the company's enhanced brand building and expansion into non-Amazon channels, with both core brands and non-Amazon channels showing significant growth [2] - In brand building, the company improved brand strength through organizational restructuring, core brand visual upgrades, original product design, and overseas social media content marketing and KOL promotion [2] Channel Expansion - Revenue from non-Amazon channels grew rapidly, with TikTok and Temu platform revenues increasing by 51.3% and 79.3% respectively, while self-operated website revenue surged nearly ninefold [2] Supply Chain Improvements - The company reduced costs through centralized procurement and achieved a breakthrough in overseas production capacity for the first time, focusing on Southeast Asia to lay the foundation for global supply chain network expansion [2]

智通财经APP获悉，中指研究院发布的数据显示，2024全国性物业服务领先品牌企业品牌价值均值为 121.45亿元，同比增长3.78%；区域性物业服务品牌企业品牌价值均值为19.42亿元，同比增长2.16%。 当前物业企业也正面临诸多挑战，经营压力持续凸显，利润空间也不断被压缩，叠加客户需求的日益多 元化，对物业服务的"质"和"价"提出了更高的要求。在此背景下构建企业核心竞争力、打造品牌影响 力，已成为物业企业突破困局、实现可持续发展的关键战略抓手。越来越多的物业企业持续锻造服务产 品、精益服务品质，并加快构建更科学、更有效的品牌体系，加深客户对品牌的好感度，实现品牌价值 的韧性生长。 开发品牌企业发展与变迁 2024年，品牌TOP10企业品牌价值均值为970亿元，全国品牌企业TOP10企业品牌价值门槛已达500亿 元。二十二年来，全国品牌TOP10企业品牌价值均值增长了88倍。 行业进入调整期，开发品牌企业销售规模持续下降 2003年，5家TOP10企业销售额超过20亿元。 2023年，5家TOP10企业销售额超过3000亿元，其中， 1家TOP10企业销售额超过4000亿元。 图：2003、2023、202 ...