影旅融合
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2026年“跟着电影去旅游”活动在深圳启动
Xin Lang Cai Jing· 2026-02-05 07:53
中新网深圳2月5日电 (索有为 张炜童)由广东省委宣传部、深圳市委宣传部主办的2026年"跟着电影去旅 游"活动全国及广东省启动仪式暨"CITY MOVIE·深圳之约"主题活动,4日晚在深圳蛇口K11潮涌广场举 行,标志着新一年度国家级影旅融合品牌活动的全面启动,也为即将到来的春节文旅消费市场注入了强 劲动能。 启动仪 式。彭程 摄 启动仪式在深圳歌剧舞剧院、咏春传人及醒狮武术团联袂献上的大型原创音乐剧表演《深圳之约》中正 式开启。 六部定档马年春节的国产影片代表逐一登场推介影片,发布各自在影旅融合方面的创新布局。 由张艺谋执导的首部当代国安题材影片《惊蛰无声》代表透露,影片深度取景深圳,并联合百度地图开 发了"惊蛰深圳Citywalk路线",将电影打卡与城市探索相结合。 活动现 场。彭程 摄 春节档唯一武侠动作大片《镖人:风起大漠》在新疆实景拍摄,旨在以武侠文化名片带动新疆文旅走向 国际。 《飞驰人生3》宣布联合取景地政府推出"票根经济",为持票观众提供住宿、加油、景区门票等多重优 惠。 由韩延执导的融合奇幻与冒险的《星河入梦》展示了其在横店影视产业园的宏大实景搭建。 活动现场还举行了深圳市影视产业服务中心 ...
“电影+”持续释放拉升消费动能 “影视+文旅”成为经济转型升级重要引擎
Yang Shi Wang· 2026-02-05 02:40
CTV 13 CCTV Con 冠 间 《飞驰人生3》 - 拍摄取 四川·甘孜 2026年"跟着电影去旅游"活动启动 CCTV/13 新 间 猫摄取景地 2(2《镖人:风起大漠》 克拉玛依 央视网消息:2月4日,中宣部电影局、文化和旅游部资源开发司共同组织的2026年"跟着电影去旅游"活动,在广东深圳举行全国启动仪 式。 启动仪式上,围绕春节档即将上映的新片《惊蛰无声》《飞驰人生3》《镖人:风起大漠》《熊猫计划之部落奇遇记》《熊出没·年年有 熊》《星河入梦》的电影拍摄取景地和故事发生地,集中推介了广东、浙江、重庆等地有关的景区景点。 新疆 · ~ 2026年"跟着电影去旅游" 活动启动 CCTV 13 新闻 3《熊猫计划之部落奇遇记》 拍摄取 云南 · 沧源翁丁村 2026年"跟着电影去旅游"活动启动 CCTN F A 1 4 4 门 新 《星河入梦》 拍摄取 * 2026年"跟着电影去旅游"活动启动 活动现场,广东省启动2026年全省"跟着电影去旅游"活动,发布21个地级市的60条"跟着电影游广东"路线以及"电影+"联动促消费活动。 中国建设银行、中国银联、上影集团、方特集团等有关企业发布一系列"电影+旅游 ...
影旅深度融合 “电影+”扩宽消费新场景
Yang Shi Wang· 2026-02-04 23:46
Core Insights - The integration of film and cultural tourism is creating new consumption scenarios, continuously driving the growth of cultural tourism spending [1] Group 1 - The "film+" model is enriching consumption experiences in the cultural tourism sector [1] - The deep fusion of movies and cultural tourism is enhancing consumer engagement and spending [1]
影旅融合正当时:从“热映”到“热游” 电影“小票根”撬动文旅“大市场”
Yang Shi Wang· 2026-01-10 03:42
Group 1 - The core viewpoint of the articles highlights the significant growth of China's film industry, with a projected box office revenue of 51.832 billion yuan in 2025, representing a year-on-year increase of 21.95% [1] - The integration of movies and tourism is creating a new landscape where films can drive tourism, exemplified by the phrase "a movie ignites a city" [1] - The success of films like "Zootopia 2" is directly linked to increased visitor numbers at theme parks, showcasing the symbiotic relationship between film releases and tourism attractions [3][5] Group 2 - The interaction between films and theme parks is not independent; characters and stories from movies find new life in theme parks, while visitor feedback from parks inspires future film creations [5] - The Shanghai Film Park's recreation of historical settings, such as the 12-meter high and 112-meter long wall representing Nanjing in 1937, enhances the immersive experience for visitors [7] - The design of filming locations, like the "Nanjing Photo Studio," incorporates elements of cultural tourism, ensuring that movie sets can seamlessly transition into tourist experiences post-release [10]
年度电影经济观察丨从“热映”到“热游” 电影“小票根”撬动文旅“大市场”
Sou Hu Cai Jing· 2026-01-09 15:28
Group 1 - The core viewpoint of the articles highlights the significant growth of China's film industry, with a projected box office of 51.832 billion yuan in 2025, representing a year-on-year increase of 21.95% [1] - The overall value of the film industry chain is expected to exceed 800 billion yuan, indicating a robust expansion of the sector [1] - The integration of film and tourism is creating new opportunities, exemplified by the phrase "one movie ignites one city," showcasing the interconnectedness of film releases and local tourism [1] Group 2 - The Shanghai Disney Resort's "Zootopia" theme park has seen increased visitor numbers due to the release of "Zootopia 2," demonstrating the synergy between films and theme parks [1] - The filming location of "Nanjing Photo Studio" has attracted over 300,000 visitors, with the site designed to facilitate a seamless transition from film viewing to tourism experience [2] - The film "East Extreme Island" has positively impacted tourism in Zhejiang's Dongji Town, with visitor numbers reaching 418,000 in 2025, a 7.3% increase, and tourism revenue hitting 530 million yuan, also up by 7% [3]
天府文旅签署影视文旅融合发展合作框架协议书
Zhi Tong Cai Jing· 2025-12-30 13:34
Group 1 - The company Tianfu Culture and Tourism (000558.SZ) has signed cooperation framework agreements with multiple local cultural and tourism authorities to promote the integration of film and tourism [1][2] - The agreements aim to enhance the film production service chain and develop a comprehensive service system for the film industry, including production, digital copyright trading, and tourism services [1][2] - The collaboration focuses on leveraging regional tourism and cultural resources to create new tourism products and routes, thereby fostering high-quality integration of the cultural, tourism, and film industries [2] Group 2 - The company plans to establish a resource library for filming locations and provide comprehensive production services for film crews, targeting major film projects in the western region [2] - The initiative includes the development of a one-stop filming service system, integrating various aspects of film production and tourism operations [2] - The company aims to expand its film business by integrating tourism experiences and resources, and by establishing operations for film shooting bases, educational programs, and IP incubation [2]
山东乐陵:影旅融合激活经济发展新动能
Xin Hua Wang· 2025-12-20 11:10
新华社音视频部制作 【纠错】 【责任编辑:刘阳】 近年来,山东省乐陵市以影视产业为依托,通过"影视+文旅+产业"融合发展新模式,推动影视IP与 文旅资源深度联动,带动相关行业提质扩容,为区域经济高质量发展注入新动能。 摄制:马红坤、王军、苏力波 ...
影旅融合书写乡村振兴“新剧本” 乡伴理想村与1+1影视基地正式签约
Yang Zi Wan Bao Wang· 2025-12-04 15:34
Core Insights - The strategic partnership between Xiangban Group and 1+1 Film Base aims to integrate cultural tourism and film industries in Sujia Ideal Village, establishing a new model for rural development [1][2] - The event showcased the "film-tourism integration" approach, with the establishment of a micro-short film alliance and a collaborative practice base with local universities [1][2] Group 1: Partnership and Objectives - The collaboration focuses on leveraging the film industry's content production capabilities to revitalize rural areas and enhance cultural potential [1][2] - The partnership is expected to create new economic growth points in Jiangning District and Nanjing City, aligning industrial upgrades with rural revitalization [2] Group 2: Sujia Ideal Village's Role - Sujia Ideal Village has developed a unique scene and mature operations since its opening in 2019, featuring diverse offerings such as cultural markets and nature education [2][3] - The village has already been a favored filming location, hosting over 20 film crews, including popular dramas and variety shows, enhancing its visibility and appeal [3] Group 3: Future Directions - The partnership will introduce more film projects, aiming to create a seamless connection between viewing and experiencing the content in real life [3] - Future collaboration will focus on developing local narratives, enhancing educational partnerships, and creating innovative tourism products linked to film themes [3]
国资输血、港资撤退,天府文旅激进扩张“影旅融合”,是活水还是泥潭?
Tai Mei Ti A P P· 2025-11-25 10:23
Core Viewpoint - Tianfu Culture and Tourism (000558.SZ) is aggressively pursuing a transformation in the film and tourism sectors despite facing significant losses, as evidenced by its recent acquisition activities and strategic partnerships [2][3]. Acquisition and Strategic Moves - Tianfu Culture and Tourism plans to jointly acquire a 51% stake in Bipenggou Tourism Development Co., Ltd. with Aba Dajiujiu Tourism Group, marking a significant step in its expansion strategy [2][3]. - The acquisition of Bipenggou, a popular scenic area, is seen as a strategic move to integrate core tourism resources in Sichuan and test the viability of the "film-tourism integration" model [2][6]. Financial Performance - Despite a 69.32% year-on-year increase in revenue to 226 million yuan in the first three quarters of 2025, Tianfu Culture and Tourism reported a net loss of 18.44 million yuan, indicating a significant decline in profitability [15]. - The company's cash flow from operating activities was negative 358 million yuan, a drastic decrease of 945.56% year-on-year, highlighting ongoing financial challenges [15][16]. Market Position and Future Outlook - The acquisition aligns with the company's strategy to enhance its market position and operational efficiency in the evolving tourism landscape, particularly in the post-real estate era [18]. - The partnership with local state-owned enterprises aims to leverage regional tourism resources and create a comprehensive film and tourism ecosystem, potentially increasing cash flow and operational viability [7][13].
成都文旅如何撬动“笑声经济”:一档喜综的消费跨越
Sou Hu Cai Jing· 2025-11-12 10:46
Core Insights - The article discusses the return of the comedy variety show "Single Row Comedy Competition 2," which aims to integrate online and offline experiences, leveraging Douyin live streaming for auditions and promoting local culture through innovative products like "Douban Coffee" [2][3][5] Group 1: Show and Product Integration - "Single Row Comedy Competition 2" utilizes Douyin live streaming for auditions, enhancing audience engagement and participation [5] - The introduction of "Douban Coffee," a fusion of Sichuan cuisine and coffee culture, serves as a unique product that embodies the show's abstract comedy theme and connects with urban culture [6][10] - The C6 Comedy Club in Shanghai, as the first offline experience space for the "China Comedy Dream Factory," has become a popular destination for fans and consumers [9][10] Group 2: Economic and Cultural Impact - The show represents a shift towards a new consumption model, termed "laugh economy," which integrates online engagement with offline consumer experiences [12][14] - The collaboration with Douyin facilitates smoother consumer transitions from online attention to offline purchases, enhancing the overall economic impact of the show [10][12] - The initiative aims to create a complete cycle from content production to cultural consumption, benefiting local tourism and cultural industries [14][18] Group 3: Strategic Development and Future Plans - Chengdu Cultural Tourism Group is strategically expanding its influence in the "film and tourism" sector, establishing a presence in Shanghai to leverage its market potential [15][16] - Future plans include the development of "Tianfu Small Box," a new consumption scenario that connects local products with entertainment IPs, further enhancing the integration of film and tourism experiences [18] - The ongoing efforts reflect a broader trend in the industry towards IP consumption and the exploration of new business models in the cultural tourism sector [18]