文商旅体展融合
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文商旅体展融合 北京将打造“双奥会客厅”
Bei Jing Shang Bao· 2025-12-04 16:13
朝阳区副区长杨洪福介绍,奥林匹克中心区已累计接待游客6.73亿人次,承办大型活动近1.4万场次。下 一步,将聚焦城市更新、活动赋能、服务保障,全面增强区域承载力,将通过设施升级、景观美化、场 景创新系统推进公共区域及场馆设施的提质升级,重点推进奥林匹克森林公园基础设施提升和奥林匹克 塔改造工程。 据悉,奥塔改造完成后市民游客可以登上246.8米高空观景台俯瞰奥林匹克公园全貌,在空中美食花园 品尝美食,还可以体验高空光影空间,回顾"双奥"记忆。同时,中心区将通过龙形水系综合改造,对 18.74万平方米水域进行整体提升,升级水系周边夜景照明及绿化景观,推动水系、建筑、绿地、慢行 系统的有机串联与空间渗透,构筑"蓝绿交织、水城共融"的滨水活力走廊。 张鑫表示,奥林匹克中心区各类资源丰富,融合消费潜力巨大。面向"十五五",奥林匹克中心区作为城 市北部的重要功能片区,需要进一步提升发展能级,更好将"双奥"优势转化为区域发展的新动能,建设 首都融合消费新空间。《行动计划》明确提出,坚守功能定位,以高位谋划强引领、以融合发展聚动 能,构建区域复合功能体系。到2027年,焕新历史文化和政务功能节点,构建"双奥"品牌形象,成为 ...
全球唯一“双奥园区”将启动“更新升级”
Xin Hua Wang· 2025-12-04 14:35
新华社北京12月4日电(记者张骁、郭宇靖)北京奥林匹克中心区将迎来重要发展机遇。记者4日获悉,北京市发改委与北京市朝阳区政府已共同 制定《加快北京奥林匹克中心区高质量发展行动计划(2025年-2027年)》(以下简称《行动计划》),推动这一全球唯一的"双奥园区"提升功能 品质,打造"文商旅体展"融合消费新载体。 三是城市更新提升。园区将强化"近人尺度"的规划设计,对"龙形水系"进行综合改造,营造怡人滨水氛围。实施北京奥林匹克塔功能提升工程, 游客可在空中花园品尝美食。国家网球中心区域将建设城市网球公园。 四是承载能力提升。包括提升区域基础设施、公共服务、绿色生态品质,优化内部交通通达性,精准增加停车设施等。 目前,北京奥林匹克中心区拥有国家体育场等7座国家级体育场馆、中国共产党历史展览馆等8座重要文化类设施,国家会议中心一期、二期等6.5 万平方米会展空间,"文商旅体展"发展资源丰富。2025年1月至10月,园区累计接待游客9080万人次,同比增长16%。区域所在"亚奥商圈"在今年 国庆中秋假期中实现营收8072万元,同比增长16.6%。 随着《行动计划》印发实施,这一圆满完成北京奥运会、北京冬奥会举办和保障 ...
中超落幕,观赛人数破纪录
第一财经· 2025-11-23 09:35
Core Insights - The 2025 Chinese Super League (CSL) concluded with Shanghai Port winning the championship for the third consecutive year, while Shanghai Shenhua finished as runners-up for the second year in a row [3] - The total attendance for the season reached 6,180,990, marking the first time it surpassed 6 million, making it the most attended season in CSL history [3] - The final match between Dalian Yifang and Shanghai Port set a new attendance record for the season with 62,330 spectators [3] Attendance and Engagement - The total attendance for Dalian's home matches was 934,048, showcasing the strong appeal of sports events in enhancing consumer entertainment [4] - Fans are increasingly integrating football into their family activities, with many attending matches together and participating in related events [4] - The trend of fans traveling to support their teams has led to significant tourism and consumption growth in host cities [4] Local Atmosphere and Community Involvement - In cities with CSL teams, match days are often celebrated as local festivals, with strong attendance driven by community engagement [7] - The vibrant atmosphere at matches is influenced by local culture and traditions, enhancing the overall experience for attendees [7]
中超落幕观赛人数破纪录,小城观赛氛围感也很足
Di Yi Cai Jing· 2025-11-23 08:57
Group 1 - The 2025 Chinese Super League (CSL) has seen record attendance, with a total of 6,180,990 spectators across 240 matches, marking the highest attendance in the league's history [1] - Shanghai Port secured their third consecutive championship, while Shanghai Shenhua finished as runners-up for the second year in a row, with Meizhou Hakka and Changchun Yatai relegated [1] - The final match of the season set a new attendance record with 62,330 spectators, highlighting the growing popularity of the league [1] Group 2 - The integration of sports events with local tourism and entertainment has led to increased consumer spending, as families engage in activities around football matches [3] - Fans are increasingly combining travel with attending away games, contributing to significant tourism revenue for host cities [3] - The atmosphere at matches is enhanced by local culture and community engagement, with events such as food markets and performances enriching the matchday experience [6] Group 3 - The presence of strong teams significantly boosts ticket sales, with local fan engagement creating a festive atmosphere on match days [6] - The passion for football is particularly strong in certain regions, with local customs and vibrant matchday activities contributing to the overall experience [6] - The popularity of club merchandise is also on the rise, with fans expressing interest in collectibles and team-related products [4]
百年犬业协会首访亚洲,上海上演“狗狗明星赛”
Xin Jing Bao· 2025-11-09 08:16
Core Viewpoint - The 2025 Shanghai International Pet Culture Festival, featuring the "Monaco Dog Star Contest," marks the first offline event in Asia organized by the Monaco Kennel Club since its establishment in 1927, highlighting a new collaboration in pet events between China and Monaco [1] Industry Insights - The event showcases pet entertainment and beauty contests, aimed at engaging the public and promoting the charm of professional pet event culture from Monaco [1] - The festival includes various activity zones, such as a pet market, reflecting Shanghai's pet-friendly environment and atmosphere [1] - The event is part of a broader trend of deep integration of culture, commerce, tourism, and sports, with the pet economy emerging as a significant driver of new consumption vitality [1] Company Initiatives - Shanghai West Bank Development (Group) Co., Ltd. emphasizes the importance of creating a pet-friendly leisure commercial space, integrating pet-friendly designs from the planning stage [1] - The event aims to introduce professional event culture and advanced pet-raising concepts to the public, fostering cultural exchange and promoting friendly relations between China and Monaco [1]
全国糖酒会在宁举办在即,“展城融合”持续释放城市魅力——
Nan Jing Ri Bao· 2025-10-15 02:32
Core Insights - The 113th National Sugar and Wine Fair in Nanjing is transforming the city into a vibrant festival, extending the traditional exhibition into a city-wide carnival that enhances consumer interaction and economic activity [1][2][5] Group 1: Event and Economic Impact - The event has evolved from a short-term exhibition to a continuous city-wide showcase, creating a "super exhibition hall" without physical boundaries, which leads to sustained economic benefits [2] - The integration of various activities, such as sports and cultural events, has significantly boosted local commerce, with notable increases in foot traffic and revenue across multiple districts [5][6] - The 2025 Nanjing International Auto Show and the 2025 Nanjing RV Exhibition attracted approximately 208,000 visitors, generating total orders worth 1.517 billion yuan, with over 80% of the showcased vehicles being new energy models [3] Group 2: Consumer Engagement and Experience - The diverse activities, including pop-up events and art festivals, cater to various consumer preferences, enhancing the shopping experience and driving sales across different age groups [4][6] - The "Mido Music Festival" attracted over 60,000 attendees, generating revenue exceeding 35 million yuan, while the "Garden Expo Fireworks Season" saw a 16% increase in visitor numbers [7] Group 3: Cultural and Community Integration - The "Autumn Sugar Season" has successfully merged industrial events with cultural celebrations, transforming the city into a festive environment that engages both residents and tourists [6][9] - The event serves as a platform for promoting Nanjing's business environment and investment opportunities, with numerous industry matchmaking events scheduled during the season [11]
以人为本,推动文商旅体展深度融合
Nan Jing Ri Bao· 2025-10-09 02:28
Core Insights - Nanjing has become a popular year-round tourist destination, attracting over ten million visitors during holidays, thanks to its focus on human-centered development and the integration of culture, commerce, tourism, and sports [1][2] Group 1: Seasonal Tourism and Events - Nanjing offers seasonal experiences throughout the year, with activities like plum blossom viewing in spring, lotus watching in summer, and various cultural festivals, making it a year-round attraction [2][3] - The city has implemented the "Four Seasons Appointment" initiative, promoting consumption activities that align with seasonal characteristics, enhancing the overall visitor experience [2][5] Group 2: Cultural and Commercial Integration - The integration of culture, commerce, and technology has created new experiences, such as the Deji Art Museum, which attracted over 8 million visitors last year, with 75% being from outside the city [3][4] - Nanjing has introduced numerous international and local brand flagship stores, enhancing its appeal as a shopping destination and providing diverse experiences for visitors [4][6] Group 3: Visitor Services and Community Engagement - The city has a robust volunteer program with over 6,000 volunteers providing services during peak tourist seasons, ensuring a welcoming environment for visitors [5][6] - Nanjing has launched the "Ning Rest Assured" consumption platform, which facilitates easy returns and enhances consumer confidence, contributing to a positive shopping experience [5][6]
8天迎客2009.7万人次,旅游总收入279.4亿元;
Nan Jing Ri Bao· 2025-10-09 02:15
Core Insights - The combined National Day and Mid-Autumn Festival holiday resulted in a significant increase in tourism and consumption in Nanjing, with a total of 20.1 million visitors and a tourism revenue of 27.94 billion yuan, marking a year-on-year growth of 30.2% and 34.8% respectively [1][2] Tourism and Visitor Statistics - Nanjing received 9.55 million visitors to scenic spots and 906,000 to cultural venues during the holiday, with over 70.4% of visitors coming from outside the city [2] - The top sources of visitors were Zhejiang, Anhui, and Shandong, with notable increases in visitor numbers from Sichuan, Qinghai, and Shaanxi [2] - Popular attractions included the Confucius Temple and Qinhuai Scenic Area, with Nanjing ranking high on various travel platforms for domestic tourism [2] Night Tourism and Accommodation - The night tourism market thrived, with events like the Mid-Autumn Lantern Festival and music concerts attracting visitors [3] - Hotel occupancy rates reached 79.8%, an increase of 5.7 percentage points year-on-year, with many hotels fully booked [4] - Rural tourism also saw high demand, with over 80% occupancy in rural accommodations [4] Consumer Activities and Promotions - Over 300 promotional activities were organized to stimulate consumption, resulting in a sales revenue of 1.47 billion yuan from monitored shopping centers, a 3.8% increase from the previous year [5] - New store openings and special events contributed to a vibrant shopping atmosphere, enhancing the overall consumer experience [5] Integration of Culture, Commerce, and Sports - The integration of cultural, commercial, and sports events enhanced consumer engagement, with significant sales recorded during sports matches [6] - The "ticket root economy" model was introduced to further stimulate consumption, showcasing innovative approaches to merging sports and retail [6]
南京位列国内文旅消费目的地城市首位
Nan Jing Ri Bao· 2025-10-09 00:39
Core Insights - Nanjing emerged as the top domestic cultural and tourism consumption destination during the recent National Day and Mid-Autumn Festival holiday, with significant increases in both visitor numbers and tourism revenue [1][6]. Tourism Performance - During the 8-day holiday, Nanjing welcomed 20.097 million visitors, generating a total tourism revenue of 27.94 billion yuan, representing year-on-year increases of 30.2% and 34.8%, respectively [1]. - The city’s major scenic spots received 9.547 million visitors, while cultural venues attracted 906,000 visitors, and rural tourism sites welcomed 1.716 million visitors [3]. Visitor Demographics - Over 70% of visitors were from outside Nanjing, with Zhejiang being the largest source of tourists. Other significant regions included Anhui, Shandong, and Shanghai [3]. - Notably, visitors from Sichuan, Qinghai, and Shaanxi saw substantial increases in numbers, with growth rates of 51.9%, 48.6%, and 46.5%, respectively [3]. Night Tourism and Accommodation - The night tourism market thrived, with events like the Mid-Autumn Lantern Festival and various concerts attracting large crowds. Many visitors extended their stays to enjoy the city's nightlife [5]. - Hotel occupancy rates reached an average of 79.8%, up 5.7 percentage points from the previous year, with several hotels fully booked throughout the holiday [5]. Rural Tourism - The "Enjoy the Countryside" initiative saw over 80% occupancy rates on rural tourism buses, and rural accommodations reported an average occupancy rate exceeding 75% [6]. - Nanjing ranked first in the province for intercity cultural tourism spending, totaling 4.93 billion yuan, a year-on-year increase of 28.4% [6]. Consumer Activities - The city organized over 300 promotional activities to stimulate consumption, resulting in a total sales revenue of 1.47 billion yuan from monitored shopping centers, a 3.8% increase from last year [7]. - New retail experiences, including the opening of flagship stores and pop-up exhibitions, contributed to a vibrant shopping atmosphere [7]. Integration of Culture, Commerce, and Sports - The integration of cultural, commercial, and sports events enhanced consumer experiences, with significant sales recorded during sports events, generating 870 million yuan in transactions on match days [8]. - The innovative "ticket root economy" model effectively stimulated citywide consumption, showcasing the successful fusion of various sectors [8].
城记 | 从消费高地到产业高峰 “国际静安”这样激活发展新动能
Zhong Guo Jin Rong Xin Xi Wang· 2025-09-21 03:04
Group 1 - The core viewpoint of the article highlights the emergence of "Louis Number" as a new landmark in the Nanjing West Road business district, contributing to the consumption-driven economic growth in Shanghai's Jing'an District during the 14th Five-Year Plan period [1] - The total retail sales of social consumer goods in Jing'an District have maintained a scale above 1 trillion yuan, ranking first among central urban areas [1] - The GDP of Jing'an is projected to exceed 300 billion yuan by 2024, with emerging industries such as data intelligence, cultural creativity, and life health accelerating their rise [1] Group 2 - The opening of "Louis Number" has significantly increased foot traffic, with daily visitors exceeding 500,000, a 62% year-on-year increase, and surrounding malls experiencing average sales growth of 100% [1][3] - The Nanjing West Road area has attracted over 2,800 domestic and international brands, with more than 70% being international brands, and over 600 new brands introduced since the beginning of the 14th Five-Year Plan [3] - The integration of new business formats and service-oriented consumption has shown explosive growth, reflecting new directions in consumption development [3][5] Group 3 - The "Bohin Universe" immersive exploration center has achieved a peak daily visitor count of nearly 500, showcasing the popularity of innovative consumer experiences [5] - The "Meichuang Jingjie" skin health management innovation center has attracted over 40 cosmetic companies, indicating a burgeoning industry cluster with a planned scale of 100 billion yuan [12] - The collaboration between leading foreign brands and local innovation centers, such as the partnership between L'Oréal and "Meichuang Jingjie," emphasizes the focus on practical applications and innovation in the beauty industry [13] Group 4 - The article emphasizes the importance of integrating commercial, cultural, creative, and technological developments to drive industry upgrades, as outlined in the 2025 Government Work Report [14] - Jing'an District aims to create a fusion innovation ecosystem by focusing on sectors like blockchain, ultra-high-definition audiovisual, and beauty health, establishing three key platforms: "Audiovisual Jingjie," "Meichuang Jingjie," and "Shutong Chain Valley" [14]