文旅促消费
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聚焦“湖泊+”,广东文旅招商引资走进河源,激活万绿湖新动能
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-31 04:52
Core Insights - The event "2025 Guangdong Cultural Tourism Industry Investment Promotion" was successfully held in Heyuan, focusing on attracting investment and exploring opportunities in the "Lake+" industry around the Wanlv Lake area [1][2] - The Guangdong Provincial Department of Culture and Tourism emphasized the importance of high-quality development and the creation of a world-class tourism destination in the Guangdong-Hong Kong-Macao Greater Bay Area [1] - The event featured presentations and discussions on investment opportunities in Heyuan's cultural tourism sector, highlighting the region's unique resources and development paths [2][3] Investment Opportunities - A total of 12 projects were signed during the event, with a total investment of 904 million yuan, covering various sectors such as ecological tourism, hot spring resorts, and cultural integration [3] - The projects included significant developments like the Bavarian Manor enhancement project and the construction of a winery in Dongyuan County, showcasing diverse investment potential [3] Strategic Development - Heyuan is focusing on ecological and green development, aiming to enhance its "1+3" industry strategy and promote the "Lake+" green development zone [2] - The event served as a platform for local government and cultural tourism departments to connect with investors and promote regional development [1][2] Event Highlights - The event included a field trip to the 5A-level tourist attraction Wanlv Lake, allowing participants to experience the region's unique water culture and tourism potential [4] - A cultural showcase featuring local cuisine and performances was held, emphasizing the rich cultural heritage of Heyuan [4] Ongoing Initiatives - The "Walking into the City" series of events is part of a broader initiative by the provincial government to enhance tourism development and investment attraction across Guangdong [4] - The provincial department plans to continue deepening collaboration between provincial and municipal levels to support high-quality development in the cultural tourism industry [4]
服务消费订单数、交易额均为全国第一 上海文旅市场跑出新势头
Shang Hai Zheng Quan Bao· 2025-10-08 17:55
Core Insights - During the 2025 National Day and Mid-Autumn Festival holiday, Shanghai received 25.485 million visitors, marking a year-on-year increase of 19.74% [1] - The average hotel occupancy rate in Shanghai was 63.70%, up by 3.9 percentage points compared to the previous year [1] - The 36th Shanghai Tourism Festival contributed to over 300 billion yuan in tourism consumption, setting new records for visitor numbers and total tourism transaction amounts [1] Group 1: Tourism and Visitor Statistics - Shanghai ranked among the top 10 destinations for cultural and tourism consumption in China during the holiday period [2] - Flight and train ticket orders increased by 45% year-on-year, while five-star hotel bookings rose by over 40% [2] - The Shanghai Disney Resort and Shanghai Haichang Ocean Park maintained high visitor traffic [2] Group 2: Event Impact and Local Attractions - The "In Water One" Sci-Fi Pavilion, themed around the world-class IP "The Three-Body Problem," attracted 15,000 visitors during the holiday, boosting surrounding commercial activities by over 30% [2] - The Shanghai Rolex Masters significantly influenced local consumption, with ticket search interest increasing by 130% and venue search interest rising by 363% [2] Group 3: Commercial Activity and Consumer Trends - The Yuyuan Garden Mall welcomed over 1.4 million visitors from October 1 to 7, with a 10% increase in overall sales driven by the "Food Carnival" theme event [3] - The integration of cultural and tourism activities with commercial offerings has revitalized local consumer markets, showcasing significant growth potential [1][3]
国庆中秋假日 云南将推出320场文旅促消费活动
Zheng Quan Ri Bao Wang· 2025-09-30 06:11
Core Viewpoint - Yunnan Province is launching a series of cultural and tourism activities and promotional measures for the upcoming National Day and Mid-Autumn Festival, aiming to enhance consumer engagement in the tourism sector [1] Group 1: Events and Activities - A total of 320 cultural and tourism promotional activities will be held across 16 prefectures and cities in Yunnan, including events like the Shilin Music Carnival and the "Four Seasons Village Evening" autumn benefit activities [1] - There will be 289 cultural and artistic performances, covering various forms such as music, dance, opera, and acrobatics [1] - Approximately 2,900 community cultural activities are planned, along with 105 public exhibitions and displays in museums and memorial halls to celebrate National Day and Mid-Autumn Festival [1] Group 2: Participation and Engagement - The expected participation in cultural tourism volunteer services is over 30,000 individuals [1]
保安全、提品质!坦洲镇部署“十一”双节文旅促消费活动
Sou Hu Cai Jing· 2025-09-25 17:53
Group 1 - The core idea of the article is to promote a festive atmosphere in Tanzhou Town through various cultural and industrial-themed activities, including the Xianshui Song Exchange Performance, Guava Festival, and Puffer Fish Festival, aiming for community-wide participation during the National Day and Mid-Autumn Festival celebrations [1][3][5] Group 2 - The Tanzhou Town government is organizing a series of events for the 2025 "Chinese Farmers' Harvest Festival" and the "Beautiful Anfu Stream • Prosperous Guava" event, highlighting local agricultural products [3] - A meeting was held to coordinate the preparations for the National Day and Mid-Autumn Festival activities, attended by key officials from the Tanzhou Town government [7] - Safety measures are emphasized, including strict adherence to reporting procedures for events, controlling firework displays, and ensuring food safety by prohibiting the sale of expired or spoiled products [9][12] - Health departments are implementing a "3+1" disinfection mechanism to maintain public health safety in crowded areas [10] - There is a focus on promoting local特色资源, such as drones, puffer fish, and guava, to create a brand image of "safe eating, safe purchasing, and safe traveling" [11] - Collaboration among various industry departments is essential for effective event execution, with an emphasis on emergency response and safety checks [12] - Fire safety drills are to be conducted regularly to ensure readiness and effective response in case of emergencies [13]
东营文旅发布“四个一”假日系列促消费活动
Qi Lu Wan Bao Wang· 2025-09-24 15:21
Group 1 - The Dongying government is launching a series of cultural and tourism consumption promotion activities titled "Enjoying Golden Autumn, Roaming Dongying," with over 260 events planned to attract national tourists [1] - The activities are organized into four main categories: ecological tourism, cultural events, family-friendly experiences, and vibrant night economy, aiming to provide diverse experiences for visitors [1] - The Dongying Cultural and Tourism Group is offering special activities and discounts at various attractions, including the Yellow River Ecological Tourism Area and the Animal Park, to enhance visitor engagement [1] Group 2 - A promotional video titled "Dongying: A City That Can Be Heard Growing" was launched, featuring an 8-minute innovative design that uses sound as a core element to connect the city's ecology, industry, and culture [2] - The video includes unique sound elements, such as the roar of the Yellow River and the calls of wetland birds, creating a distinctive "auditory map" of the city [2] - A series of cultural and creative products inspired by local rare bird species has been introduced, achieving significant sales success through various online platforms [2] Group 3 - An exhibition titled "Endless Life: Aesthetic Exhibition of Cultural Relics" will open during the National Day, showcasing over 60 cultural relics, 80 ecological and bird specimens, and 300 art pieces [3] - The exhibition will feature interactive activities and has undergone a technological upgrade to enhance visitor experience with VR and 3D viewing options [3]
润州“社超”燃情开赛 36支代表队583名球员逐梦绿茵场
Zhen Jiang Ri Bao· 2025-08-23 23:55
Group 1 - The 2025 "Agricultural Bank · He Run Community Five-a-Side Football Competition" has commenced with a record scale, featuring 36 community teams and 583 players competing in 122 matches over two months [1][2] - The event is supported by various local organizations, including the Jiangsu He Run Holdings and the Agricultural Bank of China, aiming to enhance community ties and enrich cultural life through football [1][2] - The competition is part of the "Ruzhou Mingyue Night · Hi GO Carnival" and will run until October 16, with matches scheduled every Saturday and Sunday evening [2] Group 2 - Participants range in age from 18 to 59, highlighting the event's inclusive nature, with teams divided into two age categories: over 35 and under 35 [2] - The tournament format includes a "group round-robin + crossover elimination" system, with 36 teams split into 6 groups, leading to a knockout stage for the top teams [2] - The event integrates with local tourism and consumption activities, utilizing social media for engagement and offering instant discounts to spectators, creating a synergy between sports and local economic development [2]
一份消费双倍快乐?海口人这波赢麻了!
Sou Hu Cai Jing· 2025-07-26 13:18
Core Viewpoint - The "Happy Shopping" event in Haikou, featuring the "Snake Battle" H5 online game, aims to stimulate consumption and enhance the tourism experience during the upcoming Hainan International Tourism Island Happy Festival in 2025 [1][4]. Group 1: Event Overview - The "Snake Battle" event connects nine major commercial districts and six consumption scenarios, offering a total of 10 million yuan in prizes and high-end cultural tourism benefits [4][8]. - The event is designed to create a new ecosystem of cultural tourism consumption, promoting "all-domain consumption and nationwide celebration" [4][8]. Group 2: Consumer Engagement - The event utilizes an online H5 interactive platform, combining a check-in game with consumption incentives through a "spend to earn coins" model, allowing participants to earn "Happy Coins" for their purchases [8]. - From now until August 31, consumers can earn one Happy Coin for every 10 yuan spent at designated merchants in the nine commercial districts, which can be redeemed for various gifts and benefits [8]. Group 3: Special Offers and Activities - The event includes high-end cultural tourism services that can be exchanged for Happy Coins, such as night tours of Haikou Bay and yacht sunset experiences, along with tech experiences like drone delivery [8]. - A final competition for Happy Coins will take place on August 31, with a grand prize valued at 30,000 yuan for the champion [8]. Group 4: Promotional Strategies - The Haikou Municipal Bureau of Commerce announced that the nine commercial districts will launch August-exclusive promotions, enhancing consumer experiences with additional Happy Coin benefits [9].
云南将推出六项暑期文旅促消费措施
Huan Qiu Wang· 2025-06-13 08:26
Core Viewpoint - The Yunnan provincial government is actively promoting cultural tourism as a key driver for stimulating domestic demand and upgrading consumption, with a focus on the "Travel to Yunnan" initiative aimed at high-quality development of the tourism sector [2] Group 1: Policy Measures - The Yunnan government has introduced six measures to boost cultural tourism consumption during the summer vacation, aiming to convert the influx of tourists into significant consumer spending [2] - A series of ticket discounts for scenic spots has been launched, including free admission for high school graduates at 126 A-level tourist attractions, with plans to expand the scope and duration of these offers [2][3] - Incentives for the inbound tourism market will be implemented, including support for travel agencies to attract overseas tourists through various promotional activities [3] Group 2: Product Offerings - The second phase of the "Travel to Yunnan" summer air travel series will feature nine airlines, offering new products such as package deals and special cards for students and seniors, available for purchase online [4] - A variety of cultural and artistic activities will be organized, with over 3,100 community cultural events planned, including more than 300 key activities that promote shared experiences between locals and tourists [5] Group 3: Events and Promotions - The 9th China-South Asia Expo will showcase the "Travel to Yunnan" theme, highlighting the unique lifestyle and diverse offerings of Yunnan through various exhibition areas [5] - Nighttime cultural tourism activities will be launched to enhance the night economy, featuring a range of nighttime experiences such as performances, tours, shopping, and dining [6]
深圳派发夏日“文旅红包”,20条促消费措施发布
Sou Hu Cai Jing· 2025-05-20 03:29
Group 1 - The "5.19 China Tourism Day" promotional event was held in Dapeng New District, Shenzhen, featuring the launch of 20 summer consumption promotion measures aimed at boosting tourism and cultural experiences [1] - The summer promotion measures cover six major themes: Midsummer Adventures, Coastal Life, Urban Exploration, Light and Shadow Journey, Culinary Delights, and Global Recommendations, enhancing the overall tourism experience in Shenzhen [2] - Various initiatives include discounts on accommodations, free housing for new employment groups, and special offers for international tourists, such as cross-border payment discounts [2] Group 2 - The 21st Cultural Industries Fair in Shenzhen has planned multiple day trip routes around the exhibition venues, promoting local historical and cultural experiences [4] - Suggested routes include visits to ancient towns, parks, and creative spaces, allowing tourists to explore Shenzhen's unique blend of history and modernity [4][5] - The "Everyone is a Shenzhen Promoter" initiative encourages citizens to promote the city, with rewards such as city privilege passes and participation in annual evaluations for tourism promoters [7]
消费新蓝海丨古城+文博,多地以文促旅,打造古城消费热潮
Yang Guang Wang· 2025-05-01 11:58
Core Insights - The article emphasizes the importance of consumption as a key driver of economic growth in China, highlighting the government's focus on boosting domestic demand as part of its 2025 economic strategy [1] - The initiative "New Consumption Blue Ocean" aims to revitalize ancient cities through cultural tourism, integrating traditional heritage with modern commercial activities [1][6] Group 1: Cultural and Economic Integration - The "Friends of Guo and TA" digital exhibition in Suzhou showcases the integration of ancient silk culture with modern technology, attracting younger audiences through immersive experiences [2][4] - The exhibition utilizes advanced technologies such as AI, AR, and VR to enhance visitor engagement and promote the historical significance of Suzhou's silk heritage [2][4] - The collaboration between cultural institutions and commercial entities aims to create unique cultural attributes for districts, enhancing consumer potential through integrated ticketing and experiences [6] Group 2: Revitalization of Ancient Cities - The article discusses the trend of revitalizing ancient cities by blending cultural heritage with modern consumption patterns, moving from static sightseeing to dynamic experiences [8][9] - Various regions, including Shanxi, are implementing cultural performances and innovative tourism models to attract visitors and stimulate local economies [8][9] - The focus is on creating a vibrant community where both locals and tourists can engage with the cultural narrative, transforming ancient cities into lively destinations [9]