文旅促消费
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四川2400余场文旅商体活动迎新春
Xin Lang Cai Jing· 2026-01-25 23:27
Core Viewpoint - The 32nd Zigong International Dinosaur Lantern Festival has commenced, marking the start of Sichuan Province's cultural and tourism activities for the Spring Festival, with over 2,400 events planned across various sectors [1] Group 1: Event Highlights - The festival features a theme of "Lighting up China, Building Dreams for the Future" and includes ten major areas such as "Chinese Knot Avenue" and "Fortune and Prosperity" [1] - The event showcases 11 large-scale lantern installations and over 200 small to medium-sized intangible cultural heritage lanterns [1] Group 2: Economic Initiatives - Sichuan Province will implement the "Welcome to Sichuan, Enjoy Fun in Shu" series of promotional measures, investing over 40 million yuan in discounts, including 20 million yuan in cultural tourism consumption vouchers and 16 million yuan in movie vouchers [1] - Additionally, 100,000 free admission tickets to scenic spots will be distributed to encourage tourism [1] Group 3: Tourism Services - A comprehensive service network for incoming tourists will be established, expanding inbound tourism channels and providing convenience for 240-hour visa-free transit visitors [1] - The province aims to ensure a safe, orderly, and pleasant holiday travel environment for visitors [1]
云南将开展逾3000场迎新春活动
Xin Lang Cai Jing· 2026-01-25 22:24
Core Viewpoint - Yunnan Province is set to launch over 3,000 cultural and tourism consumption activities to celebrate the Spring Festival, inviting domestic and international tourists to experience the unique lifestyle of Yunnan [1] Group 1: Cultural and Tourism Activities - In 2026, Yunnan will focus on market fairs, folk experiences, and themed festivals, conducting 70 promotional activities, with Kunming leading with 16 events [2] - The province will offer over 460 immersive "cultural tourism + various industries" experiences, with more than 200 themed activities planned at A-level tourist attractions [2] - A total of 2,200 community cultural activities are expected, including 240 key events, with initiatives like the "Four Seasons Village Evening" and various exhibitions and performances [3] Group 2: Consumer Experience Enhancement - The "I Celebrate the New Year in Yunnan" Spring Festival consumption festival will feature diverse, immersive, and high-quality consumer experiences, promoting the integration of commerce, tourism, and culture [4] - Multiple consumer benefits will be introduced, including a lottery for receipts, various consumption vouchers, and special promotions in the seafood sector [4] - The "2026 Yunnan Online New Year Goods Festival" will be held, utilizing e-commerce platforms to promote local products through live streaming and interactive sales [5] Group 3: Thematic Consumption Scenarios - The province will create a new consumption map with unique themes for each city, such as "Happy New Year in Spring City" in Kunming and "Joyful New Year Wedding" in Lijiang [6] - Various regions will host distinctive events, including the "Miao Flower Mountain Festival" in Honghe and "Non-heritage Colorful Cloud Market" in Dali, contributing to a comprehensive and diverse new year consumption network [7]
2026山东迎新春消费季启动 75亿元专项投入点燃消费热潮
Xin Lang Cai Jing· 2026-01-25 12:06
Group 1 - The "Yue Consumption, Hui New Spring" 2026 Shandong New Year Consumption Season was launched in Jinan, Shandong, aiming to activate consumer potential and boost market confidence with a theme of "Three Meals and Four Seasons Warm Qi Lu, Fireworks in the Human World" [2][3] - The event features a variety of international products, including Russian chocolates and Uzbek cookies, enhancing the festive atmosphere with an "international flair" [5] - The event includes ten themed activities focusing on product consumption and cultural tourism integration, presenting a vibrant New Year consumption feast [7] Group 2 - Shandong has allocated 7.5 billion RMB in special funds to support the New Year consumption season, targeting peak consumption periods before and after the Spring Festival with discounts, subsidies, and consumer vouchers [7] - The Shandong Provincial Department of Culture and Tourism plans to launch four major cultural tourism promotional activities during the Spring Festival, including "Hundred Dramas Celebrating the New Year" and "Ten Thousand Enterprises Benefiting the People," with a total of 29,000 cultural activities planned [7]
以灯为媒,向世界展示多彩开放的四川——第32届自贡国际恐龙灯会亮灯侧记
Xin Lang Cai Jing· 2026-01-24 08:15
Core Viewpoint - The 32nd Zigong International Dinosaur Lantern Festival has officially opened, showcasing Sichuan's cultural charm and vitality through colorful lantern displays, attracting international attention and promoting cultural exchange [1][5]. Group 1: Event Highlights - The festival features a 35-meter tall "Hua Jie Ying Men" lantern, symbolizing a time-space gateway, and includes 11 large lantern groups and over 200 smaller non-heritage lanterns [2][3]. - Notable lantern designs include "Shenqi Huaxia," "Mulan Legend," and "Nian Nian Zhao Cai," which incorporate themes of national sentiment and AI interaction [2][3]. - Consuls from 13 countries, including Spain and Vietnam, expressed their amazement at the festival, with many describing it as "stunning" and "breathtaking" [3][4]. Group 2: International Engagement - The event aims to enhance international cooperation in cultural and tourism sectors by showcasing Sichuan's charm to foreign diplomats [5]. - Sichuan has been optimizing inbound tourism experiences, including improving international flight routes and payment methods for foreign visitors [5]. - The festival has been displayed in over 80 countries and regions, highlighting its potential to attract global attention to Sichuan's traditional culture [5].
四川省启动迎春文旅促消费活动,消费优惠投入将超4000万元
Xin Lang Cai Jing· 2026-01-24 08:15
Core Viewpoint - The 32nd Zigong International Dinosaur Lantern Festival officially opened on January 23, marking the launch of a series of cultural and tourism consumption promotion activities in Sichuan Province during the Spring Festival [1] Group 1: Event Overview - Sichuan Province will host over 2,400 cultural and tourism activities during the Spring Festival [1] - The activities will include ten key events covering areas such as music performances, ice and snow sports, health and wellness vacations, cultural and educational research, and sports events [1] Group 2: Financial Incentives - The total investment in consumer discounts across the province will exceed 40 million yuan [1] - This includes the issuance of 20 million yuan in cultural and tourism consumption vouchers, 16 million yuan in movie consumption vouchers, and 100,000 free admission tickets to scenic spots [1]
四川省启动迎春文旅促消费活动 消费优惠投入将超4000万元
Xin Hua Wang· 2026-01-24 07:48
Core Viewpoint - The 32nd Zigong International Dinosaur Lantern Festival has officially opened, marking the launch of a series of cultural and tourism consumption activities in Sichuan Province during the Spring Festival [1] Group 1: Event Overview - The festival theme is "Lighting up China, Building Dreams for the Future," featuring ten sections and over a hundred lantern groups that integrate intangible cultural heritage skills with digital technology, attracting numerous visitors [1] - During the Spring Festival, Sichuan will host over 2,400 cultural and tourism commercial activities, introducing ten premium events covering music performances, ice and snow sports, health and wellness vacations, cultural research, and sports events [1] Group 2: Financial Incentives - The total investment in consumer incentives across the province will exceed 40 million yuan, which includes the issuance of 20 million yuan in cultural tourism consumption vouchers, 16 million yuan in movie consumption vouchers, and 100,000 free admission tickets to scenic spots [1] Group 3: Tourism Support Measures - Sichuan is enhancing its service network for incoming tourists, strengthening cooperation with international platforms to expand inbound tourism channels, and providing conveniences for tourists with a 240-hour visa-free transit policy, ensuring a comfortable and secure experience for visitors [1]
2026“请到广东过大年”文化和旅游消费促进主会场活动举行
Xin Lang Cai Jing· 2026-01-24 04:11
Core Viewpoint - The 2026 "Come to Guangdong for the New Year" cultural and tourism consumption promotion event was launched in Foshan, aiming to enhance tourism and cultural consumption in the region [1][7]. Group 1: Event Highlights - The main event featured a cultural performance showcasing the unique heritage of Lingnan, including a non-heritage show and a creative animation choir [3][5]. - The event transformed into a comprehensive Lingnan New Year Carnival, combining shopping, entertainment, and cultural experiences, with hundreds of themed activities planned for the upcoming Spring Festival [6]. Group 2: Economic Impact and Projections - According to the Guangdong Provincial Department of Culture and Tourism, it is projected that by 2025, the province will receive over 950 million tourists and achieve a tourism revenue exceeding 1.2 trillion yuan, representing a year-on-year growth of 10% and 12% respectively [7]. - Since the launch of the "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season on November 3, 2025, cultural and tourism consumption has increased by over 21% year-on-year [7]. Group 3: Promotional Strategies - The second phase of the 2026 "Come to Guangdong for the New Year" tourism consumption voucher program was initiated on January 23, covering a wide range of tourism-related expenses, including travel routes, scenic spot tickets, hotel accommodations, cultural performances, and creative products [7].
璀璨灯火点亮蜀里独特年味 全省迎春文旅促消费活动拉开大幕 天府迎新春 马上入川来
Si Chuan Ri Bao· 2026-01-24 01:13
Core Viewpoint - The 32nd Zigong International Dinosaur Lantern Festival has officially launched, marking the beginning of the Spring Festival cultural tourism activities in Sichuan, with over 2400 events planned to attract visitors to the region [5][6]. Group 1: Event Highlights - The festival features a variety of lantern displays, including the "Magical China" and "Mulan Legend" themes, showcasing traditional craftsmanship combined with modern technology [4][5]. - A total of 100 lantern festivals will be held across Sichuan, enhancing the unique festive atmosphere and encouraging tourism [6]. Group 2: Promotional Activities - Sichuan is implementing a series of promotional policies for the Spring Festival, with an investment exceeding 40 million yuan, including vouchers for cultural tourism, movie tickets, and free admission to various attractions [7]. - Specific initiatives include the distribution of 20 million yuan in cultural tourism consumption vouchers and 16,800 free tickets for scenic spots in Ganzi Prefecture [7]. Group 3: Cultural Engagement - The Spring Festival will feature a variety of traditional activities such as temple fairs, shopping events, and local cultural exhibitions, creating a rich experience for visitors [6]. - The event will also include a significant performance at the Spring Festival Gala in Yibin, promoting local tourism and cultural engagement [6].
第32届自贡国际恐龙灯会亮灯暨全省迎春文旅促消费活动启动 观灯喜迎春 安逸耍四川
Xin Lang Cai Jing· 2026-01-23 16:48
Group 1 - The 32nd Zigong International Dinosaur Lantern Festival was launched on January 23, featuring the theme "Lights Paint China, Build Dreams for the Future" [1] - The festival integrates traditional crafts such as lanterns, tie-dye, and paper-cutting with mythology, historical stories, and development achievements, creating a vibrant display to tell Chinese stories [1] - This year, the festival introduced virtual singers and utilized AR, motion-sensing, and voice control technologies for an interactive experience [1] Group 2 - The provincial cultural tourism consumption promotion activities were launched simultaneously at the lantern festival, with over 2,400 events planned across the province during the Spring Festival [2] - Various cultural tourism activities include exhibitions of ancient Shu culture, red spirit inheritance, music performances, wellness experiences, and more, inviting guests to "come to Sichuan" [2] - During the event, consumption vouchers covering attractions, hotels, dining, and movies will be distributed to encourage tourism [2]
海东推出百余项文化惠民活动
Xin Lang Cai Jing· 2026-01-19 19:14
本届活动以"百龙千狮闹新春"非物质文化遗产社火展演为核心亮点,将于农历正月初十在乐都区精彩上 演。活动整合千人太傅、藏族螭鼓舞等12类河湟特色非物质文化遗产代表性项目,同步推出《大明瞿 昙》《妹妹的山丹花》等河湟经典剧目巡演,"文物贺岁"博物馆系列活动则通过特色展览、互动体验等 形式,让观众在游览中感受传统文化的深厚底蕴。同时,依托互助土族自治县土族故土园、乐都区瞿昙 国际滑雪场等7大优质冰雪场地,创新推出"冰雪+非遗""冰雪+体育"复合型旅游产品,满足不同群体多 样化、个性化需求。 本报海东讯 (记者 陈晨) 1月19日,记者从海东市文体广电旅游局获悉,为持续擦亮"周末放松·去趟海 东"文旅促消费品牌,打造冬春季旅游新增长极,海东市以"驰骋河湟迎新春 欢聚海东过大年"为主题, 策划第八届"青海年·最海东"迎新春系列文旅惠民活动,推出16项市级重点活动与99项县级特色活动, 为游客奉上内容丰富、形式新颖的春节文化大餐。 通过"文旅直播擂台赛"组织网红达人推介河湟好物、讲解年味故事;在"入青首站"的马场垣服务区,借 势"马"年生肖文化契机,开展常态化文艺演出,让过往旅客"未到海东先遇年味"。每周开展不少于3场 ...