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新玩法新服务 激活文旅消费新场景
Yang Shi Wang· 2025-08-23 19:53
Core Insights - The summer season is nearing its end, yet the cultural and tourism market remains vibrant, indicating strong consumer engagement and activity [1] Group 1 - Various regions are continuously developing new activities and services targeted at specific groups, which has activated more diverse consumption scenarios [1]
“老房子”化身“新地标” 百年建筑焕新解锁文旅“新玩法”
Yang Shi Wang· 2025-08-13 06:04
Group 1: Historical and Cultural Revitalization - The Garden Street Historical and Cultural District in Harbin has officially opened, revitalizing a century-old architectural area that had faded over time, now becoming a new landmark for citizens and tourists [1][6] - The district covers over 20,000 square meters and includes 3 heritage buildings and 12 protected buildings, primarily constructed around 1900, known locally as the "Yellow Houses" due to their exterior color [6][8] - The renovation adhered to the principle of "protection first, activation second," completing the restoration in just over 100 days while preserving the original architectural features and creating a new consumer scene that integrates tourism, food, and culture [6][8] Group 2: Broader Urban Development Initiatives - The renovation of the Garden Street District is part of a larger initiative in Harbin, which has successfully developed 25 historical and cultural districts, including notable areas like Zhonghua Baroque Street and Central Avenue, and has documented 621 historical buildings [8] - Harbin is leveraging its unique historical context to revitalize old buildings, continuously creating new urban cultural and tourism consumption scenes [8] Group 3: Consumer Engagement in Changchun - The "Xinmin Market" in Changchun has opened, attracting consumers with a variety of local specialties, cultural products, and food offerings, supported by the local government through the distribution of consumption vouchers [9][12] - A total of 24,000 consumption vouchers were issued, with denominations of 10 and 20 yuan, designed to fit small purchases at the market, and all 54 participating merchants accept these vouchers [12] - The market operates from August 9 to August 24, with weekend hours adjusted to create a pedestrian-friendly environment, enhancing the shopping experience for visitors [14]
年中经济观察丨泼水狂欢、特色民俗……沉浸式体验激活乡村消费活力
Core Insights - The rural tourism market is thriving, with a focus on immersive experiences that combine viewing, playing, tasting, and shopping [1][6] - The unique geographical and climatic conditions of Ping Shui Village make it an attractive destination for summer visitors [1][6] - Local customs and ethnic minority performances enhance the cultural experience for tourists [3][5] Group 1: Tourism Growth - Ping Shui Village attracts approximately 10,000 visitors weekly during the summer, marking a 15% increase compared to previous periods [6] - In the first half of the year, Huazhou County received 2.6473 million tourists, a year-on-year increase of 13.4% [12] - The tourism revenue for the same period reached 2.403 billion yuan, reflecting an 11.3% year-on-year growth [12] Group 2: Cultural and Culinary Experiences - The local highland and She ethnic groups offer diverse cultural displays, including traditional games and dances that engage tourists [3] - Visitors can enjoy local delicacies, such as "Mi Xiang," made from glutinous rice and various ingredients [5] Group 3: Economic Development - The integration of "cooling, folk customs, and shopping" in tourism has significantly boosted local popularity and economic activity [6] - Local farmers are leveraging the "one town, one product" strategy to sell seasonal fruits and unique goods, contributing to a consumption boost of over 135 million yuan [8] - The county has initiated various activities to stimulate rural consumption, utilizing its cultural heritage and natural resources [10]
北林区 构建文旅新场景 激发消费新动能
Sou Hu Cai Jing· 2025-07-13 05:26
Group 1 - The article highlights the development of camping tourism in Beilin District, utilizing geographical and resource advantages to create new cultural tourism consumption scenarios [7] - The summer camping site has introduced unique dining experiences, such as food cooked in an earth oven, enhancing the authenticity of the culinary offerings [7] - Since its opening during the May Day holiday, the camping site has received over 4,000 visitors, becoming a popular destination for summer leisure [7] Group 2 - The Jin Gui Mountain Villa has created an indoor tropical rainforest space with over 200 plant species, enhancing the visitor experience through innovative design [8] - The site has introduced various themed projects, including a year-round camping area and seasonal flower displays, aiming to attract 170,000 visitors by mid-2025 [8] - Beilin District is focusing on high-quality tourism development, integrating ecological beauty, cultural experiences, and culinary offerings to provide a comprehensive tourism experience [8]
服务消费市场“新新”向荣
Jin Rong Shi Bao· 2025-07-10 03:12
Group 1 - China's domestic market is characterized by its large scale and significant growth potential, with domestic demand being the main driver of economic development and stability [1] - The average contribution rate of final consumption to China's economic growth over the past four years reached 56.2%, an increase of 8.6 percentage points compared to the "13th Five-Year Plan" period [1] - The tourism and cultural market is experiencing a surge, with diverse consumer demands leading to the integration of various consumption scenarios supported by policies and financial institutions [1] Group 2 - The opening of Shanghai Lego Land has seen a significant increase in visitor numbers and hotel bookings, indicating a shift towards experience-based consumption among Chinese consumers [2] - The Lego Land project, which involved over 300 teams and thousands of builders from 15 countries, received substantial financial support, with total investment exceeding 4.8 billion yuan [2] - Financial institutions like Bank of Communications are actively providing tailored financial services to support the development of cultural tourism projects [3] Group 3 - The "Village Horse" competition in Guizhou has become a representative event, contributing to a tourism industry chain that integrates horse breeding, themed events, and cultural tourism [4] - During the recent holiday, the total number of tourists in Sandu County exceeded 214,000, with a revenue increase of 44.45% to over 216 million yuan [4] - Agricultural Bank's financial support has been crucial for local businesses, enabling them to thrive amid increased tourist influx [5] Group 4 - The "14th Five-Year Plan" period has seen a rise in new products, business models, and service consumption, with cultural and tourism sectors becoming increasingly diverse [6] - The popularity of cultural and creative products, such as Hanfu and cultural IPs, has surged, reflecting a shift in consumer preferences [6] - The introduction of smart management platforms like "Pu Zhangui" by financial institutions has improved operational efficiency in traditional cultural tourism sites [7]
“五一”假期第四天 陕西51个重点景区游客量同比增长18.61%
Shan Xi Ri Bao· 2025-05-05 00:51
Group 1 - The article highlights the efforts of Shaanxi province to enhance cultural and tourism experiences during the May Day holiday, showcasing various activities and attractions [1] - On the fourth day of the holiday, 51 key tourist attractions in Shaanxi received 1.4059 million visitors, representing a year-on-year increase of 18.61%, with tourism revenue reaching 87.852 million yuan, up 16.23% [1] - The Shaanxi Provincial Department of Culture and Tourism issued visitor flow warnings for three major attractions, which were managed effectively to ensure orderly operations [1] Group 2 - Various cultural activities, including traditional Qin opera performances and local markets, provided unique experiences for visitors in Zhouzhi County [2] - On May 4, a total of 1,133 cultural events were held across the province, marking a 20.02% increase year-on-year, benefiting approximately 659,500 people, which is a 107.59% increase [2] - The "Three Museums and One Station" service recorded 385,500 visits, reflecting a 10.3% year-on-year increase [2]
五一狮山有好“市” 国潮+艺趣焕新文旅消费新体验
Sou Hu Cai Jing· 2025-05-01 04:27
Group 1 - The core event, "Lion City Market," launched on April 30 and will run until May 4, aiming to activate urban cultural and tourism consumption [1] - The event is a significant part of the 7th Jiangnan Cultural Arts International Tourism Festival, showcasing a blend of audiovisual, cultural, artistic, and recreational activities [3] - Over 50 museums and cultural institutions from across the country are participating, offering more than 1,000 cultural and creative products, allowing visitors to experience diverse cultures without leaving Suzhou [5] Group 2 - The first "Under Lion Mountain" street singer competition is being held, providing a vibrant platform for music lovers to showcase their talents and connect with others [7] - The Lion Cultural Square has seen increased popularity due to the completion of several cultural and commercial facilities, with the market brand attracting over 1.65 million visitors and boosting local consumption by approximately 30% [9] - The Suzhou High-tech Zone has prepared a comprehensive cultural tourism package for the holiday, featuring various activities from cultural exploration to fireworks shows [11]
“五一”出游热:文旅体验升级 多场景催生消费新活力
Yang Shi Wang· 2025-04-29 03:18
Group 1 - During the "May Day" holiday, Beijing will launch over 1,900 activities, including "micro-vacation" products in 10 suburban districts [3] - Popular attractions such as Universal Beijing Resort and the Great Wall night tour will be featured alongside cultural events like folk fairs and art exhibitions, integrating cultural resources with digital technology [3] Group 2 - In Meihekou, Jilin, a night tour street with a national trend theme is being developed, featuring high-altitude performances that blend traditional and technological elements, showcasing characters from Chinese mythology [6] Group 3 - Jiangsu will kick off the 7th Jiangnan Culture and Arts International Tourism Festival with six major themes and nearly 1,000 unique activities, while Xuzhou will host over 70 diverse promotional events [9] - The China Dinosaur Park in Changzhou will introduce immersive VR and MR experiences, set to open during the "May Day" holiday [9] Group 4 - Xinjiang is preparing a variety of tourism projects, including the first music festival and silk culture festival, aimed at enhancing the immersive experience for visitors [12] - A low-altitude tourism project will connect scenic spots along the Tianshan geographical gallery [12] Group 5 - In Hainan, diverse cultural experiences are being created, such as folk performances and food tastings, alongside innovative integrations of traditional Hanfu culture with tropical rainforest ecology [15]
新爆点、新业态、新体验、新场景 “五一”假期文旅市场热度攀升
Yang Shi Wang· 2025-04-28 09:43
Group 1: Tourism Trends - The implementation of visa-free policies for countries like Japan and South Korea has made Shandong a preferred destination for inbound travelers during the "May Day" holiday [1][3] - Shandong's border inspection station predicts over 76,000 inbound and outbound travelers during the holiday, with significant Korean tourist groups expected at the Shidao port [3] - In Fujian, the "May Day" holiday is expected to see over 125,000 inbound and outbound travelers, with a daily average of about 25,000, marking a growth of over 14% compared to April [5] Group 2: Innovative Tourism Experiences - The domestic tourism market is experiencing a rise in popularity, with new immersive experiences being introduced, such as the night tours and themed light shows in Ningyuan Ancient City, Liaoning [6][8] - The immersive performance at Ningyuan Ancient City features nearly 100 performers and covers an area of 13,000 square meters, enhancing visitor engagement [8] - In Zhejiang, the Qing Shan Lake cycling route has become a popular destination, with 12 new cycling routes introduced to connect various cultural landmarks and enhance consumer experiences [11][15] Group 3: Wildlife Interaction - Shanghai Wild Animal Park is preparing a series of interactive activities for visitors, including the "Spring Awakening: Cute Animals Out of the Box" theme event [16][18] - The park features a meet-and-greet with popular animals like chimpanzees and spider monkeys, enhancing visitor interaction [18] - New residents, such as two-toed sloths, have been introduced to the park, attracting visitor interest due to their unique behaviors and characteristics [20]