Core Insights - The article reports a significant increase in tourist activity in Sichuan Province during the 2026 Spring Festival, with a total of 58.61 million visitors and a tourism expenditure of 44.57 billion yuan, representing year-on-year growth of 14.68% and 13.35% respectively [1] Tourism Statistics - Sichuan Province received 58.61 million tourists during the Spring Festival, with a total tourism expenditure of 44.57 billion yuan [1] - The number of visitors to libraries, cultural centers, and museums in the province reached 10.40 million [1] Key Attractions Performance - Jiuzhaigou Scenic Area in Aba Prefecture received 151,300 visitors, an increase of 5.2% year-on-year [1] - Chengdu Research Base of Giant Panda Breeding welcomed 480,000 visitors, marking an 11% increase [1] - Kuanzhai Alley attracted 1.26 million visitors, with a growth of 9.7% [1] - Qionghai Lake in Xichang received 741,800 visitors, reflecting a 7% increase [1] Extended Celebrations - Nanchong's Langzhong Ancient City, recognized as a "Cultural Homeland of the Spring Festival," maintained high visitor numbers with a 39-day extended celebration [1] - Several scenic spots, including Qingcheng Mountain-Dujiangyan and Emei Mountain, reached maximum visitor capacity for multiple days [1]

Core Insights - The article highlights the significant growth in tourism during the Spring Festival in Sichuan, with a record number of visitors and spending [1] Tourism Statistics - Sichuan received a total of 58.61 million tourists during the Spring Festival, marking a year-on-year increase of 14.68% [1] - The total tourism expenditure reached 44.57 billion yuan, reflecting a year-on-year growth of 13.35% [1] Popular Attractions - Key tourist spots such as Jiuzhaigou Scenic Area and the Sichuan Lantern World experienced sold-out tickets for several consecutive days [1] - Chengdu's Kuanzhai Alley and Jinli Ancient Street were bustling with crowds, attracting international visitors from countries like Spain and Australia [1]

Core Insights - The Chinese Spring Festival tourism market is showing significant trends of "deepening" and "internationalization," with travelers seeking richer cultural experiences and flexible dual-city tours [1][3] - The Spring Festival is attracting global tourists, gradually becoming a world-class cultural IP [1][3] Domestic Travel Trends - Major domestic destinations favored by tourists include Beijing, Chengdu, Shanghai, Guangzhou, Shenzhen, Harbin, Sanya, Xi'an, Chongqing, Fuzhou, Xiamen, and Wuhan [1][3] - Emerging niche destinations with unique cultural experiences have seen substantial growth: - Yan'an, Shaanxi: 70% increase in orders - Tai'an, Shandong: 65% increase - Pu'er, Yunnan: 59% increase - Korgas, Xinjiang; Wenchang, Hainan; Chongzuo, Guangxi: over 56% increase - Hohhot, Inner Mongolia; Yuxi, Yunnan; Shuanghe, Xinjiang; Wuxi, Jiangsu: over 48% increase [1][3] Cultural Experience Trends - Cultural experiences represented by intangible cultural heritage (ICH) have become the most popular travel theme: - Traditional New Year painting skills boosted tourism in Tianjin with a 29% increase in orders - Kaifeng and Zhengzhou in Henan saw order increases of 50% and 27%, respectively - In southern regions, lantern festivals and ICH performances thrived, with Huangshan, Anhui seeing a 32% increase and Zigong, Sichuan a 20% increase - Shantou and Chaozhou in Guangdong experienced order increases of 36% and 31% due to ICH [2][4] International Travel Trends - The strong cultural appeal of the Chinese Spring Festival is attracting global attention, with the number of tourists staying 4 to 7 days in China increasing by 18% year-on-year, and those staying over 7 days increasing by 12% [2][4] - Following the implementation of visa-free entry policies for ordinary passport holders from Canada and the UK on February 17, there was a notable increase in orders: - Canada: 75% increase - UK: 37% increase [2][4]

Core Insights - The report by Tongcheng Travel highlights new trends and characteristics in tourism consumption during the 2026 Spring Festival, emphasizing the continued popularity of traditional customs and cultural experiences [1][6]. Group 1: Traditional Cultural Tourism - Traditional customs remain a significant draw in the Spring Festival tourism market, with a focus on experiencing the "flavor of the New Year" becoming mainstream for domestic travel [1][6]. - Various New Year cultural activities in Guangdong and Fujian have become popular, with Shantou emerging as a "dark horse" destination due to a leading increase in tourism heat [1][6]. Group 2: Popular Destinations and Trends - The overall tourism heat in Hainan during the Spring Festival reached a new high, with hotel bookings increasing by over 70% year-on-year [1][6]. - Harbin is a leading destination for ice and snow tourism, with indoor ski resorts becoming the preferred choice for residents in southern regions [1][6][8]. - The trend of "returning home" and "reverse New Year" has led to over 100% year-on-year growth in local tourism bookings in cities like Chongqing and Chengdu [1][6]. Group 3: Emerging Travel Styles - The trend of consulting AI for travel advice on local customs has gained popularity among young travelers during the Spring Festival [1][6]. - The extended holiday has significantly boosted demand for long-haul outbound travel, with hotel bookings in Milan, Italy, increasing by over 200% year-on-year [1][6]. Group 4: Top Destinations for Ice and Snow Tourism - The top ten popular destinations for ice and snow tourism during the Spring Festival include: 1. Harbin, Heilongjiang - Harbin Ice World 2. Changbai Mountain, Jilin - Changbai Mountain Wanda International Resort 3. Altay, Xinjiang - General Mountain/Wooden Houses in He Mu Snow Town 4. Zhangjiakou, Hebei - Chongli Ski Resort 5. Jilin City, Jilin - Beidahu Ski Resort/Wusong Island 6. Shenyang, Liaoning - Qipanshan Ice World/Shenyang Palace Museum 7. Mudanjiang, Heilongjiang - Snow Pass 8. Changchun, Jilin - Changchun Ice New World/Jingyuetan 9. Aba, Sichuan - Bipenggou + Zhegu Mountain Ski Resort 10. Hulunbuir, Inner Mongolia - Genhe Cold Extreme Village + Manzhouli [4][9].

Core Insights - The Chicken Mountain scenic area in Xinyang welcomed a large influx of visitors during the Spring Festival, indicating a strong recovery in tourism post-pandemic [1][2][3] Group 1: Visitor Experience - Visitors, including local residents, faced crowded conditions at the parking lot, highlighting the popularity of the scenic area during the holiday [1] - The scenic area offered special promotions such as a one-yuan fish soup and free spicy soup as part of its New Year benefits, attracting more tourists [1][2] - Traditional activities like the lion dance performance drew significant crowds, enhancing the festive atmosphere and engagement among visitors [2] Group 2: Business Impact - The surge in tourist numbers positively impacted local businesses, with accommodations like the Wanfushan Villa fully booked since the start of the holiday [2] - The increased visitor traffic not only benefited the scenic area but also stimulated the local economy, as more tourists sought overnight stays and local cuisine [2][3]

Group 1 - The article highlights the appeal of Turkey as a visa-free travel destination for Chinese tourists during the Spring Festival, emphasizing the convenience of spontaneous travel without the need for additional paperwork [1] - Turkey's visa-free entry allows travelers to simply present their Chinese passport upon arrival, making it a more straightforward option compared to other countries like Malaysia, which require pre-entry information submission [1] - The article suggests that while Turkey offers a hassle-free travel experience, it is advisable for travelers to prepare their flight and hotel bookings in advance for a smoother trip [1]

Core Viewpoint - The article highlights the vibrant tourism activities in Kashgar during the Spring Festival, showcasing the unique cultural experiences and the influx of visitors to the region [1][2][5]. Group 1: Tourism Activities - Many travelers chose to visit Kashgar during the Spring Festival, experiencing the local culture and festivities [1]. - The bustling atmosphere of the Kashgar livestock bazaar, with its food stalls and livestock trading, attracted numerous curious tourists [2]. - Various cultural performances, such as folk parades and bonfire parties, were organized in Kashgar, enhancing the festive spirit and drawing in large crowds [5]. Group 2: Visitor Experience - Tourists expressed excitement and joy about their first visit to Kashgar, noting the unique and memorable local customs [5]. - The increase in tourist numbers led to a surge in hotel bookings, indicating a successful tourism season during the Spring Festival [5]. - The scenic Panlong Ancient Road became a popular spot for visitors to express their hopes for the new year, with significant traffic recorded during the festival period [7]. Group 3: Local Economy Impact - The influx of tourists during the Spring Festival resulted in a "good start" for local hotels, with high demand for accommodations [5]. - The local economy benefited from the increased visitor spending in various sectors, including hospitality and cultural events [5][7].

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Core Insights - The tourism market in China is experiencing a significant surge during the Spring Festival, with various regions reporting substantial increases in visitor numbers compared to previous years [4][18][15]. Group 1: Tourism Trends - Major tourist attractions in Hubei province received 15.02 million visitors, marking a 12.41% increase compared to 2025 [4][15]. - Nanjing's tourist spots welcomed 9.917 million visitors during the first five days of the Spring Festival, reflecting a 15.6% year-on-year increase [18]. - Zhangjiajie reported a 10.27% increase in visitors across its main attractions during the same period [18]. - Xiangyuan Cultural Tourism reported a 20% increase in visitor numbers, with specific attractions like Huanglong Cave and Baidong Sky Ladder seeing revenue growth of 79% and 43% respectively [18]. Group 2: Consumer Behavior - The Spring Festival has led to a notable increase in service consumption in lower-tier cities, driven by family reunions and social gatherings [19][20]. - Orders for leisure and entertainment in lower-tier cities have increased by nearly 30%, with young consumers accounting for over 60% of this growth [19]. - Popular activities such as KTV and billiards have seen transaction growth of over 20% and 30% respectively, indicating a shift in consumer preferences [19][20]. Group 3: Travel Agency Developments - Travel agencies are proactively preparing for post-holiday travel, with new products focused on international flower-viewing tours scheduled from March to August [21]. - Prices for post-holiday outbound travel have decreased by 20% to 40% compared to the peak season, enhancing the attractiveness of these offerings [21].