2026年春节假期长达9天，随着假期临近，不少人已开始制订出游计划。今年的春节旅游市场有哪 些特点？ 不仅规模扩大，今年春节旅游市场在结构上也出现新变化。"年味化""小型化"特征更加突出。数据 显示，20人以内的小团组产品已占整体预订量的50％。行程设计更加注重情感与文化体验。在海外定制 年夜饭、在国内参与打糍粑等传统活动，"带着年味去旅行"成为不少游客的共同选择。数据显示，寒假 和春节期间，具备非遗体验特色的目的地酒店预订量增长明显，安徽黄山酒店预订量同比增长1.7倍， 江西景德镇、福建泉州酒店预订量同比翻番。 从预订数据来看，今年春节出境游市场增长势头强劲。法国、瑞士、意大利、英国、西班牙、葡萄 牙等长线出境游线路总体预订量较去年同期增长约60％，短线出境游增长更为明显，同比增长达到 160％，泰国、新加坡、越南、马尔代夫等目的地热度持续走高。与此同时，假期也为国内旅游市场释 放出更大的消费空间。 在北京朝阳区一家旅行社线下门店，记者看到，前来咨询和签约的市民络绎不绝。尽管距离春节假 期还有一段时间，不少热门线路已进入"抢订"阶段，部分产品名额所剩不多。 ...

2026年春节假期长达9天，随着假期临近，不少人已开始制订出游计划。今年的春节旅游市场有哪些特 点？ 在北京朝阳区一家旅行社线下门店，记者看到，前来咨询和签约的市民络绎不绝。尽管距离春节假期还 有一段时间，不少热门线路已进入"抢订"阶段，部分产品名额所剩不多。 从预订数据来看，今年春节出境游市场增长势头强劲。法国、瑞士、意大利、英国、西班牙、葡萄牙等 长线出境游线路总体预订量较去年同期增长约60%，短线出境游增长更为明显，同比增长达到160%， 泰国、新加坡、越南、马尔代夫等目的地热度持续走高。与此同时，假期也为国内旅游市场释放出更大 的消费空间。 （文章来源：央视新闻） 不仅是规模扩大，今年春节旅游市场在结构上也出现新变化。"年味化""小型化"特征更加突出。数据显 示，20人以内的小团组产品已占整体预订量的50%。行程设计更加注重情感与文化体验。在海外定制年 夜饭、在国内参与打糍粑等传统活动，"带着年味去旅行"成为不少游客的共同选择。数据显示，寒假和 春节期间，具备非遗体验特色的目的地酒店预订量增长明显，安徽黄山酒店预订量同比增长1.7倍，江 西景德镇、福建泉州酒店预订量同比翻番。 ...

（央视财经《经济信息联播》）2026年春节假期长达9天，随着假期临近，不少人已开始制订出游计 划。今年的春节旅游市场有哪些特点？ 在北京朝阳区一家旅行社线下门店，记者看到，前来咨询和签约的市民络绎不绝。尽管距离春节假期还 有一段时间，不少热门线路已进入"抢订"阶段，部分产品名额所剩不多。 某旅游集团媒介公关经理 李梦然：国内旅游市场出游人数（预订量）较去年同期激增300%，可以明显 感到，国内民俗游、冰雪游、避寒游都成为今年游客首选的出游方向。 不仅是规模扩大，今年春节旅游市场在结构上也出现新变化。"年味化""小型化"特征更加突出。数据显 示，20人以内的小团组产品已占整体预订量的50%。行程设计更加注重情感与文化体验。在海外定制年 夜饭、在国内参与打糍粑等传统活动，"带着年味去旅行"成为不少游客的共同选择。数据显示，寒假和 春节期间，具备非遗体验特色的目的地酒店预订量增长明显，安徽黄山酒店预订量同比增长1.7倍，江 西景德镇、福建泉州酒店预订量同比翻番。 转载请注明央视财经 编辑：令文芳 从预订数据来看，今年春节出境游市场增长势头强劲。法国、瑞士、意大利、英国、西班牙、葡萄牙等 长线出境游线路总体预订量较去 ...

Core Viewpoint - The Nanjing Municipal Bureau of Culture and Tourism has launched over 600 cultural and tourism activities themed "'Come to Nanjing on Horseback" to celebrate the upcoming Spring Festival, inviting tourists to enjoy various festive events [1] Group 1: Cultural Activities - The 40th Qinhuai Lantern Festival will kick off on January 21, featuring a theme that combines traditional craftsmanship with modern technology, creating an immersive and interactive experience [2] - Nanjing boasts over 38,000 plum trees of more than 380 varieties at Plum Blossom Mountain, with peak blooming expected from early February to mid-March [2] - Nearly 100 unique traditional cultural performances will take place across Nanjing from the 24th day of the twelfth lunar month to the 15th day of the first lunar month [3] Group 2: Local Customs and Events - Various districts will host distinctive cultural activities, such as the "Non-Heritage Youth Spring Festival" series in Gulou District and the "Galloping Horse" theme parade in Gaochun District [4] - The Lishui District will feature a series of events titled "Celebrating the New Year at the Source of Qinhuai," including agricultural product exhibitions and traditional performances [4] Group 3: Social Media and Engagement - Ten new Instagram-worthy spots will be introduced for young people to capture memorable moments during the Spring Festival, including popular locations like Laomendong and Nanjing Eye [5][6] Group 4: Performances and Exhibitions - A variety of high-quality performances and exhibitions will be available during the Spring Festival, including concerts by renowned artists and multiple cultural exhibitions across major museums [7][8] - The Nanjing Museum will showcase nearly 190 pieces of Ming and Qing porcelain with auspicious designs, while the Taiping Heavenly Kingdom History Museum will present a special exhibition featuring nearly 100 artifacts related to the Year of the Horse [8]

Core Insights - The data from the Fliggy platform indicates a significant increase in travel bookings for the Spring Festival, with both inbound tourism to Liaoning and outbound travel by Liaoning residents seeing over a twofold year-on-year growth [1] Group 1: Travel Trends - Hotel bookings across Liaoning province during the Spring Festival have increased by 82% year-on-year [1] - Local car rental demand has surged by 89% during the same period [1] - Popular destinations such as Anshan, Panjin, and Jinzhou have shown the highest booking growth rates in the province [1] Group 2: Unique Attractions - Liaoning's unique winter tourism resources, including Anshan's hot springs and ice and snow activities, Panjin's ice-covered reed marshes, and Jinzhou's cultural heritage and specialty barbecues, have become popular among tourists from outside the province [1] Group 3: Accommodation Preferences - The trend of "deep experience" has become mainstream, with bookings for themed hotels that combine accommodation and entertainment increasing by 94% [1] - Many families are opting to spend the New Year in Liaoning's hot spring resorts or snowfield homestays [1]

Group 1 - Shanghai will launch a total of 2,570 activities during the Year of the Horse Spring Festival, including festive events, performances, museum exhibitions, and public cultural activities to attract both local residents and tourists [1] - Popular tourist attractions in Shanghai will offer ticket discounts of up to 50%, special zodiac promotions, and bundled ticket options during the holiday period [1] - Travel agencies will introduce themed travel routes focusing on "New Year" experiences, covering family-friendly, cultural, and rural leisure activities [1] Group 2 - Nearly 50 special exhibitions will be held in various museums, featuring topics such as Shanghai-style cheongsam and Roman culture, along with zodiac-themed exhibitions for the Year of the Horse [1] - Over 100 high-quality art exhibitions will be presented in around 60 art museums, with some venues offering night openings [1] - The "Shanghai Gift" initiative will collaborate with local time-honored brands and new cultural trends to create over 10 "Year of the Horse" themed cultural products [1] Group 3 - The 2026 New Year intangible cultural heritage series will take place from mid-January to the Lantern Festival, focusing on the theme "Taste a Bowl of Human Fire" with four main sections: food experiences, city light displays, calligraphy and riddles, and workshops [1] - The Shanghai Municipal Bureau of Culture and Tourism will also plan a series of community cultural activities titled "Be a Happy Shanghai Person," featuring over a thousand events across five major themes [2] - Upgraded public tourism services will be implemented, collaborating with well-known IPs to create new festive check-in points, enhancing the international and youthful atmosphere of the celebrations [2]

Group 1 - The tourism market is experiencing a surge in demand as the 2026 Spring Festival approaches, with flight bookings reaching a peak [1] - Domestic flight ticket bookings for the pre-Spring Festival period (February 2-14) have exceeded 5.52 million, with a year-on-year increase of approximately 21% for the Spring Festival holiday [1] - The top ten domestic travel destinations during the 2026 Spring Festival include major cities such as Shanghai, Beijing, and Guangzhou, while popular international destinations are primarily in Asia [1] Group 2 - The "please take 5 days off for 15 days" holiday scheme is attracting significant interest, with 48% of vacation bookings during this period made by individuals born in the 1980s [2] - There are opportunities for travelers to find lower-priced tickets during off-peak periods, with some routes seeing price reductions of up to 30% [2] - For example, the ticket price for a flight from Hangzhou to Kunming on February 19 (the third day of the Lunar New Year) is 773 yuan, nearly half the price of the same flight on the first day of the holiday [2]

Core Insights - The tourism market is experiencing significant growth as the winter vacation and the 2026 Spring Festival approach, with inbound tourism and cultural experiences becoming key highlights [1] - Data indicates that the number of travel bookings for the winter vacation and Spring Festival has surpassed last year's figures, with hotel bookings for popular cities increasing by 70% year-on-year [1] Group 1: Inbound Tourism - Inbound tourism is particularly vibrant this Spring Festival, with foreign tourists increasingly choosing to experience Chinese culture during this time [1] - Flight bookings for foreign visitors during the Spring Festival have surged over four times compared to last year, with cities like Shanghai, Guangzhou, Hong Kong, Beijing, and Chengdu being the most popular [1] - Notable increases in domestic flight bookings from foreign tourists have been observed, with Argentine visitors increasing by 900% and European countries like the Netherlands, Spain, and the UK seeing over 200% growth [1] Group 2: Cultural Experiences and Family Tourism - The demand for cultural experiences, including artistic performances and traditional customs, is driving growth in the holiday tourism market, especially among families [2] - Hotel bookings for theme park hotels that offer integrated experiences have increased by 94% year-on-year [2] - Cities known for intangible cultural heritage experiences, such as Huangshan and Jingdezhen, are seeing significant growth in hotel bookings, with Huangshan's bookings up 170% and Jingdezhen's doubling [2] Group 3: Travel Trends - The longer holiday period has led to a surge in travel demand during the festival, with a 30% increase in product bookings for mid-festival travel [2] - The peak travel day is expected to be the third day of the new year, with bookings up over 40% compared to last year [2] - Short-haul outbound travel products for 5 to 7 days remain popular, with a trend of travelers extending their trips to balance returning home for the holiday and going abroad for vacation [2]

Core Viewpoint - The article highlights five premium tourism routes in Pengzhou for the 2026 Spring Festival, featuring various cultural and recreational activities to attract visitors [1][2]. Group 1: Tourism Routes - Route 1: "Pengpai Intangible Cultural Heritage Journey" includes experiences at Longxingji, Pengzhou Museum, Sichuan Aviation Technology Museum, Wanmu Liuxiang Museum, and Tongji Guangda Kiln Art [1]. - Route 2: "Pengpai Folk Customs Spring Tour" features events at Bailu Music Tourism Scenic Area, Haiwozi Tourism Scenic Area, and Danjing Mountain, focusing on folk customs and traditional performances [1]. - Route 3: "Pengpai Culinary Journey" offers experiences at Tianfu Vegetable Garden, Danjing Mountain, and Gexianshan Resort, emphasizing local food and market experiences [1]. Group 2: Additional Routes - Route 4: "Pengpai Ice and Snow Fun Tour" includes activities at Gexianshan Resort, Danjing Mountain, and Baoshan Scenic Area, focusing on winter sports and scenic experiences [2]. - Route 5: "Pengpai Ascend and Pray for Blessings Tour" features visits to Longxing Tower, Danjing Mountain, and Shizishan, emphasizing spiritual and nature experiences [2].

Group 1 - The tourism market is experiencing significant growth as the Spring Festival approaches, with increased bookings for both domestic and outbound travel compared to previous years, particularly for long-distance trips [1] - In Nanjing, travel agencies report a surge in consumer inquiries, with limited availability for group tours to Southeast Asia destinations like Bangkok and Phuket, as well as winter destinations such as Changbai Mountain and Harbin [3] - To accommodate the rising travel demand during the Spring Festival and the entire Spring Transport period, airlines are expanding their capacity by launching, restoring, and increasing the frequency of multiple routes [5] Group 2 - Eastern Airlines Jiangsu Company announced new flights from Nanjing to Bangkok and Kuala Lumpur during the Spring Festival period, with one flight daily, and the resumption of daily flights to Phuket [5] - Domestic routes will also see new flights, including direct flights from Nanjing to Ulanhot and new connections to Chongqing, as well as additional routes from Wuxi to Dalian and Xishuangbanna, and from Changzhou to Jinzhou [5]