Core Viewpoint - SIRUI Optical has withdrawn its IPO application after nearly a year of inquiries, raising concerns about its governance, financial practices, and aggressive expansion plans [1][10][22]. Company Overview - SIRUI Optical, founded in July 2006, specializes in interchangeable optical lenses and camera equipment, with a significant market presence under the brand "SIRUI" [1][3]. - The founder, Li Jie, holds over 80% of the shares, giving him substantial control over the company [3][6]. Governance and Control Risks - Li Jie serves as both Chairman and General Manager, which raises concerns about potential misuse of control [6]. - The company has faced regulatory warnings due to improper use of raised funds and governance issues [9][10]. Financial Performance - SIRUI Optical's revenue fluctuated, with figures of 189 million, 183 million, and 262 million yuan over three years, and a notable profit increase of 65.82% in 2023 [18][19]. - The company reported a significant increase in overseas revenue, accounting for over 75% of total income, primarily from the Americas and Europe [20][21]. Expansion Plans - The company plans to increase production capacity significantly, with a proposed addition of 150,000 interchangeable optical lenses and 3.5 million optical components, raising questions about the necessity and feasibility of such expansion [10][12]. - The production capacity utilization rates for interchangeable optical lenses have been high, but the company faces scrutiny over whether the planned expansion is excessive [10][11]. Research and Development - SIRUI Optical's R&D expenditure has been below industry averages, with rates of 9.24%, 11.34%, and 10.09% over three years, compared to competitors like Maolai Optical [12][14]. - The company intends to allocate a significant portion of its IPO proceeds to upgrade its R&D center, which has raised questions about the adequacy of its current R&D efforts [12][18]. Sales and Marketing Expenses - The sales expense ratio for SIRUI Optical has been significantly higher than industry peers, with rates of 11.3%, 14.86%, and 16.89% over three years, attributed to its focus on direct-to-consumer sales [15][16]. - The company has seen substantial growth in online sales, particularly through B2C channels, indicating a shift in its sales strategy [19][20]. Inventory Concerns - SIRUI Optical's inventory levels have surged, with amounts of 68.87% to 73.40% of current assets, while the provision for inventory depreciation has been notably low compared to industry standards [22][23]. - The company has been questioned about the adequacy of its inventory valuation and depreciation provisions, especially in light of rising inventory levels [22][23].

Core Insights - The research and development (R&D) expenditures and R&D expense ratios of 13 listed automotive companies for the 2024 fiscal year have become focal points in the industry, reflecting their commitment to technological innovation and long-term competitiveness [1][6]. R&D Expenditures - BYD leads with a substantial R&D expenditure of 54.161 billion, indicating its strong commitment to innovation in the electric vehicle sector [1]. - SAIC Motor and Great Wall Motors follow with R&D expenditures of 21.813 billion and 14.465 billion, respectively [1]. - Haima Automobile's R&D expenditure is significantly lower at only 0.086 billion, highlighting a stark contrast with leading companies [1]. R&D Expense Ratios - BAIC Blue Valley has the highest R&D expense ratio at 33.62%, while NIO and Xpeng also exceed 15%, demonstrating their focus on R&D despite smaller revenue scales [3]. - SAIC Motor's R&D expense ratio is relatively low at 3.50%, placing it among the lower performers in this regard [3]. Sales Performance and Market Position - Companies with higher R&D expenditures, such as BYD, are experiencing steady sales growth, translating their R&D investments into market advantages [6]. - Great Wall Motors also maintains a certain market share in the SUV segment due to its significant R&D investments [6]. - Conversely, Haima Automobile's low R&D spending has resulted in weakened market competitiveness and poor sales performance [6]. Long-term Implications - Companies with low R&D expenditures may save costs in the short term but face significant long-term operational risks, including inadequate technological innovation and diminished product competitiveness [6][7]. - The automotive industry is rapidly evolving towards electrification, intelligence, and connectivity, making it crucial for companies to increase R&D investments to keep pace with industry trends [6][7]. - Low R&D investment can hinder brand image enhancement, as consumers increasingly value technological sophistication and innovation in vehicles [6][7]. Conclusion - The disparities in R&D expenditures and expense ratios among the 13 listed automotive companies are profoundly impacting their sales and future development [7]. - Companies with lower R&D investments must find a balance between short-term cost savings and long-term growth by increasing their R&D efforts to enhance competitiveness, or they risk being marginalized in a highly competitive automotive market [7].

股民朋友们，是不是总遇到这种崩溃时刻: 年报看某公司利润高、营收涨, 冲进去就被套! 这种现象背后往往暗藏多重玄机。上一篇文章 为您初步走进了预期差的秘密:只看业绩,等于闭 着眼睛炒股! TV FRIES VII/ 每只有活用用 和营收数据吗? 盈利质量检测为低进 »年报季 (二) 本篇我们深挖业绩本身:业绩只看利润和营 收,同样等于闭着眼睛炒股!利润和营收只是表 象,盈利质量才是决定公司价值的核心，让我们继 续为您揭开年报迷雾,建立更立体的投资视角。 业绩只看利润和营收 等于闭着眼炒股! 看增长逻辑: 利润与收入的"速度 竟赛" 藏真相 · 情景:某股民看到某公司净利润同比涨80%, 果断买入,却不知收入仅增5%。后来才发 现,利润靠卖资产撑着,主业早走下坡路,最 后股价暴跌。 · 深度分析:收入是利润的"根基",正常情况 下,收入增长应带动利润协同增长。若净利润 增幅远高于收入,需警惕"非经常性收益"科目 的注水。非经常性收益如资产出售、补贴等 等,往往不可持续,无法支撑长期盈利。反 之，若利润增速跑输收入，可能是成本费用失 控,或行业竞争加剧,侵蚀利润空间。健康的 盈利结构,应是核心业务贡献主要收入和利 ...