Core Insights - The first "胖东来模式" reform store of Yonghui Supermarket in Guangzhou's central urban area is set to open at Liying Plaza in Haizhu District by the end of September, targeting high-quality consumption among mainstream Chinese families and the younger generation [1] - The store will feature over 80% of products from the "胖东来" product structure, including a dedicated area for "胖东来" private label and specialty brands, covering essential categories like fresh produce and grains [1][2] - Yonghui Supermarket has completed over 150 store reforms under the "胖东来模式" and plans to exceed 208 by the end of September, aiming for 300 by the Lunar New Year in 2026 [2] Product and Service Enhancements - The store will emphasize fresh produce with direct sourcing of seasonal fruits and high-quality organic vegetables, alongside upgraded seafood sections offering fresh catch and processing services [1] - Yonghui Supermarket is committed to quality control throughout the supply chain, implementing strict product entry standards and daily freshness checks for perishable items [2] - The shopping environment will be enhanced with low shelves and wide aisles for a more transparent shopping experience, along with over 30 customer convenience services including rest areas and free beverages [2] Market Positioning - The store aims to cater to the needs of young consumers by offering small packaging, high quality, and cost-effectiveness without membership fees, aligning with the preferences of mainstream Chinese families [2]

值得一提的是，就在7月30日晚间，永辉超市披露了一份定增预案，公司拟向不超过35名特定对象发行 股票，募集资金总金额不超过39.92亿元，募集资金将用于门店升级改造项目、物流仓储升级改造项 目、补充流动资金或偿还银行贷款。 据永辉超市介绍，该店商品80%以上采用胖东来商品结构，特别设立胖东来自有品牌专区与特色品牌 馆，覆盖生鲜、粮油等民生刚需品全品类。门店生鲜品类拥有两大特色：一是重点引入产地直采新鲜应 季水果，二是重点精选高品质有机蔬菜；此外门店还将升级水产区，提供现打现捞及海鲜处理加工等服 务。针对生鲜等部分品类，永辉超市和胖东来一样执行日清制。 在环境与服务方面，该门店升级卖场空间体验，以低货架、宽通道营造通透购物环境，同步扩大收银区 域提升结算效率。同时将提供包含顾客休息区、免费茶饮、洗手台在内的超30项便民服务。 截至8月1日，永辉超市共完成了超150家门店的胖东来模式调改，计划于今年9月底突破208家，于2026 年农历春节前完成300家门店调改。 8月1日，记者从永辉超市（601933）获悉，广州中心城区首家永辉超市胖东来模式调改店将于9月底亮 相海珠区丽影广场。该店是永辉超市全国胖东来模式调改 ...

7月31日，永辉超市（601933.SH）抛出39.92亿元定增预案，其中超八成募资砸向298家门店的"胖东来 模式"调改，试图以业态升级打破四年累计超90亿元的亏损困局。但迟来的违规减持警示函，引发信披 合规争议；胖改效应边际递减、调改店客流雪崩，更让这场定增豪赌布满暗礁。 在资产负债率飙至88.73%、年内已砍227家门店的绝境下，永辉超市这笔近40亿元的定增募资究竟是续 命钱，还是扔进转型深水区的打水漂钱，市场正冷眼旁观。 298家门店调改"等米下锅"，牵出信披疑问 根据公告，永辉超市拟向不超过35名特定对象发行A股股票，募集资金总额不超过39.92亿元，所募资金 将用于门店升级改造项目、物流仓储升级改造项目及补充流动资金或偿还银行贷款，分别拟使用募集资 金32.13亿元、3.09亿元、4.7亿元。 图 | | | | 单位: 万元 | | --- | --- | --- | --- | | 序号 | 项目 | 项目总投资 | 募集资金金额 | | 1 | 门店升级改造项目 | 559,707.27 | 321,307.27 | | 2 | 物流仓储升级改造项目 | 30,900.72 | 30,900 ...

近些年，以步步高、永辉、家乐福为代表的传统商超展现疲态，在电商平台迅猛发展和线下零售创新业 态兴起的双重夹击下，传统商超走到了转型的十字路口。 "自救"一年后，永辉超市开始找钱了。 7月30日晚间，永辉超市（601933.SH）发布定增预案，拟向不超过35名特定投资者发行A股股票，募集 最高39.92亿元，所募资金将主要用于门店升级改造、物流仓储升级改造、补充流动资金或偿还银行贷 款。 永辉超市率先搬来"救兵"。2024年6月19日，永辉超市全国首家胖东来模式调改店开业，由此拉开了其 门店爆改大幕。官网显示，截至目前，永辉超市在全国324座城市拥有514家门店，其中148家为已调改 门店，占比约29%。 经过一年的调改，永辉超市的盈利状况未有实质性改善，2025年上半年，永辉超市预计归属于上市公司 股东的净利润-2.4亿元，属于上市公司股东扣除非经常性损益后的净利润-8.3亿元。 永辉超市将这一现象归因于门店调改的"短期影响"，同时坚信胖东来模式是正确的发展方向。未来两年 内，永辉超市还要进一步对298家门店进行胖东来模式调改升级，在商品结构、购物体验、组织架构及 薪酬等多个方面进行系列化改革。此次定向增发所 ...

Core Viewpoint - Yonghui Supermarket plans to raise up to 3.992 billion yuan through a private placement to improve its store and logistics infrastructure, as well as to supplement working capital or repay bank loans [1][2]. Fundraising Details - The fundraising will primarily focus on store upgrades, with 3.213 billion yuan allocated for this purpose, accounting for 80.49% of the total funds raised [2]. - The logistics and warehouse upgrade project will receive 309 million yuan, representing 7.74% of the total, while 470 million yuan will be used for working capital or loan repayment, making up 11.77% [2]. Financial Condition - As of March 31, 2025, the company reported total liabilities of 34.9 billion yuan and a debt-to-asset ratio of 88.73%, indicating significant repayment pressure [2]. - The company has experienced four consecutive years of net profit losses from 2021 to 2024, leading to a strategic transformation initiative [2][4]. Store Operations - As of July 30, 2025, Yonghui Supermarket operates 517 stores, a reduction of nearly one-third from over 770 stores at the end of 2024 [4]. - The company has already completed the upgrade of 146 stores and plans to reach 200 upgraded stores by the end of the third quarter of this year [4]. Strategic Transformation - The company is undergoing a deep transformation, referred to as the "Pang Donglai model," focusing on various aspects such as product structure and shopping experience [2][4]. - Despite short-term losses, the fundraising is expected to support long-term improvements in store upgrades and supply chain optimization [4]. Shareholding Structure - As of the announcement date, Jun Cai International holds 2.668 billion shares, representing 29.40% of Yonghui Supermarket's total shares, making it the largest shareholder [5].

Core Viewpoint - Yonghui Supermarket is still experiencing significant losses after a year of transformation under the "Fat Reform" initiative, with projected losses of approximately 240 million yuan for the first half of 2025, marking a deep transitional period for the company [1][4]. Financial Performance - Yonghui Supermarket has reported continuous losses for four consecutive years from 2021 to 2024, accumulating losses of about 9.5 billion yuan, while the net profit from 2016 to 2020 was only 7.897 billion yuan [4]. - The company's revenue has declined from 91.06 billion yuan in 2021 to 67.57 billion yuan in 2024, indicating a significant downturn in financial performance [4]. Store Adjustments - In the first half of 2025, Yonghui Supermarket adjusted and opened 93 stores, bringing the total number of adjusted stores to 124 [1]. - The company closed 227 long-term loss-making stores during the same period, incurring costs related to lease compensation, personnel compensation, and asset write-offs [2][14]. Strategic Partnerships - Yonghui Supermarket sought assistance from the retail giant "Fat Donglai" to reform its operations, with the first store transformation completed in June 2024, resulting in a significant increase in sales [5][13]. - In September 2024, Miniso acquired a 29.4% stake in Yonghui Supermarket for 6.27 billion yuan, becoming the largest indirect shareholder, indicating confidence in the company's transformation efforts [6]. Management Changes - The company appointed former Alibaba executive She Xianping as Vice President and Chief Product Officer to enhance operational efficiency and supply chain management [7][9]. - The restructuring of procurement centers into five regional hubs aims to improve supplier management and product quality [9]. Future Plans - Yonghui Supermarket aims to complete the transformation of 300 stores by the Lunar New Year in 2026, with plans to increase the number of adjusted stores to over 40% of its total by September 2025 [13][15]. - The company has seen promising results from the initial store adjustments, with some locations achieving sales up to 13.9 times their previous averages [13].

Group 1 - Starbucks China responded to rumors of Hillhouse Capital's acquisition, emphasizing confidence in the growth opportunities in the Chinese market and focusing on revitalizing growth [1] - The response did not directly deny the rumors but highlighted the company's long-term confidence and growth assessment, indicating a core goal of "revitalizing growth" [1] - The valuation and transaction structure remain unclear, suggesting significant variability in potential capital actions [1] Group 2 - Qunar Travel announced it has received free ticket change and cancellation policies from airlines regarding flights to Iran, Iraq, and other Middle Eastern countries [2] - The platform's quick response to airline policies reflects its emergency mechanism for regional safety risks, fulfilling social responsibility while minimizing traveler losses [2] - Future attention is needed on the long-term impact of conflicts on Middle Eastern flight routes and the efficiency of collaboration between airlines and platforms in handling complex ticket changes [2] Group 3 - Yonghui Supermarket announced a new plan to revamp 200 stores by September 30, with an average of one store reopening daily in the third quarter [3] - The completion of the first 100 store renovations marks initial success in validating the "Fat Donglai" model, but the aggressive target poses challenges for supply chain and service standardization [3] Group 4 - L'Oreal China denied rumors of withdrawing investment from the domestic high-end fragrance brand Wenxian, stating they remain optimistic about local high-end opportunities [4] - The rumors may stem from pressures faced by niche brands, but L'Oreal's denial indicates a continued strategic interest rather than a shift [4]

Core Viewpoint - Yonghui Supermarket is implementing a significant transformation plan based on the "Fat Donglai" model, aiming to complete the renovation of 200 stores by September 30 this year, marking a shift towards a more systematic and scalable approach [2] Group 1: Transformation Plan - The company has completed the renovation of 100 stores as of mid-June, coinciding with the opening of the Nanjing Jiangning Wanda store, indicating the first anniversary of the transformation initiative [2] - Yonghui Supermarket plans to accelerate the renovation process, with an average of one store being renovated and reopened each day in the third quarter [2] - The number of renovated stores is expected to reach 126 this week, with a focus on enhancing employee capabilities and product quality [2] Group 2: Employee Training and Development - Yonghui Supermarket is enhancing employee training through the "Craftsman Plan," aiming to build a skilled workforce with a target of "10,000 skilled workers, each earning 10,000" [3] - The company will hold a national skills competition, with the coach group finals scheduled for mid-July and employee group finals in late October [3] - There is an emphasis on improving the overall quality and income of store managers [3] Group 3: Product Strategy - During the first phase of the renovation, the product structure of the stores was adjusted to align with 80% of the Fat Donglai model [3] - Yonghui Supermarket aims to develop 100 products that can each generate over 100 million in sales, enhancing its brand through supply chain reforms and product development capabilities [3] - The focus on creating high-quality proprietary products will be intensified during the renovation of the 200th store [3] Group 4: Collaboration with Fat Donglai - Since the nationwide launch of the Fat Donglai model transformation in May 2024, Yonghui Supermarket has maintained close communication with the Fat Donglai team, utilizing both support and independent transformation strategies [4] - The first store supported by the Fat Donglai team in Henan officially opened on June 18, marking the 10th store in the region to undergo this transformation [4]

Core Insights - The opening of the new Yonghui Supermarket in Datong marks a significant upgrade in consumer experience, integrating local cultural elements with modern retail practices [1][6] - The store aims to enhance customer satisfaction through improved product offerings, service experiences, and employee empowerment [1][5] Group 1: Store Upgrade and Performance - The newly renovated store features a complete overhaul of its product lineup, with nearly 70% of items replaced and around 5,000 new selected products added, including a 20% share of imported goods [1][4] - The first month sales of the newly opened Taiyuan Zhongzheng Tianjie store saw a year-on-year increase of over 300%, while overall sales for Yonghui's remodeled stores rose by 85% during the recent Dragon Boat Festival [1][2] - The store's design has been modernized with a simplified layout, wider aisles, and lower shelves to enhance the shopping experience [4] Group 2: Product Offerings - The fresh produce section includes a variety of locally sourced and specialty items, ensuring a rapid supply chain from farm to shelf [2][4] - The store features a diverse range of meats and seafood, including local specialties and seasonal products, enhancing the overall product variety [2][4] - A dedicated fruit section showcases exotic fruits and offers fresh juice and cut fruit options, emphasizing quality and freshness [2][4] Group 3: Customer Services and Amenities - The store has introduced various customer service amenities, including health measurement tools, free beverages, and luggage storage for tourists [5] - Enhanced services at the seafood and meat counters include cleaning and preparation options, ensuring convenience for customers [5] - The store aims to create a welcoming environment for families, with dedicated sections for children's products and convenient shopping experiences [4][5] Group 4: Employee Welfare and Corporate Strategy - The store has doubled its employee count post-renovation, with a nearly 30% increase in overall salaries and improved working conditions [5][6] - Employee happiness is emphasized as a core strategy, with benefits such as paid leave and free meals to enhance job satisfaction [5] - Yonghui plans to expand its remodeled store strategy across northern regions, aiming for a total of 300 remodeled stores by early 2026 [7]

Core Viewpoint - Yonghui Supermarket has acknowledged the issue of "reverse rounding" in cash transactions at some stores and has announced corrective measures to address the problem [2][5]. Group 1: Incident Overview - The company discovered that while most stores had implemented a "round down" policy, some non-reformed stores in regions like Chongqing, Hebei, Beijing, Tianjin, and Northeast China were still using a "reverse rounding" method for cash payments [2][5]. - A specific incident in Chongqing, where a product priced at 7.96 yuan was charged at 8 yuan, gained significant public attention and trended on social media [2][3]. Group 2: Corrective Measures - Starting from April 29, 2025, all Yonghui Supermarket locations will uniformly implement the "round down" standard, ensuring that cash payments do not exceed the marked price [4][7]. - The company has initiated a compensation program for customers affected by the rounding discrepancies, offering refunds at service counters and through the Yonghui Life App [4][7]. Group 3: Financial Performance - In 2024, Yonghui Supermarket reported a revenue of 67.574 billion yuan, a 14% decline year-on-year, with a net loss of 1.465 billion yuan [4]. - For the first quarter of the current year, the company achieved a revenue of 17.479 billion yuan, down 19% year-on-year, and a net profit of 148 million yuan, reflecting an 80% decrease [4]. Group 4: Strategic Transformation - The company is undergoing a strategic transformation, learning from the "Pang Donglai" model, with ongoing improvements in store operations and supply chain innovations [4][6]. - As of March 2025, 41 reformed stores achieved a monthly profit of 14.7 million yuan, with a total profit of 74.72 million yuan for the first quarter [4].