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央广财评|深挖“三新”产业富矿 打开就业广阔空间
Yang Guang Wang· 2025-06-15 13:34
Group 1 - The central government prioritizes employment stability, emphasizing the need to explore and expand employment opportunities through new industries and ecosystems [1] - The digital economy, represented by platform economies, has a significant impact on employment, with approximately 84 million new employment form workers, accounting for 21% of the total workforce [1] - The Tencent WeChat ecosystem has created over 50 million direct and indirect job opportunities, showcasing the positive role of platform enterprises in stabilizing and promoting employment [1] Group 2 - The application of artificial intelligence (AI) is creating new job opportunities, with a talent gap exceeding 5 million in China, indicating vast potential for new positions [2] - Traditional industries, such as manufacturing, are also experiencing employment growth, particularly in the electric vehicle sector, where job postings for automotive mechanical engineers increased by 40.2% year-on-year [2] - The collaboration between human resources services and manufacturing industries is expected to accelerate high-quality employment and support the development of a modern industrial system [2] Group 3 - The "three new" economy (new industries, new business formats, and new models) is projected to account for over 18% of GDP in 2024, indicating a shift towards innovative and intelligent development across various sectors [3] - There is a call for collaboration across sectors to enhance talent training and services, ensuring that economic growth aligns with employment stability and social welfare [3]
“今年‘618’ 我不投流了”
经济观察报· 2025-06-13 12:54
"7折其实是给线下经销商的价格,'618'期间,平台零售价完全低于经销商采购价,经销商也挺难 的。"杨子君称。 "平台和算法机制让你不得不持续花钱。"对平台,食品商家杨 子君爱恨交织。 作者:冯雨晨 封图:图虫创意 面对"618",食品商家杨子君开心不起来。 几年摸爬滚打下来,杨子君的经验是, 在这种大节点,产品不打折很难获得足够的流量,并且大 促节点 的 投流费用更多、更贵,还需要做站外引流。 他举例,在某平台的"618"活动中,产品在S级价格(大促价格)上打了9折后,叠加平台会员,再 加上满减券,实际打折力度为零售价格的7折,还要另外付费做直通车等营销,利润空间进一步压 缩。 幸运的是,他做起来了。 6年后,始终在一线的杨子君自认为,今天再走来时路,要做起来是很难的。 杨子君的公司今年在各电商平台的营销成本都在上涨,但在部分平台营销效益却已见顶。他回顾, 公司自2023年起在某平台的利润已接近于零,他预计2025年即使中台成本不摊销,在该平台还要 再亏十几个点。 "平台和算法机制让你不得不持续花钱。"对平台,杨子君爱恨交织。 权衡后,杨子君决定今年不参加该平台的"618"活动。 他也知道不参加活动,店铺在 ...
“今年‘618’ 我不投流了”
Jing Ji Guan Cha Bao· 2025-06-13 09:43
Core Insights - The article highlights the challenges faced by food merchants during major promotional events like "618," where discounting is essential for traffic but leads to reduced profit margins [1][3] - The increasing marketing costs on e-commerce platforms are squeezing profit margins for small and medium-sized businesses, prompting some to reconsider their participation in these promotional events [1][3][4] - The recent draft of the "Guidelines for Compliance with Charging Behavior of Online Trading Platforms" is seen as a potential relief for merchants, aiming to regulate platform fees and reduce the financial burden on businesses [4][10][11] Group 1: Marketing Costs and Strategies - Merchants are experiencing rising marketing costs on e-commerce platforms, with some reporting near-zero profits from their investments [3][5] - A specific case shows that the cost per thousand impressions (CPM) has surged by 57%, while the conversion rate has dropped by 17%, leading to a 38% decrease in return on investment [5][6] - Merchants are shifting their marketing strategies, with one company reducing its online-to-offline marketing ratio from 9:1 to 5:5, favoring offline channels due to lower costs and less dependency on platform algorithms [1][3] Group 2: Platform Fee Concerns - Merchants express frustration over opaque fee structures and repeated charges for the same promotional efforts, leading to questions about the fairness of platform practices [6][8] - The article discusses a specific case where a merchant faced unexpected costs due to a lack of transparency in the platform's advertising fee structure [6][8] - The draft guidelines aim to address these concerns by prohibiting unreasonable charges and ensuring that platforms provide adequate services for the fees collected [10][11] Group 3: Regulatory Developments - The article notes that regulatory bodies are increasingly focused on reducing the financial burdens on e-commerce merchants, with recent guidelines aimed at clarifying acceptable charging practices [10][12] - The guidelines outline specific unreasonable charging behaviors that platforms must avoid, such as double charging and lack of service provision [11][12] - Experts believe that these guidelines will enhance merchants' awareness of their rights and encourage platforms to adopt fairer practices [12]
先建立职业伤害保险,再渐进完善社会保险,更符合平台经济的弹性特征
Di Yi Cai Jing· 2025-06-11 14:44
Core Viewpoint - The prioritization of occupational injury protection for delivery riders can mitigate immediate risks while accumulating experience for comprehensive social security reform. The gradual reform of the social security system should focus on national coordination and flexible contributions to avoid conflicts between rigid systems and flexible employment [1][17]. Group 1: Occupational Injury Risks - Delivery riders face significant occupational injury risks, including traffic accidents, overwork-related health issues, and extreme weather threats. Statistics indicate that riders average over 50 kilometers of cycling daily, leading to a high-pressure work environment that increases the likelihood of accidents [2][3]. - The occupational injuries of riders not only affect them but also impose external costs on society, such as increased public healthcare burdens and traffic congestion due to accidents [2][3]. Group 2: Policy Development and Implementation - In December 2021, the Ministry of Human Resources and Social Security and ten other departments introduced the "Occupational Injury Protection Measures for New Employment Forms (Trial)" to support and regulate the rights of new employment form workers [4]. - The core of the Measures is to recognize the unique employment status of platform workers and establish an occupational injury protection system that provides medical expenses and compensation for disability or death [5][6]. Group 3: Challenges and Risks in Policy - Despite the Measures, there are potential risks of companies evading their responsibilities through outsourcing or changing order mechanisms, which could undermine the effectiveness of the occupational injury protection [9][10][11]. - The flexibility of platform operations and the evolving nature of employment relationships pose challenges to the implementation of the Measures, as companies may exploit loopholes to minimize their obligations [8][12]. Group 4: Balancing Rights and Industry Sustainability - The debate on whether to prioritize social insurance or occupational injury insurance reflects the need to balance immediate risk coverage with long-term institutional development. Prioritizing occupational injury insurance could provide immediate relief while allowing for gradual improvements in social insurance [14][16][17]. - The proposed pathways for policy implementation suggest that establishing occupational injury insurance first could stabilize the industry and facilitate a smoother transition to comprehensive social security reforms [15][16][17].
炸裂式扫货!四度称牛
Ge Long Hui· 2025-06-10 11:23
Group 1 - The Hong Kong stock market has entered a bull market after 40 trading days, with significant indices such as the Hong Kong Internet Index, Hang Seng Tech Index, and Hang Seng China Enterprises Index rising over 20% since their April lows [2][3] - The Hong Kong Internet Index surged by 23.63% in the first quarter, leading global major indices, and has seen a net inflow of 688 million HKD into the Hong Kong Internet ETF (513770) since the second quarter, surpassing 5 billion HKD in total size [3][25] - Southbound capital has recorded unprecedented inflows into Hong Kong stocks, with a cumulative net purchase of over 620 billion HKD this year, the highest for the same period in history [12][19] Group 2 - The influx of southbound capital has been more rational this time, focusing on technology giants, high dividends, and new consumption strategies, with Alibaba, Meituan, and Tencent being the most popular choices [21][23] - The Hong Kong Internet ETF (513770) has become a key investment tool, with its size reaching 50.84 billion HKD, benefiting from the strong performance of the underlying index, which has risen over 27% this year [25][26] - The current price-to-earnings ratio of the Hong Kong Internet Index stands at 22.73, which is lower than most major global markets, indicating potential for further growth [28][29] Group 3 - The market is experiencing a liquidity boom due to the rapid weakening of the US dollar, with the Hong Kong Monetary Authority injecting nearly 130 billion HKD into the market, leading to a significant drop in the one-month HIBOR rate [17][19] - The return of foreign capital to Chinese assets is expected to increase, driven by the changing global narrative around Chinese technology and the ongoing IPO boom in Hong Kong, which has raised over 77.6 billion HKD this year [30][31] - The current market dynamics suggest a historical shift, with the potential for Hong Kong stocks to attract more investment as they offer a variety of high-quality assets [31][32]
消费不愁 生活无忧
Jin Rong Shi Bao· 2025-06-10 03:23
Group 1 - Consumption plays a crucial role in stabilizing the macro economy and promoting internal economic circulation, with CITIC Bank Fuzhou Branch actively supporting the recovery of the consumption market through credit resource allocation and financial support [1] - The "Xinsdai" loan product from CITIC Bank Fuzhou Branch has provided 1.3 million interest discounts, achieving an annual business scale of approximately 6.9 billion yuan in 2024, facilitating consumer financing [2] - The bank has launched various financial solutions like "Wuyoudai" in the automotive sector, collaborating with major car manufacturers to create a consumer finance ecosystem and optimize loan services [2] Group 2 - The rapid development of platform economy has significantly boosted consumption, with CITIC Bank Fuzhou Branch partnering with Meituan to offer products like "Shengyidai" and "Shenghuofei" to support small and micro enterprises [3] - "Shengyidai" is a no-collateral credit loan with a maximum limit of 500,000 yuan, designed to provide strong financial support for small businesses [3] - The bank has implemented personalized services for foreign nationals, optimizing account opening processes and promoting mobile payment tools to enhance their financial service experience in China [4] Group 3 - CITIC Bank Fuzhou Branch has improved the convenience of payment services, allowing foreign nationals to easily integrate into the diverse payment environment in China [4] - The bank promotes the "Lingqianbao" service through both online and offline channels, enhancing the flexibility and convenience of cash usage for consumers and merchants [4]
上海杨浦:打造上海国际科创中心北部增长极
Xin Hua Cai Jing· 2025-06-10 02:40
Group 1 - The core viewpoint of the article highlights Shanghai Yangpu's efforts to establish itself as a northern growth pole of Shanghai's international innovation center by promoting comprehensive innovation and creating a new quality innovation zone [1][2] - Yangpu is recognized for its high-quality educational resources and innovative environment, making it a key area for Shanghai's new industrialization and the cultivation of new productive forces [1] - The Shanghai government is supporting Yangpu by strengthening city-district collaboration to enhance leading industries, particularly in online economy, creative design, and urban industry, aiming to create new industrial growth poles [1][2] Group 2 - Yangpu is encouraged to innovate mechanisms and expand new channels for attracting investment, leveraging its advantages in chain enterprises and universities to introduce more regional headquarters and key platform institutions [1][2] - The article mentions the establishment of a collaborative innovation ecosystem initiative involving local universities, research institutions, and companies, along with strategic agreements signed with ten enterprises [2] - The launch of the InnoMatch global innovation element supply chain platform and the second phase of the industrial transformation upgrade fund project is also highlighted, along with the announcement of a collaborative work mechanism for science and technology innovation investment promotion [2]
平台经济稳就业显效 网约车灵活岗位惠及千万司机
Xiao Fei Ri Bao Wang· 2025-06-06 02:55
Core Insights - The rise of the digital economy has led to the emergence of new employment forms, with 84 million people engaged in these roles, accounting for 21% of the total workforce in China [1] Group 1: Platform Economy and Employment - The platform economy is providing new job opportunities for workers, especially those affected by the transformation of traditional industries [2] - Companies like Didi are investing significantly to stabilize employment and boost consumer spending, with an additional investment of 2 billion yuan aimed at enhancing driver income and rights protection [3] Group 2: Impact on Individuals - The platform economy is transforming lives, as exemplified by individuals like Chen Jun and Chao Xiaoxia, who have successfully transitioned to new roles as ride-hailing drivers, improving their financial stability and social engagement [2][4] - Didi's initiatives to support special groups, such as women and unemployed blue-collar workers, include recruitment efforts and partnerships to provide vehicle rental and purchase assistance [4] Group 3: Sustainable Employment Ecosystem - Didi is implementing systematic measures to create a sustainable employment environment, focusing on income stability, welfare support, and service guarantees for drivers [6] - The company is enhancing transparency in earnings and providing various incentives to ensure that both new and existing drivers benefit from the platform's growth [6]
标本兼治做优外卖行业
Jing Ji Ri Bao· 2025-06-05 22:04
Core Viewpoint - The regulatory authorities are focusing on the "involution" competition phenomenon in the food delivery industry, emphasizing the need for legal and fair operations among platform companies to promote a healthy and orderly development of the platform economy [1] Group 1: Current Competition Landscape - The food delivery industry is experiencing price wars and low-price dumping as companies compete for market share, leading to market distortion and unfair competition [1] - The phenomenon of "involution" competition is identified as a market failure within the platform economy, necessitating a comprehensive governance approach involving government regulation, industry self-discipline, and social supervision [1] Group 2: Short-term and Long-term Solutions - Short-term measures include precise identification of unfair competition behaviors, increasing regulatory enforcement, and establishing clear compliance standards to prohibit monopolistic practices like "choose one from two" and data blocking [2] - Long-term strategies focus on creating a healthy industry ecosystem by promoting differentiated competition strategies based on each platform's core advantages, rather than uniform business tactics [2] Group 3: Market Expansion Opportunities - Despite the competitive "red ocean" market, there are still growth opportunities in lower-tier markets, full-category delivery, personalized services, and high-end delivery options [3] - The overseas markets in Southeast Asia, the Middle East, and Latin America present significant potential for food delivery platforms to expand and participate in global competition [3] Group 4: Role of Government and Social Supervision - Government regulation should encompass various approaches to guide the competitive order and provide policy support for the industry's overseas development [3] - Social supervision is encouraged through the establishment of evaluation indices for the health of the food delivery industry and corporate social responsibility, promoting a culture of responsible competition and accountability [3]
监管自然人网店要兼顾保民生
经济观察报· 2025-06-04 10:45
对自然人网店的监管完善,要以保民生、保发展优先为最重要 的前提。只有如此,才能实现从监管、平台到网店店主、消费 者的多赢。 作者:信海光 封图:图虫创意 在飞速扩张的电商平台上,经营者复杂多样,除了企业、农民专业合作 社、个体工商户等办理了 登记的经营主体之外,还有销售自产农副产品、家庭手工业产品或从事便民劳务、零星小额交易等 经营活动的依法免予登记的自然人主体,即自然人网店。这些自然人网店虽然就单个而言交易规模 微小,数量却极其庞大,占到平台经营者总量的六成左右,构成中国电商生态的重要组成部分。 然而,长期 以来它们却处于一种类"灰色地带"——没有工商注册义务、责任主体模糊、售后难追 责、合规难要求,既是电商创业门槛低的体现,也成为治理难题之一。根据市场监管总局的数据, 2024年全国市场监管部门通过全国12315平台、电话、传真、窗口等渠道共受理消费者投诉、举报 和咨询3923.9万件,其中投诉1862.5万件,对自然人网店的投诉数量为1054.7万件,占投诉总量的 56.6%。 6月1日起开始实施的《自然人网店管理规范》(以下简称《规范》)正是在这一大背景下出台 的,其目的是填补自然人管理制度规则空白, ...