农文旅融合
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新会陈皮三产融合展即将亮相,呈现全链条丰硕成果
Nan Fang Nong Cun Bao· 2025-12-10 14:02
Core Viewpoint - The upcoming 7th Xinhui Chenpi Cultural Festival will feature the Xinhui Chenpi Three-Industry Integration Exhibition, showcasing the full chain of production and cultural significance of Chenpi, a traditional dried tangerine peel product from Xinhui, Guangdong [2][3][23]. Group 1: Event Overview - The Xinhui Chenpi Three-Industry Integration Exhibition will take place from December 12 to 14, 2023, at the Xiaoniaotian Paradise, highlighting the theme of "Celebrating Harvest, Promoting Harmony, and Revitalizing Industry" [4][23]. - The exhibition will include various activities such as tasting Chenpi tea, sampling Chenpi pastries, and interactive experiences related to the production and cultural heritage of Chenpi [15][22]. Group 2: Participating Brands and Companies - Notable participating companies include Xinbaotang, Xinhui Chenpi Village, Yixiang Chenpi, Hongdatang, Wubao Hall, Nachentang, Chaoji Chenpi, and Tengshun Chenpi, among others, showcasing products from cultivation to finished goods [7][8][10][11]. - The exhibition will feature a total of 18 companies, each presenting their unique offerings related to Chenpi and its cultural significance [11]. Group 3: Cultural and Economic Impact - The event aims to promote rural revitalization and shared prosperity by enhancing urban-rural consumption interaction and showcasing the integration of agriculture, culture, and tourism [16][17][23]. - Visitors will have the opportunity to learn about traditional techniques such as fresh tangerine peeling and drying, gaining insights into the entire process from fruit to Chenpi [21][22].
“菜心流量”变“文旅留量”,这场嘉年华让清远农文旅甜上心头
Nan Fang Nong Cun Bao· 2025-12-09 13:08
"菜心流 量"变"文旅留 量",这场嘉年 华让清远农文旅 甜上心头_南方 +_南方plus 冬日傍晚,清远 市南岸码头被灯 光和欢声笑语点 亮。人群中,一 位来自广州的游 客何女士兴奋地 向同伴展示手机 屏幕——她刚刚 用购买连州菜心 的消费凭证,抽 中了一张连州地 下河景区的门 票。"本来只是 来买点新鲜菜 心,没想到 还'赚'了一次旅 行!"她笑着说 道。这一幕,正 是"天赋风土·自 在清远"2025年 清远市暖冬消费 季之连州菜心嘉 年华系列活动 (下称"嘉年 华")主打农文 旅融合的生动缩 影。 嘉年华活动现场市民游客积极参与消费抽奖。 一次"从舌尖甜 到心头"的文旅 新体验 本次嘉年华的核 心现场——南岸 码头"连州菜心 一条街",化身 为一个集农产 品、美食与旅游 推介于一体的沉 浸式消费空间, 打破了传统农货 市场的单一印 象,将"购 物"与"游乐"紧 密结合。 最受市民游客欢 迎的,无疑 是"吃连州菜 心,游清远胜 景"的联动抽奖 活动。奖品清单 涵盖古龙峡、飞 来峡、连州地下 河、湟川三峡等 景区项目门票以 及"连州菜心 号"北江游船 票,直接将农产 品消费与清远的 核心旅游资源挂 钩。这一 ...
群众工作札记 | 疏通产业发展堵点
Zhong Yang Ji Wei Guo Jia Jian Wei Wang Zhan· 2025-12-09 00:11
Group 1 - The oil tea industry in Yizhang County is a key agricultural sector, contributing significantly to local economic development and employment opportunities [2] - The county has a total of 118,000 acres of oil tea plantations, with 158 oil tea enterprises and a standardized processing facility, producing nearly 2,000 tons of tea oil annually, generating over 200 million yuan in revenue [2] - The local government has implemented infrastructure improvements, including the construction of a 180 cubic meter water storage tank and 4,500 meters of water pipeline, to address irrigation challenges faced by oil tea farmers [1] Group 2 - The county's supervisory bodies are actively monitoring the implementation of agricultural support policies, ensuring effective technical guidance, and promoting brand development for the oil tea industry [2] - Efforts are being made to enhance the integration of agriculture with tourism, creating projects that combine oil tea garden visits, cultural education, and ecological leisure experiences [2] - The focus on high-quality agricultural development aims to eliminate obstacles affecting the industry and stimulate local economic growth, contributing to rural revitalization and modernization [3]
相约“双12”!第七届新会陈皮文化节将在小鸟天堂巴金广场举办
Nan Fang Nong Cun Bao· 2025-12-08 14:04
Core Viewpoint - The seventh Xinhui Chenpi Cultural Festival will be held on December 12, showcasing the achievements of agricultural development in Xinhui District and promoting the integration of culture and tourism [3][5][7]. Group 1: Event Overview - The festival will take place at the Xiaoniaotian Paradise Bakin Square, coinciding with the harvest season of the Xinhui big orange [4][9]. - The event aims to display local agricultural products and craftsmanship while serving as a platform for industry connections and cultural tourism integration [6][7]. Group 2: Activities and Highlights - The festival features a series of market-oriented activities under the theme "Xinhui Chenpi, Shared by Humanity," including an opening ceremony and multiple events [10][11]. - Key activities include the unveiling of the "China Chenpi Trade Center," which aims to establish a national standardized trading hub for Chenpi [24]. - The event will also include a national channel merchant inspection and production-sales matchmaking exchange, inviting major pharmaceutical companies and large retailers to explore the entire production process of Chenpi [26][32]. Group 3: Promotion and Marketing - A month-long promotional campaign titled "Xinhui Chenpi Live E-commerce Carnival" will utilize a matrix layout of live streaming to enhance brand visibility and market share [34][36]. - The festival will integrate various local resources and e-commerce platforms to drive sales growth and promote new consumption patterns [37]. Group 4: Cultural and Ecological Integration - The festival will highlight the ecological and cultural resources of Xinhui, creating an integrated experience of agriculture, culture, and tourism [43][56]. - Activities will include food tastings, non-heritage experiences, and exhibitions showcasing the full chain of Chenpi production, from cultivation to cultural tourism [50][51].
中山:打造环五桂山高质量发展引领区,激活农文旅融合发展新引擎
Nan Fang Nong Cun Bao· 2025-12-08 01:32
Core Viewpoint - Zhongshan is developing the "Ring Wugui Mountain" high-quality development leading area, aiming to enhance the integration of agriculture, culture, and tourism, making it a popular destination in the Guangdong-Hong Kong-Macao Greater Bay Area [3][5][19]. Group 1: Development Initiatives - The "Ring Wugui Mountain" project covers an area of 701 square kilometers, connecting 8 towns and 36 administrative villages, focusing on high-quality development [4][5]. - The project aims to create a new engine for the integration of agriculture and cultural tourism, enhancing the tourism belt along Wugui Mountain [6][7]. - In the first ten months of 2025, Zhongshan achieved tourism revenue of 22.764 billion yuan, a year-on-year increase of 14.69% [17][18]. Group 2: Urban Revitalization - The revitalization of the ancient city of Xiangshan has transformed previously abandoned spaces into vibrant areas, attracting significant tourist traffic [22][25]. - The opening of Sunwen West Road pedestrian street in September 2023 saw over 1 million visitors during the National Day and Mid-Autumn Festival holiday, setting a record for the street [34]. - The project emphasizes the transformation from traditional commercial streets to cultural experience districts, focusing on local culture and innovative business models [36][39]. Group 3: Ecological and Cultural Integration - The Longkeng Reservoir has become a new ecological tourism destination, with an average of 4,000 visitors and 1,300-1,500 vehicles daily since its opening [54][56]. - The "Hundred Thousand Million Project" includes the development of 73 key cultural tourism projects to enhance the area's quality and development level [58]. - The ecological restoration efforts in Cuiheng National Wetland Park have led to an increase in bird species from 52 to 136 over the past decade, showcasing the area's environmental improvements [65][68]. Group 4: Rural Tourism Development - Villages like Guinan and Yaojiao have gained popularity through unique offerings, such as Guinan's "Not Abandoned Camphor" café and Yaojiao's crab rice dish, driving tourism growth [87][94]. - The "Hundred Thousand Million Project" has facilitated infrastructure improvements in these villages, enabling them to accommodate increasing tourist numbers [100][103]. - The integration of natural landscapes, cultural heritage, and innovative tourism experiences is transforming these rural areas into attractive destinations [108][110].
怒江:多元旅居业态激活农文旅发展新动能
Xin Hua Wang· 2025-12-07 01:42
以民族文化为基底,做精文艺旅居产品。作为全国唯一的傈僳族自治州,怒江州借助民族资源,在老姆 登、施底、百花岭等传统村落打造"小慧传习馆""傈僳音乐之声"等一批民族文化演艺空间,建立一批独 龙毯编织、竹编工艺等非遗工坊,让游客沉浸式参与民俗体验。 以边境体验为基底,做实边境幸福旅居产品。依托450公里的边境线和79个现代化边境幸福村,怒江州 推出以体验守土固边、探访边贸集市、打卡边疆风光、红色研学教育为主题的边境旅居产品,展现边境 幸福旅居形象。 未来,怒江州将持续以农文旅融合示范村为切入点,打造旅居怒江升级版,让旅居者找到"山水为邻、 文化为友、田园为家"的新体验。 近年来,云南省怒江傈僳族自治州凭借独有的生态禀赋、民族底蕴与峡谷自然奇观,大力开发"乡村旅 居、体育旅居、度假旅居、文艺旅居、边境幸福旅居"等旅居产品,为农文旅发展注入新动能。 据介绍,2025年前10个月,怒江州累计接待游客867.7万人次,同比增长1.04%,累计接待旅居游客1.76 万人,同比增长53.8%。走进怒江、旅居怒江成为更多游客的选择。 以特色村落为基底,做特乡村旅居产品。依托特色村寨和111.4万亩草果、6.5万亩茶叶、3万亩咖 ...
中国的环保行动促进竹文化传承
Xin Hua She· 2025-12-06 09:32
Core Viewpoint - China's environmental actions are promoting the inheritance of bamboo culture, as highlighted in the "14th Five-Year Plan" which emphasizes ecological protection and the development of industries like solar energy and wind energy [1] Group 1: Bamboo Culture and Tourism Development - The Shunan Bamboo Sea in Yibin, Sichuan, is the world's largest natural bamboo forest scenic area and aims to enhance ecological protection while revitalizing bamboo culture [1][2] - The scenic area covers 120 square kilometers and hosts 485 species of bamboo, accounting for about 25% of the world's total bamboo species [1] - The local tourism and bamboo industry development will focus on promoting bamboo culture to help the world better understand China's ancient civilization [1][2] Group 2: Cultural Heritage and Local Economy - The Shunan Bamboo Sea Museum showcases bamboo-themed intangible cultural heritage, including traditional crafts and bamboo-based cuisine [2] - Bamboo has deep cultural significance in Chinese civilization, symbolizing qualities like integrity and resilience, as reflected in historical poetry and art [4] - The rise of tourism has provided new opportunities for local villagers, allowing them to prosper through businesses like homestays and specialty shops [5] Group 3: Economic Impact and Visitor Statistics - The scenic area received over 1 million visitors and generated more than 700 million yuan in tourism revenue in the first 11 months of the year [7] - The bamboo culture is also influencing urban development in Yibin, with new architectural projects reflecting bamboo designs, enhancing the city's skyline [7]
农文旅融出致富新生活
Jing Ji Ri Bao· 2025-12-06 05:18
"将流量转化为留量的关键在于特色。"贺同涛说,拉康镇新建和改造的民宿注重保持藏式传统建筑 特色,还提供藏餐制作、藏式手工艺体验、传统歌舞教学等项目,同时巧妙融入现代生活元素,以差异 化发展满足不同游客的多元需求。 跟随拉康社区党委书记桑珠走进密林,一朵朵褐色的灵芝隐藏在茂密的白杨林落叶间。 "我们社区海拔3000米,周围高山密林环绕。去年,镇里引导我们采用仿野生方式种植白肉灵芝, 实现销售收入23万元,向群众分红14.5万元。"桑珠说,白肉灵芝种植面积已从30亩扩大至今年的90 亩。 贺同涛介绍,下一步,拉康镇将深化卡久景区与民宿、文化资源的联动开发,推出"藏家文化体验 课"项目,把传统技艺转化为常态体验活动;同时,依托景区资源打造"白肉灵芝"特色伴手礼,促进农 产品深加工与文旅消费深度融合,不断拓宽群众增收致富渠道。 经济日报记者 贺建明 西藏山南市洛扎县拉康镇地处喜马拉雅山脉南麓,国道219线穿境而过,依托卡久3A级风景旅游 区、拉康峡谷、列让沟瀑布等丰富的旅游资源,乡亲们吃上了旅游饭,日子越过越红火。 "要抢在下一批客人到来前,把房间收拾整洁,让客人感受到家的温暖。"村民措姆说,她家旅馆今 年已实现近3 ...
连州菜心嘉年华闪耀清远冬夜,小菜心奔赴百亿大产业
Nan Fang Nong Cun Bao· 2025-12-05 15:04
连州菜心嘉年华 闪耀清远冬夜, 小菜心奔赴百亿 大产业_南方+_ 南方plus 清远市南岸码 头,"连州菜心 号"主题游船在 夜幕下的北江格 外引人注目。12 月5日晚,这艘 特别的游船 在"连州菜心点 亮北江"主题灯 光秀中启航,标 志着"天赋风土· 自在清远"2025 年清远市暖冬消 费季之连州菜心 嘉年华系列活动 正式启动。 "天赋风土·自在清远"2025年清远市暖冬消费季之连州菜心嘉年华系列活动启动仪式。 这场活动不止于 展示与销售,其 核心是践行"以 农促旅、以旅兴 农"的发展战 略。清远市突破 传统的农产品展 销模式,借连州 菜心上市销售 季,将其融入清 远的山水画卷, 并精心策划了一 场融合农业、文 化与旅游的沉浸 式消费体验。活 动将持续至12月 6日,现场"连州 菜心一条街"汇 聚了丰富的特色 产品,而"连州 菜心号"主题游 船更将成为北江 上一道流动的风 景线。 "连州菜心号"主题游船。 "天赋风土·自在清远"2025年清远市暖冬消费季之连州菜心嘉年华系列活动启动仪式现场。 天赋风土、菜心 味美 沉浸式畅享菜心 主题盛会 初冬,连州菜心 迎来最佳赏味 期。当晚的清远 南岸码头,化身 成为连 ...
崂山五年实现旅游总收入849.2亿元,节庆赛事引爆消费热点
Sou Hu Cai Jing· 2025-12-05 13:18
夜间经济、研学旅游、乡村旅游、民宿经济等新业态、新消费场景快速发展。持续打造"特色产业+文 化体验+节庆旅游"的农文旅融合IP,开展青岛市首届赏花节、北宅樱桃节、沙子口鲅鱼节、崂山茶节、 首届乡村咖啡节等系列乡村主题文旅活动,开发特色美食,举办茶田音乐会、村咖大赛、文创市集,有 效激活了乡村文旅资源。全区民宿产业发展迅速,现有各类旅游民宿770余家,汇点成片,三大民宿集 聚区规模凸显,"乐宿崂山"品牌影响力持续扩大。 崂山区以节庆赛事演艺为引擎,引爆消费热点。第35届青岛国际啤酒节崂山会场,带动4.68亿元的周边 消费,海东东咖啡节、沙滩风筝季、石老人音乐季等系列活动,直接带动消费超过20亿元。亚洲羽毛球 混合团体锦标赛、省第八届武术大会等赛事的成功举办,周传雄、天赐的声音等大型演唱会的顺利进 行,在吸引人流的基础上,不仅直接拉动餐饮、住宿、商超的即时消费,更重要的是拉长消费链条,形 成了持续的消费吸引力。 12月5日下午,崂山区召开"高质量完成'十四五'规划"系列主题新闻发布会——经济建设专题"。记者从 会上获悉,五年来,全区累计接待游客约1.15亿人次,实现旅游总收入849.2亿元。崂山区以节庆赛事演 艺 ...