农文旅融合
Search documents
品质化、个性化、功能化……农产品供给贴合“新吃法”
Ren Min Ri Bao· 2025-10-17 00:07
Core Insights - The article highlights the growing trend of high-quality, personalized, and functional agricultural products in China, with over 200 million tons of green quality agricultural products entering the market annually since the 14th Five-Year Plan began [1] Group 1: Nutritional and Functional Food Trends - There is a rising consumer interest in functional foods that integrate into daily meals, such as low glycemic index (GI) oats, which have gained popularity for their health benefits [2] - The market for functional foods is diversifying, with products like selenium-rich rice and DHA eggs becoming more favored by consumers [4] - The introduction of "medicinal food" products, such as Tianma, which has been added to the "medicinal food" directory, indicates a shift towards integrating health benefits into agricultural products [3] Group 2: Agricultural Processing and Value Addition - The agricultural processing sector is crucial for enhancing the value of agricultural products, with a processing conversion rate of 73% expected by the end of 2023, an increase of 4.5 percentage points since 2019 [6][8] - Companies are increasingly adopting modern food technologies and traditional methods to create unique products, such as the development of over 70 oat products by a company in Inner Mongolia [2][5] - The establishment of strategic partnerships between processing companies and local farmers has led to increased income for over 1.25 million farmers, with income growth exceeding 30% compared to other farmers [8] Group 3: Innovative Agricultural Practices and Market Expansion - The integration of agriculture with tourism and other sectors is expanding market opportunities, as seen with the development of a multifunctional agricultural park in Sichuan focusing on konjac [10][11] - Local governments are implementing standards and insurance mechanisms to support the growth of specialty crops like konjac, enhancing productivity by 40% [11] - The promotion of unique agricultural products and experiences is driving consumer engagement and sales, with significant revenue generated from agricultural festivals and leisure activities [12]
贵州江口:梵净山下,农旅融合绘就“诗与远方”
Xin Jing Bao· 2025-10-16 09:58
Core Insights - Jiangkou County is leveraging its agricultural and tourism integration to promote rural revitalization, with a focus on the Fanjing Mountain area as a key tourist destination [1][6][7] Tourism Development - In 2024, Jiangkou County's A-level tourist attractions received 2.5432 million visitors, with Fanjing Mountain alone attracting 1.9744 million visitors, marking a 7.18% year-on-year increase, the highest since market-oriented operations began [1][6] - The "Zhaisha Dong Village," located near Fanjing Mountain, has become a popular rural tourism destination, hosting 325 residents, with 79% being Dong ethnic people, and has developed various cultural tourism activities [2][3] Cultural Integration - The local government has initiated programs to protect and promote ethnic minority cultures, encouraging creative transformation and innovative development of these cultural assets [2] - Zhaisha Dong Village has successfully implemented cultural tourism initiatives, including performances and festivals, leading to a total of 325,000 visitors and a tourism revenue of approximately 99.8672 million yuan in 2024 [3] Ecological and Recreational Tourism - Jiangkou County is recognized for its ecological tourism, with a forest coverage rate of 77% and multiple rivers enhancing its natural beauty, contributing to its status as a national ecological tourism demonstration area [4][6] - The Fanjing Mountain RV camping base has become a popular destination, offering various recreational activities and facilities, catering to families and nature enthusiasts [5] Agricultural Innovation - Jiangkou County has developed a high-standard matcha industry park, with over 16,000 acres of tea gardens, making it a leading producer of matcha in China and the second-largest exporter globally [8] - The "Moshangji" matcha experience center has attracted significant tourist interest, with 200,000 visitors since its opening, showcasing the region's unique matcha culture [7][8]
破解发展难题 激发振兴动能
Liao Ning Ri Bao· 2025-10-16 01:05
Group 1 - The importance of promoting comprehensive revitalization in ethnic rural areas of Liaoning is emphasized, with a sense of urgency to accelerate progress [1] - Urban-rural integration is identified as a key solution to address the imbalanced and insufficient development in ethnic rural areas, with a focus on "planning integration" and "factor equalization" [1] - Talent scarcity in ethnic rural areas is highlighted as a critical issue, with suggestions to create a talent map and implement dual incentives for attracting and retaining talent [1] Group 2 - The significance of green development in promoting ethnic rural revitalization is stressed, advocating for the integration of ecological agriculture, product processing, and rural tourism [2] - The potential of ecological advantages in Kaluqin Left Banner is noted, with recommendations to strengthen local agricultural products and enhance tourism experiences [2] - Challenges such as fragmented agricultural operations and weak rural infrastructure are identified, with calls for increased support for new agricultural entities and improved logistics [2] - The need for better agricultural technology promotion and alignment with industry demands is discussed, suggesting the establishment of a performance evaluation system for agricultural technology [2]
塑造乡村振兴新生态
Su Zhou Ri Bao· 2025-10-16 00:35
Core Insights - The articles highlight the significant role of first secretaries in promoting rural revitalization through innovative projects and community engagement [1][2][3][4][5][6][7][8][9][10] - The focus is on integrating agriculture, culture, and tourism to create sustainable economic models in rural areas, transforming traditional perceptions of rural life into vibrant economic spaces [2][3][4][5][6][7][8][9][10] Group 1: Rural Revitalization Initiatives - The establishment of the "Yao Yun Brick Heart, Renewed Countryside" brand aims to enhance rural governance and activate community engagement [1] - First secretaries have been instrumental in linking external resources and introducing quality projects, resulting in job creation for nearly 100 households and significant agricultural output [1][2] - The "Purple Economy" in Jianghang Village, driven by berry picking tourism, exemplifies the successful integration of agriculture and tourism [2][3] Group 2: Economic Development and Employment - The first secretaries have successfully helped economically weak villages improve their financial status by enhancing product branding and expanding sales channels [5][6][7] - In Longyun Village, the introduction of high-quality agricultural products has led to substantial increases in production, with rice yields reaching approximately 900,000 kilograms [5] - The collaboration with local enterprises has resulted in the establishment of new agricultural projects, contributing to stable rental income and job opportunities [7] Group 3: Community Engagement and Cultural Revival - The first secretaries are fostering community spirit by addressing local needs, such as healthcare and cultural activities, thereby enhancing the quality of life for residents [8][9][10] - Initiatives like the "Sunset Red Club" for elderly care and the "New Wind Hall" for community events reflect a commitment to improving social infrastructure [9][10] - The revival of local culture through events and educational programs is helping to instill pride and identity among villagers [8][10]
助力乡村产业更有韧性、农文旅融合更富活力 浙川牵手 给四川乡间带来了什么?
Si Chuan Ri Bao· 2025-10-15 23:58
Core Insights - The collaboration between Zhejiang and Sichuan provinces has led to significant advancements in agricultural modernization and rural revitalization, benefiting both local farmers and enterprises [3][8] Group 1: Agricultural Development - Sichuan Zhongyi Olive Development Co., Ltd. has established a model of "company + cooperative + base," providing local villagers with job opportunities and land rental income, resulting in over 1 million yuan in wages distributed annually [2] - The oil olive planting base in Baiya Town spans over 5,000 acres, with an annual output value nearing 40 million yuan [3] - The "Revitalization Workshop" initiative has created nearly 20,000 local job opportunities, with an investment of 460 million yuan in 173 projects, expected to generate an annual output value of 1.28 billion yuan [5] Group 2: Employment and Skills Training - The "Blue Eagle Project" has been implemented in 68 counties in Sichuan, training nearly 2,000 students, with a focus on those from impoverished backgrounds, achieving an average starting salary of over 6,000 yuan per month for graduates [6] - From January to July this year, Zhejiang has facilitated the transfer of employment for 51,800 individuals from Sichuan [7] Group 3: Market Integration - Sichuan's agricultural products, such as apples and green pepper, are now being marketed effectively, with initiatives to enhance branding and market access [9][10] - The establishment of modern agricultural industrial parks has diversified the agricultural structure in poverty-stricken areas, increasing the per-acre output value significantly [10] Group 4: Rural Tourism Development - Sichuan is leveraging experiences from Zhejiang to develop rural tourism, launching 10 distinctive tourism routes to attract visitors [11] - Collaborative cultural events, such as the "Red Original Grassland Music Festival," are being organized to enhance tourism appeal and cultural exchange [12][13]
今热点:阿里巴巴“热土·丰年”公益直播收官 14名淘宝主播助力20余县域农货出山
Huan Qiu Wang Zi Xun· 2025-10-15 22:37
Core Insights - Alibaba's "Hot Land · Abundant Year" charity live streaming event successfully concluded, featuring 14 top Taobao hosts promoting rural revitalization and selling over 190,000 quality agricultural products nationwide [2][3] Group 1: Event Overview - The charity live streaming event lasted for 15 days and involved agricultural products from over 20 counties, with 47 rural stores and 133 types of specialty products showcased [2] - Featured products included black rye from Zhangbei County, chestnut kernels from Qinglong County, and pepper from Gansu, which received positive consumer feedback [2] Group 2: Product Highlights - The mushroom soup package from Foping County emerged as a "star product," recommended by six hosts and receiving widespread acclaim [3] - The product's success is attributed to Alibaba's deep involvement in product upgrades, with the production line returning to Foping and significant quality improvements made [3] Group 3: Community Engagement - Alibaba's charity invited Li Jiaqi's live streaming team to enhance the quality of new agricultural products from Foping, conducting on-site tastings and feedback sessions to optimize offerings [3] - The upgraded mushroom soup package now features a combination of high-quality mushroom varieties, enhancing taste and nutrition [3] Group 4: Ongoing Initiatives - Host Ji Jie organized a special charity event promoting over 40 county specialties, including fermented bean curd and red rice, which were well-received by fans [4] - Alibaba and Taobao Live have participated in the Harvest Festival charity activities for eight consecutive years, helping rural products reach a wider audience [4]
阿里巴巴“热土·丰年”公益直播收官 14名淘宝主播助力20余县域农货出山
Huan Qiu Wang· 2025-10-15 16:00
Core Insights - Alibaba's "Hot Soil·Harvest Year" charity live streaming event successfully concluded, featuring 14 top Taobao hosts promoting rural revitalization and selling over 190,000 quality agricultural products nationwide [1][3] Group 1: Event Overview - The event lasted for 15 days and included participation from hosts like Li Jiaqi, Jiejie, and Lie Er Baobei, showcasing agricultural products from over 20 counties and 133 unique items [1] - Featured products included black rye flakes from Zhangbei County, chestnut kernels from Qinglong County, and pepper from Gansu's Lixian County, which were well-received by consumers [1] Group 2: Product Highlights - The mushroom soup package from Foping County emerged as a "star product," recommended by six different hosts, reflecting the success of Alibaba's deep involvement in product upgrades [3] - The production line for the mushroom soup package was relocated back to Foping this year, significantly enhancing product quality [3] Group 3: Community Engagement - Alibaba's charity invited Li Jiaqi to collaborate on improving Foping's new agricultural products, conducting on-site tastings and feedback sessions to refine offerings [3] - The event also featured a tourism package that combined panda observation and culinary experiences, promoting a new path for rural revitalization through the integration of agriculture and tourism [3] Group 4: Ongoing Initiatives - The charity and Taobao Live have participated in the Harvest Festival charity activities for eight consecutive years, helping to bring "new agricultural products" from rural areas to urban consumers [5]
成就丰收热土!“丰收节经济”带火铁岗村,带旺高桂虾
Nan Fang Nong Cun Bao· 2025-10-15 11:04
Core Insights - The "Harvest Festival Economy" has significantly boosted the tourism and agricultural sales in Tiegang Village, with record visitor numbers and sales of local products [6][7][19]. Group 1: Tourism Impact - During the "Double Festival" period, Tiegang Community received over 22,000 visitors, marking a 225% increase year-on-year, achieving a historical high [3][4]. - Daily average visitor traffic reached over 2,800, despite adverse weather conditions, indicating strong interest in rural tourism [10][11]. - The community's "Rooftop Coffee" project saw a 56% increase in revenue, with visitors staying an average of over 2 hours, highlighting the appeal of local experiences [20][21]. Group 2: Agricultural Sales - The sales volume of the local "Luo Shi Shrimp" is projected to reach 55,000 tons this year, a 6% increase compared to the previous year, driven by the Harvest Festival [45]. - Daily trading volume of Luo Shi Shrimp surged from 7,000-8,000 pounds to 40,000-50,000 pounds post-festival, with transaction values increasing from 280,000 yuan to 1.75 million yuan, reflecting a 600% growth [52][53]. - The "High Gui Shrimp" became a central theme during the Harvest Festival, linking agricultural display with cultural tourism experiences [43][68]. Group 3: Community Development - Tiegang Community has revitalized over 100 idle farmhouses and ancient villages, creating a model for harmonious rural development [14][15]. - The community's efforts have attracted attention from both local and international visitors, including tourists from Brazil, indicating a growing interest in rural tourism [31][32][30]. - The integration of agriculture and tourism has created a composite consumption model, appealing to younger demographics and families seeking short-term getaways [34][36].
30万人次打卡“味觉公路”
Su Zhou Ri Bao· 2025-10-15 00:30
Core Insights - The article highlights the vibrant autumn tourism and culinary experiences centered around the Yangcheng Lake hairy crabs, showcasing a blend of agriculture, culture, and tourism in Xiangcheng District [1][2][5] Group 1: Tourism and Visitor Engagement - During the National Day and Mid-Autumn Festival, the Yangcheng Lake Ecological Leisure Tourism Resort received approximately 300,000 visitors, indicating a significant influx of tourists [2] - Local businesses, such as farm restaurants and cafes, have adapted to the increased demand by offering crab-related culinary experiences and cultural activities, enhancing visitor engagement [2][5] - The newly established Yangcheng Lake Town Crab Trading Center is expected to invigorate the production and sales of hairy crabs, further boosting local tourism [2] Group 2: Agricultural and Natural Attractions - The article describes the picturesque scenery of golden rice fields in Wangting Town, attracting visitors and evoking nostalgia among locals [3] - The late rice harvest is anticipated to be ready by the end of October, promising a new wave of agricultural tourism [3] - The North Taihu Tourism Resort has introduced a "Huiyou North Taihu" tourism pass, integrating cycling, sports, food, and accommodation for a comprehensive visitor experience [4] Group 3: Cultural and Recreational Activities - Xiangcheng District has launched various activities, including a sports complex featuring multiple facilities, enhancing the area's recreational offerings [5] - The Suzhou Yuyuan Brick Museum is hosting themed events that promote traditional crafts, attracting visitors interested in cultural heritage [5] - The Suzhou Future Science Museum is offering interactive science-themed activities, appealing to families and tech enthusiasts [5]
新华视点丨金秋文旅亮点纷呈 消费新场景激发经济强劲动能
Xin Hua Wang· 2025-10-14 06:55
Core Insights - The article highlights the innovative exploration in cultural and tourism consumption across various regions in China, emphasizing the deep integration of cultural, commercial, and tourism sectors as a means to stimulate economic growth [1]. Group 1: Sports Events and Consumer Engagement - Beijing, as a "Double Olympic City," has hosted multiple sports events, creating a surge in spectator enthusiasm. The Shijingshan District has launched ticket stub-themed activities, allowing fans to enjoy various discounts at major shopping areas [3]. - The vibrant array of sports events in Beijing not only showcases the robust vitality and broad prospects of the sports industry but also promotes the deep integration of cultural, commercial, and tourism sectors, serving as a strong engine for consumer spending [5]. Group 2: Cultural Festivals and Local Experiences - The first Coffee Culture Carnival in Qujing, Yunnan, combines food experiences, artistic performances, and special consumption vouchers, allowing citizens and tourists to enjoy a rich cultural feast [7]. - In Hebei's Hengshui, a lively agricultural sports event and a unique rice-crab co-culture trial field attract numerous visitors, providing them with distinctive experiences [9][11]. Group 3: Night Markets and Culinary Attractions - The night market in Hotan, Xinjiang, has become a popular destination for tourists, filled with various food stalls and vibrant performances, enhancing the nighttime consumption atmosphere [13][15]. Group 4: Agricultural Tourism and Cultural Heritage - The Ziqiao Mountain Terraced Fields in Xinhua, Hunan, are at their peak viewing period, drawing visitors to experience the stunning terraced landscapes and the rich agricultural culture [17]. - Local initiatives have been implemented to create agricultural experience projects, ecological trails, and rural homestays, integrating intangible cultural heritage performances to enhance visitor experiences [19]. Group 5: Immersive Cultural Experiences - In Xuzhou, Jiangsu, the innovative "Han Emperor Feast" immersive experience allows tourists to participate as "guests" in a Han dynasty banquet, providing a unique cultural engagement [21]. - To enhance the dining experience, the project offers professional Han dynasty makeup services, transforming modern visitors into "Han nobility" under the guidance of a professional team [23]. Conclusion - The innovative models of cultural and tourism activities across various regions not only provide consumers with rich experiences and tangible benefits but also effectively activate consumption potential, showcasing the vitality of cities and rural areas while stimulating strong economic momentum [25].