出 品丨中央广播电视总台央视网 总监制丨骆红秉 魏驱虎 监 制丨王敬东 视 频丨张紫曦 视 觉丨陈腾 校 对丨刘禛 李雪菲 梁雅琴 闫田田 联播+习近平总书记高度重视冰雪经济发展，多次作出重要指示批示。他强调，"把发展冰雪经济作为 新增长点"，让"冰天雪地成为群众致富、乡村振兴的'金山银山'"。 寒冷冬日，从吉林到河北，从内蒙古到新疆，全国各地不断创新冰雪玩法。雪场上，众多冰雪爱好者踏 雪飞驰，尽显速度与技巧；雪场外，以冰雪为主题的民宿和农家乐爆火，为广袤乡村增添浓郁的烟火气 息。 从"冰天雪地"到"金山银山"，全国多地正沿着"冰雪运动+乡村振兴"的快车道稳步前行，让众多乡亲在 寒冬里收获满满的获得感。 [ 责编：徐皓 ] ...

文 案：王嘉宁 AI 制作：温子依 支 持：田佳南 出 品：环球网评论部、蒋臻骅工作室 近年来，越来越多外国游客把冬季旅行的目的地转向了中国。哈尔滨的冰雪大世界、吉林的雾凇、新疆的雪 原不断在海外社交平台刷屏，吸引了不少外国游客来中国赏雪玩冰，还有不少海外网友留言表达对中国冰雪 旅游的向往，称赞中国正把"冷资源"变成能体验、能消费的"热产业"。滑雪、冰雕、温泉、冰雪演艺、特色 民宿等一整条冰雪消费链正在不断完善，引得海外媒体频频点赞，海外游客"疯狂种草"。中国冰雪经济的底 气与潜力到底有多强？来听蒋臻骅和大家聊一聊。 策 划：翟亚菲、杨璐 ...

在黑龙江，这个冰雪季举办100多项群众性冰雪活动，以及穿越冰雪森林、研学游等特色项目，通过"体 育+文旅+商业"的融合模式，带动当地冰雪经济持续火热。在辽宁沈阳，卧龙湖冬捕活动正在进行，游 客们在观看冬捕的同时，还可以逛市集、购鲜鱼等，在冰天雪地中感受东北特色文化。在河北张北县， 这个冬季推出30多种冰雪运动项目和民俗文化活动，预计将吸引游客30万人次。 央视网消息（新闻联播）：眼下，各地冰雪运动、冰雪旅游持续火热，激活冬季消费新图景。 南方的冰雪运动、冰雪旅游同样火热。在广州，一些核心商圈的商场中央打造了冰雪场馆，让市民在家 门口就能实现"冰雪自由"。浙江长兴打造的冰雪小镇，这个冬季已吸引长三角地区游客超9万人次，带 动周边住宿餐饮等消费同比增加三倍。在江西赣州万长山滑雪场，设置了雪圈滑道、初级雪道、戏雪区 等多元板块，可以满足游客的多方位体验。在四川绵阳平武县的高原雪场，游客们在滑雪的同时，可以 看到云海的壮美场景，还可以观赏"一线天"冰瀑等自然奇观。在湖北巴东绿葱坡滑雪场，当地推出围炉 煮茶、非遗表演等项目，游客除了来这里滑雪，还选择在当地多住一晚，有效延长了消费链条，预计整 个雪季将接待游客15万人次 ...

如何把"寒冷"变成"红利"？怎样把"冷资源"化为"热经济"？ 这个冬天，新疆各地冰雪活动轮番启幕，越来越多游客循着银装素裹的邀约踏入冰雪世界。冰雪经济不断释放强劲"热动力"，生动勾勒出"冰 天雪地也是金山银山"的发展图景。 ■冰雪运动热气腾腾 雪量大、雪期长、雪质优、雪域广，是新疆发展冰雪旅游的独特优势。 隆冬时节，环阿尔泰山冬季运动会火热进行；博斯腾湖冰面上冰上帆船赛激烈竞逐；在赛里木湖滑雪场，游客畅滑高山雪道，享受脚下白 雪、眼前蓝湖的独特体验。 2025年12月1日，学生在阿勒泰将军山国际滑雪度假区进行热身运动。新华社记者 阿曼 摄 ■冰雪游"热"力全开 这个冬季，新疆冰雪魅力持续释放。八方游客汇聚天山南北，共赴冰雪之约。新疆各大雪场早已不是单一的滑雪场地，而是成为融合运动、 观光、文化和休闲的综合性度假目的地。 在阿勒泰将军山国际滑雪度假区，滑翔伞划过雪道上空，热气球缓缓飘浮在雪场之上。不断"上新"的业态，助推滑雪场接待游客数量实现快 速增长。 1月25日，主播在新疆那拉提哈茵赛滑雪度假区直播。近年来，依托得天独厚的自然禀赋，新疆那拉提景区开发冰雪资源， 完善冬季旅游设施，打造集滑雪、休闲等于一体的冰 ...

Group 1 - The core idea of the news is the launch of the 2026 Qingdao Spring Festival cultural series, which aims to create a comprehensive and immersive festive experience that combines traditional culture with modern vitality, thereby stimulating the local consumption market [2][3][4]. Group 2 - Qingdao is innovating its cultural activities by breaking traditional spatial limitations, creating a "theater without walls" that connects historical districts, scenic areas, and cultural venues, enhancing the integration of cultural experiences with consumption [3][4]. - The city is leveraging AI technology to enhance immersive performances and is showcasing traditional foods alongside historical architecture, creating a compelling consumer attraction [3]. - The introduction of various high-quality cultural performances, including original West End musicals and local comedies, is expected to drive a "viewing + consumption" effect, making cultural consumption a new growth point for the Spring Festival economy [3][4]. Group 3 - Qingdao has developed a multi-layered ice and snow sports system, organizing various winter sports events during the festival, which cater to all age groups and stimulate new consumption trends in the ice and snow sector [4]. - The planned investment of 970 million yuan in the second phase of the Guoxin Sports Center's ice and snow hall aims to create a comprehensive facility network that will support year-round ice and snow activities, projecting the ice and snow industry in Qingdao to exceed 5 billion yuan by 2026 [4]. Group 4 - Qingdao is positioning itself as a pilot city for international consumption environment construction, integrating cultural, sports, and commercial resources to create an immersive consumption loop that includes shopping, entertainment, and dining [5][6]. - The city is promoting various consumer activities, such as "Ocean Grand Market" and "Shopping in Qingdao," which combine traditional markets with modern experiences, enhancing the overall consumer experience during the Spring Festival [6]. - The integration of international events, such as the Asian Badminton Team Championships and Clipper Round the World Yacht Race, is expected to boost tourism and enhance the city's image, contributing to a comprehensive consumption festival that goes beyond traditional New Year shopping [6].

Group 1 - The opening ceremony rehearsal of the Shaanxi Province First Winter Sports Games will take place on February 4 in Yulin City, providing free access for the public to encourage participation in winter sports [1] - The event aims to promote ice and snow sports from professional arenas to the general public, enriching cultural life and accelerating the popularization of winter sports in Yulin [1] - Yulin is leveraging the economic potential of winter sports, transforming "cold resources" into "hot economy," and contributing to high-quality economic and social development [1] Group 2 - During the 14th Five-Year Plan period, Yulin will use the Shaanxi Province First Winter Sports Games as an opportunity to enhance the quality and diversity of life service industries [2] - The city plans to integrate "ice and snow + services" to create high-quality consumption scenarios, utilizing venues like the Science and Innovation City Ice Rink and the Shenzhou Bilin Bay Ski Resort [2] - Yulin aims to attract high-level winter sports events and improve its hosting capabilities while cultivating professional talent for the development of ice and snow sports and economy [2]

Core Insights - The upcoming winter sports event is driving a surge in demand for skiing equipment among Chinese consumers, with a notable increase in both visitor numbers and spending in ski resorts [1] - The trend is shifting from "event-driven" to "mass consumption," highlighting a sustainable transformation in the snow economy [1] Group 1: Market Trends - In the first month of the 2025-2026 snow season, ski resorts in China welcomed 35 million visitors, a 10% year-on-year increase, with total spending reaching 36.35 billion yuan, up 6% [1] - Discount ski apparel has become a market focal point, reflecting consumers' preference for high cost-performance products [1][4] Group 2: Consumer Behavior - Young consumers are increasingly opting to rent ski equipment, with over 100 rental shops in Chongli offering more than 70,000 rental items, showcasing a shift towards cost-effective options [1] - The popularity of discount ski clothing indicates a growing consumer preference for specialized ski gear over traditional winter clothing, with professional brands gaining traction [4] Group 3: Industry Outlook - The ice and snow economy in China is projected to exceed 1 trillion yuan by 2025, with an expected 360 million participants in winter sports and leisure activities, generating potential revenue of 450 billion yuan [4] - The synergy between ice and snow tourism, equipment, and event consumption is becoming the new norm, with major sporting events acting as catalysts for the industry's transition from seasonal peaks to a more stable, year-round market [4]

从翠华山景区的优质滑雪道到天桥湖国际露营地的趣味戏雪场，一批不断提质创新的冰雪产品精准 对接市场需求，让"冷资源"持续释放"热效应"。 季冬时节，寒意正浓，西安周边的冰雪旅游却持续升温。 1月25日10时，滑雪场的雪道上人声鼎沸。身着各色滑雪服的游客或驰骋滑行，或在教练指导下练 习基本功。 "3小时的滑雪票特别适合带娃体验。滑完雪我们还能去爬山、赏冰瀑，一天下来收获满满。"西安 市民牛昆说。 深耕冰雪经济多年的翠华山景区，目前已形成"登山+滑雪+赏雪+戏雪+探冰瀑"的多元业态。此 外，景区还开通了"白+黑"滑雪直通车，并推出"住宿+滑雪"套餐，让"快旅慢游"成为可能。 "这个雪季，我们新打造的'冰瀑秘境'和'冰封玫瑰'景观一经推出就火爆全网。每天来打卡的游客络 绎不绝。"翠华山景区工作人员何佳说，"北京冬奥会成功举办后，游客体验冰雪运动的热情不断上升， 景区近3个雪季的营收稳步增长。2025年，景区接待游客近60万人次，营收约5000万元。其中，滑雪场 接待游客突破18万人次，营收超过1500万元。" 这个冬季，位于西安市鄠邑区天桥湖国际露营地的"星期八"岛，为西安周边冰雪游增添了全新亮 点。 "这里主要是让 ...

Core Viewpoint - The Chinese government has issued a work plan to accelerate the cultivation of new growth points in service consumption, aiming to optimize and expand service supply, enhance service consumption quality, and support high-quality economic development [1] Group 1: Key Areas of Focus - The work plan targets key areas such as transportation services, housekeeping services, online audio-visual services, travel and accommodation services, automotive aftermarket services, and inbound consumption, focusing on optimizing service supply and innovating consumption scenarios [2] - It also emphasizes potential areas like performance services, sports event services, and experiential services, aiming to improve incentive mechanisms, optimize safety management, and cultivate quality brands [2] Group 2: Support Mechanisms - The plan includes strengthening support for cultivating new growth points in service consumption through the establishment of standard systems, enhancing credit construction, and reinforcing financial support [3] Group 3: Industry Impact - The work plan aligns with residents' demand for high-quality living, aiming to increase quality supply while benefiting people's livelihoods, thus promoting a positive interaction between consumption and investment [4] - It is expected to accelerate industrial integration and foster new productive forces, particularly in sectors like automotive aftermarket and digital consumption [4] - Digital empowerment is anticipated to reshape the consumption ecosystem, with new scenarios like smart housekeeping and immersive experiences driving enterprise transformation [4] Group 4: Investment Opportunities - Financial analysts suggest that sectors such as the silver economy (smart elderly care, health tourism), ice and snow economy, and sports events are likely to become new growth areas, driven by technology and emotional experience [5] - The service consumption sector is expected to benefit from policy support, with a focus on experience-oriented and service-oriented consumption trends [5] - The strategic positioning of service consumption is set to enhance its role as a core engine for driving domestic demand, with increased interest in popular travel routes and related industries [5]

1月29日，游客在普达措嬉雪乐园拍照。进入冬季，云南省迪庆藏族自治州香格里拉市普达措国家公 园"冰雪经济"持续升温，据介绍，2025年12月10日至2026年1月28日该公园冰雪板块实现收入95万元人 民币，较上年同期增长43.94%。中新社记者 李嘉娴 摄 1月29日，游客在普达措嬉雪乐园内玩耍。(无人机照片)中新社记者 李嘉娴 摄 1月29日， 游客乘坐"雪地鲨鱼船"体验冰雪魅力。中新社记者 李嘉娴 摄 游客乘坐"大黄鸭"赏雪。中新社记者 李嘉娴 摄 1月29日， 小朋友体验雪地小挖机。中新社记者 李嘉娴 摄 1月29日， 游客乘坐"雪地转转"体验冰雪魅力。中新社记者 李嘉娴 摄 1月29日， ...