夜经济
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夜校秋季班143门课“售罄” 《壁球基础》等率先秒没 2.7万余人报名成功 首次推出的市民日校今报名
Jie Fang Ri Bao· 2025-08-04 01:40
Core Insights - The 2025 Autumn Session of the Citizen Art Night School opened for registration, with 143 courses sold out within one minute, indicating high demand for cultural education [1] - The peak registration reached 945,800 participants, reflecting a growing interest compared to previous sessions [1] - The introduction of the Shanghai Citizen Day School aims to complement the Night School, catering to diverse groups such as working individuals, retirees, and students [1] Group 1: Course Offerings and Demand - A total of 600 locations and 2,300 courses are planned for the Autumn Session, with an expected enrollment of over 46,000 students [1] - Popular courses have been upgraded, such as the introduction of new vocational training classes focused on emerging careers like AI trainers and digital imaging specialists [2] - The integration of health and wellness courses, such as "From Health Preservation to Emergency Rescue," aims to enhance the skill set of medical personnel and community members [2] Group 2: New Initiatives - The Citizen Day School will launch with 78 locations and 238 courses, targeting nearly 6,000 students, with a focus on traditional and modern subjects [3] - Courses are designed to meet the needs of the elderly, including memory training and English classes tailored for seniors [3] - The Day School operates on a similar model to the Night School, offering affordable pricing for multiple sessions [3]
“热”力四射!暑期多元业态激发经济新活力
Xin Hua Wang· 2025-08-03 11:02
Group 1: Summer Consumption Trends - The summer heat has invigorated the diverse consumption market, showcasing various activities from cooling off to health and fitness, and from cultural tourism to local agriculture [1] - The "cooling tourism" trend is rising, with water sports gaining popularity in places like Zhejiang Changxing, where daily visitor numbers have doubled compared to last summer [2] - The "slimming economy" is emerging in Yiwu, driven by a nationwide fitness wave, leading to increased sales of fitness products [3] Group 2: Cultural and Tourism Activities - Guizhou's Weining County is enhancing its summer tourism through events like the torch festival, attracting thousands of visitors and promoting local culture [4] - Shandong's Liaocheng is experiencing a vibrant night economy, with the ancient water town becoming a popular destination for both locals and tourists [5] Group 3: Policy and Economic Impact - The government's "combination policy" is stimulating the summer consumption market, with various businesses offering special discounts alongside national subsidies, leading to significant sales growth in cities like Zibo [6] - In Yunnan's Shuangbai County, the cultivation of marigolds is contributing to the local economy, with an estimated production value of approximately 42.6 million yuan from over 12,000 acres planted [7][8] - The tourism market in Shangri-La, Yunnan, is thriving, with popular attractions like Tiger Leaping Gorge and Pudacuo National Park seeing high visitor numbers during the summer [9]
思明区仲夏消费季启幕 首场啤酒嘉年华点燃“夜厦门”
Sou Hu Cai Jing· 2025-08-03 09:55
Group 1 - The 2025 Xiamen Beer Consumption Season officially launched on August 1, aiming to stimulate summer night consumption in Xiamen [1][3] - The first event of the summer consumption season, the Xiamen Beer Carnival, featured a vibrant atmosphere with beer, food, music, and performances, attracting many citizens and tourists [3][5] - The event focuses on "experiential consumption," linking various sectors such as dining, retail, and cultural tourism, to create a positive cycle of consumption activation and urban development [3][5] Group 2 - During the 2025 Xiamen Beer Consumption Season, the Siming District will leverage the summer consumption peak and the important "9.8" investment promotion conference, implementing a "1(main venue) + 3(sub-venues) + N(food streets)" model to enhance diverse consumption scenarios [5][7] - The Siming District is promoting the "2025 Siming Shopping Festival" in conjunction with the beer consumption season, offering various promotional activities such as discounts and themed markets to create a lively market atmosphere [7] - The district aims to enhance the heat and purchasing power of the beer consumption season by focusing on "night drinking," "night dining," "night tourism," "night shopping," and "night entertainment," thereby establishing Siming as a benchmark area for night economy in the country [7]
夏日花样消暑玩法“暑”实精彩 “避暑+文化+夜游”跨界联动多业态消费热力十足
Yang Shi Wang· 2025-08-03 05:41
Group 1 - Yunnan Weixin has become a representative of local night economy with its food camp featuring unique services like charcoal grilling and tea boiling, attracting numerous tourists who enjoy food, scenery, and music under the night sky [1][4] - The summer night economy is thriving in various regions, with activities designed to enhance the nighttime experience for visitors [4] Group 2 - In Zhejiang Tongxiang, the "Summer Festival" in the water town of Wuzhen has gained popularity, featuring sunset pool parties and cultural markets that immerse tourists in different cultural elements of summer night tourism [5][9] - The introduction of a 240-hour visa-free transit policy is expected to significantly increase the number of foreign tourists visiting Wuzhen by the summer of 2025 [11] Group 3 - Hubei Shennongjia is leveraging its geographical advantages to create a unique "mountain summer night economy," becoming a new choice for tourists seeking cool summer experiences [15][16] - The Shennongjia night market features over 30 barbecue stalls offering a distinctive "mountain delicacy + honey" grilling technique, creating a recognizable local flavor [19] - The summer season in Shennongjia has introduced various new service policies, including concert ticket discounts and special travel packages, effectively attracting more tourists [22] Group 4 - The traditional "Washing Street" activity in Huigang Village, Hangzhou, involves using mountain spring water to cool and clean the stone streets, symbolizing peace and joy, and has attracted many visitors [23][27] - The scale of the "Washing Street" event is set to expand in 2025, creating a complete water street scenic area with diverse cultural and culinary experiences for participants [28] - Local specialties such as rice cakes, sesame cakes, and fermented steamed buns are highly popular among visitors [29]
够清凉够丰富!更好玩、更好逛的“暑期游”来了
Yang Shi Xin Wen· 2025-08-02 02:09
Group 1 - The summer tourism market is heating up, with various regions revitalizing tourism resources and offering rich experiential activities to attract both domestic and foreign tourists [1] - In Anlong County, Guizhou, the national wetland park features a thousand acres of lotus ponds and a light show that enhances the romantic night tour experience for visitors [3] - The immersive ancient costume performances and martial arts shows in Pingliang's Kongtong Ancient Town are popular among tourists seeking summer escapes [5][7] Group 2 - The local food scene in Pingliang is vibrant, showcasing specialties like fish soup, potato dishes, and oil cakes, which are well-received by both locals and visitors [9] - The summer beer music festival in Yilong County, Sichuan, offers a unique travel experience with a food market and drone performances, catering to tourists' diverse preferences [11] - Foreign crew members from the Philippines and Vietnam are increasingly participating in tourism experiences in Jiangsu's Zhenjiang, exploring cultural sites and shopping for local products [13][15]
激活消费新活力,宁乡“YEAH—夏”激情消费季开启
Sou Hu Cai Jing· 2025-08-02 00:38
Group 1 - The event "YEAH—Summer" and the third Qingdao Beer Carnival is taking place in Ningxiang from July 31 to August 4, attracting thousands of citizens [1][3] - The event features live band performances, interactive games, and free beer vouchers, creating a lively atmosphere for attendees [3] - A "Double Benefit Policy" was launched during the event, offering a 499 yuan family package that includes hotel stays, rafting projects, and attraction tickets, aimed at providing financial benefits to citizens [3] Group 2 - The event is guided by the Changsha Municipal Bureau of Commerce and the Municipal Bureau of Culture, Tourism, and Broadcasting, and is hosted by the Ningxiang Municipal Committee and the People's Government of Ningxiang [3] - This initiative is part of the fourth Changsha Tourism Development Conference and aims to boost the local night economy and enhance urban development [3] - The main goal of the event is to attract crowds and promote consumption, enriching the nighttime economic landscape of the city [3]
【环时深度】China Travel暑期火热,外国游客体验“惊喜时刻”
Huan Qiu Shi Bao· 2025-08-01 22:49
Core Insights - The article highlights the significant growth in China's inbound tourism, with a projected 96% year-on-year increase in foreign visitors, reaching 26.94 million in 2024, driven by the expansion of visa-free policies and changing tourist preferences [1] Group 1: Inbound Tourism Trends - The trend of inbound tourism is shifting from traditional sightseeing to immersive cultural experiences, with a growing interest in non-heritage and local cultural activities [8][11] - Tourists are increasingly interested in visiting high-tech companies and factories, reflecting a desire to understand China's technological advancements [7][8] - The influx of foreign tourists is also characterized by a preference for local markets and cultural experiences, indicating a shift towards more authentic travel experiences [17] Group 2: Visitor Experiences - Many foreign tourists express surprise at the ease of travel in China, with positive experiences reported regarding transportation and hospitality services [6][12] - Safety and friendliness are frequently mentioned as key impressions by visitors, contributing to their willingness to return [5][6] - Cultural experiences, such as traditional clothing and local cuisine, are highly valued by tourists, enhancing their overall travel experience [5][8] Group 3: Market Potential - China's inbound tourism revenue currently accounts for only 0.5% of GDP, indicating substantial growth potential compared to countries like France and Japan, where the figures are significantly higher [14][15] - The potential market increment for inbound tourism could reach approximately 1 to 2 trillion RMB if the revenue share aligns with international standards [14] Group 4: Areas for Improvement - Despite the positive trends, there are still challenges in language services and payment systems for foreign tourists, which could hinder their travel experience [12][16] - Enhancements in international service standards, such as multilingual support and improved digital services, are necessary to attract more visitors [15][16] - The need for better-trained personnel in the tourism sector is highlighted as a critical factor for improving the overall visitor experience [16]
人气旺 文旅热 消费兴——中国暑期经济“热”力四射
Xin Hua She· 2025-08-01 14:52
Group 1: Summer Consumption Trends - The summer consumption market in China is experiencing significant growth, with a notable increase in sales of energy-efficient air conditioners by 82% year-on-year since late June [2] - New product categories such as air purifiers and cooling appliances are seeing even higher sales growth, with new wind air conditioners up 116% and air circulation fans up over 89% [2] - E-commerce platforms report substantial increases in sales of summer cooling products, with ice collars up over 110% and sun protection gloves up over 90% [2] Group 2: Local Consumption Initiatives - Various regions are launching promotional activities to enhance summer consumption, including outdoor events and themed festivals that attract large crowds and boost sales [3] - The "Shanghai Summer" international consumption season will feature over 300 events, while Guangxi and Fujian are also organizing numerous activities to stimulate local economies [3][4] - The National Bureau of Statistics highlights that consumer demand is steadily increasing, supported by ongoing initiatives to boost consumption [3] Group 3: Tourism and Travel Trends - The tourism sector is witnessing a surge in popularity for summer travel, particularly in regions known for their cooler climates, such as Urumqi and Kunming [6] - New indoor activities like indoor skiing and surfing are gaining traction, with bookings for indoor snow and ice parks doubling compared to last year [7] - Young travelers are particularly targeted through innovative cultural and gaming collaborations, enhancing engagement and driving tourism [8] Group 4: Night Economy Development - The night economy is evolving, with a 20% year-on-year increase in night-time ticket bookings for attractions, indicating a growing interest in evening activities [10] - Cities are enhancing their night-time offerings with diverse entertainment options, such as theater performances and drone light shows, which are attracting more visitors [11] - Local governments are implementing measures to improve safety and convenience for night-time consumers, including extended public transport hours and enhanced security [11]
上海安亭夜经济为啥火?观察了四天,原来和这些人有关
Xin Lang Cai Jing· 2025-08-01 12:28
Core Insights - Anting, a town in northwest Shanghai, is becoming a significant hub for nighttime economy, with 4 out of the 10 initial activities planned for 2025 in Jiading District taking place there [2] - The town's nightlife is gaining popularity on social media, with visitors seeking experiences beyond the city center [10] Nighttime Consumption Characteristics - Anting's nighttime consumption focuses on night food, entertainment, and activities, with varying closing times for different types of establishments [10][12] - The majority of nighttime spending occurs in the 50-100 yuan range, appealing to various age groups and extending operating hours compared to lower price points [12] Consumer Demographics - The local population is diverse, with many working in the automotive industry, leading to varied off-peak hours for nighttime consumption [13][14] - Commuters often arrive in Anting between 22:00 and 23:00, utilizing the local transportation system to access nightlife [14] Economic Environment - Anting's economic strength is reflected in its ranking among towns nationwide, with a significant portion of the population engaged in secondary and tertiary industries [19][20] - Despite challenges in the automotive sector, the town's low housing prices and high-quality service offerings contribute to sustainable nighttime consumption [20] Future Development Directions - The focus for Anting's nighttime economy should be on affordable, innovative, and niche offerings that cater to specific consumer needs [26] - The town can leverage the migration of new service industries to enhance its nighttime economy, moving beyond a primary focus on white-collar consumers [26]
“夜经济”解锁中国城市新活力
Xin Hua She· 2025-08-01 08:45
新华社天津8月1日电题:"夜经济"解锁中国城市新活力 宋瑞、马博文 夜幕降临,天津棉3创意街区灯光次第点亮。伴随柔和的音乐,咖啡摊主擦拭杯具、调试设备,不少下班的年轻人早已排起长队,第四届天津市 咖啡文化节渐入佳境。 "晚上是我休闲放松的时间。"天津市民王辰手捧一杯醇香咖啡说,"市集现场氛围很好,不虚此行。" "95后"创业者田先生是第三次参加咖啡文化节。在他看来,市集不仅是展示产品的窗口,更是融入城市夜生活、触达夜间消费客群的重要渠 道。"很多年轻人都聚在这里,聊聊咖啡、喝点冷饮、听听音乐。" "游船不仅仅是交通工具,更是流动的文旅空间。"天津津旅海河游船股份有限公司副总经理张石芳说。从不间断的日夜巡游航班,到增添"相声 +演艺""船上微展览""IP主题游船"等沉浸式内容,游客不再只是观景者,更成为"津门故事"的参与者。 夜晚时分,天津东丽湖湖面上,声光电交织的舞台缓缓亮起,沉浸式演出《今夕东丽湖》拉开帷幕。"在湖边看戏,有风、有水、有故事,太舒 服了。"游客冯楠说,剧目演完后,很多人还留在周边街区"打卡"。 "城市变舞台"也成为天津"解锁"夜间活力的重要一环。从海河岸边举办的一场场"桥边音乐会",到在意式 ...