2月15日就是春节长假的第一天，随着马年春节脚步临近，江苏各地精心策划，推出一系列丰富多彩的 新春文旅活动，邀请八方游客前来体验地道的"苏式"年味。 【流光溢彩映秦淮 特色民俗闹新春】 荔枝新闻中心记者郑凌说："在南京夫子庙，虽然还没到除夕，但这里已经是人头攒动，年味儿特别 浓。我身后的大成殿门口，巨型马年花灯造型精美，寓意吉祥，吸引了无数游客驻足拍照。" 一位浙江游客说："我是第一次到南京，秦淮灯会挺壮观的，我还拍了好多照片分享给家人。"一位南京 市民说："节前这些灯比较多，我们买了一个粉色的小马花灯，小朋友比较喜欢，这个马还带个翅膀， 寓意着一飞冲天。" 今年，夫子庙灯展精心打造四大主题区域，30多组大型灯组精彩亮相，麒麟献瑞、金蟾招财，五色神骏 踏光而行，流光溢彩，营造出浓浓的年俗风味。 供片台丨无锡台 扬州台 淮安台 【双城联运 多场景融合带来不一样的文旅大餐】 2026年春节期间，无锡苏州两地将携手开展近年来力度最大、覆盖最广的春节文旅双向联动。两地同步 推出景区免票、交通礼遇、消费券发放等一系列"硬核"惠民举措，实现客源互送、市场共享。其中，无 锡面向苏州游客开放9大免票景区，并开通"太湖揽胜"水 ...

Group 1 - The Hunan Provincial Museum (Xiangbo) has enhanced its visitor experience by adding a cultural stone for photo opportunities, alongside a variety of dining options and activities during the Spring Festival holiday [2][4] - The museum will be open every day during the Spring Festival, except for Lunar New Year's Eve and the first day of the new year, with extended hours until 8 PM [2][4] - The museum has planned a cultural banquet for the 2026 Spring Festival, featuring six themes and 34 events that include intangible cultural heritage experiences and online courses [4] Group 2 - The museum's restaurant offers desserts inspired by cultural artifacts, and a range of creative cultural products are available for visitors to take home [7] - Traditional clothing experiences are popular among young visitors, with nearby shops offering a variety of Hanfu outfits for rental [13] - A community volunteer service point is established at the museum entrance to assist visitors with inquiries during museum hours [14] Group 3 - The museum's ticket reservation system allows visitors to book tickets seven days in advance, with a recommendation to prepare in advance for the reservation process [15][17] - One of the museum's main exhibitions, "Hunan People - Three Xiang Historical and Cultural Exhibition," is currently closed for renovations and will reopen on March 31 [19] - The surrounding area has a variety of dining options, with many restaurants operating during the Spring Festival, offering local cuisine at affordable prices [20][26]

Group 1 - On February 15, 2026, Shandong Province's key monitored tourist attractions received 1.666 million visitors and generated revenue of 92.82 million yuan [1] - Various cultural and folk activities were organized, including intangible cultural heritage experiences and traditional lantern festivals, enhancing the festive atmosphere [1] - The integration of traditional customs with modern celebrations has become a mainstream experience during the holiday [1] Group 2 - Multiple tourist attractions in Linyi and Jining launched themed events and activities, such as the "Cultural Jining" lantern festival, which combines traditional lantern art with modern technology [2] - The tourism market's consumption potential was effectively released through policies like ticket discounts and hotel promotions, stimulating market vitality [2] - The "Five Blessings" consumption season in Zaozhuang was strategically planned to enhance local tourism activities [2] Group 3 - Over 30 scenic spots in Yantai offered free or discounted entry, while hotels provided special winter packages and dining options to attract visitors [3] - The winter tourism sector, including ice and snow activities, has shown significant growth, with various events and experiences being organized across the province [5] - The integration of wellness and cultural experiences, such as hot spring and cultural tourism packages, has emerged as a new trend [5] Group 4 - Public cultural venues across the province saw increased attendance, with many offering free access and diverse activities, promoting cultural engagement during the holiday [6] - Various cultural events, including exhibitions and interactive experiences, were organized to enhance community participation and cultural appreciation [7] - The market for cultural and tourism integration is thriving, with innovative experiences and improved product offerings attracting visitors [8]

转自：扬子晚报 初春的苏州吴中区光福镇，正悄然酝酿一场自然与人文交织的文旅盛宴。以"梅"为媒的香雪海梅花季， 与以"鸥"为伴的观鸟季已联袂启幕，春节长假，诚邀您共赴一场融合生态之美、文化之韵的春日之约。 光福香雪海是中国梅文化的中心，也是全国四大赏梅胜地之一、康熙、乾隆两位帝王赏梅处，素有"香 雪梅花甲天下"之美誉。目前，香雪海景区内的漫山梅花已渐次盛开，白梅、红梅、墨梅、玉蝶、绿萼 梅……各色梅花争奇斗艳、香飘十里。香雪海各色精品梅花有20多种，墨梅、绿萼、雪见车等珍贵的梅 花品种在景区里绽放。春节长假，天气晴好，不如来光福香雪海赏梅，现场感受繁花似海，一探"梅"好 春景的魅力。 扬子晚报/紫牛新闻记者 顾秋萍 新四军太湖游击支队纪念馆联合苏州水上旅游发展有限公司推出水上红色旅游项目，深度挖掘冲山红色 文化资源，打造兼具沉浸式体验与教育意义的水上游船项目，传承革命精神。游客可在新四军太湖游击 支队纪念馆内的芦苇荡实景中直观感受"冲山突围"历史事件的惊心动魄，通过"实景+讲解"的沉浸式模 式，接受深刻的红色文化教育，实现"游览即学习、体验即传承"的文旅融合目标。 2026苏州太湖梅花季新春专场活动香雪海分会场 ...

近日，湖北省恩施土家族苗族自治州鹤峰县举办了一系列新春文化活动。"灵鹤跃马·福临鹤峰"新春主题晚会更是将系列活动推向高潮，为当地营造出浓厚 的新春氛围。 鹤峰县通过这场古韵与新潮交融的全域文化活动，既丰富了群众节日精神文化生活、传承了本土优秀传统文化，也展现了文旅融合发展成果，为乡村振兴注 入文化动力，凝聚起县域发展的奋进力量。 制片人：马宝军 策划：李琳 杜屹然 统筹：汪峰 陶玲君 编导：么文倜 报道员：徐诚良 李子逵 伍洋 新媒体编辑：李琳 黄传莉 00:55 此次系列文化活动以"非遗传承"为核心亮点，内容精彩纷呈，其中包括国家级非物质文化遗产代表性项目土家族"哭嫁"仪式，以独特情感表达展现土家族文 化符号；国家级非物质文化遗产代表性项目鹤峰傩戏演绎出"中国戏曲活化石"的神秘魅力；国家级非物质文化遗产代表性项目柳子戏曲调悠扬，尽显民俗韵 味。 ...

央视网消息：寒假期间，多地图书馆、书店开展丰富的阅读活动。其中，少儿阅读空间、书店等积极打造的阅读新场景，使阅读更贴近孩子们 的生活。 在天津少儿阅读空间，资深少儿图书编辑作为老师，用专业的视角和童趣的语言，带领孩子们进入深度阅读之旅。寒假以来，这样的阅读活动 已经开展了60余场，吸引了上百名中小学生参加。 在长春净月潭国家森林公园，"长"在风景里的新型阅读空间，不仅是人们旅途中小憩的一站，更成为孩子们探索世界、亲近文字与故事的温暖 天地。 长春市图书馆馆长刘平表示，在景区里建立的新型阅读空间，恰如是打造了一个文旅融合的体验站，丰富了旅游体验的文化内涵。 在龙门石窟，孩子们结合相关诗文学会欣赏古代石刻艺术，活动中还安排了汉服换装等环节，增强互动性与沉浸感。 寒假期间，各地还探索推出阅读与旅行相融合的文旅消费新场景，给孩子们的深度阅读注入新内涵，让文化触手可及。 名著照进现实，诗篇遇见古城，"跟着名著去旅行"正成为越来越多孩子们假期生活的新选择。在河南洛阳，研学活动以《唐诗三百首》为核 心，给孩子们讲解诗人的创作背景以及唐诗背后的故事。 寒假期间，书城除保障日常图书借阅、线下阅读等基础服务外，还将推出滕王阁楹联 ...

央视网消息：经过城市更新后的莆田兴化府历史文化街区，不仅保护活化了千年的历史肌理，还让旅拍这一新业态快速在这里生根 发芽。一步一景处处都是出片点，千年古街现在已经成为了年轻人的新春打卡地。 由于来这里穿汉服打卡旅拍的年轻人越来越多，旅拍店由最初的两三家，目前已经发展到10多家。在一家旅拍店里记者看到，由于 顾客太多老板一人既要干化妆，又要负责造型。 在春节期间，兴化府历史文化街区以状元文化、妈祖文化、莆商精神三大核心为主题，结合马年奔腾向上的寓意，打造沉浸式的新 春体验场景，吸引了许多汉服爱好者，在保存完好的官宅府第、古巷深宅中取景定格。 得益于兴化府历史文化街区的更新保护，林华伦的生意越做越红火，店面也从最初的十几平方米扩大到近500平方米。业务范围从 单一的拍照扩展到服装、配饰的制作，形成了"妆造—拍摄—周边"的旅拍产业链。 2026年以来，随着当地旅拍在各个社交平台上的名气逐渐增大，生意越来越火的同时，反过来又进一步带动了当地文创、餐饮等产 业的发展。像这家才入驻一年多的传统工艺伴手礼店，就借着旅拍热潮实现了营业额稳步增长，更靠着文旅流量为传统工艺发展注 入了新活力。 ...

Core Viewpoint - The article highlights the transformation of the Qipao industry in Yongquan Town, Zhejiang, as it shifts from traditional manufacturing to a modernized business model, leveraging technology and new sales channels to enhance its market presence and cultural significance [1]. Group 1: Industry Transformation - Yongquan Town, known for its rich history in embroidery, is evolving from a focus on OEM production to creating a national Qipao commercial landmark, the Linhai Qipao City, to support the upgrade of traditional industries [1][3]. - The Qipao industry in Yongquan has become one of the largest production bases in China, with an annual output of over 16 million Qipaos and an industry output value exceeding 1.5 billion yuan [3]. Group 2: Technological Integration - The introduction of digital technology has significantly improved the production process, allowing for faster sample creation and collaboration with young designers from cities like Shanghai and Guangzhou, resulting in the launch of 300 to 400 new styles annually [3]. Group 3: Cultural and Commercial Fusion - The Linhai Qipao City aims to integrate Qipao customization, intangible cultural heritage experiences, and modern commercial consumption, creating a new cultural tourism scene that showcases traditional clothing and crafts [3][6]. - The city will feature various attractions, including photo spots and traditional props, appealing to younger consumers and enhancing the cultural experience [4][6]. Group 4: Future Development Plans - The Linhai Qipao City plans to attract 70 to 80 local businesses upon its official opening in March, focusing on building a strong industrial cluster and promoting the "Yongquan Qipao" regional brand [6].

静安区绿化和市容管理局党组书记、局长张西飞表示，活动核心特色是联动徐悲鸿大师"奔马"艺术IP，同时深度融合传统文化与新春符号，将经典画作 通过数字光影技术进行当代创新演绎，以更年轻化、场景化的方式触达大众。 他进一步表示，希望以"IP +光影+场景"推动文旅融合与城市更新，用光影激活张园这样的历史街区，将其从静态地标升级为动态体验场域。 2月14日晚，第四届"闪亮·上海"静安国际光影展（2026）点亮仪式在静安区张园西区12楼前广场举行。 张西飞还表示，联动方面，推出了"马跃新春·惊喜打卡活动"，市民游客转发集赞可兑换1盏光影节专属"马跃新春"的灯笼，或者是1张活动联动的《摇 啊摇·1995》VR魔幻音乐电影VR体验券，大家可边看边玩。活动还积极联动静安区内多个文旅打卡的点位，亮化营造全域氛围，实现流量共享，带起文商 旅消费氛围。 现场，光影展的首发活动"闪亮·静安 光影SHOW新春"活动核心展演和《光影头马》新春光影秀演同步启动。光影流转间，徐悲鸿笔下的骏马完成了从 小马驹到千里马的成长蜕变，逆光勾勒出的奔跑跃起之姿，展现出最纯粹的力量感与线条美。 据悉，2月15日（廿八）至2月23日（初七），第四届"闪亮 ...

转自：泉州发布 偶遇世界盛装开园 为泉州注入"戏剧力"与"光影魂" 启动仪式后，还举行了灯光秀，与会领导嘉宾共同欣赏园区灯光表演秀的绚烂呈现，还一道观看了《簪秀•因为刺桐》剧目的首次演出，体验千年刺桐文 脉与现代演艺艺术的完美交融。 园区内精彩的灯光表演秀的绚丽呈现 福马启新篇，光影耀古城。14日晚，偶遇世界开园暨灯光秀首秀活动在鲤城区少林路385号偶遇世界广场举行，市委常委、宣传部部长、统战部部长刘林 霜，副市长黄文捷参加活动。 以文会客，以旅兴城。市领导指出，打造"偶遇世界"这一城市文化会客厅，让工业旧址蝶变梦幻之城，使千年戏窝焕活时代新生，以全新业态迸发蓬勃活 力，是我市创新驱动文旅融合、唤醒城市记忆的生动实践。"偶遇世界"不只是一处演艺空间，更是以戏剧IP为核心引擎、文商旅深度融合的创新业态。期 待更多市民和海内外游客走进这里，看好戏、品年味、见世界，共同将"偶遇世界"打造成为青年潮玩的集聚空间、海丝文化的生动窗口、文旅融合的闪亮 地标，为泉州文旅长虹注入生生不息的"戏剧力"与"光影魂"。 ...