文旅融合
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湖北黄冈与浙江宁波携手:产业协同文旅共振
Zhong Guo Jing Ji Wang· 2025-12-30 13:45
Core Insights - The cooperation between Ningbo and Huanggang focuses on leveraging each city's strengths to achieve mutual benefits, guided by government initiatives and community participation [1] - The partnership has established a "four-wheel drive" mechanism for effective collaboration, resulting in over 30 substantial cooperative outcomes in three years [1] Group 1: Transportation and Logistics - In 2025, a "Huangzhou Station - Ningbo Zhoushan Port" rail-sea intermodal cooperation agreement was signed, leading to a direct shipping route for bulk materials [2] - The rail-sea intermodal transport has reduced comprehensive logistics costs for Huanggang enterprises by 9% and shortened product export times by 30% [2] Group 2: Industry Cooperation - Huanggang has a significant crayfish farming industry, and a new investment of 5 million yuan by Ningbo Xiangshan Port Fisheries Development Co., Ltd. aims to lower feed costs and improve product quality [2] - The silk gourd fiber industry has been developed into a full industrial chain with support from Ningbo, benefiting nearly 2,000 farming households through value-added processing [2] Group 3: Broader Industrial Layout - Major projects like the second phase of the Kabeiyi automotive cable project in Macheng are expected to generate an annual output value of 300 million yuan [3] - The collaboration has led to the establishment of six provincial-level innovative industrial clusters in Huanggang, ranking among the top in Hubei province [3] Group 4: Cultural and Tourism Integration - A cross-regional cooperation alliance for red tourism development was formed in 2025, involving Ningbo, Huanggang, and Lishui to promote red tourism resources [3] - The "Dabie Mountain - Siming Mountain Red Tourism Circle" has become a highlight, with nine national-level boutique routes launched [3] Group 5: Consumer Support - The first "Ningbo - Huanggang Specialty Agricultural Products Exhibition" in Ningbo facilitated cooperation agreements worth nearly 800 million yuan between 86 agricultural enterprises and supermarkets [3] Group 6: Innovative Sales Models - The upgraded "two local warehouses" model has established a network of Huanggang landmark quality product pavilions, achieving sales exceeding 200 million yuan by the end of 2025 [4]
狂撒9000万发消费券 上海"跨年迎新季"等你来玩
Xin Lang Cai Jing· 2025-12-30 11:55
随着新年节日氛围日渐浓郁,上海跨年迎新季拉开帷幕。 2026年跨年迎新将以"我们的节日·马年迎春"为主线,通过文旅商体展全面联动,推出数百项特色活 动,全景式呈现城市的节日氛围与活力。 本次"跨年迎新季"将围绕"新年第一游"、"新年第一跑"、"古镇过大年"、"马上有好戏"等八大主题板块 展开。 元旦期间,全市将呈现300余项特色活动,涵盖文艺演出、演唱会及文博美术展览。 同步启动的"跨年迎新消费季"则以"商圈寻马迎春季"、"新春美食季"、"商品换新季"等六大主题为核 心,策划了上百场重点促消费活动。活动将覆盖全市重点商圈、商业街区、重点企业及电商平台。 随后的春节长假期间,活动规模将进一步扩大至近400项,除各类文艺演出外,还将举办19场全国级以 上体育赛事。 此外,上海将继续组织实施国家消费品以旧换新政策,联动品牌商与经销商,同步发布年度新品并提供 叠加折扣,旨在推动以旧换新活动释放新动能。 上海市商务委副主任刘敏在发布会上介绍,元旦春节期间,属地区政府将聚焦陆家嘴、南京西路、南京 东路、徐家汇、五角场等12个重点商圈,投入超过9000万元资金,用于发放商圈零售餐饮消费券,并开 展满减、抽奖等促销活动。 上 ...
影园双向奔赴,文旅创新出圈 上海迪士尼度假区“疯狂动物城”斩获年度文旅融合创新典范
Cai Jing Wang· 2025-12-30 07:19
Core Insights - Shanghai Disneyland's "Zootopia" theme park has won the annual award for innovative integration of culture and tourism, marking its successful exploration in the field over the past two years [1][11] - The park's opening coincided with the release of "Zootopia 2," creating a synergistic relationship between the film and the theme park, enhancing visitor experiences and engagement [2][3] Group 1: Theme Park Performance - The "Zootopia" theme park has rapidly evolved since its opening, creating immersive experiences that resonate with visitors through storytelling and innovative design [2][4] - The park has introduced over 1,200 themed products, achieving a sixfold increase in variety and a tenfold increase in annual sales since its opening [6] - The park's overall visitor satisfaction remains high, with over 90% of guests aware of the park before visiting, and nearly 95% rating the experience of "Zootopia: Heat Tracking" as excellent or good [9] Group 2: Film and Theme Park Synergy - "Zootopia 2" has achieved significant box office success, surpassing 3.6 billion yuan (approximately 514 million USD) in China, making it the highest-grossing animated film in the country [3] - The film's success has led to a positive feedback loop, where the popularity of the movie drives visitors to the theme park, and the park's offerings inspire new film content [4][11] - The park features new attractions and experiences inspired by the film, enhancing its appeal and keeping the content fresh for returning visitors [8][9] Group 3: Innovation and Recognition - The park has been recognized for its commitment to immersive experiences and technological innovation, receiving multiple industry awards within two years of operation [10][11] - Disney's use of cutting-edge technology in storytelling has enhanced the visitor experience, allowing for synchronized presentations of new content alongside film releases [10] - The park's success is seen as a benchmark for the integration of culture and tourism, showcasing a model for future developments in the industry [5][11]
2025文旅产业加速蝶变 服务消费潜力继续释放
Xin Hua She· 2025-12-30 07:17
Group 1 - The cultural and tourism industry is experiencing rapid transformation, with significant growth in visitor numbers and revenue, exemplified by Huanggang Village in Guizhou, which received 6.14 million visitors and generated 6.403 billion yuan in tourism revenue this year, marking a 14.97% and 10.26% increase respectively [1] - The integration of culture and tourism is being actively explored across various regions, with initiatives such as the "Follow the Film and TV Tour in Liaoning" and immersive experiences in Shaanxi and Sichuan, highlighting the deepening relationship between cultural heritage and tourism [4] - The cultural tourism sector is becoming a major employment and entrepreneurial hub for young people, as seen in Ningxia's Xixia District, which welcomed 15.608 million visitors and achieved 11.1 billion yuan in tourism spending from January to November [3] Group 2 - The human economy is being strengthened through cultural events, with the Hangzhou Olympic Sports Center showcasing how concerts and sports can drive local economic activity, generating 4.8 yuan in surrounding consumption for every 1 yuan spent on tickets [5] - Nationally, domestic travel reached 4.998 billion trips in the first three quarters, reflecting an 18.0% year-on-year increase, while the revenue of large-scale cultural and related enterprises grew by 7.9% [6] - The emergence of innovative cultural experiences, such as the LEGO Land in Shanghai, which attracted over 1 million visitors in just four months, indicates a shift towards personalized and diverse cultural leisure resources that appeal to younger generations [7][8] Group 3 - The Ministry of Culture and Tourism emphasizes the importance of leveraging cultural value to enhance economic and social development, aiming to foster new business models and growth points within the cultural economy [9] - As the economy and society evolve, the integration of culture with various sectors is crucial for improving social civilization, economic growth, and the quality of life for citizens [9] - The upcoming year is expected to see a continued emphasis on cultural initiatives that enhance the quality of life for the populace, driven by the power of culture [10]
从图书馆到小而美的文化新空间 文化点亮美好生活
Yang Shi Wang· 2025-12-30 06:08
目前,我国共有公共图书馆3248个、群众文化机构近4.4万个、新型公共文化空间4万多个。全国所有公共图书馆、文化馆(站)、美术馆和91%以上的博物 馆实行免费开放,10万余家实体书店、58万余家农家书屋、17.7万家职工书屋遍布城乡,通过不断升级服务,满足人民群众多样化精神文化需求。 在山东金乡,这座古香古色的楼阁就是一家藏书近万册的24小时城市书房,可供百姓免费阅读、借阅,成为百姓家门口的文化客厅。 2025年,还是科技赋能助力文旅新业态蓬勃兴起的一年。 如今,依托先进的科技与网络传输技术,优质文化资源的覆盖面更广、普及度更高。 央视网消息:2025年,从身边的图书馆、美术馆,到小而美的文化新空间,我国公共文化服务体系不断完善,有效推动更多优质文化资源直达基层,文旅融 合点亮美好生活,让大家有了更多更美好的诗和远方。 2025年,是我国公共文化服务进一步提质升级的一年。 2025年,国家大剧院推出"第二现场"直播模式,一场正在北京上演的剧目,通过4K超高清、环绕声等技术,实时传递到全国30多个城市的近百家影院、剧 院。"科技+艺术"让各地观众在家门口就能欣赏到来自国家级艺术殿堂的舞台演出。 海南观众 徐靖琪 ...
千余场活动+2400万元消费券!湖北抛出新年文旅“大礼包”
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-30 05:34
21世纪经济报道记者吴文汐,实习生代湘 武汉报道 近日,21世纪经济报道记者从湖北省文旅厅获悉,2025年12月下旬至2026年 3月3日(元宵节)期间,湖北将以"知音湖北"品牌为引领,在全省范围内推出超过600场节庆主题活动及千余场文化惠民活动, 通过传统民俗与现代体验相融合的全域文旅供给,释放文旅融合潜力。 为提升参与便利性与获得感,湖北同步推出一系列惠民举措。全省A级旅游景区推出超过170项门票减免或折扣政策,其中神农 架六大核心景区推出联票优惠。此外,湖北自2025年12月25日起分批次发放2400万元"知音湖北超级文旅日"消费券,覆盖餐 饮、住宿、文旅消费等多环节。在文化供给方面,全省文博场馆将新推出70余场展览及社教活动,并计划组织"村晚"、非遗市 集、文艺下乡等惠民活动超千场,推动优质文化资源下沉基层。 今年,湖北明确提出"建成文化强省、建设世界知名文化旅游目的地、把文化旅游业培育成为支柱产业"的战略目标。数据显 示,今年前三季度,湖北省旅游人次增长13%,旅游收入增长超过15%,旅游总花费超过8700亿元。近年来,湖北省旅游综合收 入连续跨越7000亿元、8000亿元、9000亿元3个台阶,加 ...
“国潮风”吹进乡村 新韵律展文化活力
Xin Lang Cai Jing· 2025-12-30 00:30
本报讯(记者陈蕾)日前,由南宁市群众艺术馆精心组织的"国潮新韵"专场晚会在良庆区那马镇坛良村热闹开演。作为南宁首场基层乡村国潮晚会,活动紧 扣"铸牢中华民族共同体意识"这一主题,用接地气的民歌和新潮的编排,为乡亲们献上了一场好听又好看的文化大餐,也为首府文旅融合与民族团结注入了 崭新活力。 舞台上,山歌新唱令人耳目一新,民乐与电声巧妙交融,AI技术跨界演绎,彰显出"南北交融、古今对话、科技赋能"的鲜明特色。布蛮乐队以激情摇滚改编 《壮族舞曲》,点燃全场气氛;南宁市职工原生态艺术团用天琴深情演绎《多彩壮乡》《边疆儿女心向党》,琴声悠远动人;坛良村本土合唱团唱起原生态 歌手舞台上倾情演唱。 本报记者宋延康 摄 嘹啰山歌,乡音质朴悠扬;纳娋组合则用一曲《欢壮》舞出蓬勃朝气……每一个节目都在传承中焕发出动人新意。 晚会聚焦中华优秀传统文化的创造性转化与创新性发展,不仅精选创编了一系列特色节目,还特别邀请了海南、广东的歌手加盟。海南歌手张泽艳一曲《水 满吟》,唱出黎族风情,婉转的歌声仿佛带着海岛的热情与湿润;广东歌手李小妹则演绎了经典粤语民歌《彩云追月》与湖北民歌《龙船调》,南腔北调在 此相遇,生动展现了中华民歌丰富多 ...
古城跨年,冰雪节庆!河北多彩文旅活动邀你共赴新年之约
Xin Lang Cai Jing· 2025-12-30 00:29
转自:北京日报客户端 古城跨年国潮涌动 演艺旅游深度融合 冰雪节庆独具魅力 一场场全民参与、万众期待的跨年活动,将成为这个假期的亮点。12月31日晚至2026年1月3日,石家庄 市正定古城新年欢乐汇活动中,百人战鼓将擂出新年气象,科技感十足的机器狗也将在新年亮相,传统 的"龙腾盛世"舞龙舞狮表演更添吉祥。古城南城墙全息光影整点亮起迎新,与历史文化街的灯光,共同 打造新年光影盛景。假日期间,正定古城还将开启河北省冰雪运动嘉年华活动,举办2025年度百姓舞台 群众创演展示、"一梦入红楼"沉浸夜游和遇见艺术·古城夜畅游等多元活动,让游客在历史韵味与现代 欢乐中沉浸式跨年。 在古城邯郸,一场名为"潮聚邯郸 悦享新年"的跨年盛宴正静待开启。活动主会场设在邯郸道历史文化 街区,并在广府古城、大名古城及邯郸大剧院片区(邯郸大剧院、邯郸市博物馆、美乐城商圈)设立三 大分会场。届时,在主会场夜空,无人机将精准排列出邯郸成语与动态倒计时数字,呈现出一场视觉盛 宴。各会场还将联动推出国潮演出、全民狂欢音乐会、绚丽花灯巡游及群众性文艺演出,让传统与现代 激情碰撞。 古城跨年,国潮涌动。元旦假期,秦皇岛山海关区将举办2026元旦"旭日 ...
安徽歙县上演“村T”才艺秀
Zhong Guo Xin Wen Wang· 2025-12-30 00:15
12月28日,"许村有T 无可T代"2025歙县村T才艺秀活动在歙县许村举行。刘鸿鹤 摄 此次活动吸引了该县12支村级队伍近200名村民参与。与传统赛事不同,"村T"的舞台完全交给百 姓,《满川鱼灯红遍天》将非遗鱼灯的祈福寓意具象化,《古武薪传》尽显徽州儿女的豪迈,《坑口记 忆·秀出徽州》则用木雕砖雕元素诠释匠心,扁担、玉米、菊花等乡土物件成为最亮眼的舞台道具。 活动不仅设立风采奖、道具奖等特色奖项,更以本地冬笋、火腿、菊花茶等农特产品作为奖品, 让"仓廪实"的幸福感不断延伸。"这些土特产不再是静默的物品,而是能讲故事的文化符号。"活动总导 演陈琳说:"舞台上展现的正是新时代农民的风采与自信。" 新年将至,徽州古城年味渐浓。28日,"许村有T无可T代"2025歙县"村T"才艺秀火热上演。这场由 当地民众自编自导自演的才艺秀,以"村"字号为核心IP,将田间劳作、非遗传承与丰收喜悦搬上舞台, 尽显歙县乡村文化的独特魅力。 此次活动是歙县文旅融合的一次实践,通过T台秀的创新形式,将静态的非遗技艺、乡村风貌转化 为可体验、可传播的动态产品。许村镇党委副书记、镇长胡吉祥表示,活动不仅带动民宿、餐饮增收和 农产品销售,更 ...
文旅创新供给点亮百姓生活
Xin Lang Cai Jing· 2025-12-29 20:21
□ 本报记者 朱宁宁 2025年,文化和旅游部围绕群众多样化精神文化需求,密集出台政策举措,用"真金 白银"拉低消费门槛,以多元供给拓宽体验边界,不断夯实民生基础,让群众在文旅融合的浪潮中尽享 发展红利,绘就新时代精神文化生活新图景。 在服务与监管层面,文旅部多方面发力,筑牢坚实防 线。落实《国务院办公厅关于进一步加强旅游市场综合监管的通知》,维护旅游市场秩序,规范景区预 约售票、畅通购票渠道;旅游市场规范力度空前,联合公安、市场监管部门开展为期一年的强迫购物专 项整治;提升文旅场所通信覆盖,保障高峰期通信畅通,开展淡旺季用工对接缓解"用工荒";加大失信 主体曝光力度,有力保障游客权益。 在消费惠民的赛道上,文旅部整合各方资源全力出击,各种补贴 惠民暖心,消费门槛也一再降低。全年携手各地政府、金融机构及平台企业,投放文旅消费补贴,巧妙 覆盖"五一""中秋""国庆"等黄金出游节点。多地发放景区门票减免、酒店满减、观演补贴。仅今年"5·19 中国旅游日"期间,合作单位就投入超10亿元惠民补贴,各地积极响应,推出超6000项惠民举措,切实 降低群众文旅消费成本。 产品供给端精彩纷呈,越来越多的文化盛宴出现在群众家门 ...