Core Viewpoint - The revitalization of the Chinese nation is supported by the prosperity of Chinese culture, and Shandong is committed to deepening cultural development and innovation, contributing to the modern civilization of the Chinese nation [1] Group 1: Cultural Innovation Practices - Shandong's cultural innovation practices serve as a vivid example of the methodology of decoding, translating, developing, and revitalizing traditional culture [2] - The province is focusing on creating new benchmarks for cultural innovation, including projects like the "Shandong Cultural Heritage" initiative and the "Shandong Handcrafted" brand [2] - Shandong has produced award-winning cultural works, with several dramas and radio plays receiving national accolades, showcasing the province's commitment to cultural excellence [2] Group 2: Integration of Culture and Daily Life - The Shandong Cultural Tourism Group is enhancing the integration of culture, tourism, and education, creating replicable models for rural revitalization [3] - Various cultural performances and projects are being developed, including large-scale water performances and community cultural activities, to engage the public [3] Group 3: Digital Transformation in Culture - The establishment of the Shandong Digital Culture Group aims to leverage technology to enhance cultural innovation and create new cultural dissemination ecosystems [4] - Digital transformation of traditional arts is underway, with significant data digitization efforts being made to preserve and promote cultural resources [4] Group 4: Cultural Industry Development - Local governments are developing cultural industries that make traditional culture accessible and engaging for the public [5] - Qingdao is revitalizing its historical areas and creating immersive cultural experiences to enhance urban memory and tourism [5] Group 5: Promoting Local Cultural Heritage - Various cities in Shandong are focusing on promoting local cultural heritage through innovative projects and exhibitions, such as the development of museums and cultural routes [6][7] - The city of Heze has achieved significant economic output from its cultural products, showcasing the potential of cultural industries [7] Group 6: International Cultural Communication - Experts emphasize the importance of storytelling and cultural exchange in promoting Chinese culture internationally, advocating for a humanized and relatable approach [8] - The integration of cultural tourism and film industries is seen as a way to enhance the vitality of cities and create immersive experiences for visitors [8] Group 7: Non-Material Cultural Heritage - The integration of non-material cultural heritage with existing tourism projects is highlighted as an effective way to enhance visitor experiences [9] - Innovative approaches to cultural communication, such as engaging and relatable messaging, are being adopted to attract younger audiences [9]

Core Points - The establishment of the "New Media International Communication Alliance" aims to address the challenges of fragmented international communication in the context of globalization and digital technology advancements [4][20] - The alliance is formed by various organizations including the China Advertising Association, the China Foreign Languages Publishing Administration, and several media and academic institutions, emphasizing collaboration and resource sharing [4][7][20] - The event highlighted the importance of brand globalization, with Qingdao positioned as a key player in promoting Chinese brands internationally [5][20] Group 1: Alliance Formation and Objectives - The "New Media International Communication Alliance" was officially launched during the conference, with key figures from various sectors participating in the unveiling ceremony [3][4] - The alliance's core mission is to create a collaborative platform that integrates resources across different fields to enhance the effectiveness of international communication [7][19] - The initiative aims to break down barriers between different stakeholders, fostering a unified approach to storytelling and brand promotion on a global scale [7][19] Group 2: Key Insights and Strategies - Liu Ting, Director of the Qingdao Trade Development Service Center, emphasized the shift from merely exporting products to building global brands, highlighting the need for effective international communication [5][20] - The conference featured discussions on the importance of localized content and cross-cultural communication, with experts suggesting that media organizations should leverage their strengths in content production [10][12] - The alliance proposed five core initiatives to establish a sustainable international communication ecosystem, focusing on consensus building, resource sharing, collaborative innovation, compliance, and global cooperation [16][19] Group 3: Technological and Practical Applications - Representatives from platforms like Douyin and TikTok discussed how new media technologies can support international communication, showcasing tools like AI-driven content creation and cross-cultural data analysis [15][20] - The emphasis was placed on innovative marketing strategies that combine technological empowerment with cultural adaptation to enhance global audience engagement [13][15] - The alliance aims to provide practical solutions and strategies for companies looking to expand their international presence through effective communication [15][20]

Core Viewpoint - The article discusses the rise of local international communication centers in China, emphasizing their role in enhancing the country's global image and narrative through social media platforms and content creation [19][20][21]. Group 1: Development of International Communication Centers - As of March 2025, there are over 100 accounts across platforms like YouTube, Facebook, X, and TikTok, with a total subscription of approximately 37.4 million [31]. - The iChongqing account leads with 9.1 million subscribers on Facebook, showcasing the effectiveness of local accounts in promoting regional tourism and culture [31]. - By the end of 2024, there are 85 local communication centers established, with 35 new provincial centers created recently [17][21]. Group 2: Strategies and Challenges - The article outlines strategies employed by various provinces, including "story transformation," "using international voices," and "platform synergy" to enhance international communication [26]. - Despite the growth, challenges remain, such as low brand recognition, lack of engaging content, and reliance on government funding rather than market-driven initiatives [38]. - The report highlights that many local accounts struggle to produce viral content, often relying on occasional hits rather than a consistent strategy [38]. Group 3: Impact of Social Media and Cultural Exchange - The popularity of internet personalities, like Chen Rui, has significantly contributed to the tourism boom in cities like Chongqing, demonstrating the power of social media in shaping perceptions [11][12]. - The article notes that cities like Beijing, Shanghai, and Chengdu maintain high international communication influence due to their cultural and economic significance [32]. - The success of grassroots content creators, such as Li Ziqi, illustrates the potential for organic cultural exchange and the importance of supporting local creativity [40][42].

Group 1 - The core viewpoint of the article emphasizes the importance of enhancing China's cultural soft power and international influence through improved international communication mechanisms and deepened cultural exchanges [1][2] - The "Suggestions" propose a multi-layered and three-dimensional international communication framework to better convey and interpret Chinese culture globally [1] - The focus on "strengthening regional and country-specific research" indicates a shift towards a more refined and specialized approach in international communication efforts, aiming to understand different cultural contexts and audience preferences [1] Group 2 - The article highlights the need for extensive international cultural exchanges and cooperation, encouraging cultural enterprises and quality cultural products to reach global markets [2] - It notes the recent trend of cultural products, referred to as the "new three samples," gaining popularity abroad, reflecting a vibrant exchange between Chinese and foreign cultures [2] - The implementation of the "Suggestions" aims to balance high-level outbound cultural initiatives with high-quality inbound cultural exchanges, promoting culturally rich and internationally relevant products [2]

Core Points - The journal "Coastal Life" has been officially renamed to "South China Communication" and will be published under the new domestic unified continuous publication number CN46-1093/G0 [1] - "South China Communication" is managed by Hainan Daily and will be a quarterly publication focusing on international communication development, regional studies, and theoretical research [1] - The launch of "South China Communication" fills a gap in provincial-level international communication journals and is the only professional journal of its kind in Hainan, providing a high-level platform for academic research and practical development in international communication [1] - The establishment of the journal coincides with the upcoming official launch of the Hainan Free Trade Port's full island closure operation on December 18, marking a new phase in Hainan's international communication efforts [1]

Core Viewpoint - The "Lanzhou International Communication and Exchange Promotion Week" has been launched to showcase Lanzhou's achievements in ecological protection, economic development, and livelihood security to the world through overseas Chinese media representatives [1][3][8]. Group 1: Event Overview - The event will last for one week, involving media representatives from countries such as Canada, New Zealand, South Korea, Germany, Ireland, and Madagascar [1][3]. - The media representatives will explore various districts and counties in Lanzhou, focusing on ecological protection practices, technological innovation, cultural uniqueness, and rural revitalization strategies [3][8]. Group 2: Media Engagement - The event serves as a platform for overseas Chinese media to convey Lanzhou's ecological stories, cultural charm, industrial vitality, and rural transformation in a way that resonates with their local audiences [6][8]. - Media representatives expressed their intent to share Lanzhou's cultural heritage, such as the famous Lanzhou beef noodles, with their respective audiences, particularly targeting younger demographics [6]. Group 3: Strategic Importance - This promotional week is not only an international communication practice but also a significant opportunity for Lanzhou to enhance its global visibility, attract investment, develop tourism, and foster international cooperation [8].

Core Viewpoint - The power of culture played a significant role in achieving victory during the Anti-Japanese War, and it is essential for the younger generation to remember and pass on these valuable historical experiences and revolutionary spirits to tell the story of China in the new era [1]. Group 1: Historical Context - The International News Agency (国新社) held a seminar in Guilin, emphasizing the importance of cultural resistance during the Anti-Japanese War, particularly highlighting Zhou Enlai's contributions [3]. - Zhou Enlai recognized the significance of the media in wartime, understanding that the battle for public opinion was as crucial as military engagements, which helped garner international support for China [3]. Group 2: Media's Role - In 1938, under Zhou Enlai's guidance, notable journalists established the International News Agency in Wuhan, which later set up its headquarters in Guilin, providing news to over 150 domestic and international media outlets [3][5]. - The journalists adhered to principles of truthfulness and timely reporting, effectively communicating the realities of the war and the actions of Japanese aggressors to the international community [5]. Group 3: Legacy and Modern Implications - The current China News Service (中新社) is seen as a continuation of the legacy of the International News Agency, striving to enhance international communication capabilities and improve global understanding of China's developments [5]. - On the 80th anniversary of the victory in the Anti-Japanese War, there is a call to draw wisdom from history, emphasizing patriotism and hard work while encouraging the youth to engage in modern socialist construction through innovative cultural expressions [5].

Core Viewpoint - The 30th anniversary of China News Online highlights the importance of innovation in international communication and the need to effectively tell China's story to the world [1][2]. Group 1: Historical Context and Evolution - China News Online was one of the first Chinese media outlets to enter the internet space in 1995, evolving from a traditional news agency to a comprehensive news portal [2]. - The organization has maintained its commitment to serving national interests and showcasing societal changes over the past 30 years [2]. Group 2: Strategic Goals and Future Directions - China News Online aims to transition from being a "content supplier" to a "value leader" in the media landscape, focusing on intelligent media platforms and enhancing decision-making capabilities [3]. - The organization emphasizes the need for collaboration between think tanks and mainstream media to effectively communicate China's economic development stories [6]. Group 3: Enhancing International Communication - The need for a multi-faceted approach in international communication is highlighted, advocating for the integration of various voices and perspectives to enhance influence [6]. - The use of AI and other technologies is recommended to improve the effectiveness and reach of international communication efforts [6]. Group 4: Content and Platform Development - There is a call for both hardware and software improvements in international media, including the establishment of independent platforms and enhanced content supply focusing on contemporary China [8][9]. - The importance of localized narratives and the engagement of overseas Chinese communities in storytelling is emphasized to foster deeper connections with international audiences [7][10]. Group 5: New Paradigms in Communication - The emergence of new media platforms necessitates innovative approaches to international communication, moving away from dependency on traditional platforms [10]. - The integration of macro and micro narratives is essential for effective communication, ensuring that international audiences can relate to and understand China's development [11].

Core Viewpoint - The conference commemorating the 80th anniversary of the victory in the Chinese People's Anti-Japanese War and the World Anti-Fascist War highlighted the contributions of international friends like Edgar Snow, emphasizing the importance of international communication and cultural exchange in promoting understanding of China and its history [1][2]. Group 1: Projects and Initiatives - The "Snow International Scholars" project will select 1-2 influential overseas professionals in international cultural exchange each year to conduct academic research and international communication activities at Peking University's School of Journalism and Communication [3]. - The "International Friends Research" database project aims to utilize big data and artificial intelligence to conduct in-depth research and dissemination of information about international friends, relying on domestic and international research institutions [3]. - The "New Era Snow" global media interview program will set specific themes each year, organizing influential global media and professionals to visit China for interviews and exchanges, fostering a new generation of friends who understand and support China [3]. Group 2: Historical Context and Contributions - Eric Foster, nephew of American friend Helen Foster Snow, noted that "Red Star Over China" not only introduced Mao Zedong to the Western world but also informed the Chinese public about Mao and his revolutionary team [2]. - The establishment of the Edgar Snow Research Center at Peking University in 1993 has facilitated systematic research and documentation of Snow's contributions, emphasizing the importance of shared historical memories in fostering humanistic exchanges [2]. - The conference served to remember and honor the contributions of foreign friends in the fight against Japanese aggression, reinforcing the narrative of international solidarity during the war [2].

Core Viewpoint - The conference commemorating the 80th anniversary of the victory in the Chinese People's Anti-Japanese War and the World Anti-Fascist War emphasized the importance of international communication and the contributions of international friends like Edgar Snow in promoting understanding of China and the Chinese Communist Party [1][2] Group 1: International Communication - The conference gathered international and domestic guests to discuss the theme of promoting the great spirit of the Anti-Japanese War and telling the story of China in the new era [1] - Liu Xiaofeng, director of the 5S+ Research Center at Civil Aviation University of China, highlighted the role of historical materials in international communication, suggesting the use of songs, exhibitions, dramas, and films to connect past, present, and future [2] - The conference marked the launch of several projects, including the "Snow International Scholars" program and the "International Friends Research" database [2] Group 2: Contributions of International Friends - Eric Foster, nephew of Edgar Snow, shared insights on how his aunt, Helen Snow, contributed to the understanding of the Chinese Communist Party by collecting biographical materials that supplemented Edgar Snow's work [1] - Sun Hua, director of the China Edgar Snow Research Center at Peking University, expressed gratitude for the truthful reporting by international friends like Snow and called for more new generations of international friends to understand and support China [1]